What Recast does

Recast (legal entity Recast Labs, Inc., incorporated in New York) is a marketing-measurement software company built around a proprietary Bayesian Marketing Mix Modeling (MMM) engine. The platform ingests time-series marketing-spend and outcome data and produces time-varying ROIs per channel, channels interactions, promotional lift (spike, pull-forward, pull-back), and Demand Flow modeling that connects upper-funnel brand spend to lower-funnel branded search and direct conversion. The platform is targeted at Fortune 500, CPG, fintech, pharmaceutical, and DTC brands managing large marketing budgets, and named customers include Canva, Cash App, Hasbro, the Los Angeles Times, Harry's, GetYourGuide, Away, Curology, Currax, Rocket Money, Pods, Mockingbird, and Negative Underwear.

Recast's product surface has expanded beyond the core MMM into adjacent capabilities: GeoLift by Recast (geo-based incrementality testing whose findings feed back into the MMM), Forecasting & Planning (revenue projection and scenario planning validated against real outcomes), the Recast Optimizer (budget allocation under real-world caps and floors), an Accuracy Dashboards module (out-of-sample model performance), an open-source Reports Library, and versioned public APIs plus an MCP server enabling integration with Looker, Claude, and internal workflows. Underlying capabilities include multi-stage funnel modeling (signup-to-activation-to-revenue), an Insights API, and Precision Preview for GeoLift. The technology is positioned as proprietary rather than assembled from off-the-shelf libraries, with more than 20% of the staff holding PhDs in statistics, mathematics, engineering, or economics, and the company publishes primary research (e.g., the geo-experiment benchmarking study).

The business model is enterprise SaaS with a consultative field-sales motion: pricing is not publicly disclosed, but the website emphasizes a 'Book a Demo' CTA and two deployment paths — direct engagement with the Recast team, or configuration by certified Operator partners (PODS is publicly disclosed). GTM focuses on Fortune 500, CPG, fintech, pharma, and DTC buyers. Recast has raised $4.5M in total venture funding ($1.1M pre-seed plus a $3.4M seed, both in December 2022, led by Lerer Hippeau), is SOC 2 Type II compliant, is a badged Meta Measurement Partner, and operates with 11–50 employees under co-CEOs Michael Kaminsky and Thomas Vladeck. No revenue, ARR, or pricing figures have been publicly disclosed.

Name

Recast

Legal name

Recast Labs, Inc.

Website

https://getrecast.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Recast is a marketing measurement platform built on a proprietary Bayesian Marketing Mix Modeling engine. It serves Fortune 500, CPG, fintech, pharmaceutical, and DTC brands with MMM, GeoLift incrementality testing, forecasting, and budget optimization tools.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• Marketing mix modeling
• Marketing measurement software
• Incrementality testing
• Media planning analytics
• Budget optimization

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Recast operates as a SaaS platform providing marketing measurement and optimization services. The platform is configured for each customer's business with ongoing validation and evolution over time. Two deployment options: working directly with Recast team or certified Operators.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Recast provides a SaaS marketing planning and analysis platform built on a proprietary Bayesian Marketing Mix Modeling (MMM) engine. It enables enterprise marketing teams to measure time-varying channel ROI, design and analyze GeoLift incrementality experiments, forecast revenue and build plans, and optimize media budgets under real-world constraints. The platform is extended via versioned public APIs and an MCP server for integration with BI tools and AI agents.

Product overview

Recast offers a marketing planning and analysis infrastructure built around a proprietary Bayesian Marketing Mix Modeling (MMM) platform. The core Recast MMM product delivers time-varying ROIs, channel interactions, and promotional analysis. It is complemented by Forecasting & Planning for revenue projection and scenario planning, GeoLift by Recast for geo-based incrementality experiments, and the Optimizer for budget allocation. The platform supports extensibility through a public API with MCP server integration, an open-source Reports Library, and comprehensive accuracy validation dashboards. Educational resources include MMM Academy and an MMM E-Book.

Differentiator

Problem solved

Functional benefit

Products and services

• Recast MMM The core Bayesian Marketing Mix Modeling platform providing time-varying ROIs, channel interaction modeling, promotional spike analysis, and multi-stage funnel modeling. Delivers daily ROI calculations per channel with seasonality modeled per channel. Built for enterprise marketing teams managing large budgets across online and offline channels.
• Forecasting & Planning Revenue projection and media spend planning module enabling marketing teams to set Marketing and Finance targets, build scenarios, and refresh forecasts on demand. Every forecast is checked against reality with performance scorecards.
• GeoLift by Recast Incrementality experiment platform for designing geo-based A/B tests, picking treatment markets, building synthetic controls, and reading results. Test findings feed back into MMM to sharpen estimates over time. Includes a Precision Preview capability for estimating precision before running a test.
• Recast Optimizer Budget allocation tool that provides optimal channel allocation under real-world caps and floors, showing exactly how to shift spend to maximize incremental revenue across every channel and constraint.
• Recast API Versioned public APIs and an MCP server enabling programmatic access to forecasts, reports, and optimization data. Allows piping forecasts into BI tools like Looker, asking Claude natural-language questions about the model, and building internal workflows on top of Recast.
• Reports Library Open-source report templates including Channel mROI, Saturation, and Whitelabel Insights templates, ready to download, customize, and deploy on the user's own Recast model.

Quantifiable outcome

• 95%+ predictive accuracy against real-world results
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• PODScoreImplementation/ SI/ Consulting PartnerCertified Operator partner that handles Recast configuration process for customers. PODS brings additional capabilities and different pricing models to engagements. Featured in Recast case studies.
• MetacoreGTM or Marketing PartnerRecast is a badged Meta Measurement Partner. This certification enables integration and collaboration with Meta's marketing measurement ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triple Whale: Triple Whale is a DTC-focused marketing analytics platform that combines attribution, MMM, and incrementality testing in a SaaS dashboard for Shopify-native brands. It is directly comparable to Recast as an enterprise SaaS play for marketing measurement, though more DTC-skewed and less Bayesian-MMM-centric.
• Northbeam: Northbeam provides multi-touch attribution and marketing measurement for DTC and ecommerce brands, with an emphasis on cross-channel ROI and incrementality. It is directly comparable to Recast on use case (marketing measurement SaaS) and target buyer (CMO/finance teams), competing for similar mid-market and enterprise budgets.
• Rockerbox: Rockerbox is a marketing measurement and attribution platform that unifies MTA, MMM, and incrementality for mid-market and enterprise brands. It overlaps with Recast on the unified-measurement thesis, target customers (CPG, retail, DTC), and SaaS delivery model.
• Measured: Measured is an incrementality measurement platform that runs geo-experiments and feeds results back into MMM for marketers. It is a direct peer to Recast's GeoLift product on incrementality testing and overlaps on the broader MMM-plus-incrementality value proposition for enterprise CMOs.

Broad incumbents

• Analytic Partners: Analytic Partners is a long-standing commercial analytics and MMM services firm serving large advertisers across CPG, retail, and financial services. It is a broad incumbent comparable to Recast on the marketing-mix-modeling core, but operates more as a services-heavy consultancy than a self-serve SaaS platform.
• LiveRamp: LiveRamp is a data connectivity and identity-resolution platform that increasingly layers measurement and collaboration features for enterprise marketers. It is comparable to Recast as a broader marketing data and measurement incumbent, though its core sits in identity and data onboarding rather than MMM.
• Nielsen: Nielsen is the dominant media and audience measurement incumbent, offering cross-platform campaign measurement and MMM-adjacent solutions to the world's largest advertisers. It is comparable to Recast on enterprise marketing-measurement buyers, though Nielsen's footprint spans far beyond the MMM niche.
• Circana: Circana (formerly IRI and NielsenIQ's joint CPG measurement business) provides retail and CPG media measurement and MMM-style analytics for large consumer brands. It is a broad incumbent comparable to Recast in CPG and retail media-measurement use cases, with deeper retail data assets but slower SaaS iteration.

Others

• AppsFlyer: AppsFlyer is a mobile attribution and marketing analytics platform used by enterprise app marketers for measurement and incrementality. It is adjacent to Recast on multi-touch marketing measurement and the incrementality testing layer, though its center of gravity is mobile attribution rather than MMM.
• Google (Lightweight MMM): Google's open-source Lightweight MMM is a free Bayesian MMM library that competes directly with Recast's engine on technical accessibility for data-science teams. It is not a commercial SaaS peer but is a relevant ecosystem force Recast must differentiate against on configurability, support, and productized workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getrecast
• LinkedInlinkedin.com/company/getrecast

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recast