Mobile Marketing
Mobile Marketing is a U.S. digital marketing agency serving hundreds of mid-market flooring retailers with mobile-first websites, SEO, paid media, ecommerce, and AI-powered accessibility, operating as a wholly-owned subsidiary of Cyncly since October 2023.
- Company typePrivate
- Founded2013
- HeadquartersRoyersford, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mobile Marketing does
Mobile Marketing, LLC is a Pennsylvania-based digital marketing agency founded in 2013 that specializes in serving mid-market flooring retailers in the United States. The company delivers a five-pillar digital marketing platform — covering strategy, awareness, engagement, conversion and sales, and customer loyalty — built around mobile-first website design, paid search, SEO, social advertising, email marketing, ecommerce, and customer-engagement services. It serves hundreds of independent flooring retailers (e.g., Nemeth Family Interiors, A.J. Rose Carpets & Flooring, Flowers Flooring, The Floor Store), with distribution reach extended through partnerships with Alliance Flooring, the National Flooring Alliance (NFA), and the World Floor Covering Association (WFCA).
The company's technology portfolio includes the INSIGHT Portal, an analytics dashboard that integrates directly with flooring ERPs (RFMS and QFloors) to provide closed-loop ROAS tracking and cost-per-closed-sale attribution; Enable, an AI-powered web accessibility solution launched in partnership with accessiBe that delivers ADA, WCAG 2.1, and Section 508 compliance; Swell, a customer-experience messaging platform for reviews, scheduling, surveys, and payments; and The Rug Shop, a WFCA-branded ecommerce platform offering 35,000+ area rug SKUs. Additional integrations span Roomvo and Floorvana+ for flooring visualization.
Mobile Marketing operates on a mixed revenue model combining ongoing professional-services retainers (digital marketing agency work) with recurring subscription revenue from website hosting, Enable Accessibility, and the Swell messaging platform. It is a wholly-owned subsidiary of Cyncly following the October 16, 2023 acquisition, with founder Carole Cross continuing as President and CEO and David Geipel as VP of Sales & Marketing. The firm holds Google Premier Partner status (top 3% of Google marketing partners for 2024) and Meta Certified Company Agency status, and has been named an Industry Disrupter by Floor Covering News for two consecutive years.
Mobile Marketing firmographics
Firmographics- Name
- Mobile Marketing
- Legal name
- Mobile Marketing, LLC
- Website
- https://mobile-marketing.agency
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobile Marketing is a U.S. digital marketing agency serving hundreds of mid-market flooring retailers with mobile-first websites, SEO, paid media, ecommerce, and AI-powered accessibility, operating as a wholly-owned subsidiary of Cyncly since October 2023.
- Ownership category
- akta.pro rank
Mobile Marketing industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Mobile Marketing is headquartered
LocationHeadquarters
- HQ city
- Royersford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mobile Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Comprehensive digital marketing agency services including SEO, SEM, paid search, social media advertising, content strategy, and analytics. Services are delivered as ongoing professional services contracts with strategic integration across five pillars: digital strategy, awareness, engagement, conversions & sales, and customer loyalty.
- Website Development & Hosting: Custom website builds, ecommerce platforms, and ongoing website management for flooring retailers. Includes The Rug Shop ecommerce platform with 35,000+ area rug SKUs.
- Enable Accessibility: AI-powered web accessibility solution offered as a subscription. Provides ADA, WCAG 2.1, and Section 508 compliance for websites. 7-day risk-free trial available.
- Swell Platform Partnership: Partnership with Swell customer experience platform for reviews, scheduling, messaging, surveys, and payments. Revenue through referral/partnership with subscription pricing starting at $160/month plus $125 per additional location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Swell Messaging Platform - Base Plan |
| Subscription | Monthly | Enable Accessibility - AI Web Accessibility |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Mobile Marketing product offering
Product offeringCore offering
Mobile Marketing is a full-service digital marketing agency that designs and builds mobile-first websites, runs paid search, SEO, and social advertising campaigns, and delivers integrated ecommerce and AI-powered accessibility solutions for flooring retailers. Its offering is organized around five service pillars — Digital Strategy, Awareness, Engagement, Conversions and Sales, and Customer Loyalty — supported by proprietary technology (Enable, INSIGHT Portal, The Rug Shop) and direct integrations with flooring ERPs (RFMS, QFloors).
Product overview
Mobile Marketing is a digital marketing agency and technology platform offering comprehensive digital marketing services organized under five strategic pillars: Digital Strategy, Awareness, Engagement, Conversions and Sales, and Customer Loyalty. The company specializes in serving the flooring retail industry and was acquired by Cyncly in October 2023. Their product portfolio includes their core digital marketing services platform (encompassing SEO, paid search, social advertising, web design, email marketing, and lead generation), add-on modules like Enable (AI-powered accessibility), Swell (messaging and reviews platform), The Rug Shop (ecommerce), and INSIGHT Portal (analytics/ROAS tracking). The platform integrates with flooring ERPs (RFMS, QFloors), visualization tools (Roomvo, Floorvana+), and customer engagement platforms (Swell) to provide a connected digital marketing experience for flooring retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Enable: AI-powered web accessibility solution for websites, providing ADA, WCAG 2.1, and Section 508 compliance. The solution helps make websites accessible to persons with disabilities including blindness, motor impairments, cognitive impairments, epilepsy, and visual impairments.
Products and services
- Digital Marketing Services Platform End-to-end digital marketing service suite delivered to flooring retailers and adjacent verticals, organized around five strategic pillars: Digital Strategy, Awareness, Engagement, Conversions and Sales, and Customer Loyalty. Includes paid search, SEO, social advertising, email marketing, mobile-first website design, lead generation, chat support, reputation management, ecommerce, and marketing analytics.
- Enable Accessibility AI-powered web accessibility subscription product providing ADA, WCAG 2.1, and Section 508 compliance for flooring retailer websites. Features include screen reader optimization, keyboard navigation, color adjustments, animation control, and a built-in dictionary for cognitive impairments. Sold via a 7-day risk-free trial and self-service signup, with custom pricing based on site size.
- Swell Messaging Platform Customer experience messaging platform offered as a partnership referral, automating reviews, scheduling, two-way messaging, surveys, and payments for flooring retailers. Subscription pricing starts at $160/month plus $125 per additional location, with a $175 one-time setup fee that includes full onboarding when managed by Mobile Marketing.
- The Rug Shop Ecommerce Platform Ecommerce platform delivered to WFCA retail members, providing a branded online rug shop with 35,000+ brand name area rug SKUs. Includes catalog management, customer service, returns handling, order fulfillment, and credit card processing on top of Mobile Marketing's flooring ecommerce technology.
Quantifiable outcome
- Cost per closed sale tracking - ability to show exact cost per closed sale vs. traditional cost per lead metrics
- +1 more outcomes
Companies that use Mobile Marketing
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Mobile Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature4 records
Mobile Marketing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- CynclyflagshipOn October 16, 2023, Cyncly acquired Mobile Marketing to expand its flooring offering with Mobile Marketing's industry-tailored website and digital solutions. Cyncly is a global market-leader for end-to-end software and content solutions to the spaces for living industry. The acquisition enables Mobile Marketing to offer a truly seamless and complete offering across the full consumer journey.
- RFMScoreRFMS is a Cyncly flooring software brand. Mobile Marketing has full integration with RFMS enabling retailers to track customer journey from marketing channel through to closed sale, providing ROAS data and cost per closed sale metrics.
- QFloorscoreQFloors integration (launching Spring 2023) provides full integration with Mobile Marketing's digital marketing platform, allowing retailers to see which marketing channel customers utilized while tracking their purchase journey. Also enhances customer experience by connecting online and showroom through product pricing transfer.
- RoomvocoreCyncly intends to continue providing flooring visualization solutions through the partnership with Roomvo. The partnership allows customers to visualize different flooring styles in their home, integrated with Mobile Marketing websites.
- Alliance FlooringcoreMobile Marketing offers Alliance Flooring members custom websites and digital marketing solutions. Websites include CarpetsPlus COLORTILE and Carpetland USA product catalogs, designed to highlight and promote Alliance Flooring's brands.
- National Flooring Alliance (NFA)coreMobile Marketing partners with NFA to launch comprehensive floor sample ordering program for NFA members. Flooring consumers browsing NFA websites powered by Mobile Marketing can order samples of carpet, hardwood, luxury vinyl and laminate directly from the sites.
- World Floor Covering Association (WFCA)corePartnership with WFCA provides retailers ecommerce platform to sell area rugs direct to consumers through 'The Rug Shop' platform with 35,000+ brand name area rug SKUs.
- accessiBecoreMobile Marketing partnered with accessiBe to launch Enable, an AI-powered web accessibility solution for the flooring industry ensuring ADA, WCAG 2.1, and Section 508 compliance.
- SwellcorePartnership with Swell customer experience platform provides messaging tools to automate every touchpoint including reviews, scheduling, messaging, surveys, and payments. Mobile Marketing offers this to flooring retailers as part of their service portfolio.
- GoogleflagshipGoogle Premier Partner (top 3% of Google marketing partners) with certified expertise in Google Ads. Enables Mobile Marketing to provide demonstrated excellence in paid search and digital marketing campaigns.
- Meta (Facebook)flagshipMeta Certified Company Agency status demonstrating expertise in Facebook/Instagram advertising and social media marketing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mobile Marketing competitors and assessment
Company assessmentDirect peers
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency of comparable size that serves mid-market and SMB clients across multiple verticals with SEO, paid media, web design, and social media services—closely matching Mobile Marketing's agency service model and customer profile.
- WebFX: WebFX is a mid-market digital marketing agency with several hundred employees offering SEO, PPC, web design, and marketing technology to SMB clients—comparable in scale, service breadth, and mid-market customer focus to Mobile Marketing.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market clients—closely aligned with Mobile Marketing's paid search and full-funnel digital marketing service model.
- Scorpion: Scorpion is a marketing technology company combining SaaS and agency services for local and vertical businesses, including home services and retail—sharing Mobile Marketing's vertical specialization, technology-plus-services hybrid model, and mid-market customer focus.
Broad incumbents
- Tinuiti: Tinuiti is a much larger independent performance marketing agency offering paid media, SEO, and lifecycle marketing across many verticals—a broader incumbent competing for the same mid-market digital marketing budget pool.
- Yext: Yext is an established marketing technology platform serving multi-location businesses with listings, reviews, and pages—a broader incumbent whose marketing technology stack overlaps with Mobile Marketing's website, reputation, and search offerings.
Emerging players
- Roomvo: Roomvo is a flooring visualization technology company that integrates with Mobile Marketing websites—serving the same flooring retailers with an adjacent, complementary product that competes for the same digital wallet share.
- Birdeye: Birdeye is a customer experience and reviews platform for multi-location businesses—directly competing with Mobile Marketing's Swell messaging and reputation management offering for the same retailer customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mobile Marketing social profiles
Digital presenceMobile Marketing compliance and trust
Trust signalCompliance5 records
Mobile Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobile Marketing leadership team
Management profileNumber of profiles
Profiles2 records
Mobile Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobile Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobile Marketing
What does Mobile Marketing do?
Mobile Marketing is a full-service digital marketing agency that designs and builds mobile-first websites, runs paid search, SEO, and social advertising campaigns, and delivers integrated ecommerce and AI-powered accessibility solutions for flooring retailers. Its offering is organized around five service pillars — Digital Strategy, Awareness, Engagement, Conversions and Sales, and Customer Loyalty — supported by proprietary technology (Enable, INSIGHT Portal, The Rug Shop) and direct integrations with flooring ERPs (RFMS, QFloors).
Is Mobile Marketing a public or private company?
Mobile Marketing is a private company. It is classified as corporate owned and is currently operating.
When was Mobile Marketing founded?
Mobile Marketing was founded in 2013. It employs 11 to 50 people.
Where is Mobile Marketing based?
Mobile Marketing is headquartered in Royersford, United States, in the North America region.
How does Mobile Marketing make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are website Development & Hosting, enable Accessibility and swell Platform Partnership.
Who are Mobile Marketing's main competitors?
Direct peers on record are Thrive Internet Marketing Agency, WebFX, Disruptive Advertising and Scorpion. Broad incumbents are Tinuiti and Yext. Emerging players are Roomvo and Birdeye.
Does Mobile Marketing have an API?
No public API is recorded for Mobile Marketing.
What industry is Mobile Marketing in?
Mobile Marketing's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 5418 and its SIC code is 7310.