Alarabia OOH
Alarabia OOH is Saudi Arabia's largest listed outdoor advertising operator, managing 6,749+ billboards and exclusive concessions across airports, metro, roads, and urban destinations in Saudi Arabia, UAE, and Egypt, serving government entities and corporate brands.
- Company typePublic
- Founded1983
- HeadquartersRiyadh, Saudi Arabia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Alarabia OOH does
Alarabia OOH (Arabian Contracting Services Co., TADAWUL:4071) is a publicly listed outdoor advertising operator founded in 1983 and listed on the Saudi Tadawul exchange in 2021. The company owns and operates one of the largest OOH networks in the Middle East, comprising 6,749+ billboards across 29 cities in three countries (Saudi Arabia, UAE, Egypt). It serves government entities, sovereign-linked institutions, and large corporate advertisers through long-duration exclusive concession agreements — typically 10 to 15 years — covering airports, metro systems, roads, and urban destinations.
The product portfolio spans static billboards, digital out-of-home (DOOH) networks, 3D interactive screens, and sensor-equipped smart billboards, with the Smart Riyadh initiative integrating camera-based audience measurement. The group operates through subsidiaries including AlArabia Out of Home Digital (UAE), Faden Media (acquired October 2023 for SAR 1.05 billion), Al Arabia United (Egypt), and Raweyah (printing and production). Revenue is generated primarily through advertising space sales under multi-year concession contracts; the company reports having served 9,999+ clients across approximately 500,000 campaigns historically, with named anchor clients including Majid Al Futtaim and Altanfeethi.
The business model combines a regulated, concession-based revenue stream (providing multi-year visibility and government counterparty exposure) with a high-utilization asset base that supports incremental DOOH and 3D screen upgrades. Go-to-market is split between long-cycle concession bids targeting sovereign-linked counterparties and direct sales to brand advertisers through the broader network. Revenue mechanics are predominantly contract-based, with pricing tied to asset class (airport, metro, roadside, landmark), audience reach, and digital versus static format.
Alarabia OOH firmographics
Firmographics- Name
- Alarabia OOH
- Legal name
- Arabian Contracting Services Co.
- Website
- https://al-arabia.com
- Company type
- Public
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Alarabia OOH is Saudi Arabia's largest listed outdoor advertising operator, managing 6,749+ billboards and exclusive concessions across airports, metro, roads, and urban destinations in Saudi Arabia, UAE, and Egypt, serving government entities and corporate brands.
- Ownership category
- akta.pro rank
Alarabia OOH industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
- akta.pro secondary industries
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)
Keywords
Where Alarabia OOH is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices3 records
Markets served
Alarabia OOH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Outdoor Advertising Space Sales: Core revenue from selling advertising space on billboards, digital screens, and transit advertising networks. Revenue model based on concession agreements with exclusive rights to advertise at specific locations (airports, metro, roads, landmarks). Clients include government entities and brands seeking high-visibility out-of-home placements.
- Faden Media Acquisition: SAR 1.05 billion acquisition completed October 31, 2023 to strengthen regional partnerships and market share. Expected financial impacts in Q4 2023.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise advertising campaigns with custom pricing based on scope and duration |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Alarabia OOH product offering
Product offeringCore offering
Alarabia OOH operates the largest outdoor and digital out-of-home (OOH/DOOH) advertising network in Saudi Arabia, spanning 6,749+ billboards across 29 cities in KSA, UAE, and Egypt. The company secures long-term (10-15 year) exclusive concession agreements with government entities, airport operators, metro authorities, and real estate developers to operate premium advertising networks at strategic infrastructure locations, and resells advertising space to corporate brands and agencies.
Differentiator
Problem solved
Functional benefit
Brands
- Mezah: Digital advertising platform with unique Salmani-inspired designs featuring double-sided displays for strategic city locations
- Safwa
- SEEN BY EVERYONE
Products and services
- AlArabia Out-of-Home Advertising Network Comprehensive outdoor advertising network offering 6,749+ billboards across KSA, UAE, and Egypt, delivering data-driven solutions and world-class advertising services to 9,999+ clients with 499,999+ campaigns completed.
- Mezah Digital Network Digital advertising platform with double-sided displays featuring Salmani-style patterns, cameras, sensors, edge analysis, and interactive capabilities for strategic city-wide positioning.
- Safwa Premium Collection Exclusive premium advertising screens with gold finish designs symbolizing elite excellence, featuring sophisticated aesthetic and innovative design for high-end brand campaigns.
- Dubai Digital DOOH Network City's first fully digital OOH network in Dubai, delivering dynamic content with real-time adaptability, immersive high-impact campaigns across Mupis, lamp posts, and skyline installations.
- AlArabia Digital Gateway Double-sided, large digital display in Riyadh considered the largest digital display in the city, with mega dimensions offering maximum visibility and impact (Resolution 300 dpi, artwork size 3240px x 756px).
- Boulevard Riyadh City 3D Interactive Digital Screens 179 smart billboards at Boulevard Riyadh City spanning over 8,000 square meters with 4K technology, featuring wayfinding, touch capabilities, real-time information, and free Wi-Fi access.
- Arena Cube Largest 3D cubic screen in the Middle East at 320 square meters at Kingdom Arena Hall, bringing major matches, concerts, and special occasions to life through live streaming.
- Riyadh Metro Advertising Network 10-year partnership with Riyadh Metro for advertising across 6 lines, 176 kilometers, and 85 stations. Multiple formats include large formats, 12 sheets, 6 sheets, escalator panels, digital displays, media walls, and ticket gateways.
- Airport Advertising Concessions Exclusive advertising concessions at major Saudi airports including King Khalid International Airport, Cluster2 Airports (18 airports), Prince Mohammad bin Abdulaziz Airport (Madinah), NEOM Bay Airport, and Altanfeethi (27+ private terminals).
- UAE Mall Digital Screen Advertising Digital screen advertising across UAE malls including Mall of the Emirates, City Center Deira, City Center Mirdif, City Center Me'aisem, City Center Sharjah, City Center Zahia, City Center Ajman, and City Center Fujairah.
Quantifiable outcome
- 80%+ urban coverage in Saudi Arabia
- +5 more outcomes
Companies that use Alarabia OOH
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Alarabia OOH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Alarabia OOH partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, strategic and minor.
- Cluster2 Airports Companycore10-year advertising concession agreement across 18 airports operated by Cluster2 Airports Company including Prince Naif bin Abdulaziz Airport (Qassim), Taif, Yanbu, AlUla, Al-Jouf, Tabuk, Hail, Jazan, Najran, and others. Design, operation, and maintenance of digital and interactive advertising screens.
- Majid Al Futtaim Properties CompanycoreAlArabia Out of Home Digital Company (75% owned subsidiary) signed three contracts with Majid Al Futtaim Properties to license digital screens across UAE malls: Mall of the Emirates, City Center Deira, City Center Mirdif, City Center Me'aisem, City Center Sharjah, City Center Zahia, City Center Ajman, and City Center Fujairah. Part of UAE expansion strategy.
- Tibah Airports Operation Company Ltd.coreWon bid for advertising opportunity at Prince Mohammad bin Abdulaziz Airport (PMIA) in Madinah for 10 years. Project includes establishment, operation, and maintenance of digital interactive and iconic digital screen structures across all terminals.
- Al Rai Media GroupstrategicMoU signed with Al Rai Media Group (closed Kuwaiti joint-stock company) to cooperate in the advertising sector and develop Kuwait's advertising market. Strategic alliance to explore opportunities across various advertising fields using latest digital technologies and interactive solutions.
- Royal Commission for AlUla (RCU)coreContract for establishing, operating, and maintaining outdoor advertising billboards in AlUla for 10 years based on revenue-sharing model. Covers all forms of outdoor advertising within AlUla Geographical Boundaries with exclusivity rights.
- Umm Al Qura for Development & Construction Companycore15-year exclusive concession agreement for Masar Destination project in Makkah. Over 1.2 million SQM destination development with 40 advertising faces across the landmark urban development.
- King Khalid International AirportcoreExclusive 10-year media concession at King Khalid International Airport (KKIA). Bold digital transformation since January 2024 reshaping how brands connect with travelers. Advertising across all terminals, private aviation terminal, and access roads.
- Faden MediacoreAlArabia completed the acquisition of Faden Media for SAR 1.05 billion on October 31, 2023. The deal aims to strengthen AlArabia's regional partnerships and market share, with financial impacts expected in Q4 2023. Faden integrates a broad range of capabilities to help companies realize the full value of advertisement for their organization's utmost benefit.
- SALTminorDubai brand partnership for AlArabia's expansion into Dubai market. Teaser campaign 'Something salty is coming… To be seen by everyone' dominated premium screens. Extended to branded packaging and burger giveaways.
- General Authority for RoadscoreRevenue-sharing agreement for advertising opportunities on intercity roads in Saudi Arabia. Strategic partnership for highway advertising network expansion.
- AltanfeethistrategicExclusive media partner for Altanfeethi network of executive airport terminals. Operating across 27+ private terminals throughout Saudi Arabia for VVIP travelers including government officials, business leaders, and high-net-worth individuals.
- Riyadh Metrocore10-year partnership for advertising across Riyadh Metro: 6 lines, 176 kilometers, 85 stations operating 6am-midnight. Multiple advertising formats including large formats, 12 sheets, digital displays, media walls, and promotional spaces.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Alarabia OOH competitors and assessment
Company assessmentDirect peers
- JCDecaux SE: World's largest out-of-home advertising company with a dominant airport and transit concession portfolio globally. JCDecaux's street furniture, airport, and transport advertising business is directly comparable to Alarabia's concession-driven model across airports, metro, and large-format spectaculars in MENA.
- Clear Channel Outdoor Holdings: Global OOH operator running large billboard, transit, and airport advertising networks across the Americas, Europe, and Asia-Pacific. Comparable business model to Alarabia in operating owned/concessioned outdoor inventory and selling advertising space to enterprise brands.
- Lamar Advertising Company: One of the largest outdoor advertising companies in North America operating billboards, transit shelters, and digital displays. Comparable to Alarabia in scaling static-to-digital billboard conversions and generating revenue from advertisers on owned/concessioned outdoor inventory.
- OUTFRONT Media: U.S.-listed OOH operator focused on billboards, transit, and digital out-of-home advertising. Closely comparable to Alarabia in combining large-format static, transit (including airport-adjacent), and digital inventory, with a transition to DOOH driving yield expansion.
- Ströer SE & Co. KGaA: Germany-listed outdoor and digital out-of-home advertising operator. Comparable to Alarabia in scaling DOOH networks in urban environments, investing in proprietary digital platforms, and selling premium advertising space to enterprise clients.
Broad incumbents
- Focus Media Information Technology Co. China's largest digital OOH and elevator-advertising operator. While geographically distinct, Focus Media is comparable as a broader incumbent that combines large-format displays, programmatic DOOH, and a wide enterprise advertiser base across a single dominant home market.
Regional players
- HiLite Media Group: UAE-based out-of-home advertising company operating large-format and digital displays across the Gulf. Directly comparable to Alarabia as a regional competitor offering DOOH at airports, malls, and roadside, and an active player for UAE/GCC advertiser budgets.
- Arab Media Group (OMG - Out of Home Media): UAE-based out-of-home advertising operator with billboard and digital inventory across the Gulf. A regional peer competing for similar airport, roadside, and large-format advertising budgets in the same GCC geographies where Alarabia is expanding.
Others
- Broadsign: Provider of DOOH software/SSP for programmatic OOH buying and network management. Relevant as an enabling technology peer whose platform increasingly competes with traditional concession-led sales models like Alarabia's for digital screen inventory monetization.
- Daktronics: U.S.-listed designer and manufacturer of large-format LED digital displays and scoreboards used in OOH, sports venues, and airports. Comparable as a supplier of the digital hardware (Arena Cube-scale LED, transit and airport displays) that Alarabia deploys across its concession network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alarabia OOH social profiles
Digital presenceAlarabia OOH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alarabia OOH leadership team
Management profileNumber of profiles
Profiles7 records
Alarabia OOH subsidiaries and ownership
Company hierarchySubsidiaries5 records
Alarabia OOH funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alarabia OOH M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alarabia OOH
What does Alarabia OOH do?
Alarabia OOH operates the largest outdoor and digital out-of-home (OOH/DOOH) advertising network in Saudi Arabia, spanning 6,749+ billboards across 29 cities in KSA, UAE, and Egypt. The company secures long-term (10-15 year) exclusive concession agreements with government entities, airport operators, metro authorities, and real estate developers to operate premium advertising networks at strategic infrastructure locations, and resells advertising space to corporate brands and agencies.
Is Alarabia OOH a public or private company?
Alarabia OOH is a public company. It is classified as public and is currently operating.
When was Alarabia OOH founded?
Alarabia OOH was founded in 1983. It employs 501 to 1,000 people.
Where is Alarabia OOH based?
Alarabia OOH is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Alarabia OOH make money?
Two revenue lines are on record. Outdoor Advertising Space Sales are the primary driver. The others are faden Media Acquisition.
Who are Alarabia OOH's main competitors?
Direct peers on record are JCDecaux SE, Clear Channel Outdoor Holdings, Lamar Advertising Company, OUTFRONT Media and Ströer SE & Co. KGaA. Focus Media Information Technology Co. is listed as a broad incumbent. Regional players are HiLite Media Group and Arab Media Group (OMG - Out of Home Media). Others are Broadsign and Daktronics.
Does Alarabia OOH have an API?
No public API is recorded for Alarabia OOH.
What industry is Alarabia OOH in?
Alarabia OOH's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation, with a secondary code of BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks). Its NAICS code is 541850 and its SIC code is 7310.