The Routing Company
The Routing Company operates the Pingo™ platform, a proprietary MIT-inspired on-demand vehicle routing and management system that licenses software to public transit agencies, transit operators, and autonomous vehicle companies for fixed, flex, paratransit, and microtransit services.
- Company typePrivate
- Founded2018
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Routing Company does
The Routing Company (TRC) is a Boston-based software company that operates the Pingo™ platform, an on-demand vehicle routing and management system designed for public transit agencies and transit operators. TRC's core technology is a proprietary, MIT-inspired routing algorithm that reoptimizes vehicle assignments every 15 seconds based on configurable inputs, supporting fixed-route, flex, paratransit, and microtransit modes through a single platform accessible via mobile app (iOS/Android) and a transit operator dashboard. The algorithm has processed 5M+ passenger trips across 50+ global deployments and delivers reported performance metrics of 3-8x higher seat utilization versus alternatives and 20+ peak passengers per vehicle revenue hour.
TRC generates revenue primarily through multi-year SaaS licensing agreements with public transit agencies and transit operator organizations, supplemented by non-exclusive technology licensing (notably to Zoox for robotaxi dispatch). Its go-to-market combines direct enterprise sales with government procurement channels — most visibly the Ohio Department of Transportation State Contract, which has produced multiple Ohio partnerships — and channel partnerships with transit operators such as RATP Dev, Arrowhead Transit, Eunoia Mobility, and Glenfarg Community Transport Group. Customers span municipal and county transit agencies (RGRTA Rochester, City of Winona, Fairfield County OH), community transport groups (GLCAP, Sarah Car Care), campus shuttle operators (Northfield Lines for St. Olaf and Carleton Colleges), and autonomous-vehicle companies (Zoox). The company has raised approximately $20M cumulatively ($5M seed in Dec 2020; $15M Series A in March 2022 led by Galvanize Climate Solutions) and operates with 11-50 employees.
The Routing Company firmographics
Firmographics- Name
- The Routing Company
- Legal name
- The Routing Company
- Website
- https://theroutingcompany.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Routing Company operates the Pingo™ platform, a proprietary MIT-inspired on-demand vehicle routing and management system that licenses software to public transit agencies, transit operators, and autonomous vehicle companies for fixed, flex, paratransit, and microtransit services.
- Ownership category
- akta.pro rank
The Routing Company industry classification
Industry- Product category
- Microtransit Software
- NAICS
- Other Support Activities for Transportation (4889)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments) (THADADAM)
- akta.pro secondary industry
- Ground Transportation Booking Platforms (Rail/Bus/Ferry) (BPAMAIAD)
Keywords
Where The Routing Company is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Routing Company business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing (SaaS): TRC licenses its Pingo platform technology to transit agencies and transit operator organizations. Transit operators pay fees for access to the routing software, scheduling, and dispatching capabilities. The company also licenses technology to companies like Zoox through non-exclusive technology license agreements.
- Transit Agency Software Contracts: TRC enters into multi-year agreements with public transit agencies for deployment of its Pingo platform. These include large-scale deployments such as Rochester, NY (132 vehicles) and Arrowhead Transit (100+ vehicles in Minnesota). Revenue is generated through software licensing and service agreements with transit operators.
- Platform as a Service for Transit Operators: TRC provides transit operators with access to its dashboard for fleet management, rider booking, and scheduling/dispatching software. Transit operators pay fees for these services, which include paratransit, fixed-route, and microtransit support.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
The Routing Company product offering
Product offeringCore offering
The Routing Company licenses the Pingo software platform to public transit agencies, transit operators, and autonomous vehicle companies to run on-demand, fixed-route, flex, and paratransit services. The platform consists of a rider-facing mobile app and an operator-facing dashboard, and is powered by a proprietary routing algorithm derived from MIT research that reoptimizes vehicle assignments approximately every 15 seconds to maximize seat utilization.
Product overview
The Routing Company offers a platform-plus-modules architecture centered on its Pingo™ platform and proprietary routing algorithm. The core Pingo™ platform provides on-demand, fixed, flex, and paratransit modes through a mobile app (Pingo App) for riders and a dashboard for Transit Partners. The routing algorithm, which reoptimizes every 15 seconds and is available via non-exclusive technology licensing, powers the platform. Pingo Flex 2.0 represents an enhanced version with real-time tracking and driver tools. The company also offers technology licensing for partners like Zoox.
Differentiator
Problem solved
Functional benefit
Brands
- Pingo: The company's mobile application platform that enables on-demand transportation booking for riders and provides dispatch and routing tools for transit operators.
Products and services
- Pingo Platform Cloud-based software platform that enables public transit agencies and transit operators to run on-demand, fixed-route, flex, and paratransit services, combining a rider mobile app, an operator dashboard, and a real-time routing engine.
- Pingo Flex 2.0 Enhanced version of the Pingo platform offering real-time shuttle tracking and additional driver tools for transit operators running flexible transit services.
- Routing Algorithm (Technology Licensing) Standalone license of The Routing Company's proprietary real-time routing algorithm for integration by autonomous vehicle and robotics companies (e.g., Zoox) into their fleet software.
Quantifiable outcome
- 3-8x higher seat utilization than alternative software
- +3 more outcomes
Companies that use The Routing Company
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
The Routing Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
The Routing Company partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- Great Lakes Community Action PartnershipcorePartnership to support mobility in Sandusky County, Ohio. This marks the third partnership in the state of Ohio, enabling community transportation services through TRC's Pingo platform.
- Fairfield County, Ohiocore5-year partnership through Ohio Department of Transportation (ODOT) State Contract to increase access to scheduling and dispatching software. Demonstrates TRC's engagement with government procurement channels.
- City of Winona, MinnesotacoreAll of Winona Transit's deviated fixed routes and dial-a-ride service is fully supported by TRC's Pingo platform. Partnership enables comprehensive transit operations management.
- Eunoia MobilitycoreEunoia Mobility integrated TRC's Pingo platform to strengthen accessible transportation operations across the UAE. TRC's platform supports mobility for vulnerable populations in the region.
- Arrowhead Transit (Minnesota)flagship100+ vehicle deployment serving 10 counties in Northeast Minnesota - Minnesota's largest rural public transportation system. One of TRC's largest deployments in rural transit.
- Glenfarg Community Transport Group / Community Transport GlasgowcoreNew services in Glenfarg, Scotland to transform rural mobility with Pingo Flex 2.0. Partnership brings real-time shuttle tracking and driver tools to Perthshire through community transport groups.
- RATP Dev (Lompoc, California)flagshipAll-in-one transit system launch in Lompoc, CA - first partnership with RATP Dev. Includes paratransit, fixed-routes, and new microtransit services on TRC's platform, replacing legacy software.
- ZooxflagshipZoox entered into a non-exclusive technology license agreement with TRC. Zoox taps ex-Uber Pool exec's startup for routing software help. TRC engineers joined Zoox to support robotaxi dispatch.
- Sarah Car Care (Washington D.C.)coreLaunch in Washington D.C. to support paratransit in Prince George's County. Partnership enhances accessibility and mobility through innovative non-dedicated vehicle service.
- Northfield Lines (Minnesota)coreOn-demand campus shuttle services for St. Olaf and Carleton Colleges in Minnesota. Partnership enhances campus mobility with scalable on-demand transit solutions.
- RGRTA (Rochester, NY)flagshipGroundbreaking 132-vehicle on-demand transit service launch in Rochester. Deployment follows signing of one of the industry's largest on-demand transit deals of 2025.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
The Routing Company competitors and assessment
Company assessmentDirect peers
- Optibus: Optibus provides AI-powered public transit scheduling, planning, and operations software to transit agencies worldwide. It is the most direct competitor to TRC's Pingo platform, serving the same municipal and operator customers with on-demand and fixed-route optimization capabilities.
- Spare Technology: Spare offers a microtransit and paratransit platform that powers on-demand transit for transit agencies and operators across North America, Europe, and Australia. It is a direct peer because it targets the same on-demand transit agency customers with a similar software-as-a-service model.
- Via Transportation: Via provides on-demand shared transit and microtransit software to public agencies and transit operators globally. It is directly comparable to TRC in serving public transit agencies with routing and dispatch technology, though Via operates its own consumer ride services in some markets.
- RideCo: RideCo provides on-demand transit and paratransit software to public transit agencies, specializing in dynamic routing and fleet optimization. It directly competes with TRC's Pingo platform for the same municipal and rural transit operator customers.
- Padam Mobility: Padam Mobility offers on-demand transit and paratransit software for transit agencies and operators, primarily in Europe. It is directly comparable as a SaaS routing and dispatch platform targeting the same public transit customer segment as TRC.
Broad incumbents
- Cubic Transportation Systems: Cubic is a large incumbent provider of transit fare collection, real-time passenger information, and transit management software to major transit agencies globally. It is a broad incumbent because it bundles transit technology capabilities and competes with TRC for parts of the same transit agency software stack.
- Trapeze Group (Modaxo): Trapeze Group, part of Modaxo (a Modaxo/Volvo Group business), provides fixed-route scheduling, dispatch, and transit operations software to public transit agencies. It is a broad incumbent with overlapping capabilities to TRC's Pingo platform for the same transit agency customers.
- Clever Devices: Clever Devices provides transit fleet communication, vehicle location, and passenger information systems to public transit agencies. It is a broader incumbent in transit technology that overlaps with TRC's dispatch and operational visibility capabilities.
- Moovit: Moovit, owned by Intel, provides public transit data, journey planning, and mobility-as-a-service solutions to transit agencies and riders globally. It is a broader incumbent whose data and integration capabilities overlap with parts of TRC's rider-facing and agency-facing platform.
Emerging players
- Zeelo: Zeelo provides technology-enabled shared transport services for employers, schools, and communities, operating across the UK, US, and South Africa. It is an emerging player with partial overlap to TRC in on-demand shuttle software and transit operator partnerships.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Routing Company social profiles
Digital presenceThe Routing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Routing Company leadership team
Management profileNumber of profiles
Profiles3 records
The Routing Company funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Routing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Routing Company
What does The Routing Company do?
The Routing Company licenses the Pingo software platform to public transit agencies, transit operators, and autonomous vehicle companies to run on-demand, fixed-route, flex, and paratransit services. The platform consists of a rider-facing mobile app and an operator-facing dashboard, and is powered by a proprietary routing algorithm derived from MIT research that reoptimizes vehicle assignments approximately every 15 seconds to maximize seat utilization.
Is The Routing Company a public or private company?
The Routing Company is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Routing Company founded?
The Routing Company was founded in 2018. It employs 11 to 50 people.
Where is The Routing Company based?
The Routing Company is headquartered in Boston, United States, in the North America region.
How does The Routing Company make money?
Three revenue lines are on record. Software Licensing (SaaS) is the primary driver. The others are transit Agency Software Contracts and platform as a Service for Transit Operators.
Who are The Routing Company's main competitors?
Direct peers on record are Optibus, Spare Technology, Via Transportation, RideCo and Padam Mobility. Broad incumbents are Cubic Transportation Systems, Trapeze Group (Modaxo), Clever Devices and Moovit. Zeelo is listed as an emerging player.
Does The Routing Company have an API?
No public API is recorded for The Routing Company.
What industry is The Routing Company in?
The Routing Company's product category is Microtransit Software. Its primary akta.pro industry code is THADADAM, Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments), with a secondary code of BPAMAIAD, Ground Transportation Booking Platforms (Rail/Bus/Ferry). Its NAICS code is 4889 and its SIC code is 4700.