What Boram does

Boram (also operating as Boram Care) is a New York-based postpartum care company founded in 2019 by co-founders Boram Nam and Suk Park. The company operates a two-sided marketplace connecting new families with vetted independent postpartum care professionals — including doulas, lactation consultants, and newborn care specialists — for in-home service. As of 2023, Boram paused operations of its original physical postpartum retreat and restructured around an asset-light marketplace model under the brand Boram At Home. In 2024, the company extended its offering with Boram Anywhere, a virtual care subscription product, broadening the addressable market beyond geographies where in-home labor is available.

The platform monetizes via a 5% take rate on marketplace transactions facilitated through independent contractor care professionals, supplemented by a $19.99/month virtual care subscription. Distribution is increasingly channeled through enterprise partnerships with Carrot Fertility, Maven Fertility, Progeny, and The Lactation Network, embedding Boram within employer-sponsored fertility and maternal benefit programs. To date, Boram reports 2,000+ families served and 60,000+ hours booked across its platforms.

The company has raised a $2.68M funding round in 2022 with follow-on capital from Lake Nona Fund and LEAD in 2023, and operates with a small team of 1-10 employees. The company has secured notable press coverage including The New York Times, NBC, and The Wall Street Journal, and maintains a research-driven brand positioning in the maternal health space.

Name

Boram

Legal name

Boram Care

Website

https://boramcare.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Boram is a New York-based postpartum care marketplace founded in 2019 that connects new families with vetted independent doulas and care professionals for in-home and virtual services, monetizing via a 5% platform fee and a $19.99/mo subscription, and distributed partly through fertility benefit partners.

Ownership category

akta.pro rank

Product category

Postpartum Care Services

NAICS

Home Health Care Services (62161), Other Individual and Family Services (62419)

SIC

Services-Home Health Care Services (8082), Services-Prepackaged Software (7372)

akta.pro primary industry

Postpartum Family Helper (Non-Medical) (HSAAAGAJ)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)

Keywords

• Postpartum care services
• Newborn care specialists
• Postpartum doula marketplace
• Virtual parenting coaching
• Fertility benefit platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Marketplace Commission: Boram Care acts as a marketplace facilitator, charging a 5% platform processing fee on each payment between clients and Care Professionals. Care Professionals independently set their own hourly or session rates. Clients pay a $250 deposit before matching begins, which is applied toward a Retainer (20% of estimated contract value) upon signing a Care Agreement.
2. Boram Anywhere Subscription: Monthly subscription at $19.99/month providing access to class library (10+ classes), discussion forums, weekly live sessions, and parenting guides. 1-on-1 coaching add-on available for $200 (4 sessions, 30 min each, valid for 3 months from purchase).
3. Retreat Stays: Postnatal retreat stays at Boram's physical locations with all-inclusive pricing starting at $1,050/night for 3-night stays, $1,010/night for 5-night stays, and $990/night for 7-night stays. Includes 24/7 care, meals, and therapeutic services. (Retreat operations currently paused.)

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Boram operates a technology marketplace that connects families with certified postpartum doulas, newborn care specialists, and IBCLCs for in-home postpartum care (Boram At Home), taking a 5% platform fee on each payment between clients and independent care professionals. The company also offers Boram Anywhere, a $19.99/month virtual subscription providing access to a class library, discussion forums, weekly live sessions, and optional 1-on-1 coaching add-ons. A formerly operated all-inclusive Postnatal Retreat stay product is currently paused.

Product overview

Boram offers a technology-enabled postpartum care marketplace with two primary service delivery modes: Boram At Home (in-home care) and Boram Anywhere (virtual coaching). Boram At Home connects families with screened postpartum doulas and newborn care specialists through a marketplace platform that handles matching, booking, and payment processing. The core offering includes Postpartum Doula Services, Newborn Care Specialist Services, and IBCLC Lactation Consulting as add-ons through The Lactation Network. Boram Anywhere provides a virtual community and coaching subscription ($19.99/month) with on-demand classes, coach access, and 1-on-1 coaching add-ons. The company previously operated Postnatal Retreat locations but has paused those operations to focus on At Home services. All care professionals are independent contractors, not employees.

Differentiator

Problem solved

Functional benefit

Brands

• Boram At Home: Private postpartum care at home with carefully selected Doulas and Newborn Care Specialists
• Boram Anywhere

Products and services

• Boram At Home Private postpartum care at home connecting families with carefully selected postpartum doulas, newborn care specialists, and IBCLC lactation consultants. The marketplace handles matching, booking, payment processing, and administrative support for care engagements, with a $250 fully refundable deposit initiating matching and a 5% platform processing fee per payment.
• Postpartum Doula Services Certified postpartum doulas provide hands-on baby care, feeding guidance, and steady emotional support for the whole family in the home, covering daytime and overnight sessions.
• Newborn Care Specialist Services Expert nighttime care from Newborn Care Specialists who create feeding and sleep routines, handle overnight baby care, and give parents space to rest and recover after birth.
• IBCLC Lactation Consulting International Board Certified Lactation Consultants accessed through The Lactation Network, providing breastfeeding and lactation support for Boram clients with potential insurance coverage verification.
• Boram Anywhere Virtual postnatal community and coaching subscription ($19.99/month) providing access to 10+ on-demand classes, discussion forums, weekly live sessions, parenting guides, and an optional 1-on-1 coaching add-on ($200 for 4 sessions, 3-month validity) for parents seeking online postnatal support.
• Boram Postnatal Retreat All-inclusive in-person postnatal stay experience at hotel partner locations in New York City offering 24/7 care team, recovery support, nutritious meals, and therapeutic services with rates starting at $990/night for 7+ night stays. Operations are currently paused.

Quantifiable outcome

• 70% of moms who hired a postpartum doula reported higher confidence in caring for their baby.
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Carrot FertilitycoreGTM or Marketing PartnerBoram integrates with Carrot Fertility's employer-sponsored fertility and family benefits platform, enabling members to access Boram's network of verified postpartum doulas with pre-approval assistance and invoicing support for reimbursement claims.
• Maven FertilitycoreGTM or Marketing PartnerBoram partners with Maven Fertility to connect members with Boram's verified postpartum doula network, providing pre-approval and invoicing support so that doula services can be covered through Maven's family benefits.
• ProgenycoreGTM or Marketing PartnerBoram works with Progeny family benefits members to match them with compatible doulas, assist with pre-approval requirements, and provide invoicing support for seamless reimbursement through Progeny benefits.
• The Lactation NetworkminorGTM or Marketing PartnerThe Lactation Network connects Boram clients with IBCLCs (International Board Certified Lactation Consultants) when needed, and checks insurance coverage for lactation sessions on behalf of Boram clients.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Tinyhood: Tinyhood offers live and on-demand parenting and child care classes including postpartum and newborn content. Comparable to Boram Anywhere's virtual class library and community offering.

Broad incumbents

• Maven Clinic: Maven is a comprehensive virtual women's and family health platform serving fertility, pregnancy, postpartum, and pediatrics. Overlaps with Boram in the postpartum care category and serves as both a partner (referral channel) and a broader incumbent competitor.
• Care.com: Care.com is a large-scale marketplace for childcare, senior care, and household care with postpartum/nanny categories. Comparable as a marketplace model connecting families to vetted caregivers, though its scope is much broader than Boram's specialized postpartum focus.
• Carrot Fertility: Carrot is a leading fertility and family-building benefits platform integrated with Boram for postpartum doula coverage. Comparable as a payer/employer channel that distributes postpartum care, though Carrot is broader and doesn't deliver care directly.

Direct peers

• The Lactation Network: The Lactation Network connects new parents with insurance-covered IBCLCs and is an active Boram partner for lactation services. Comparable as a lactation-focused care network with insurance reimbursement workflows.
• Pacify: Pacify provides on-demand virtual lactation and postpartum support via a network of IBCLCs and doulas, often through health plan partnerships. Directly comparable to Boram's lactation/IBCLC and virtual support offerings with a similar payer-channel strategy.
• Winnie: Winnie is a marketplace and information platform for childcare and daycare, serving parents with infant care needs. Comparable as a tech-enabled parent care marketplace, though Winnie focuses more on daycare rather than in-home postpartum specialists.
• Mahmee: Mahmee is a maternal and postpartum care platform connecting new parents with nurses, doulas, and lactation consultants via in-home and virtual services. Directly comparable to Boram as a tech-enabled postpartum care marketplace with payer/employer channel focus.

Others

• Postpartum Support International: PSI is a nonprofit providing postpartum depression support, resources, and provider directories. Comparable in addressing the same maternal mental health and postpartum recovery pain points that Boram's care professionals address.
• Hatch Baby (now Frida): Frida (parent of Hatch) is a parenting and postpartum consumer brand offering products, education, and content for new parents. Comparable as an adjacent player targeting the same new-parent demographic with education and tools.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boram