Squire

What Squire does

Squire Technologies, Inc. is a New York-based vertical SaaS company founded in 2015 by Songe LaRon and Dave Salvant that provides an all-in-one business management platform built specifically for barbershops. The platform combines online booking, point-of-sale payments, commission tracking (Auto Payout), booth rent collection (Rent Collect), inventory management, client marketing (Engage with AI-powered Smart Rebooking), Google Reserve and Instagram Book Now distribution, Tap to Pay contactless payments, and the SQUIRE AI assistant into a single integrated system that replaces the multiple separate tools a typical barbershop would otherwise need. Underlying architecture relies on third-party infrastructure providers for payments processing (i2c), banking-as-a-service (Bond), cloud (AWS), and commerce-media monetization (Fluent via Databricks Data Clean Room).

Squire monetizes through a subscription model starting at $30 per month per shop (unlimited barbers) combined with card-present processing fees of 2.5% plus $0.20 per transaction, plus the newer SQUIRE Capital money management platform. The go-to-market is primarily product-led and community-led: barbershop owners and individual barbers can self-serve sign up through getsquire.com with onboarding specialist support, and the company leverages the cultural significance of barbershops particularly in Black communities as a growth engine. The company serves a fragmented SMB base of approximately 3,000 shops across more than 1,000 cities, has processed over $1B in cumulative payments, and reports approximately $15M ARR as of March 2024. Squire last raised equity at a $750M post-money valuation in a $60M Series D led by Tiger Global in July 2021 and supplemented capital with a $35M debt facility from Silicon Valley Bank in November 2024.

Name

Squire

Legal name

Squire Technologies, Inc.

Website

https://getsquire.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Squire Technologies is a New York-based vertical SaaS company providing an all-in-one barbershop business management platform. It serves approximately 3,000 SMB barbershops across 1,000+ cities with booking, POS payments, commission tracking, marketing automation, and AI-driven tools, monetizing via subscription and card-present transaction fees.

Ownership category

akta.pro rank

Product category

Barbershop Management Software

NAICS

Barber Shops (812111)

akta.pro primary industry

Mobile/On-Location Barber Services (HSALABAG)

Keywords

• Barbershop management software
• Appointment scheduling software
• Small business point of sale
• Payment processing services
• Salon business management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly subscription plans starting at $30/month for full shop access with unlimited barbers. Provides access to the core management platform, booking, and business tools.
2. Payment Processing: Card-present processing at 2.5% + $0.20 per transaction for all card payments, Apple Pay, Android Pay, and other digital wallet transactions processed through the platform.
3. SQUIRE Capital: Money management platform launched as a new product offering, expanding financial services into the barbershop ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Squire (SQUIRE) provides an all-in-one, vertical SaaS business management platform built specifically for barbershops and barbers. The platform combines online booking, point-of-sale payments, commission tracking, booth rent collection, inventory management, marketing automation, branded booking apps, and an AI assistant into a single subscription product for barbershop owners and individual barbers.

Product overview

SQUIRE is an all-in-one barbershop business management platform consisting of a core platform with integrated modules. The core SQUIRE Platform combines booking (online, via Instagram, and through Google Reserve), point-of-sale payments (including Tap to Pay, Auto Payout, and Rent Collect), and business analytics. Supporting modules include SQUIRE Engage (marketing automation with AI-powered Smart Rebooking), Google Reviews Booster, Inventory Management, Waitlist management, Group Appointments, and Branded Booking Apps. SQUIRE AI serves as the AI assistant layer for automated business tasks. The platform serves both individual barbers (booking clients) and shop owners (managing operations, staff, and finances).

Differentiator

Problem solved

Functional benefit

Products and services

• SQUIRE Platform The all-in-one barbershop business management platform combining online booking, point-of-sale payments, commission tracking, rent collection, inventory management, marketing, and business analytics into a single subscription product for barbershop owners and barbers.
• SQUIRE AI AI-powered business assistant for barbershop operators that automates business management tasks including marketing campaign generation, consultation report generation, and predictive client behavior insights.
• SQUIRE Engage Marketing automation tool that enables barbershops to send targeted marketing campaigns to clients, including AI-powered Smart Rebooking for automated follow-up appointments.
• SQUIRE Capital Money management platform that expands financial services into the barbershop ecosystem, enabling banking, money movement, and financial services for barbershop operators.

Quantifiable outcome

• Reduce 99% of no-shows
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Fluent, Inc.coreStrategic or Co-development Partner · 12 March 2026Fluent, Inc. partnered with Squire to expand commerce media solutions into appointment-based transactional environments. The collaboration leverages Fluent's Data Clean Room, built in partnership with Databricks, to combine Squire's first-party customer data with Fluent's identity graph and AI engine for delivering contextually relevant post-booking offers. This represents Fluent's strategic push beyond traditional retail into service-driven ecosystems.
• BondcoreTechnology or Integration · 3 June 2022Bond provides Banking-as-a-Service infrastructure for Squire's payment and financial management features, enabling the platform's money movement capabilities.
• i2ccoreTechnology or Integration · 3 June 2022i2c provides payment processing infrastructure for Squire's platform, enabling card payments and transaction processing.
• Amazon Web Services (AWS)coreTechnology or Integration · 10 August 2021AWS collaborated with Squire on creating community connections through barbershops. Squire has been featured in AWS news for how the platform is modernizing barbershops and taking the industry into the future.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Zenoti: Zenoti provides cloud-based salon, spa, and barbershop management software with booking, POS, payments, and marketing automation. It overlaps with SQUIRE across multi-location personal-care operators with comparable feature breadth.
• Fresha: Fresha is a beauty and wellness marketplace and software platform used by salons, barbers, and spas for booking, payments, and client management. Its free SaaS model combined with payment processing mirrors SQUIRE's monetisation approach in overlapping customer segments.
• GlossGenius: GlossGenius provides booking, payments, and client management software targeting independent beauty professionals and small shops. It overlaps directly with SQUIRE's individual-barber and small-shop segments and competes on premium UX and integrated payments.
• Boulevard: Boulevard offers booking, payments, and client experience software for salons, barbers, and spas. It is a direct vertical-SaaS peer competing for the same multi-location personal-care SMB customers SQUIRE serves.
• StyleSeat: StyleSeat is an online marketplace and booking platform for barbers, hairstylists, and beauty professionals. It overlaps with SQUIRE's customer base and booking/marketing functionality, particularly for individual professionals building personal brands.
• Phorest: Phorest is a salon and barber software platform with booking, payments, client management, and marketing tools. It is a direct vertical-SaaS peer with a strong foothold in the salon/barbershop SMB segment, particularly in the UK and Ireland.
• Vagaro: Vagaro is a salon, spa, and barbershop management platform offering booking, POS, payments, and marketing tools. It is the closest direct competitor to SQUIRE, serving many of the same SMB personal-care customers with a similar all-in-one value proposition.

Broad incumbents

• Mindbody: Mindbody is a large, established wellness-business management platform spanning salons, spas, fitness, and barbershops. It is a broader incumbent offering overlapping booking and POS capabilities, with significantly larger scale than SQUIRE.
• Square Appointments: Square (Block) offers a generic POS with built-in appointment booking, payments, and marketing tools used by many barbershops. As the dominant SMB payments platform, it represents the largest competitive threat via scale, brand, and pricing leverage.

Regional players

• Treatwell: Treatwell is a leading European hair and beauty booking marketplace and salon-software provider. It is comparable to SQUIRE in offering booking and management software to personal-care SMBs but primarily operates in the UK and EU rather than the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getsquire
• Instagraminstagram.com/getsquire
• Xx.com/getsquire
• Facebookfacebook.com/SquireTechnologies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds11 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squire