HomeRoom
HomeRoom (operating as Bungalow) is a U.S. residential real estate marketplace and property manager offering flexible shared-home and entire-home rentals across 20+ cities, serving solo renters, groups, and families with a digital lease, payment, and maintenance platform.
- Company typePrivate
- Founded2018
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HomeRoom does
HomeRoom, operating in the market as Bungalow (legal entity Bungalow Living, Inc.), is a U.S. residential real estate marketplace and property management company. The platform serves two primary renter segments — solo renters seeking shared homes with roommate matching, and groups or families seeking entire homes — and offers flexible lease terms ranging from 4 to 24 months with move-in/move-out on any day of the month. The company also addresses a supply-side audience of homeowners and a secondary audience of real estate investors through its Bungalow RADAR product.
The technology stack centers on a web platform and mobile application that digitize the full rental lifecycle: property search, tour booking (agent-led, self-guided, or virtual), lease signing, in-app rent payment and per-room split settlement, and maintenance requests supported by 24/7 phone support. Differentiated product features include the trademarked Meet & Greet™ roommate pre-screening, fully furnished shared homes with utilities and Wi-Fi pre-configured, and credit-building via a partnership with Esusu and reduced-deposit/cosigner alternatives via a partnership with theGuarantors. The company also exposes a Fieldstone API at fieldstone.bungalow.com, suggesting internal tooling is being externalized.
The business model combines managed-services revenue from property management fees and brokerage activity (operated through wholly owned subsidiaries Bungalow Living Property Management, Inc. and Bungalow Living Brokerage, Inc.) across 20+ U.S. cities with monthly subscription-style billing on leases. Multi-state real estate licensing (California, Colorado, Illinois, New York) and a corporate headquarters in Miami (215 NW 24th Street, Suite 700) anchor a vertically integrated operating model. The company is privately held, Y Combinator-backed, with 11-50 employees and total disclosed funding of approximately $1.85M across 2019 and 2022 rounds.
HomeRoom firmographics
Firmographics- Name
- HomeRoom
- Legal name
- Bungalow Living, Inc.
- Website
- https://livehomeroom.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HomeRoom (operating as Bungalow) is a U.S. residential real estate marketplace and property manager offering flexible shared-home and entire-home rentals across 20+ cities, serving solo renters, groups, and families with a digital lease, payment, and maintenance platform.
- Ownership category
- akta.pro rank
HomeRoom industry classification
Industry- Product category
- Residential Rentals & Property Management
- NAICS
- Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Student Housing Roommate Matching, Assignments & Occupancy Management (BPAJAJAJ)
Keywords
Where HomeRoom is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HomeRoom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Property Rental Revenue: Revenue generated through property management fees and rental income from managed properties. The company operates as both a property manager and real estate broker, handling shared homes and entire home rentals across 20+ cities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible lease terms from 4 to 24 months |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
HomeRoom product offering
Product offeringCore offering
HomeRoom (DBA Bungalow) operates a residential rental platform that leases fully-furnished shared homes and entire homes to renters across 20+ U.S. cities. The company serves as both property manager and real estate broker, providing end-to-end digital rental services including property search, agent-led/self-guided/virtual tours, lease signing, in-app rent payments, and 24/7 maintenance support, with flexible lease terms from 4 to 24 months.
Product overview
Bungalow is a room and home rental platform offering two core product lines: Shared Homes for solo renters seeking roommate-matched living arrangements, and Entire Homes for those wanting private accommodations. The platform provides end-to-end rental management including maintenance requests, rent payments via mobile app, and flexible lease terms ranging from 4 to 24 months. The Shared Homes product includes amenities (furniture, Wi-Fi, utilities), roommate matching via Meet & Greet, and credit-building partnerships with Esusu and theGuarantors.
Differentiator
Problem solved
Functional benefit
Products and services
- Shared Homes Furnished shared rental homes where solo renters can lease a private room and are matched with vetted roommates via the Meet & Greet™ feature. Includes common-area furniture, smart TV, Wi-Fi, and utilities set up before move-in. Each resident pays their own rent share through the mobile app, eliminating Venmo-style coordination. Available on flexible 4-to-24-month leases.
- Entire Homes Full private home rentals for individuals, families, or groups who want complete privacy. Available on flexible 4-to-24-month leases with move-in/out on any day of the month, and includes the same end-to-end digital rental management (tour booking, lease signing, in-app payments, 24/7 maintenance).
- Bungalow RADAR (Investor Offering) An investor-facing offering through the Bungalow brand that surfaces real estate investment opportunities, allowing investors to acquire rental properties in markets where HomeRoom operates. Targeted at buyers seeking access to curated residential investment assets.
- Homeowner Property Management Services Property management services for homeowners who list their homes on the platform, delivered through the wholly-owned subsidiary Bungalow Living Property Management, Inc. Covers tenant sourcing, leasing, and maintenance operations.
Quantifiable outcome
- Lease signing in as little as 24 hours
- +1 more outcomes
Companies that use HomeRoom
Customer profileSegments4 records
Ideal customer profiles4 records
HomeRoom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
HomeRoom partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- EsusucorePartnership with Esusu allows residents to report on-time rent payments directly to credit bureaus, helping residents establish and grow credit scores through existing rent payments.
- theGuarantorscorePartnership offers residents an alternative to traditional cash security deposits and cosigners, providing a solution for those short on funds to secure housing without large upfront costs.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
HomeRoom competitors and assessment
Company assessmentDirect peers
- Landing: Landing offers flexible, fully furnished apartment rentals on 30+ day leases nationwide. Comparable to HomeRoom's Entire Homes product on flexibility and all-in move-in, though Landing focuses on individual apartments vs. HomeRoom's home-level inventory.
- PadSplit: PadSplit operates single-family coliving rentals, matching solo renters to rooms within shared houses with all-bills-inclusive pricing. Closest direct comparable to HomeRoom's room-by-room, affordable model targeting workforce renters without cosigners.
- Blueground: Blueground leases and manages furnished apartments on flexible terms across major U.S. cities and globally. Comparable furnished-rentals model with monthly billing and digital-first tenant experience.
- Ollie: Ollie offers all-inclusive coliving in furnished shared apartments with flexible leases and community amenities. Direct competitor in the modern, tech-enabled shared-rental segment.
- Quarters: Quarters provides fully furnished shared apartments with curated community programming in major U.S. cities. Overlaps with HomeRoom on furnished shared living, flexible leases, and digital-first tenant experience.
- Common (Common Living): Common operates purpose-built coliving buildings with furnished private bedrooms, shared common areas, and flexible leases — directly comparable to HomeRoom's Shared Homes product. Both target urban professionals seeking community-oriented rental alternatives with streamlined move-in.
Emerging players
- Roofstock: Roofstock operates a marketplace for single-family rental investment, paralleling HomeRoom's Bungalow RADAR investor product. Comparable on the investor-facing side, though Roofstock does not operate the underlying rental experience.
- Tripalink: Tripalink provides co-living and traditional apartments near major universities, targeting students and young professionals. Overlaps with HomeRoom's shared-living model in tier-1 university markets.
Broad incumbents
- Zillow: Zillow operates the dominant U.S. residential real estate marketplace, listing rentals alongside sales. While not a coliving operator, Zillow is the default discovery channel where many of HomeRoom's prospective renters begin their search.
- Apartments.com (CoStar): Apartments.com is the largest U.S. rental listing marketplace, owned by CoStar. Functions as upstream demand-generation and competitive comparison set for any managed-rentals operator including HomeRoom.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HomeRoom social profiles
Digital presenceHomeRoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeRoom leadership team
Management profileNumber of profiles
Profiles5 records
HomeRoom subsidiaries and ownership
Company hierarchySubsidiaries2 records
HomeRoom funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeRoom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeRoom
What does HomeRoom do?
HomeRoom (DBA Bungalow) operates a residential rental platform that leases fully-furnished shared homes and entire homes to renters across 20+ U.S. cities. The company serves as both property manager and real estate broker, providing end-to-end digital rental services including property search, agent-led/self-guided/virtual tours, lease signing, in-app rent payments, and 24/7 maintenance support, with flexible lease terms from 4 to 24 months.
Is HomeRoom a public or private company?
HomeRoom is a private company. It is classified as venture growth investor backed and is currently operating.
When was HomeRoom founded?
HomeRoom was founded in 2018. It employs 11 to 50 people.
Where is HomeRoom based?
HomeRoom is headquartered in Kansas City, United States, in the North America region.
How does HomeRoom make money?
One revenue line is on record: property Rental Revenue.
Who are HomeRoom's main competitors?
Direct peers on record are Landing, PadSplit, Blueground, Ollie, Quarters and Common (Common Living). Emerging players are Roofstock and Tripalink. Broad incumbents are Zillow and Apartments.com (CoStar).
Does HomeRoom have an API?
Yes. HomeRoom exposes a public API. Developer documentation is at fieldstone.bungalow.com/api/v1/docs.
What industry is HomeRoom in?
HomeRoom's product category is Residential Rentals & Property Management. Its primary akta.pro industry code is BPAJAJAJ, Student Housing Roommate Matching, Assignments & Occupancy Management. Its NAICS code is 531311 and its SIC code is 6531.