PINTAR

What PINTAR does

PINTAR (legally PT Pintar Pemenang Asia) is an Indonesian workforce development company founded in 2013 and headquartered in Jakarta Pusat. The company operates a unified technology platform that integrates recruitment, assessment, education and training, credentialing, and talent analytics on a scalable architecture. Its product portfolio includes PINTAR Skills (short-form industry training), PINTAR Degrees (accredited degree programs via university partnerships with UPJ and ITHB), PINTAR Enterprise (corporate HR training and workforce development), PINTAR Opportunity (job placement including international placements in Saudi Arabia, Kuwait, Germany, and Hungary), PINTAR Learner Services (wraparound learner support), and PINTAR Snacks (content/blog platform). The platform serves over 2 million users across individual learners, job seekers, educators, corporations, and government entities.

PINTAR operates a hybrid go-to-market model combining self-serve product-led growth for individual learners, consultative enterprise field sales for corporate HR and workforce development (with a 'Book Demo' motion), and government-subsidized training through Indonesia's Prakerja program. Revenue streams span subscription-based degree programs and short courses, professional services for enterprise HR training, and freemium/government-subsidized access via Prakerja. The company holds a P3MI license from the Ministry of Manpower enabling legal cross-border labor placement, is B-Corp certified (2024), and has completed three acquisitions (Gredu, Kerja.io, Hiringmaps) in August 2024 to expand its workforce and international placement capabilities. PINTAR is privately held and venture-backed, having raised $3 million in pre-Series A funding in February 2024 from Havez Capital and SIG Venture Capital.

Name

PINTAR

Legal name

PT Pintar Pemenang Asia

Website

https://pintar.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

PINTAR is an Indonesian workforce development platform serving over 2 million users by integrating recruitment, training, credentialing, and job placement across individual learners, enterprises, government (Prakerja), and international markets including Saudi Arabia, Kuwait, Germany, and Hungary.

Ownership category

akta.pro rank

Product category

Online Education and Workforce Development

NAICS

Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Assessment, Certification & Qualifications Frameworks (BPADAKAL)

akta.pro secondary industries

Gifted & Talented (G&T) / Advanced Learner Tutoring (EDANAKAC), Assistive Technology & Accessible Digital Skills (EDAAAIAK)

Keywords

• Online learning platform
• Workforce development
• Corporate training solutions
• International job placement
• Credentialing and assessment

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Degree Programs: Long-form accredited educational programs for broader career opportunities, likely operating on a subscription or per-program fee model
2. Short Courses: Short-form industry-relevant training programs to improve job skills, offered individually or as part of packages
3. Enterprise HR Training: HR training programs for corporations and communities, sold through enterprise sales motion with consultative approach
4. Government Partnership (Prakerja): Training programs subsidized through Indonesia's Prakerja government program, providing free training to eligible citizens

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

PINTAR provides an online education, training, credentialing, and talent-matching platform that combines short industry-relevant courses, accredited degree programs, enterprise HR training, and domestic/international job placement on a single integrated system. It serves individual learners seeking skills and credentials, corporations needing workforce development, and government agencies (notably Indonesia's Prakerja program) seeking to upskill citizens, with the platform having served over 2 million users.

Product overview

PINTAR is a unified workforce development platform offering a holistic set of solutions for learners, talents, educators, and organizations. The core PINTAR Platform provides integrated recruitment, assessment, education and training, credentialing, and talent analytics functionality. The product portfolio includes PINTAR Enterprise (corporate training), PINTAR Degrees (accredited degree programs), PINTAR Opportunity (job placement including international placements), PINTAR Skills (short-form industry training), PINTAR Learning Programs (industry-recognized programs), PINTAR Learner Services (wraparound learner support), and PINTAR Snacks (blog/content platform). The platform serves over 2 million users and partners with private companies and government entities.

Differentiator

Problem solved

Functional benefit

Products and services

• PINTAR Platform Core unified technology platform that integrates recruitment, assessment, education and training, credentialing, and talent analytics for learners, talents, educators, and organizations.
• PINTAR Skills Short-form industry-relevant training programs and courses to improve job skills, available individually or as packages for learners and organizations.
• PINTAR Degrees Long-form accredited educational programs (S1 degree programs in partnership with universities such as UPJ and ITHB) offering broader career opportunities.
• PINTAR Enterprise Enterprise solution for corporations and organizations to train employees, manage workforce development, and access HR training and talent analytics.
• PINTAR Opportunity Job placement and career opportunity platform that connects talent with employment opportunities, including cross-border international placements under PINTAR's P3MI license.
• PINTAR Bootcamp and Masterclass Intensive Bootcamp and Masterclass training series aimed at developing competencies of the Indonesian workforce, enabling participants to achieve career goals.

Quantifiable outcome

• Over 2 million users served across platform
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Japan External Trade Organization (JETRO)minorStrategic or Co-development Partner · 1 September 2023JETRO interviewed PINTAR in September 2023 to discuss online learning for workforce advancement in Indonesia, providing media coverage and international recognition for the company's mission and approach.
• Prakerja (Kartu Prakerja)coreStrategic or Co-development PartnerPINTAR is a registered training provider for Indonesia's Prakerja government subsidy program, enabling millions of eligible citizens to access free skill training through the platform.
• PT Kartu Indonesia Pintar (KIP)minorStrategic or Co-development PartnerGovernment education card program partner enabling access to educational resources and training for eligible Indonesian citizens.
• GDP LabsminorChannel Partner/ Reseller/ DistributorPartner company featured in PINTAR's logo section, indicating commercial partnership or client relationship for workforce development services.
• Gunung Raja PaksiminorChannel Partner/ Reseller/ DistributorSteel manufacturing company partnered with PINTAR for employee training and workforce development solutions.
• IntudominorChannel Partner/ Reseller/ DistributorPartner company featured in PINTAR's logo section, indicating collaboration in workforce or education services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Skill Academy by GoTo: Short-course online learning platform from GoTo Group (Gojek/Tokopedia), targeting Indonesian workforce upskilling. Backed by GoTo's distribution and competes directly for similar B2C skill courses.
• Quipper: Indonesia- and Japan-focused online learning platform serving schools, teachers, and learners. Comparable in serving Prakerja, K-12, and enterprise training across the region.
• Ruangguru: Indonesia's largest edtech platform offering K-12 tutoring, corporate training, and government partnerships (including Prakerja). Direct competitor in the same B2C/B2B/Government mix and Indonesian market.
• Zenius: Indonesian online learning platform focused on K-12 and test prep, also a Prakerja-registered training provider. Competes head-to-head for learners and government-subsidized course slots.

Emerging players

• Glints: Southeast Asia talent recruitment and upskilling platform. Overlaps with PINTAR's recruitment (Kerja.io) and talent assessment (Hiringmaps) offerings and adjacent to its training business.
• Mekari: Indonesian SaaS suite covering HR, payroll, and workforce management for Indonesian SMEs and enterprises. Adjacent to PINTAR Enterprise's HR training and workforce development value proposition.

Regional players

• upGrad: India-headquartered online higher-education and workforce upskilling platform with Southeast Asia expansion. Comparable in degree programs and professional/management development training.

Broad incumbents

• Coursera: Global online learning platform offering courses, certificates, and degrees. Broader incumbent competing for enterprise L&D budgets and credentialing, especially for international enterprise clients.
• Udemy: Global marketplace for short-form professional courses with Udemy Business for enterprises. Competes with PINTAR Skills for both individual learners and corporate HR training spend.
• LinkedIn Learning: Professional development video courses bundled with LinkedIn talent solutions. Competes for enterprise HR training budgets and overlaps with PINTAR's talent analytics and recruitment ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pintarco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PINTAR