HouseAmp
HouseAmp is a U.S. pay-at-close fintech platform that provides equity-based home improvement loans to homeowners selling (or staying) and connects them with real estate agents, brokerages, contractors, and its lending partner via an integrated project management and payment stack across 38 states.
- Company typePrivate
- Founded2019
- HeadquartersPoulsbo, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What HouseAmp does
HouseAmp is a U.S. fintech operating a pay-at-close lending and project management platform for homeowners preparing to sell (and, as of August 2025, also renovate in place). Its core product, HomeSale Loan, comes in two variants — a secured equity-based loan up to $250,000 and an unsecured credit-based loan up to $50,000 — with repayment deferred until closing for the pre-sale product. The platform is integrated end-to-end: a PropCheck widget estimates property equity, the digital application returns approval in minutes for qualifying borrowers, a Service Pro Marketplace matches funded homeowners with contractors (Josan Roofing, The Staging Collective, Renovation Sells, Revive, Freemodel, Showhomes, Bosscat), and the platform collects estimates, invoices, and pays vendors directly. Funds must remain on-platform and are remitted to service pros, locking execution inside the ecosystem. Underlying lending is executed through FCI Lender Services as the disclosed lending partner.
The company monetizes primarily through a 3.49% transaction fee on service-pro invoices (with an optional 1% expedited payment fee) and undisclosed referral/origination economics from its lending partner; agents and brokerages access the platform free of charge, with brokerages receiving revenue-share in the 1,000+ agent enterprise tier. Distribution runs through three coordinated motions: a self-serve product-led flow for individual agents and homeowners; an enterprise sales motion targeting large brokerages via the "Powered By HouseAmp" white-label program (Compass, Keller Williams, Windermere, John L. Scott, EXP Realty, The Agency, Realty ONE Group, Epique Realty, and others); and a service-pro marketplace that doubles as a referral channel. Founded in 2019 in the Seattle, WA area (Poulsbo) and led by CEO Rick Hennessey and CSO Jeramie Maxwell, HouseAmp had raised approximately $19.4M cumulatively by mid-2024, with the largest $12.45M round in July 2024 backed by Fortress Investment Group and Third Prime. The platform is live in 38 U.S. states with a waitlist for the remainder.
HouseAmp firmographics
Firmographics- Name
- HouseAmp
- Legal name
- HouseAmp Inc.
- Website
- https://houseamp.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HouseAmp is a U.S. pay-at-close fintech platform that provides equity-based home improvement loans to homeowners selling (or staying) and connects them with real estate agents, brokerages, contractors, and its lending partner via an integrated project management and payment stack across 38 states.
- Ownership category
- akta.pro rank
HouseAmp industry classification
Industry- Product category
- Real Estate Fintech / Home Improvement Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Real Estate Credit (522292), Nondepository Credit Intermediation (5222)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Renovation/Remodel-to-Perm Financing (Owner-Occupied) (FSALAHAF)
- akta.pro secondary industries
- Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA), Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
Keywords
Where HouseAmp is headquartered
LocationHeadquarters
- HQ city
- Poulsbo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HouseAmp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Service Pro Transaction Fees: Service providers pay a 3.49% fee on each invoice processed through the platform. This is the primary revenue stream from the service pro segment, with an optional 1% expedited payment fee for next-business-day remittance.
- Lending Partner Referral/Origination: HouseAmp facilitates loans through licensed lending partners. Revenue likely includes origination fees, referral fees, or a share of interest from lenders, though specific terms are not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Service Pro Marketplace - 3.49% per invoice |
| Freemium | Others | Agent Single Plan - Free |
| Freemium | Others | Broker Plan (up to 1000 agents) - Free |
| Hybrid | Others | Enterprise Plan (1000+ agents) - Free with revenue share |
| Other | Multi-year contract | Secured Equity-Based Loan - Up to $250k |
| Other | Multi-year contract | Unsecured Credit-Based Loan - Up to $50k |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
HouseAmp product offering
Product offeringCore offering
HouseAmp operates a pay-at-close fintech platform that connects homeowners, real estate agents, brokerages, service providers, and lenders around home improvement financing. Its flagship HomeSale Loan product offers equity-based loans up to $250k and credit-based loans up to $50k, with repayment deferred until closing. The platform also includes a Service Pro Marketplace for connecting funded homeowners with contractors and a Powered By HouseAmp program for brokerages.
Product overview
HouseAmp is a fintech platform structured as a unified ecosystem connecting homeowners, real estate agents, brokerages, and service providers around pre-sale (and post-sale) home improvement financing. At its core is the HomeSale Loan™ product, which comes in two variants: a secured equity-based loan (up to $250k) and an unsecured credit-based loan (up to $50k), both deferring repayment until closing day. This core loan is integrated with the Service Pro Marketplace, where approved homeowners can hire contractors who are paid directly through the platform. The PropCheck Widget provides instant property equity estimates to size loan amounts. The Powered By HouseAmp program lets brokerages and franchise offices white-label the platform for their agents. In August 2025, HouseAmp launched Improve to Stay Financing, extending its equity-based lending to homeowners who want to renovate without necessarily selling, broadening the platform beyond its original pre-sale improvement focus.
Differentiator
Problem solved
Functional benefit
Brands
- HomeSale Loan: An innovative financing solution that allows homeowners to leverage equity-based funding to make home improvements while deferring all costs until closing.
Products and services
- HomeSale Loan Equity-based financing product enabling homeowners to borrow against home equity to fund pre-sale improvements, repairs, staging, and moving costs. Repayment is deferred until closing day. Offered in two variants: a secured equity-based loan (up to $250k, up to 12 months no payments, repayment up to 2 years) and an unsecured credit-based loan (up to $50k, up to 6 months no payments, repayment up to 15 years).
- Powered By HouseAmp White-label brokerage-partner program that gives real estate brokerages and their agents access to HouseAmp's financing platform. Includes access to the service provider network, agent training, corporate/franchise configurations, and (in enterprise tier) revenue-share opportunities, brokerage branding, platform SSO, and weekly reports. Targets brokerages seeking to differentiate their listings with pre-sale improvement financing.
- Service Pro Marketplace
Quantifiable outcome
- 12 days median days on market for HouseAmp-improved homes (2023)
- +4 more outcomes
Companies that use HouseAmp
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles1 record
HouseAmp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
HouseAmp partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Epique RealtycoreAugust 2025 partnership launching Epique Elevate powered by HouseAmp. Free agent tool featuring equity estimator, up to $250K funding access, and all-in-one platform. Adds to Epique's suite of free agent benefits.
- The Staging CollectivecoreMarch 2025 partnership. National staging company integrates HouseAmp financing options, enabling home sellers to access staging services with deferred payment. Strategic fit for both companies serving the pre-sale preparation market.
- Realty ONE GroupcoreOfficial partnership announced February 2025. Realty ONE Group agents gain access to HouseAmp financing tools for helping sellers prepare homes. Includes co-marketing and dedicated integration into ONE Group's agent value proposition.
- ShowhomesminorHome staging company listed as trusted partner. Service pro network includes Showhomes alongside other staging and renovation companies.
- Renovation SellsminorRenovation company listed as trusted service pro partner on HouseAmp platform.
- BosscatminorHome improvement/renovation company listed as trusted service pro partner on HouseAmp platform.
- FreemodelminorRenovation platform listed as trusted service pro partner on HouseAmp platform.
- ReviveminorHome improvement company listed as trusted service pro partner on HouseAmp platform.
- FCI Lender Services, Inc.coreLender partner handling Pay At Close loans. Contact information provided for borrower inquiries: (800) 931-2424 x65, [email protected]. Represents the lending infrastructure behind HouseAmp's loan products.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
HouseAmp competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
HouseAmp social profiles
Digital presenceHouseAmp financial estimates
Financial estimateRevenue estimate
Valuation estimate
HouseAmp leadership team
Management profileNumber of profiles
Profiles7 records
HouseAmp funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HouseAmp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HouseAmp
What does HouseAmp do?
HouseAmp operates a pay-at-close fintech platform that connects homeowners, real estate agents, brokerages, service providers, and lenders around home improvement financing. Its flagship HomeSale Loan product offers equity-based loans up to $250k and credit-based loans up to $50k, with repayment deferred until closing. The platform also includes a Service Pro Marketplace for connecting funded homeowners with contractors and a Powered By HouseAmp program for brokerages.
Is HouseAmp a public or private company?
HouseAmp is a private company. It is classified as venture growth investor backed and is currently operating.
When was HouseAmp founded?
HouseAmp was founded in 2019. It employs 11 to 50 people.
Where is HouseAmp based?
HouseAmp is headquartered in Poulsbo, United States, in the North America region.
How does HouseAmp make money?
Two revenue lines are on record. Service Pro Transaction Fees are the primary driver. The others are lending Partner Referral/Origination.
Does HouseAmp have an API?
No public API is recorded for HouseAmp.
What industry is HouseAmp in?
HouseAmp's product category is Real Estate Fintech / Home Improvement Lending. Its primary akta.pro industry code is FSALAHAF, Renovation/Remodel-to-Perm Financing (Owner-Occupied), with a secondary code of FSALAGAA, Closed-End Home Equity Loans (Second Mortgages). Its NAICS code is 522310 and its SIC code is 6163.