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eduMe

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uuid0000qv6

Namestring
eduMe
Legal namestring
eduMe Ltd
Websiteurl
edume.com
Company typeenum
Private
Founded yearint
2016
Short descriptiontext

eduMe is a mobile-first microlearning SaaS platform delivering AI-powered training to frontline and deskless workers across 60+ countries. It serves enterprise customers including Uber, Hilton, 7-Eleven, and Home Depot via Workday certification and 16+ workforce system integrations.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
frontline training software, mobile learning platform, microlearning content, employee onboarding solutions, workforce compliance training
Industry2 codes
1Interactive Practice & Skill-Building (Drills, Games, Mastery Practice)
CodeEDAFACACPrimaryYes
2Interactive Presentation & Lesson Delivery Engagement Tools
CodeEDAFAGAJPrimaryNo
NAICS code1 code
  • Computer Training611420
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Frontline Workforce Training Software
Social media profiles2 records
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS Subscription
TypeSubscription Recurring
Description

B2B SaaS subscription model with per-seat or organization-level licensing. Revenue derived from recurring subscription fees, typically annual contracts, with enterprise deals involving dedicated account management.

Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Pricing details1 tier
1Quote-based enterprise pricing
ModelSubscriptionBilling cadenceAnnual
Notes

Custom pricing based on workforce size, number of integrations, and feature requirements. No public price points available.

GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

eduMe is a mobile-first microlearning SaaS platform that delivers in-the-moment training to frontline and deskless workers through their existing communication tools (Workday, Microsoft Teams, SMS, email, WhatsApp, QR codes) without requiring an app download. The platform combines AI-powered content creation (including a PDF-to-microlearning converter) with seamless-link deep-link technology, a public REST API, and a Workday-certified integration to serve enterprise workforce training needs across 60+ countries.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • $1M saved on shrink reduction through improved training
+2 more records
Product overview1 text field

eduMe is a unified mobile-based training platform purpose-built for frontline and deskless workforce enablement. The platform consists of the core eduMe Platform and eduMe AI, supported by four primary functional modules: Create (AI-powered content creation), Target (personalized training delivery), Share (multi-channel distribution), and Integrations (native and third-party connectivity). Key content types include Knowledge Hubs (course libraries), Guides (step-by-step walkthroughs), Courses/Modules/Lessons (structured learning), Assessments (quizzes), and Surveys. The platform delivers training through seamless links, QR codes, SMS, email, WhatsApp, and integrations with Workday (Certified), Microsoft Teams, Beekeeper, Fountain, and 20+ other enterprise tools. Industry-specific solutions cover Retail, Hospitality, Manufacturing, Transportation & Logistics, and On-Demand/Gig workforces.

Product and service2 records
1eduMe Platform
CategoryMobile Learning Platform
Description

Mobile-first microlearning training platform purpose-built for frontline and deskless workers. Delivers in-the-moment guidance and bite-sized training content via existing communication tools, with no app download required. Used by enterprises including Uber, Hilton, Marriott, 7-Eleven, Home Depot, Grubhub, and Deliveroo across 60+ countries.

2eduMe AI
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership8 partners
Strategic tierCoreTypeTechnology or Integration
Description

Certified Workday integration partner. Only training platform with Workday certification, enabling native integration with Workday Human Capital Management for enterprise workforce deployments.

Strategic tierCoreTypeTechnology or Integration
Description

Integration partner enabling eduMe content to be delivered within Microsoft Teams for seamless workforce training access.

Strategic tierSecondaryTypeTechnology or Integration
Description

Integration partner providing mobile workforce communication platform connectivity for frontline worker training.

Strategic tierSecondaryTypeTechnology or Integration
Description

Integration partner enabling connection between Fountain's applicant tracking system and eduMe's training platform for onboarding workflows.

Strategic tierSecondaryTypeTechnology or Integration
Description

Integration partner for workforce management, enabling eduMe training content to be accessed within Quinyx scheduling and task management workflows.

Strategic tierSecondaryTypeTechnology or Integration
Description

Integration partner enabling connection between BambooHR's HRIS platform and eduMe training for streamlined onboarding.

Strategic tierSecondaryTypeTechnology or Integration
Description

Integration partner for identity and access management, enabling enterprise SSO and security compliance.

Strategic tierSecondaryTypeTechnology or Integration
Description

Integration partner enabling connection between Rippling's HR and IT platform and eduMe's training system.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

AI-powered enterprise learning platform serving global enterprises with a similar focus on modern UI, AI content creation, and broad integration ecosystem. Docebo is a public-market comp with comparable SaaS model and go-to-market targeting mid-market and enterprise L&D buyers.

TypeBroad incumbent
Description

Native learning module within the Workday HCM suite that overlaps with eduMe's market. As the incumbent within Workday's enterprise customer base, it competes directly for training budget allocation and represents both a distribution channel (via Workday Marketplace) and a potential competitive substitute.

TypeBroad incumbent
Description

Large incumbent talent and learning management platform serving global enterprises with deep HCM integrations. While less mobile-first and deskless-focused than eduMe, Cornerstone competes for the same L&D budget pools and bundles training with broader talent suites.

TypeBroad incumbent
Description

Enterprise LMS from SAP targeting compliance and sales enablement training, with comparable SaaS delivery and integration capabilities. Litmos serves similar enterprise buyer personas and offers mobile training content delivery.

TypeDirect peer
Description

Collaborative learning platform with strong AI authoring features and a similar mid-market and enterprise go-to-market. Comparable in size, SaaS model, and emphasis on rapid content creation and modern UX for L&D teams.

TypeDirect peer
Description

Frontline-focused microlearning platform with similar customer base in retail, hospitality, and manufacturing. Closest direct competitor to eduMe given its explicit frontline orientation, mobile delivery, and short-form learning methodology.

TypeDirect peer
Description

Skill development and learning experience platform for enterprise with similar AI-driven personalization and content aggregation approach. Overlaps in target buyer (enterprise L&D) and emphasis on modern, integrated learning experiences.

TypeEmerging player
Description

AI-first learning and knowledge platform with strong generative AI authoring capabilities. Comparable to eduMe's AI investment thesis and competes for the same modern, AI-forward L&D buyers, though less focused specifically on frontline/deskless.

TypeDirect peer
Description

Cloud-based LMS for enterprise training teams with comparable SaaS delivery, integration model, and mid-market to enterprise go-to-market. Direct overlap in customer profile and core training functionality.

TypeDirect peer
Description

Frontline workforce engagement and training platform targeting retail, hospitality, and manufacturing — overlapping customer base and use cases with eduMe. Competes directly in mobile-first frontline enablement and learning-in-the-flow-of-work.

Market position
Strengths2 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights8 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers21 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration13 records

Each record includes

Title, Type, Description, Source

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors4 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

eduMe

Frontline Workforce Training Softwareedume.com

eduMe is a mobile-first microlearning SaaS platform delivering AI-powered training to frontline and deskless workers across 60+ countries. It serves enterprise customers including Uber, Hilton, 7-Eleven, and Home Depot via Workday certification and 16+ workforce system integrations.

eduMe firmographics

Firmographics
Name
eduMe
Legal name
eduMe Ltd
Website
https://edume.com
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
11–50 employees
Short description
eduMe is a mobile-first microlearning SaaS platform delivering AI-powered training to frontline and deskless workers across 60+ countries. It serves enterprise customers including Uber, Hilton, 7-Eleven, and Home Depot via Workday certification and 16+ workforce system integrations.
Ownership category
akta.pro rank

eduMe industry classification

Industry
Product category
Frontline Workforce Training Software
NAICS
Computer Training (611420)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)
akta.pro secondary industry
Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ)

Keywords

  • Frontline training software
  • Mobile learning platform
  • Microlearning content
  • Employee onboarding solutions
  • Workforce compliance training

Where eduMe is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices2 records

Markets served

eduMe business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. SaaS Subscription: B2B SaaS subscription model with per-seat or organization-level licensing. Revenue derived from recurring subscription fees, typically annual contracts, with enterprise deals involving dedicated account management.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualQuote-based enterprise pricing

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

eduMe product offering

Product offering

Core offering

eduMe is a mobile-first microlearning SaaS platform that delivers in-the-moment training to frontline and deskless workers through their existing communication tools (Workday, Microsoft Teams, SMS, email, WhatsApp, QR codes) without requiring an app download. The platform combines AI-powered content creation (including a PDF-to-microlearning converter) with seamless-link deep-link technology, a public REST API, and a Workday-certified integration to serve enterprise workforce training needs across 60+ countries.

Product overview

eduMe is a unified mobile-based training platform purpose-built for frontline and deskless workforce enablement. The platform consists of the core eduMe Platform and eduMe AI, supported by four primary functional modules: Create (AI-powered content creation), Target (personalized training delivery), Share (multi-channel distribution), and Integrations (native and third-party connectivity). Key content types include Knowledge Hubs (course libraries), Guides (step-by-step walkthroughs), Courses/Modules/Lessons (structured learning), Assessments (quizzes), and Surveys. The platform delivers training through seamless links, QR codes, SMS, email, WhatsApp, and integrations with Workday (Certified), Microsoft Teams, Beekeeper, Fountain, and 20+ other enterprise tools. Industry-specific solutions cover Retail, Hospitality, Manufacturing, Transportation & Logistics, and On-Demand/Gig workforces.

Differentiator

Problem solved

Functional benefit

Products and services

  • eduMe Platform Mobile-first microlearning training platform purpose-built for frontline and deskless workers. Delivers in-the-moment guidance and bite-sized training content via existing communication tools, with no app download required. Used by enterprises including Uber, Hilton, Marriott, 7-Eleven, Home Depot, Grubhub, and Deliveroo across 60+ countries.
  • eduMe AI

Quantifiable outcome

  • $1M saved on shrink reduction through improved training
  • +2 more outcomes

Companies that use eduMe

Customer profile

Named customers21 records

Segments1 record

Ideal customer profiles2 records

eduMe technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature4 records

eduMe partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and secondary.

  • WorkdaycoreTechnology or IntegrationCertified Workday integration partner. Only training platform with Workday certification, enabling native integration with Workday Human Capital Management for enterprise workforce deployments.
  • Microsoft TeamscoreTechnology or IntegrationIntegration partner enabling eduMe content to be delivered within Microsoft Teams for seamless workforce training access.
  • BeekeepersecondaryTechnology or IntegrationIntegration partner providing mobile workforce communication platform connectivity for frontline worker training.
  • FountainsecondaryTechnology or IntegrationIntegration partner enabling connection between Fountain's applicant tracking system and eduMe's training platform for onboarding workflows.
  • QuinyxsecondaryTechnology or IntegrationIntegration partner for workforce management, enabling eduMe training content to be accessed within Quinyx scheduling and task management workflows.
  • BambooHRsecondaryTechnology or IntegrationIntegration partner enabling connection between BambooHR's HRIS platform and eduMe training for streamlined onboarding.
  • Microsoft Entra IDsecondaryTechnology or IntegrationIntegration partner for identity and access management, enabling enterprise SSO and security compliance.
  • RipplingsecondaryTechnology or IntegrationIntegration partner enabling connection between Rippling's HR and IT platform and eduMe's training system.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

eduMe competitors and assessment

Company assessment

Direct peers

  • Docebo: AI-powered enterprise learning platform serving global enterprises with a similar focus on modern UI, AI content creation, and broad integration ecosystem. Docebo is a public-market comp with comparable SaaS model and go-to-market targeting mid-market and enterprise L&D buyers.
  • 360Learning: Collaborative learning platform with strong AI authoring features and a similar mid-market and enterprise go-to-market. Comparable in size, SaaS model, and emphasis on rapid content creation and modern UX for L&D teams.
  • Axonify: Frontline-focused microlearning platform with similar customer base in retail, hospitality, and manufacturing. Closest direct competitor to eduMe given its explicit frontline orientation, mobile delivery, and short-form learning methodology.
  • Degreed: Skill development and learning experience platform for enterprise with similar AI-driven personalization and content aggregation approach. Overlaps in target buyer (enterprise L&D) and emphasis on modern, integrated learning experiences.
  • LearnUpon: Cloud-based LMS for enterprise training teams with comparable SaaS delivery, integration model, and mid-market to enterprise go-to-market. Direct overlap in customer profile and core training functionality.
  • WorkJam: Frontline workforce engagement and training platform targeting retail, hospitality, and manufacturing — overlapping customer base and use cases with eduMe. Competes directly in mobile-first frontline enablement and learning-in-the-flow-of-work.

Broad incumbents

  • Workday Learning: Native learning module within the Workday HCM suite that overlaps with eduMe's market. As the incumbent within Workday's enterprise customer base, it competes directly for training budget allocation and represents both a distribution channel (via Workday Marketplace) and a potential competitive substitute.
  • Cornerstone OnDemand: Large incumbent talent and learning management platform serving global enterprises with deep HCM integrations. While less mobile-first and deskless-focused than eduMe, Cornerstone competes for the same L&D budget pools and bundles training with broader talent suites.
  • SAP Litmos: Enterprise LMS from SAP targeting compliance and sales enablement training, with comparable SaaS delivery and integration capabilities. Litmos serves similar enterprise buyer personas and offers mobile training content delivery.

Emerging players

  • Sana Labs: AI-first learning and knowledge platform with strong generative AI authoring capabilities. Comparable to eduMe's AI investment thesis and competes for the same modern, AI-forward L&D buyers, though less focused specifically on frontline/deskless.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights8 records

Customer concentration

eduMe social profiles

Digital presence

eduMe compliance and trust

Trust signal

Compliance3 records

eduMe financial estimates

Financial estimate

Revenue estimate

Valuation estimate

eduMe leadership team

Management profile

Number of profiles

Profiles2 records

eduMe funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

eduMe M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eduMe

What does eduMe do?

eduMe is a mobile-first microlearning SaaS platform that delivers in-the-moment training to frontline and deskless workers through their existing communication tools (Workday, Microsoft Teams, SMS, email, WhatsApp, QR codes) without requiring an app download. The platform combines AI-powered content creation (including a PDF-to-microlearning converter) with seamless-link deep-link technology, a public REST API, and a Workday-certified integration to serve enterprise workforce training needs across 60+ countries.

Is eduMe a public or private company?

eduMe is a private company. It is classified as venture growth investor backed and is currently operating.

When was eduMe founded?

eduMe was founded in 2016. It employs 11 to 50 people.

Where is eduMe based?

eduMe is headquartered in London, United Kingdom, in the Europe region.

How does eduMe make money?

One revenue line is on record: saaS Subscription.

Who are eduMe's main competitors?

Direct peers on record are Docebo, 360Learning, Axonify, Degreed, LearnUpon and WorkJam. Broad incumbents are Workday Learning, Cornerstone OnDemand and SAP Litmos. Sana Labs is listed as an emerging player.

Does eduMe have an API?

Yes. eduMe provides a public REST API that enables developers to build integrations and automate workflows. The API supports: user and group management, content/course operations, seamless link generation (for courses, modules, lessons, guides, surveys, and knowledge hubs), progress stats, and webhooks for real-time event notifications. Authentication is via x-api-key header. API keys can be scoped at company or group level. Available endpoints include Get Course Link, Get Module Link, Get Lesson Link, Get Survey Link, Get Guide Link, and Get Knowledge Hub Link. Webhooks support course-level events (course.added, course.deleted, course.published, course.unpublished, course.updated), guide-level events (guide.published, guide.unpublished), and learner-level events (learner.added, learner.activated, learner.started.*, learner.completed.*). Developer documentation is at developers.edume.com.

What industry is eduMe in?

eduMe's product category is Frontline Workforce Training Software. Its primary akta.pro industry code is EDAFACAC, Interactive Practice & Skill-Building (Drills, Games, Mastery Practice), with a secondary code of EDAFAGAJ, Interactive Presentation & Lesson Delivery Engagement Tools. Its NAICS code is 611420 and its SIC code is 7372.

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Live signals
SourceforgeBest Microlearning Software in India of 2025The article presents a curated list of the top 29 microlearning software platforms available in India for 2025, highlighting their features, pricing, and user ratings. It includes major providers such as Synap, Coursebox AI, eduMe, and Pluralsight, describing their capabilities in areas like secure exam proctoring, AI-powered course creation, and mobile-first workforce training. The content serves as a comparative resource for organizations seeking to implement digital learning solutions.SlashdotTop Microlearning Software in India in 2025This article presents a curated list of the top microlearning and eLearning software platforms available in India for 2025, highlighting tools such as Synap, Coursebox AI, and eduMe. It details key features, pricing models, and target use cases for each solution, ranging from secure exam platforms to AI-driven content authoring and mobile-first workforce training. The compilation serves as a comparative resource for organizations seeking to implement digital learning strategies.EdtechstartupsTop 20 Microlearning startups 2025The article presents a ranked list of the top 20 microlearning startups for 2025, highlighting companies that develop mobile learning apps and interactive training platforms. It provides specific details on funding amounts and operational focus for leading entities such as Seekho, Axonify, and eduMe.PR NewswireeduMe Completes Workday Certified IntegrationeduMe, the training platform for companies with frontline workforces, announced it has achieved Workday Certified Integration status, enabling integration with Workday Human Capital Management and Workday Learning to deliver personalized training content directly to frontline workers within the Workday interface. The integration automates content delivery based on employee attributes and brings completion data into Workday for centralized tracking, with joint customer Pet Supermarket reporting a 79% average training completion rate and 98% workforce satisfaction score after deployment. The companies aim to address the training needs of the 80% of the global working population that works on the frontline, with eduMe's AI tools enabling faster content creation at scale.PR Newswire83% of retail and hospitality leaders are not confident in their employees' ability to interact with customers, eduMe report findsTraining platform eduMe released a report finding that 83% of retail and hospitality leaders lack confidence in their employees' ability to interact with customers, despite 93% of these leaders reporting they spend considerable time on employee training. The survey of over 300 business leaders in the United States identified employee turnover, customer experience, and sales as the top industry challenges, with 92% of businesses still relying on traditional face-to-face or desktop-based training methods that require time away from customers. eduMe CEO Jacob Waern highlighted the need for mobile-based, short-form training solutions to improve customer service and business metrics like retention.EgirisimEğitim platformu eduMe, yerli ‘TikTok for Learning’ platformu Playbook’u satın aldıEducation technology company eduMe has acquired Playbook, a platform specializing in short-form video training for frontline workers. The financial terms of the acquisition were not disclosed, but the integration aims to combine Playbook's QR-based learning tools with eduMe's existing workforce solutions. This move expands eduMe's capabilities in providing standardized, accessible training for non-desk employees.Supply & Demand Chain ExecutiveFrontline Training Platform to Boost ProductivityeduMe completed the acquisition of Playbook, a learning technology platform known for its 'TikTok for Learning' format designed to enhance frontline workforce training. Simultaneously, eduMe announced a product integration with Microsoft Teams, making its learning tools accessible to users worldwide via Microsoft AppSource.EdumeDeskless workforce training platform eduMe closes acquisition of ‘TikTok for Learning’ platform Playbook and enters partnership with Microsoft TeamseduMe has closed its acquisition of learning technology platform Playbook and announced a product integration with Microsoft Teams to deliver training directly within the collaboration app. The deal integrates Playbook's 'TikTok for Learning' format into eduMe's core offering, aiming to improve engagement for deskless workers through contextual, mobile-first content.MarketScreenerProsus N : EduMe raises $20 million led by Prosus to extend category lead in deskless workforce trainingEduMe has raised $20 million in Series B funding led by Prosus, with participation from Workday Ventures and Valo Ventures. The company plans to use the capital to expand its deskless workforce training platform into new verticals within the U.S. market and globally. This investment reinforces EduMe's position as a category leader in providing mobile-based training solutions for frontline workers.BusinessCloudEduMe raises £15m to strengthen US presenceLondon-headquartered deskless training platform EduMe has raised £15 million in a Series B funding round to strengthen its presence in the US market. The investment was led by Prosus, with participation from Workday Ventures and existing investor Valo Ventures. This capital injection aims to accelerate global growth and develop industry-leading product propositions for the deskless workforce.