Perchwell
Perchwell is a cloud-native MLS and brokerage workflow platform for residential real estate. Its six integrated modules, AI-enhanced search, and RESO-certified API serve MLS organizations, brokerages, and agents nationwide through a B2B enterprise SaaS model.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Perchwell does
Perchwell is a cloud-native, single-codebase MLS and brokerage workflow platform serving residential real estate MLS organizations, brokerages, and their member agents. Founded in 2015-2016 in New York City, the company has expanded nationwide through enterprise deployments with customers and partners spanning New York, California (CRMLS, Coldwell Banker Village), Colorado (REcolorado), Florida (Stellar MLS), and Alabama (Baldwin REALTORS). The platform consists of six integrated modules — Search & Listing Details, Dashboard, Add/Edit, Admin & Configuration, Client Collaboration, and Reports & Analytics — delivered alongside native iOS and Android apps with full feature parity to the web product, and a RESO-certified Web API for third-party data syndication.
The platform's technical differentiation is anchored in a unified, mobile-first codebase that contrasts with legacy MLS software (Matrix, Paragon, FlexMLS) still in widespread use, and in a set of AI features that include SearchWell (natural-language search that converts plain-English queries into structured filters) and AI Scribe (multimodal generative AI that produces FHA-compliant listing descriptions from form data and photos, with built-in protected-class filtering). Real-time inline compliance validation, smart autofill from tax and public records, assume-identity (masquerade) admin tooling, and a configurable drag-and-drop dashboard round out the technical stack. In 2024, Perchwell launched the first standards-based, vendor-agnostic RLS RESO Web API in New York City and holds RESO Data Dictionary Certified Member status. Named customers include CORE NYC (on the platform since 2017), Berkshire Hathaway HomeServices, Coldwell Banker Village, and Baldwin REALTORS.
Perchwell operates a B2B enterprise SaaS model, primarily signing subscription agreements with authorized MLSs and Associations of REALTORS, who in turn provision the platform to their member brokerages and agents. Go-to-market is enterprise field sales gated by a "Book a Demo" CTA, complemented by a three-phase MLS conversion program (awareness → adoption → cutover) that includes migration tooling, train-the-trainer programs, and a guided parallel period when switching MLSs. Revenue streams include recurring MLS subscriptions, bundled implementation and change-management professional services, and data syndication and advertising rights reserved in the Terms of Service. Pricing is not publicly disclosed. The company has raised $40 million in disclosed equity funding across a $15 million Series A led by Founders Fund (December 2021) and a $25 million Series B led by Lux Capital (July 2024), with participating investors including Starwood Capital, REcolorado, CRMLS, and Stellar MLS — the latter three being strategic MLS-industry partners as well as financial backers.
Perchwell firmographics
Firmographics- Name
- Perchwell
- Legal name
- Rivington Holdings Inc.
- Website
- https://perchwell.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Perchwell is a cloud-native MLS and brokerage workflow platform for residential real estate. Its six integrated modules, AI-enhanced search, and RESO-certified API serve MLS organizations, brokerages, and agents nationwide through a B2B enterprise SaaS model.
- Ownership category
- akta.pro rank
Perchwell industry classification
Industry- Product category
- Real Estate MLS Software
- NAICS
- Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud FinOps & SaaS Spend Management (BPAEAOAH)
- akta.pro secondary industries
- Incident Management, On-Call & Alerting Workflow (HDABAJAI), Observability Data Platforms (O11y Pipelines, Telemetry Backends) (HDABAJAJ)
Keywords
Where Perchwell is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Perchwell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- MLS Subscription Agreements: Primary revenue stream. Perchwell enters into subscription agreements with authorized Multiple Listing Services (MLSs) and similar real estate organizations, who in turn make the platform available to their member brokerages and agents. Subscription-based recurring revenue with enterprise contract terms.
- Implementation and Change Management Services: Revenue from migration services (from Matrix, Paragon, FlexMLS), train-the-trainer programs, in-person working sessions, and ongoing customer success engagement. Bundled into enterprise deployment engagements.
- Data Syndication and Advertising: Perchwell reserves the right to display Third-Party Ads in conjunction with User Content and to syndicate data to distribution partners. While Perchwell does not sell Personal Information for direct marketing, advertising and data syndication are permitted revenue mechanisms per Terms of Service.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Perchwell product offering
Product offeringCore offering
Perchwell is a cloud-native, mobile-first MLS and brokerage workflow platform that unifies search, listing input, client collaboration, branded reports, and admin configuration into a single product. It is sold primarily through subscription agreements with authorized Multiple Listing Services (MLSs) and brokerages, who in turn make the platform available to their member agents and authorized clients, with revenue supplemented by implementation/migration services and advertising/data-syndication rights.
Product overview
Perchwell is a single unified, cloud-native MLS and brokerage workflow platform composed of six tightly integrated product modules — Search & Listing Details (with the AI-powered SearchWell natural-language search), Dashboard, Add/Edit (with AI Scribe for listing descriptions), Admin & Configuration, Client Collaboration, and Reports & Analytics — delivered alongside a native iOS and Android mobile app and a RESO-certified Web API. The modules share data, authentication, and real-time sync so an agent can move from search to CMA to client presentation without leaving the platform, and the Admin module exposes MLS-level controls (roles, permissions, compliance audit, brokerage branding) for organizations deploying the system to their membership.
Differentiator
Problem solved
Functional benefit
Products and services
- Perchwell MLS Platform Unified, cloud-native MLS and brokerage workflow platform composed of six integrated modules — Search & Listing Details (with AI-powered SearchWell), Dashboard, Add/Edit (with AI Scribe), Admin & Configuration, Client Collaboration, and Reports & Analytics — sold to MLS organizations and brokerages via enterprise subscription agreements.
- Perchwell Mobile App (iOS and Android) Fully-featured native iOS and Android app with feature parity to the web platform — search, listing input, client collaboration, branded reports, and analytics — that syncs in real time with the desktop and is distributed via the Apple App Store and Google Play.
- Perchwell RESO-certified Web API RESO-certified Web API enabling plug-and-play integration of brokerage and MLS data with consumer ad portals, partner applications, and data syndication destinations; the API-first architecture is documented at docs.perchwell.com.
Quantifiable outcome
- Saves two hours per listing report for Baldwin REALTOR Stephanie Jenkins
- +3 more outcomes
Companies that use Perchwell
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Perchwell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature8 records
Perchwell partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, minor and core.
- Baldwin REALTORSflagshipBaldwin REALTORS selected Perchwell as its new MLS technology platform. Featured prominently in the blog (Customer Stories section) and on the About page with photos of Baldwin REALTORS visiting the Perchwell NYC office.
- REcoloradominorListed in the "Backed by Leading MLSs and VC investors" section of the About page as a backer / MLS partner. REcolorado is a Colorado MLS organization.
- CRMLS (California Regional MLS)minorListed in the "Backed by Leading MLSs and VC investors" section of the About page as a backer / MLS partner. CRMLS is a large California MLS.
- Stellar MLSminorListed in the "Backed by Leading MLSs and VC investors" section of the About page as a backer / MLS partner. Stellar MLS is a Florida-based MLS.
- Apple App StorecoreApp Store distribution channel for the Perchwell iOS mobile app. Apple is a third-party beneficiary of Perchwell's Terms of Use with rights to enforce the agreement.
- Google Play StorecoreGoogle Play distribution channel for the Perchwell Android mobile app.
- IntercomcorePowers Perchwell's in-app live chat support and self-serve help center (intercom.help/perchwell). Footer links to intercom.help/perchwell support and privacy resources.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
Perchwell competitors and assessment
Company assessmentBroad incumbents
- CoreLogic (Intercontinental Exchange / ICE): CoreLogic, now part of Intercontinental Exchange, is a dominant MLS data and analytics platform serving the same MLS organizations and brokerages as Perchwell, but as part of a much broader real estate data and infrastructure portfolio. Directly comparable on the MLS platform layer where they overlap.
- Zillow Group (ShowingTime + Premier Agent): Zillow Group operates one of the largest real estate marketplaces and also owns ShowingTime, a showing-scheduling tool that Perchwell integrates with. As a broad incumbent, it competes for the same agent productivity and listing exposure workflows Perchwell targets.
- Black Knight (ICE Mortgage Technology): Black Knight, now part of ICE, provides real estate and mortgage technology including MLS and listing management solutions. It competes broadly in the same MLS technology category as Perchwell from an incumbent position.
Direct peers
- MoxiWorks: MoxiWorks is a brokerage-focused technology platform providing CRM, marketing, and productivity tools to residential brokerages and the MLSs that serve them. It directly competes with Perchwell's brokerage and agent productivity modules.
- Homesnap (CoStar Group): Homesnap, owned by CoStar Group, is an MLS-integrated mobile-first real estate search and collaboration app. It directly overlaps with Perchwell's search, listing details, and client collaboration modules.
- Cloud CMA (W+R Studios): Cloud CMA provides branded comparative market analysis and listing presentation tools for agents and brokerages, competing directly with Perchwell's Reports & Analytics module.
Emerging players
- Real Geeks: Real Geeks provides lead generation, CRM, and IDX websites for real estate agents and brokerages. It overlaps with Perchwell's brokerage and agent productivity surface area, particularly around agent marketing and client engagement.
Others
- Dotloop (Zillow Group): Dotloop is a transaction and electronic signature platform for real estate agents, owned by Zillow Group. It is an adjacent productivity tool in the same agent workflow stack that Perchwell targets.
- ResoWeb (RESO): The Real Estate Standards Organization (RESO) sets the data and API standards that Perchwell is certified against. Relevant as the ecosystem/standards body whose adoption governs the addressable MLS platform market.
Regional players
- PropTx (MRI Software): MRI Software offers property and real estate management technology that touches MLS-adjacent workflows for real estate organizations. Comparable as an adjacent enterprise PropTech platform, though with a different primary focus than Perchwell.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Perchwell social profiles
Digital presencePerchwell compliance and trust
Trust signalCompliance3 records
Perchwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perchwell leadership team
Management profileNumber of profiles
Profiles3 records
Perchwell funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perchwell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perchwell
What does Perchwell do?
Perchwell is a cloud-native, mobile-first MLS and brokerage workflow platform that unifies search, listing input, client collaboration, branded reports, and admin configuration into a single product. It is sold primarily through subscription agreements with authorized Multiple Listing Services (MLSs) and brokerages, who in turn make the platform available to their member agents and authorized clients, with revenue supplemented by implementation/migration services and advertising/data-syndication rights.
Is Perchwell a public or private company?
Perchwell is a private company. It is classified as venture growth investor backed and is currently operating.
When was Perchwell founded?
Perchwell was founded in 2016. It employs 51 to 100 people.
Where is Perchwell based?
Perchwell is headquartered in New York, United States, in the North America region.
How does Perchwell make money?
Three revenue lines are on record. MLS Subscription Agreements are the primary driver. The others are implementation and Change Management Services and data Syndication and Advertising.
Who are Perchwell's main competitors?
Broad incumbents on record are CoreLogic (Intercontinental Exchange / ICE), Zillow Group (ShowingTime + Premier Agent) and Black Knight (ICE Mortgage Technology). Direct peers are MoxiWorks, Homesnap (CoStar Group) and Cloud CMA (W+R Studios). Real Geeks is listed as an emerging player. Others are Dotloop (Zillow Group) and ResoWeb (RESO). PropTx (MRI Software) is listed as a regional player.
Does Perchwell have an API?
Yes. Perchwell offers a RESO-certified Web API. Perchwell is built on RESO-certified APIs and integrations enable plug-and-play connections with showing, lockbox, transaction, and marketing tools. In 2024, Perchwell launched the first standards-based, vendor-agnostic listing management data model with an RLS RESO Web API in New York City. The API-first architecture enables seamless integrations with tools agents already use and supports data syndication with any distribution partner. Developer documentation is at docs.perchwell.com.
What industry is Perchwell in?
Perchwell's product category is Real Estate MLS Software. Its primary akta.pro industry code is BPAEAOAH, Cloud FinOps & SaaS Spend Management, with a secondary code of HDABAJAI, Incident Management, On-Call & Alerting Workflow. Its NAICS code is 51929 and its SIC code is 7370.