Wealthy
Wealthy is a Bengaluru-based wealthtech platform that provides technology infrastructure—AI-assisted KYC, portfolio tracking, proposal generation, and multi-product access—to 10,000+ independent mutual fund distributors and IFAs across India.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Wealthy does
Wealthy (legally Buildwealth Technologies Private Limited and operating subsidiaries WealthyIN Customer Services Pvt Ltd and WealthyIN Broking Pvt Ltd) is a Bengaluru-headquartered wealthtech platform founded in 2015 that builds infrastructure for India's independent mutual fund distributors (MFDs), independent financial advisors (IFAs), and insurance agents transitioning into MF distribution. The platform centers on a web dashboard and the Wealthy Partner mobile app (100k+ downloads), which provide AI-assisted client KYC (under two minutes), tailored proposal generation, industry-first step-up and multi-day SIP support, consolidated portfolio tracking across 40+ AMCs, and dedicated relationship-manager support. Revenue is generated primarily through trail commissions from mutual fund companies (a 0.25-1.25% share of TER depending on portfolio), supplemented by stock-brokerage fees from Wealthy Broking, IRDAI-licensed insurance distribution, and subscription/onboarding fees from partners; end-investors transact at zero explicit cost. By 2025 the company reports 10,000+ active wealth partners, Rs 6,000+ crore in AUM, 25+ branch offices across India plus an Abu Dhabi sub-branch, and 300+ employees, with a target of 50,000 distributors and Rs 1 lakh crore in AUM. Funding totals approximately $27 million since inception, with a November 2025 Rs 130 crore ($14.5M) Series B led by Bertelsmann India Investments following Alpha Wave Incubation-led Series A and follow-on rounds.
Wealthy firmographics
Firmographics- Name
- Wealthy
- Legal name
- Buildwealth Technologies Private Limited
- Website
- https://wealthy.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wealthy is a Bengaluru-based wealthtech platform that provides technology infrastructure—AI-assisted KYC, portfolio tracking, proposal generation, and multi-product access—to 10,000+ independent mutual fund distributors and IFAs across India.
- Ownership category
- akta.pro rank
Wealthy industry classification
Industry- Product category
- Wealthtech Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
- akta.pro secondary industries
- Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
Keywords
Where Wealthy is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices20 records
Markets served
Wealthy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Trail Commission from Mutual Funds: Mutual fund companies share a proportion of TER (Total Expense Ratio) with Wealthy for execution facilitation and regular monitoring. Typically 0.25-1.25% of total investment amount, with 1.25% per annum on tax-saving portfolios
- Zero Transaction Charges for Users: Platform levies ZERO transaction charges for users. Revenue is generated solely from mutual fund company commissions, not from users directly
- Brokerage from Stock Trading: Revenue from stock broking services including highest revenue share, extra incentive per account, and trading with TradingView access for clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Zero cost for mutual fund investors |
| Subscription | Pay-as-you-go | Wealthy Partner App - 100k+ downloads |
| Unit Pricing | Pay-as-you-go | Wealthcases Stock Portfolios |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Wealthy product offering
Product offeringCore offering
Wealthy operates an AI-powered wealthtech platform that enables independent mutual fund distributors (MFDs), independent financial advisors (IFAs), and insurance agents to manage client portfolios, execute transactions, and grow their distribution businesses. The platform aggregates 1,000+ financial products across mutual funds, stocks, insurance, fixed deposits, bonds, PMS, and AIF from 40+ AMCs, providing onboarding, KYC, proposal generation, portfolio tracking, and revenue dashboards. Revenue is earned through trail commissions from mutual fund houses and brokerage from stock trading, with zero transaction charges levied on end investors.
Product overview
Wealthy is a comprehensive wealthtech platform operating as a unified ecosystem with multiple interconnected modules. The core offering is the Wealthy Partner Dashboard and mobile app, which serves as the primary platform for mutual fund distributors (MFDs) to manage their entire business. This core platform integrates specialized modules including Wealthy Broking (for stocks, ETFs, F&O, IPOs and bonds with Wealthcases curated portfolios), Wealthy Insurance Solutions (for term, health, and savings insurance), and Wealthy Select (for curated mutual fund recommendations). Additional value-added services include the Partner Training Program, Bull's Eye weekly market newsletter, Money Order economic newsletter, and Partner Desk educational blog. The platform provides access to 40+ AMCs and 1000+ financial products across mutual funds, stocks, fixed deposits, bonds, insurance, PMS, and AIF. The platform emphasizes AI-powered automation for KYC, proposal generation, and portfolio tracking, targeting independent financial advisors and mutual fund distributors across India's tier 2+ markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Wealthy Partner Dashboard Web-based dashboard for mutual fund distributors to manage client portfolios, track AUM, generate investment proposals, view earnings, and access reports including Holdings and Capital Gain/Loss statements. Used by 10,000+ wealth partners.
- Wealthy Partner App Mobile application (100k+ downloads) enabling MFDs and IFAs to complete AI-powered client KYC within 2 minutes, send investment proposals, manage client portfolios, and receive real-time notifications. Available on iOS and Android.
- Wealthy Broking Stock broking solution enabling partners to open demat accounts for clients, trade stocks, ETFs, F&O, IPOs and bonds with TradingView integration for technical analysis. Generates brokerage revenue.
- Wealthy Insurance Solutions Insurance distribution module allowing partners to offer term, health, and savings insurance plans from multiple providers with comparison tools and streamlined proposal generation.
- Wealthy Select
Quantifiable outcome
- AUM grew from Rs 200 crore to Rs 5,000 crore over three years
- +3 more outcomes
Companies that use Wealthy
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Wealthy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature8 records
Wealthy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Mirae Asset Investment ManagersminorOne of 40+ AMCs available on Wealthy platform. CEO Swarup Mohanty provided endorsement of Wealthy's platform capabilities and product research.
- Franklin Templeton Asset ManagementminorOne of 40+ AMCs available on Wealthy platform. President Avinash Satwalekar recognized Wealthy's role in connecting partners with investors and AMCs.
- WhiteOak Capital ManagementminorOne of 40+ AMCs available on Wealthy platform. CEO Aashish Sommaiyaa endorsed Wealthy's role in reaching tier 2, tier 3 cities.
- 40+ Asset Management CompaniescoreComplete list includes: 360 ONE Asset, Axis MF, Bajaj MF, Bandhan MF, Bank of India MF, Baroda BNP Paribas MF, Birla Sun Life MF, Canara Robeco MF, DSP MF, Edelweiss MF, Franklin Templeton, Groww MF, HDFC AMC, Helios MF, HSBC MF, ICICI Prudential MF, Invesco MF, ITI MF, Kotak MF, LIC MF, Mahindra Manulife MF, Mirae Asset, Motilal Oswal MF, Navi MF, Nippon India MF, Old Bridge AMC, PGIM India MF, PPFAS MF, Quant MF, Quantum AMC, Samco MF, and more.
Scale indicators18 records
Recent moves7 records
Expansion highlights7 records
Wealthy competitors and assessment
Company assessmentDirect peers
- Kuvera: Kuvera is an Indian mutual fund investment platform that combines direct-to-consumer investing with an advisor/distributor channel. Like Wealthy, it offers tax planning, goal-based investing, and a partner program for IFAs, and is one of the most direct competitors in the MFD infrastructure space.
- INDmoney: INDmoney is a comprehensive Indian wealth management super-app aggregating mutual funds, stocks, insurance, loans, and fixed deposits. It targets the same end-investor and emerging-advisor segments as Wealthy, with overlapping product breadth (MF + insurance + equity) and a similar multi-product revenue model.
- ETMONEY: ETMONEY (by Times Internet) is a popular Indian wealth management app offering mutual fund, stock, and tax-saving products with goal-based advice. It is a directly comparable mass-affluent wealth platform and one of the most-cited alternatives to Wealthy for IFAs and retail investors.
- Fisdom: Fisdom is a Bengaluru-based wealthtech offering mutual funds, stocks, insurance, and loans, with a partner program for distributors. It is a comparable MFD-focused platform with similar product breadth and a comparable geographic and segment focus to Wealthy.
- Scripbox: Scripbox is a Bengaluru-headquartered Indian digital wealth management platform focused on mutual fund advisory and goal-based investing. It serves a similar mass-affluent retail audience and overlaps with Wealthy's curated MF recommendation and financial planning capabilities.
Broad incumbents
- Zerodha (Coin): Zerodha's Coin platform offers direct mutual fund investing to its large captive retail broking base. While not advisor-focused, it is a key disintermediation threat to MFDs and competes for the same Indian retail wealth pool, with vastly greater scale and capital.
- Groww: Groww is India's largest retail investing platform spanning mutual funds, stocks, F&O, IPOs, and fixed deposits. It is a broad incumbent wealthtech with materially larger scale, capital, and user base, competing for the same mass-affluent investor and emerging-advisor segments as Wealthy.
- Upstox: Upstox is a major Indian discount broker offering mutual funds, stocks, and IPOs to retail investors. It overlaps with Wealthy's broking and MF distribution capabilities and represents competition for Wealthy's emerging-advisor and direct-investor customers.
- Paytm Money: Paytm Money is the wealth management arm of Paytm, offering mutual funds, stocks, IPOs, and NPS to a large captive user base. It is a broad incumbent wealthtech competitor with scale, brand, and capital advantages that compete for the same Indian retail wealth pool as Wealthy.
Emerging players
- Glide Invest: Glide Invest is an Indian AI-driven robo-advisor offering goal-based, risk-profiled mutual fund portfolios. It overlaps with Wealthy's Wealthy Select and goal-planning modules and competes in the same algorithmic-advisory category, though it is a smaller and more narrowly focused player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wealthy social profiles
Digital presenceWealthy compliance and trust
Trust signalCompliance5 records
Wealthy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wealthy leadership team
Management profileNumber of profiles
Profiles12 records
Wealthy subsidiaries and ownership
Company hierarchySubsidiaries3 records
Wealthy funding detail
Funding detailFunding overview
Funding rounds6 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wealthy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wealthy
What does Wealthy do?
Wealthy operates an AI-powered wealthtech platform that enables independent mutual fund distributors (MFDs), independent financial advisors (IFAs), and insurance agents to manage client portfolios, execute transactions, and grow their distribution businesses. The platform aggregates 1,000+ financial products across mutual funds, stocks, insurance, fixed deposits, bonds, PMS, and AIF from 40+ AMCs, providing onboarding, KYC, proposal generation, portfolio tracking, and revenue dashboards. Revenue is earned through trail commissions from mutual fund houses and brokerage from stock trading, with zero transaction charges levied on end investors.
Is Wealthy a public or private company?
Wealthy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wealthy founded?
Wealthy was founded in 2015. It employs 251 to 500 people.
Where is Wealthy based?
Wealthy is headquartered in Bangalore, India, in the Asia region.
How does Wealthy make money?
Three revenue lines are on record. Trail Commission from Mutual Funds are the primary driver. The others are zero Transaction Charges for Users and brokerage from Stock Trading.
Who are Wealthy's main competitors?
Direct peers on record are Kuvera, INDmoney, ETMONEY, Fisdom and Scripbox. Broad incumbents are Zerodha (Coin), Groww, Upstox and Paytm Money. Glide Invest is listed as an emerging player.
Does Wealthy have an API?
No public API is recorded for Wealthy.
What industry is Wealthy in?
Wealthy's product category is Wealthtech Platform. Its primary akta.pro industry code is FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech), with a secondary code of FSAAAAAF, Financial Planning & Goals-Based Advice (Mass Affluent). Its NAICS code is 523940 and its SIC code is 6282.