UFODRIVE

What UFODRIVE does

UFODRIVE is a Luxembourg-headquartered (Capellen) technology company that operates two interconnected businesses in the electric mobility and fleet management sector. The original UFODRIVE business is a direct-to-consumer, digital, AI-powered all-electric vehicle rental platform that allows consumers to book and use EVs without a traditional counter-based rental process, initially across European cities and with stated expansion into the U.S. The UFOFLEET subsidiary, launched October 2023, is an AI-powered intelligent operating system for enterprise fleet operators, integrating rental, leasing, and dealer management functions under a single platform; it reported surpassing one million users across 18 countries within roughly its first year of operation.

UFOFLEET's product surface was materially expanded by the May 2026 acquisition of FleetMaster from Cox Automotive — a cloud-based fleet software platform founded in Belgium in 2011 serving rental, leasing, and retail operators across Europe and the Americas. The integration consolidates FleetMaster's established customer base and product suite under UFOFLEET's AI-driven operating system and is described as doubling UFOFLEET's footprint in an estimated $500 billion global fleet and mobility market. Named enterprise customers include Hertz (which is also a strategic investor) and Merchants Fleet.

UFODRIVE generates revenue through two recurring streams: consumer EV rentals (pricing not publicly disclosed) and enterprise SaaS subscription fees for UFOFLEET. Go-to-market combines a self-serve, direct-to-consumer digital channel for rentals with enterprise field sales for UFOFLEET. The company has raised approximately $31.6 million across five funding rounds from 2018 through 2024, with strategic investors including Hertz, Certares, Knighthead Capital Management, Pario Ventures, Business Venture Partners, and Aioi Nissay Dowa Insurance. Leadership comprises 11 named executives including a CEO, Chairman, CFO, CTO, CMO, CCO, and CPO, with the company operating in the 11-50 employee band.

Name

UFODRIVE

Legal name

UFODRIVE Group

Website

https://ufofleet.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Luxembourg-based UFODRIVE operates a digital, AI-powered all-electric vehicle rental platform for consumers plus UFOFLEET, an enterprise SaaS intelligent operating system for fleet operators like Hertz and Merchants Fleet, now expanded across 18 countries via the FleetMaster acquisition.

Ownership category

akta.pro rank

Product category

Fleet Management Software

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

EV Fleet Leasing & Fleet Management (EV-Focused) (THADANAI)

akta.pro secondary industry

Geofencing, Security & Theft Recovery (TLABAJAJ)

Keywords

• Electric vehicle rentals
• Fleet management software
• Mobility SaaS platform
• EV rental platform
• Fleet operating system

Headquarters

HQ city

Capellen

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. EV Car Rental Services: UFODRIVE operates an all-electric car rental business, generating revenue through short-term vehicle rentals to consumers and potentially business customers in Europe and expanding into the U.S.
2. UFOFLEET SaaS Platform: UFOFLEET, the group's fleet and mobility management platform, generates recurring revenue by providing AI-powered fleet management software to enterprise clients including Hertz and Merchants Fleet. The platform doubled its footprint following the acquisition of FleetMaster.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

UFODRIVE operates a digital, AI-powered all-electric vehicle rental platform serving consumers across Europe and expanding into the U.S. market. Through its subsidiary UFOFLEET, the group also sells an intelligent operating system — an AI-powered SaaS platform — to enterprise fleet operators (including Hertz and Merchants Fleet) for managing rental, leasing, and dealer operations across 18 countries. UFODRIVE's recently acquired FleetMaster product extends UFOFLEET's cloud-based fleet software footprint across Europe and the Americas.

Product overview

UFODRIVE operates as a European all-electric car rental company with a portfolio of interconnected products. The core offering is UFODRIVE's consumer EV rental service, supported by UFOFLEET, an intelligent operating system for fleet and mobility management that the company launched in October 2023. UFOFLEET serves enterprise clients including Hertz and Merchants Fleet across 18 countries. The recent acquisition of FleetMaster (from Cox Automotive) expands UFOFLEET's capabilities by adding FleetMaster's established rental, leasing, and dealer management platform, doubling UFOFLEET's market footprint.

Differentiator

Problem solved

Functional benefit

Brands

• UFOFLEET: Fleet and mobility management platform / intelligent operating system for fleet and mobility solutions, launched in October 2023 by UFODRIVE Group.

Products and services

• UFODRIVE Consumer EV Rental Service All-electric, short-term vehicle rental service offered to individual consumers (travelers, tourists, business users) in Europe and the U.S. through a digital, AI-powered booking platform that automates the rental experience.
• UFOFLEET AI-powered intelligent operating system (SaaS) for enterprise fleet and mobility operators, integrating rental, leasing, and dealer management into a single platform. Customers include Hertz and Merchants Fleet.
• FleetMaster Cloud-based fleet software platform serving rental, leasing, and retail operations across Europe and the Americas; acquired by UFOFLEET (UFODRIVE Group) from Cox Automotive in May 2026.

Quantifiable outcome

• Over 1 million users served across 18 countries since October 2023 launch.
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• FleetMastercoreTechnology or Integration · 13 May 2026UFOFLEET (UFODRIVE Group subsidiary) acquired FleetMaster from Cox Automotive in May 2026. FleetMaster is a cloud-based fleet software platform founded in Belgium in 2011, serving rental, leasing, and retail operators across Europe and the Americas. The acquisition doubles UFOFLEET's footprint and integrates FleetMaster's established platform under UFOFLEET's AI-powered operating system.
• Cox AutomotiveminorOthers · 13 May 2026Cox Automotive sold its FleetMaster subsidiary to UFOFLEET (UFODRIVE Group) in May 2026. Cox Automotive had acquired FleetMaster in 2021. This transaction represents UFOFLEET's first major acquisition since launching in October 2023.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sixt SE: Major European car rental operator with a growing premium and EV fleet, serving both consumer and corporate mobility customers. Closely comparable to UFODRIVE's consumer EV rental business and overlapping in European geographies.
• Europcar Mobility Group: Major European car rental and mobility services operator with multi-brand portfolio. Comparable to UFODRIVE's consumer EV rental business across similar European geographies.
• Geotab: Leading global fleet telematics and management platform serving enterprise fleets with vehicle tracking, utilization analytics, and increasingly EV-specific features. Directly comparable to UFOFLEET's AI-powered fleet management SaaS offering.
• Samsara: Cloud-based fleet management and IoT platform serving enterprise customers with telematics, video, and operational analytics. Comparable to UFOFLEET as a SaaS fleet management platform targeting enterprise operators.
• Fleetio: Cloud fleet management software for maintenance, operations, and fuel management across diverse fleet types. Closely comparable to UFOFLEET's intelligent operating system for rental, leasing, and dealer fleet operators.

Emerging players

• Turo: Peer-to-peer car-sharing marketplace with a growing EV inventory, providing digital-first car rental experiences to consumers. Comparable to UFODRIVE's digital-first EV rental consumer business model.

Broad incumbents

• Hertz Global Holdings: Global car rental incumbent and UFODRIVE's strategic investor and enterprise customer. Comparable as a major EV rental operator at much larger scale, and as an indirect benchmark for the enterprise fleet software market UFOFLEET addresses.
• Enterprise Mobility: Largest global car rental and fleet management operator, offering consumer rental alongside commercial fleet services. Comparable to UFODRIVE/UFOFLEET as a broad incumbent with both rental and fleet services capabilities.
• Verizon Connect: Enterprise fleet telematics and management platform from a major telecom incumbent. Comparable to UFOFLEET's fleet management SaaS as a broad incumbent with overlapping enterprise fleet software capabilities.
• Element Fleet Management: Largest pure-play commercial fleet management services company in North America, managing vehicle leasing and fleet services for enterprise clients. Comparable to UFOFLEET as a large-scale enterprise fleet management platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ufodrivetweets
• Facebookfacebook.com/UFODriveSocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UFODRIVE