Aldora.io

What Aldora.io does

Aldora.io (DBA: ALDORA) is a privately held Delaware-incorporated gaming market intelligence firm founded by Joost van Dreunen, who previously built and sold SuperData Research to Nielsen. The company provides strategic advisory, custom research, and an interactive dashboard to consumer brands, legacy organizations, gaming companies, and financial services firms seeking to measure and grow their presence across the interactive entertainment ecosystem. Its core methodology is a proprietary "Unified Number" metric that quantifies cross-platform brand value, structured around five behavioral dimensions: Play, Watch, Connect, Create, and Spend.

The platform is built on the ALDORA Games Data Alliance, formalized in October 2024, which combines ALDORA's proprietary data with AppMagic (mobile), Stream Hatchet (streaming/esports), and VG Insights (PC) to deliver cross-platform coverage. The product surface includes five integrated offerings: Strategic Consultation (executive advisory led by the CEO), the Unified Number metric, Comprehensive Research, an Intelligent Dashboard Platform, and a Dedicated Data Scientist add-on. Monthly ALDORA Leaderboard reports function as flagship content assets demonstrating analytical capability.

ALDORA monetizes through a mix of professional services (consulting engagements, dedicated analyst deployments) and recurring revenue (dashboard subscriptions, custom research). Pricing is not publicly disclosed and is quote-based on engagement scope. The go-to-market is exclusively direct enterprise sales targeting C-suite and senior decision-makers, supported by thought-leadership content (CEO's SuperJoost Playlist newsletter, Harvard Business Review article, podcast appearances, and book "One Up"). The firm is small (5-10 employees including co-founders and interns) and has raised approximately $3 million from Galaxy Interactive via an August 2022 SEC Form D filing; no subsequent institutional rounds are disclosed.

Name

Aldora.io

Legal name

Aldora.io Inc.

Website

https://www.aldora.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Aldora.io (ALDORA) is a gaming market intelligence firm that provides consumer brands, gaming companies, financial services firms, and legacy organizations with cross-platform analytics, custom research, and executive strategic consulting built on a proprietary "Unified Number" metric and the ALDORA Games Data Alliance.

Ownership category

akta.pro rank

Product category

Gaming Market Intelligence Services

NAICS

Other Scientific and Technical Consulting Services (54169), Information (51)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry Research, Data & Market Intelligence (Charts, Sales, Analytics) (MPAFAMAG)

akta.pro secondary industry

Analytics, Attribution & Measurement (Creator Performance, Audience Insights) (MPAFAEAI)

Keywords

• Gaming market intelligence
• Interactive entertainment research
• Cross-platform gaming analytics
• Games industry consulting
• Gaming ecosystem data

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Consultation Services: Executive-level consulting engagements led by CEO Joost van Dreunen, providing personalized strategic guidance for brands entering gaming or optimizing their market position. Revenue generated through billable consulting hours and project-based engagements.
2. Comprehensive Research: Actionable intelligence tailored to specific market segments, revealing emerging opportunities and benchmarking against competitors. Delivered as custom research reports and analysis.
3. Dashboard Platform Access: Interactive dashboard providing ongoing monitoring of performance and trend identification, likely delivered as a subscription-based SaaS model.
4. Dedicated Data Scientist: Deploy specialized gaming data scientists to work directly with client teams, providing custom analysis and ongoing strategic guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Aldora.io provides gaming ecosystem intelligence and strategic consulting to brands, gaming companies, and financial services firms. Its core offering combines a proprietary Unified Number metric, a five-dimensional behavioral framework (Play, Watch, Connect, Create, Spend), executive strategic consultation led by the CEO, comprehensive custom research, an interactive dashboard platform, and dedicated data scientist support. The firm's purpose is to translate fragmented gaming metrics into actionable strategic guidance that quantifies a brand's cross-platform value in the interactive entertainment ecosystem.

Product overview

ALDORA offers a suite of five integrated gaming intelligence services designed to help brands understand and engage with the interactive entertainment ecosystem. The core offerings include Strategic Consultation (executive advisory led by CEO Joost van Dreunen), the proprietary Unified Number metric (a cross-platform brand measurement methodology), Comprehensive Research (segment-specific intelligence), an Intelligent Dashboard Platform (self-service analytics with guided analysis), and a Dedicated Data Scientist offering (on-demand specialist support). Together, these services transform fragmented gaming metrics into coherent strategic narratives using ALDORA's five-dimensional framework: Play, Watch, Connect, Create, and Spend.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consultation Executive-level consulting engagements led by CEO Joost van Dreunen that validate brand strategy with data, providing personalized guidance to C-suite leaders at brands, gaming companies, and financial services firms entering or optimizing their position in interactive entertainment.
• Unified Number Proprietary metric providing a single comprehensive measurement of a brand's reach and spend across the gaming ecosystem, quantifying cross-platform value, tracking performance, benchmarking competitors, and identifying untapped opportunities.
• Comprehensive Research Custom research and analysis services delivering actionable intelligence tailored to specific market segments, revealing emerging opportunities and benchmarking competitors across Play, Watch, Connect, Create, and Spend dimensions.
• Intelligent Dashboard Platform Interactive dashboard platform providing both guided analysis and self-service data access, enabling clients to monitor performance and identify trends across the gaming ecosystem using ALDORA's five behavioral dimensions and proprietary data.
• Dedicated Data Scientist On-demand specialized gaming data scientist deployed to work directly with client teams, providing custom analysis, strategic interpretation, and ongoing guidance tailored to specific business challenges in the gaming ecosystem.
• ALDORA Games Data Alliance Multi-partner data consortium combining proprietary Aldora data with AppMagic (mobile gaming), Stream Hatchet (streaming/esports), and VG Insights (PC gaming) to deliver comprehensive cross-platform gaming ecosystem analytics.

Quantifiable outcome

• 17% market share in gaming transactions achieved by financial services client
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• AppMagiccoreTechnology or Integration · 23 October 2024AppMagic provides mobile gaming intelligence data as part of ALDORA's Games Data Alliance. This partnership enables comprehensive mobile gaming analytics within ALDORA's cross-platform intelligence framework, combining AppMagic's mobile data with ALDORA's proprietary methodology and other data partners' streams.
• Stream HatchetcoreTechnology or Integration · 23 October 2024Stream Hatchet provides streaming and esports analytics as part of the ALDORA Games Data Alliance. Their data on streaming viewership and esports engagement complements mobile and PC data, enabling ALDORA to provide comprehensive coverage of the gaming ecosystem across viewing and competitive gaming dimensions.
• VG InsightscoreTechnology or Integration · 23 October 2024VG Insights provides deep PC gaming analytics as part of the ALDORA Games Data Alliance. Their PC gaming data fills a critical segment of the gaming ecosystem, enabling ALDORA to deliver truly comprehensive cross-platform insights by combining PC, mobile, and streaming data sources.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Newzoo: Global games market research firm producing reports, consumer insights, and analytics for the gaming ecosystem. Closest direct competitor to Aldora in gaming market intelligence and brand measurement.
• AppMagic: Mobile gaming intelligence platform providing market data, revenue estimates, and competitive analytics for mobile games. Both an Aldora Data Alliance partner and a direct competitor in mobile gaming analytics.
• Stream Hatchet: Streaming and esports analytics provider tracking viewership, audience engagement, and competitive gaming metrics. Both an Aldora Data Alliance partner and a peer offering gaming audience analytics.
• VG Insights: PC and Steam gaming analytics platform offering sales estimates, player behavior, and review analytics. Both an Aldora Data Alliance partner and a peer in PC gaming intelligence.
• Niko Partners: Gaming market research firm specializing in Asia and other key gaming markets, providing syndicated research and consulting for game publishers, brands, and investors. Comparable boutique gaming research and consulting business model.
• Ampere Analysis: Research and analytics firm covering games, streaming, and broader digital entertainment. Provides subscription research and consulting overlapping with Aldora's enterprise intelligence offering.

Broad incumbents

• Sensor Tower: App and mobile intelligence platform providing market data, advertising insights, and usage analytics across mobile apps including games. A larger, better-capitalized incumbent with overlapping gaming intelligence offerings.
• Data.ai (formerly App Annie): App market intelligence platform providing mobile app and game performance data, advertising analytics, and market insights. A larger incumbent with overlapping coverage of the mobile gaming analytics market.
• Nielsen Games: Audience measurement division of Nielsen that acquired SuperData Research (Aldora founder's prior company). A much larger incumbent providing gaming and entertainment audience analytics with overlapping methodology heritage.
• Omdia: Large-scale technology and entertainment research firm covering gaming, streaming, and digital media. Provides subscription research and consulting that competes for the same enterprise budget as Aldora.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aldoraintelligence
• Instagraminstagram.com/aldora.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aldora.io