What TROOP (formerly TroopTravel) does

TROOP (formerly TroopTravel) is a B2B SaaS company that sells a centralized meeting planning and group travel logistics platform to corporate buyers. The platform is purpose-built for small meetings under 50 attendees, a segment the company cites as representing 66% of all meetings and as the largest visibility gap in managed travel programs. Primary users are Travel Managers and Executive Assistants, with secondary use by HR, Chiefs of Staff, and Finance teams for executive offsites, department offsites, board meetings, and conferences.

The platform is organized around three modules: Planner (attendee coordination, logistics, and budget tracking), Where to Meet (location intelligence comparing destinations by cost, travel time, and emissions), and a Technology/Analytics module that surfaces unmanaged meeting activity and spend outliers. Underlying capabilities include cost benchmarking, emissions tracking, a three-stage budgeting framework (Estimated, Working, Actual), and AI-assisted analytics. The product is sold via enterprise field sales with multi-year Order Form contracts priced per authorized user; payment is in USD with a 1.5% monthly late-payment penalty, and self-serve access is available post-sale through app.trooptravel.com.

TROOP was founded in Madrid in 2017 and is now incorporated in Delaware. It raised an $8M Series A in September 2021 and an $11M Series B in March 2023 led by Durable Capital Partners and Madrona, with participation from All Iron and Conexo. The company employs approximately 70 people, operates on a 100% remote model across 30+ locations, and sells into customers across Europe and the United States through direct enterprise sales and a channel relationship with Direct Travel.

Name

TROOP (formerly TroopTravel)

Legal name

Troop Travel, Inc.

Website

https://trooptravel.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

TROOP is a B2B SaaS platform that helps corporations plan and manage small in-person meetings and group travel logistics. It serves Travel Managers, Executive Assistants, and Finance teams organizing executive offsites, department offsites, board meetings, and conferences across Europe and the United States.

Ownership category

akta.pro rank

Product category

Meeting Planning and Group Travel Software

NAICS

Convention and Visitors Bureaus (561591)

SIC

Transportation Services (4700)

akta.pro primary industry

Meetings & Group Travel Management Software (SMMP) (THAKANAM)

Keywords

• Meeting planning software
• Group travel logistics
• Corporate event management
• Business travel platform
• Venue selection tool

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: TROOP operates as a B2B SaaS platform where customers pay recurring fees as specified in Order Forms. The Terms state 'Customer shall pay TROOP the fees (Fees) as set forth in the Order Form.' Usage is limited to the number of Authorized Users specified in the Order Form.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

TROOP is a B2B SaaS meeting planning and group travel logistics platform that helps organizations coordinate in-person meetings, including executive offsites, department offsites, board meetings, and conferences. The platform centralizes location selection, attendee management, and budget tracking through three integrated modules — Planner, Where to Meet, and Technology — applying data-driven cost, travel time, and emissions comparisons to optimize meeting decisions.

Product overview

TROOP is a unified meeting planning and group travel logistics platform. The core product consists of the TROOP Platform with three integrated modules: Planner (for organizing meetings and managing logistics), Where to Meet (for destination selection with cost and emissions insights), and Technology (for data analytics and optimization). The platform is designed for various meeting types including executive offsites, department offsites, board meetings, and conferences, serving roles such as Travel Managers, Executive Assistants, HR, Chiefs of Staff, and Finance teams.

Differentiator

Problem solved

Functional benefit

Products and services

• TROOP Platform The TROOP Platform is a unified meeting planning and group travel logistics SaaS solution that helps organizations bring people together for successful in-person meetings by managing location selection, attendee coordination, and budget tracking. It is designed for executive offsites, department offsites, board meetings, and conferences, and serves Travel Managers, Executive Assistants, HR teams, Chiefs of Staff, and Finance teams.
• Planner Planner is a module within the TROOP Platform that enables users to organize meetings by managing logistics, travel details, attendees, and key information in one centralized place, supporting executive, department, board, and conference meeting types.
• Where to Meet Where to Meet is a location intelligence module within the TROOP Platform that helps users choose optimal meeting destinations by comparing options based on travel origins, costs, and emissions data.
• Technology Technology is the data-driven infrastructure module within the TROOP Platform that powers location comparisons, cost analysis, and emissions analytics to support meeting planning decisions.

Quantifiable outcome

• 66% of meetings have fewer than 50 attendees, representing the most common meeting type but remaining largely outside visibility of managed travel programs
• +1 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Direct TravelminorChannel Partner/ Reseller/ Distributor · 1 January 2026TROOP's partner at Direct Travel will be exhibiting at Business Travel Show America, where TROOP team members will also be present to meet attendees. This represents a channel partnership for event presence and customer introductions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cvent: Cvent is a leading cloud-based event management platform serving corporate meeting and event planners with venue sourcing, registration, and logistics tools. It is a direct peer because both companies target corporate meeting planners with software to plan in-person events, though Cvent focuses more on larger conferences and events while TROOP targets small meetings.
• Bizzabo: Bizzabo is an event experience platform that helps organizations run in-person, virtual, and hybrid events with registration, engagement, and analytics features. It is comparable to TROOP as a B2B SaaS platform for event and meeting professionals, though Bizzabo skews toward larger events and conferences.
• Aventri: Aventri is an event management software platform that supports event registration, venue sourcing, and onsite logistics for corporate events. It competes with TROOP in the corporate meetings and events software space, with comparable SaaS delivery and enterprise customer targeting.
• RainFocus: RainFocus is an event management platform built for enterprise conferences and trade shows, offering registration, content management, and analytics. It is a direct peer as an enterprise-focused event SaaS platform serving similar corporate event and meeting personas as TROOP, though at larger event scales.
• Certain: Certain is an event management platform focused on enterprise corporate events, offering registration, venue selection, and event logistics. It is comparable to TROOP as a B2B event SaaS targeting corporate meeting planners and event marketers with similar core use cases.
• Splash: Splash is an event marketing platform that helps brands create, manage, and measure branded events including corporate meetings and conferences. It is comparable to TROOP as a SaaS platform for corporate event and meeting professionals with overlapping features around attendee management and event logistics.
• Events.com: Events.com is an event management platform offering registration, ticketing, and event marketing tools for organizers of in-person and virtual events. It is comparable to TROOP as a SaaS platform serving event organizers with corporate meeting and event use cases.

Broad incumbents

• Eventbrite: Eventbrite is a large public event ticketing and management platform serving a wide range of event creators from consumer to enterprise. It overlaps with TROOP in the event planning space but is a broad incumbent focused on ticketing and self-service event creation rather than corporate meeting logistics.
• American Express Global Business Travel: Amex GBT is a large global travel management company providing corporate travel booking, expense, and meetings services. It is comparable to TROOP because it serves the same Travel Manager and corporate meeting buyer persona with meetings and group travel offerings, though as a full-service TMC rather than a SaaS platform.
• BCD Meetings & Events: BCD Meetings & Events is a global meetings and events agency under BCD Group serving corporate clients with strategic meetings management. It is comparable to TROOP as a player addressing the corporate meetings planning market, though delivered as a service rather than a self-serve SaaS platform.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@trooptravel
• Facebookfacebook.com/trooptravel
• LinkedInlinkedin.com/company/trooptravel
• Xx.com/trooptravel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TROOP (formerly TroopTravel)