MeetingPlay

What MeetingPlay does

MeetingPlay was a US-based hybrid and virtual event technology company founded in 2013 and headquartered in Frederick, Maryland, that built a proprietary attendee engagement platform for enterprise-scale hybrid and virtual events. Its product stack centered on a domain-specialized engagement platform designed to manage event execution, attendee interaction, and hybrid event workflows, sold via a recurring subscription model to large organizations. The company executed a field-sales go-to-market motion targeting enterprise clients such as Marriott (hospitality), Databricks (technology), and Autodesk (software), with a horizontal segmentation approach across industries requiring sophisticated event technology.

Following a $75 million growth equity investment from Sunstone Partners in June 2021 and a $7 million round from Camden Partners the following month, MeetingPlay was acquired by Stova, an enterprise event management solutions provider, and its technology and capabilities were integrated into the Stova platform. The combined Stova offering spans event management, registration, session/speaker management, mobile, onsite services, event intelligence, and virtual/hybrid experiences, serving industries including financial services, technology, education, media, associations, agencies, and transportation. MeetingPlay also extended its footprint through the 2022 acquisition of eventcore. The MeetingPlay brand no longer operates independently.

Name

MeetingPlay

Website

https://meetingplay.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Short description

MeetingPlay was a US-based hybrid and virtual event technology company that built a proprietary attendee engagement platform for enterprise clients such as Marriott, Databricks, and Autodesk. Following a 2021 growth-equity investment from Sunstone Partners, it was acquired by Stova and integrated into the Stova event management platform.

Ownership category

akta.pro rank

Product category

Hybrid and Virtual Event Technology

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industries

Hybrid/Virtual Meetings Production & AV Services (THACAFAM), Video Conferencing & Meetings (BPAMACAD)

Keywords

• Hybrid event platform
• Virtual event software
• Event management technology
• Attendee engagement platform
• Mobile event app

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hybrid and Virtual Event Platform Subscriptions: MeetingPlay generates revenue through its proprietary hybrid and virtual event technology platform, serving enterprise clients with event management and engagement solutions

Go-to-market motion1 record

Core offering

MeetingPlay provides a proprietary hybrid and virtual event technology platform designed to enhance attendee engagement for events. The platform serves enterprise organizations across hospitality, technology, and software industries, and is delivered primarily through subscription-based recurring engagements. Following acquisition by Stova, MeetingPlay's technology and capabilities have been integrated into the Stova event management platform.

Product overview

MeetingPlay is a hybrid and virtual event technology company offering a proprietary platform that enhances attendee engagement for events. The company serves clients across various industries including hospitality, technology, and software sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Hybrid and Virtual Event Platform Proprietary event technology platform that enables organizations to execute and manage hybrid and virtual events with enhanced attendee engagement. Sold to enterprise clients on a recurring subscription basis.
• Mobile Event App Mobile event application that connects event attendees, complementing the broader hybrid and virtual event platform offering for enterprise event organizers.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bizzabo: Bizzabo is a direct competitor offering an end-to-end event experience platform for in-person, hybrid, and virtual events, with attendee engagement and registration capabilities directly overlapping MeetingPlay's offering for enterprise event organizers.
• Hopin (RingCentral Events): Hopin, now part of RingCentral Events, was a flagship hybrid/virtual event platform targeting enterprise customers with networking, registration, and engagement tools — directly competing with MeetingPlay's core use cases.
• Splash: Splash provides an event marketing platform with branded event sites, registration, and hybrid/virtual engagement features aimed at enterprise marketing teams — closely comparable to MeetingPlay's hybrid event tech stack.
• Whova: Whova offers a popular event app and engagement platform with networking, agenda, and virtual event modules used by associations and enterprise organizers, directly comparable to MeetingPlay's mobile event app offering.
• vFairs: vFairs provides virtual and hybrid event platforms with exhibitor booths, networking, and engagement features for enterprise and association customers, competing for the same hybrid event tech budget as MeetingPlay.
• Swapcard: Swapcard offers an AI-powered event platform for hybrid and in-person events with registration, networking, and lead capture, targeting the same association and enterprise buyers as MeetingPlay.
• Stova: Stova is the parent company that acquired MeetingPlay, offering a unified event management platform with registration, mobile, engagement, and onsite services — directly comparable and now the strategic vehicle for MeetingPlay's product roadmap.

Broad incumbents

• Cvent: Cvent is a large, established event management suite covering registration, venue sourcing, and attendee engagement for enterprise meetings and conferences, broadly overlapping MeetingPlay's enterprise hybrid event positioning.
• Eventbrite: Eventbrite is a broad ticketing and event management platform with virtual event extensions, serving as an incumbent alternative for organizers evaluating MeetingPlay's enterprise-focused hybrid tooling.

Emerging players

• Hubilo: Hubilo is a virtual and hybrid event platform focused on attendee engagement and marketing analytics, serving enterprise marketing teams with overlapping event app and engagement capabilities to MeetingPlay.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/meetingplay
• Facebookfacebook.com/hellomeetingplay
• LinkedInlinkedin.com/company/meeting-play

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MeetingPlay