Squire
Squire Technologies is a New York-based vertical SaaS company providing an all-in-one barbershop business management platform. It serves approximately 3,000 SMB barbershops across 1,000+ cities with booking, POS payments, commission tracking, marketing automation, and AI-driven tools, monetizing via subscription and card-present transaction fees.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Squire does
Squire Technologies, Inc. is a New York-based vertical SaaS company founded in 2015 by Songe LaRon and Dave Salvant that provides an all-in-one business management platform built specifically for barbershops. The platform combines online booking, point-of-sale payments, commission tracking (Auto Payout), booth rent collection (Rent Collect), inventory management, client marketing (Engage with AI-powered Smart Rebooking), Google Reserve and Instagram Book Now distribution, Tap to Pay contactless payments, and the SQUIRE AI assistant into a single integrated system that replaces the multiple separate tools a typical barbershop would otherwise need. Underlying architecture relies on third-party infrastructure providers for payments processing (i2c), banking-as-a-service (Bond), cloud (AWS), and commerce-media monetization (Fluent via Databricks Data Clean Room).
Squire monetizes through a subscription model starting at $30 per month per shop (unlimited barbers) combined with card-present processing fees of 2.5% plus $0.20 per transaction, plus the newer SQUIRE Capital money management platform. The go-to-market is primarily product-led and community-led: barbershop owners and individual barbers can self-serve sign up through getsquire.com with onboarding specialist support, and the company leverages the cultural significance of barbershops particularly in Black communities as a growth engine. The company serves a fragmented SMB base of approximately 3,000 shops across more than 1,000 cities, has processed over $1B in cumulative payments, and reports approximately $15M ARR as of March 2024. Squire last raised equity at a $750M post-money valuation in a $60M Series D led by Tiger Global in July 2021 and supplemented capital with a $35M debt facility from Silicon Valley Bank in November 2024.
Squire firmographics
Firmographics- Name
- Squire
- Legal name
- Squire Technologies, Inc.
- Website
- https://getsquire.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Squire Technologies is a New York-based vertical SaaS company providing an all-in-one barbershop business management platform. It serves approximately 3,000 SMB barbershops across 1,000+ cities with booking, POS payments, commission tracking, marketing automation, and AI-driven tools, monetizing via subscription and card-present transaction fees.
- Ownership category
- akta.pro rank
Squire industry classification
Industry- Product category
- Barbershop Management Software
- NAICS
- Barber Shops (812111)
- akta.pro primary industry
- Mobile/On-Location Barber Services (HSALABAG)
Keywords
Where Squire is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Squire business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription plans starting at $30/month for full shop access with unlimited barbers. Provides access to the core management platform, booking, and business tools.
- Payment Processing: Card-present processing at 2.5% + $0.20 per transaction for all card payments, Apple Pay, Android Pay, and other digital wallet transactions processed through the platform.
- SQUIRE Capital: Money management platform launched as a new product offering, expanding financial services into the barbershop ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full Shop Plan starting at $30/month |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Squire product offering
Product offeringCore offering
Squire (SQUIRE) provides an all-in-one, vertical SaaS business management platform built specifically for barbershops and barbers. The platform combines online booking, point-of-sale payments, commission tracking, booth rent collection, inventory management, marketing automation, branded booking apps, and an AI assistant into a single subscription product for barbershop owners and individual barbers.
Product overview
SQUIRE is an all-in-one barbershop business management platform consisting of a core platform with integrated modules. The core SQUIRE Platform combines booking (online, via Instagram, and through Google Reserve), point-of-sale payments (including Tap to Pay, Auto Payout, and Rent Collect), and business analytics. Supporting modules include SQUIRE Engage (marketing automation with AI-powered Smart Rebooking), Google Reviews Booster, Inventory Management, Waitlist management, Group Appointments, and Branded Booking Apps. SQUIRE AI serves as the AI assistant layer for automated business tasks. The platform serves both individual barbers (booking clients) and shop owners (managing operations, staff, and finances).
Differentiator
Problem solved
Functional benefit
Products and services
- SQUIRE Platform The all-in-one barbershop business management platform combining online booking, point-of-sale payments, commission tracking, rent collection, inventory management, marketing, and business analytics into a single subscription product for barbershop owners and barbers.
- SQUIRE AI AI-powered business assistant for barbershop operators that automates business management tasks including marketing campaign generation, consultation report generation, and predictive client behavior insights.
- SQUIRE Engage Marketing automation tool that enables barbershops to send targeted marketing campaigns to clients, including AI-powered Smart Rebooking for automated follow-up appointments.
- SQUIRE Capital Money management platform that expands financial services into the barbershop ecosystem, enabling banking, money movement, and financial services for barbershop operators.
Quantifiable outcome
- Reduce 99% of no-shows
- +4 more outcomes
Companies that use Squire
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Squire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature9 records
Squire partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Fluent, Inc.coreFluent, Inc. partnered with Squire to expand commerce media solutions into appointment-based transactional environments. The collaboration leverages Fluent's Data Clean Room, built in partnership with Databricks, to combine Squire's first-party customer data with Fluent's identity graph and AI engine for delivering contextually relevant post-booking offers. This represents Fluent's strategic push beyond traditional retail into service-driven ecosystems.
- BondcoreBond provides Banking-as-a-Service infrastructure for Squire's payment and financial management features, enabling the platform's money movement capabilities.
- i2ccorei2c provides payment processing infrastructure for Squire's platform, enabling card payments and transaction processing.
- Amazon Web Services (AWS)coreAWS collaborated with Squire on creating community connections through barbershops. Squire has been featured in AWS news for how the platform is modernizing barbershops and taking the industry into the future.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Squire competitors and assessment
Company assessmentDirect peers
- Zenoti: Zenoti provides cloud-based salon, spa, and barbershop management software with booking, POS, payments, and marketing automation. It overlaps with SQUIRE across multi-location personal-care operators with comparable feature breadth.
- Fresha: Fresha is a beauty and wellness marketplace and software platform used by salons, barbers, and spas for booking, payments, and client management. Its free SaaS model combined with payment processing mirrors SQUIRE's monetisation approach in overlapping customer segments.
- GlossGenius: GlossGenius provides booking, payments, and client management software targeting independent beauty professionals and small shops. It overlaps directly with SQUIRE's individual-barber and small-shop segments and competes on premium UX and integrated payments.
- Boulevard: Boulevard offers booking, payments, and client experience software for salons, barbers, and spas. It is a direct vertical-SaaS peer competing for the same multi-location personal-care SMB customers SQUIRE serves.
- StyleSeat: StyleSeat is an online marketplace and booking platform for barbers, hairstylists, and beauty professionals. It overlaps with SQUIRE's customer base and booking/marketing functionality, particularly for individual professionals building personal brands.
- Phorest: Phorest is a salon and barber software platform with booking, payments, client management, and marketing tools. It is a direct vertical-SaaS peer with a strong foothold in the salon/barbershop SMB segment, particularly in the UK and Ireland.
- Vagaro: Vagaro is a salon, spa, and barbershop management platform offering booking, POS, payments, and marketing tools. It is the closest direct competitor to SQUIRE, serving many of the same SMB personal-care customers with a similar all-in-one value proposition.
Broad incumbents
- Mindbody: Mindbody is a large, established wellness-business management platform spanning salons, spas, fitness, and barbershops. It is a broader incumbent offering overlapping booking and POS capabilities, with significantly larger scale than SQUIRE.
- Square Appointments: Square (Block) offers a generic POS with built-in appointment booking, payments, and marketing tools used by many barbershops. As the dominant SMB payments platform, it represents the largest competitive threat via scale, brand, and pricing leverage.
Regional players
- Treatwell: Treatwell is a leading European hair and beauty booking marketplace and salon-software provider. It is comparable to SQUIRE in offering booking and management software to personal-care SMBs but primarily operates in the UK and EU rather than the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Squire social profiles
Digital presenceSquire compliance and trust
Trust signalCompliance2 records
Squire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squire leadership team
Management profileNumber of profiles
Profiles5 records
Squire funding detail
Funding detailFunding overview
Funding rounds11 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squire
What does Squire do?
Squire (SQUIRE) provides an all-in-one, vertical SaaS business management platform built specifically for barbershops and barbers. The platform combines online booking, point-of-sale payments, commission tracking, booth rent collection, inventory management, marketing automation, branded booking apps, and an AI assistant into a single subscription product for barbershop owners and individual barbers.
Is Squire a public or private company?
Squire is a private company. It is classified as venture growth investor backed and is currently operating.
When was Squire founded?
Squire was founded in 2015. It employs 101 to 250 people.
Where is Squire based?
Squire is headquartered in New York, United States, in the North America region.
How does Squire make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing and SQUIRE Capital.
Who are Squire's main competitors?
Direct peers on record are Zenoti, Fresha, GlossGenius, Boulevard, StyleSeat, Phorest and Vagaro. Broad incumbents are Mindbody and Square Appointments. Treatwell is listed as a regional player.
Does Squire have an API?
No public API is recorded for Squire.
What industry is Squire in?
Squire's product category is Barbershop Management Software. Its primary akta.pro industry code is HSALABAG, Mobile/On-Location Barber Services. Its NAICS code is 812111.