Hunch

What Hunch does

Hunch (legally Hunch Insights, Inc., incorporated in Delaware and headquartered in Belgrade, Serbia with a New York office) is a creative performance platform that unifies AI-powered creative production, media buying, and performance analytics into a single workflow for paid social advertising on Meta, Snapchat, and TikTok. The platform is built around four product pillars — Creative (Creative Studio, Master DPA, Catalog Product Video), Media (campaign management and automated ad buying), Insights (SKU-level analytics and Smart Sets), and Autopilot (autonomous, hyper-localized campaign launches) — and applies computer vision, generative AI, predictive analytics, and process automation to convert product catalog feeds into on-brand, dynamic ad creatives at scale. The underlying technology stack includes AI background removal, color discovery, dynamic layout optimization, native Figma and Photoshop import, integrations with GA4, Appsflyer, Adjust, Shopify, and Google Sheets, and direct publishing to ad platforms bypassing native tool delays.

The company sells a recurring subscription priced as a percentage of advertising spend running through the platform, with a €2,500/month minimum, targeting performance marketing teams and agencies spending €50K+ or $50K+ per month on paid social. Its go-to-market is hybrid: a self-serve onboarding path (demonstrated by a 3-day migration for Nordbutiker) combined with an enterprise sales motion featuring 30-minute demo calls, dedicated customer success managers, and real-time Slack support. Named customers span e-commerce, travel, retail, grocery, automotive, betting & gaming, and agency verticals, including Tombras, Adwise, Porter Airlines, Carwow, Tom Tailor, Ruokaboksi, Kiwi.com, Gym Group, Academy Sports, Wavemaker, and Djak Sport.

Hunch is a privately held company founded in 2018 with 51–100 employees and approximately $9.6M in cumulative disclosed funding across four rounds, the most recent being a €4M seed in May 2022 led by Catalyst Romania Fund II. It holds Meta Business Partner status (recognized as fastest-growing), operates globally across North America and Europe, and is the recipient of four G2 Spring 2025 EMEA awards.

Name

Hunch

Legal name

Hunch Insights, Inc.

Website

https://hunchads.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Hunch (Hunch Insights, Inc.) is a Belgrade- and New York-based AI-powered creative performance platform that unifies ad creative production, media buying, and analytics for paid social campaigns on Meta, Snapchat, and TikTok, serving e-commerce brands and agencies spending €50K+/month.

Ownership category

akta.pro rank

Product category

Ad Creative Automation Software

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

akta.pro secondary industries

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Paid Social Advertising Management (MPAAACAC)

Keywords

• Creative automation platform
• Dynamic product ads
• Paid social advertising
• AI creative studio
• Ad creative production

Headquarters

HQ city

Belgrade

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Spend-based Subscription: Hunch charges a defined percentage of customer's advertising spend per ad account calculated monthly. There is also a minimum monthly fee regardless of advertising spend. The pricing is based on Hunch-created campaigns rather than SKU counts or brand counts.
2. Platform Licensing: SaaS advertising tool provided via Internet subscription model. Fees are invoiced monthly and payments are made in USD.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Hunch sells an AI-powered Creative Performance Platform that unifies creative production, media buying, and performance analytics for paid social advertising on Meta, Snapchat, and TikTok. The platform enables e-commerce brands and agencies to generate dynamic product ads, personalized video creatives, and hyper-localized campaigns at scale, with automated SKU-level optimization driven by GA4 and conversion data.

Product overview

Hunch is a Creative Performance Platform — a unified SaaS platform with a modular architecture spanning four core product pillars: Creative (Creative Studio + Catalog Product Video + Master DPA), Media (campaign management and automated ad buying), Insights (product-level analytics and Smart Sets), and Autopilot (autonomous campaign launch and localization). The platform bridges creative production, media buying, and performance analytics in a single workflow, enabling paid social teams to produce dynamic, AI-enhanced ad creatives at scale and deploy them across Meta, Snapchat, and TikTok without manual production bottlenecks. Pricing is based on ad spend running through the platform, starting at €2,500 per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Performance Platform Unified SaaS platform that bridges creative, media, and insights to help paid social teams drive revenue uplifts with AI-powered execution. Connects creative production directly to media buying across Meta, Snapchat, and TikTok. Targeted at e-commerce brands and digital agencies.
• Creative Studio In-browser creative production environment for building dynamic, data-driven ad creatives at scale. Features AI-powered background removal, color discovery, dynamic layout optimization, PSD and Figma import, multi-artboard templates, slideshow video generation, keyframe animation, and brand kit management. For performance marketers and creative teams.
• Media Campaign management and media buying module that turns campaign data into clear, actionable strategies. Supports automated ad launches, hyper-localized campaigns, and geo/time/weather-based automation across Meta, Snapchat, and TikTok. For performance marketers managing paid social campaigns.
• Insights Analytics and reporting module that unifies Meta, Snapchat, and TikTok data in a single dashboard. Delivers product-level performance insights including SKU revenue attribution, incremental ROAS tracking, and Smart Set recommendations. For marketing leaders and analysts.
• Catalog Product Video (CPV) AI-powered feature that automatically generates animated product videos from catalog feeds. Creates intro, dynamic product pull, lifestyle background, and outro sequences. Boosts lower-funnel performance and unlocks video-first placements like Meta Reels and TikTok videos. For e-commerce advertisers.
• Master DPA AI-powered dynamic product ad suite that transforms all SKUs into premium, on-brand creatives automatically. Includes AI background removal, intelligent color matching, Smart Sets for best-converter prioritization, and automated weekly refresh. For e-commerce brands running dynamic product ads.
• Autopilot Campaign automation module that manages hyper-localized, always-on campaign launches with minimal human intervention. Supports geo, time, and weather-based automation plans for multi-market campaigns. For marketing operations teams.

Quantifiable outcome

• 2.3x incremental ROAS - Academy Sports Meta Conversion Lift Study
• +12 more outcomes

Named customers14 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Bidalgo: AI-powered ad automation and creative platform serving app marketers and direct-to-consumer brands on Meta and Google, with comparable AI creative tooling and campaign automation.
• Motion (acquired by Celtra): Creative analytics platform providing AI-driven insights into ad creative performance; comparable to Hunch's Insights module and Creative Studio analytics capabilities.
• Revealbot: Ad automation and reporting platform for Meta, Google, and TikTok, addressing similar performance marketers with comparable automated campaign management and creative optimization workflows.
• Trapica: AI-driven audience targeting and campaign optimization platform for paid social, with partial overlap to Hunch's Insights and Media modules through automated optimization and AI-led targeting.

Direct peers

• Smartly.io: Direct competitor explicitly named in Hunch's comparison pages. Smartly.io provides an end-to-end creative automation, media buying, and insights platform for paid social across Meta, Snapchat, Pinterest, and TikTok, serving similar enterprise e-commerce customers with comparable product scope.
• ROI Hunter: Named competitor in Hunch's comparison content. ROI Hunter focuses on dynamic product ads and feed-based creative optimization for Meta, targeting similar e-commerce and retail customers with overlapping DPA and catalog automation capabilities.
• Marpipe: Named competitor in Hunch's comparison pages. Marpipe provides creative analytics and automated multivariate testing for paid social ads, addressing the same performance marketer persona with a focus on creative performance measurement.
• Celtra: Creative automation platform for digital advertising, offering dynamic creative production and cross-channel campaign management comparable to Hunch's Creative Studio and Media modules.
• Madgicx: AI-driven advertising automation platform focused on Meta Ads optimization for e-commerce brands, with comparable creative and media automation capabilities targeting similar performance marketers.
• AdScale: AI-powered advertising platform automating campaign creation and optimization across Google and Meta, serving similar e-commerce and SMB customers with comparable cross-channel creative automation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hunchads
• Facebookfacebook.com/HunchAds
• LinkedInlinkedin.com/company/hunch-ads
• Instagraminstagram.com/hunch.ads

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunch