Woba
Woba is a Brazil-based B2B platform connecting enterprises with a network of 1,012 flexible workspaces across 350+ Latin American cities, offering AI-powered management tools for centralized contracting, utilization analytics, and facilities automation.
- Company typePrivate
- Founded2015
- HeadquartersBelo Horizonte, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Woba does
Woba is a Brazil-based B2B platform, founded in 2015, that connects enterprises with a network of flexible workspace operators across more than 350 cities in Latin America, of which more than 260 are in Brazil. The company serves corporate real estate and facilities teams at large enterprises by replacing fragmented, city-by-city office leasing with a centralized procurement and management workflow. Its platform aggregates approximately 1,012 spaces spanning coworking, private offices, and meeting rooms, enabling enterprise customers to source, contract, and manage distributed workspace inventory through a single interface.
The core product is the Woba Platform, which is organized into four modules: Space Search for discovering and booking workspaces, a Dashboard for real-time visibility into utilization and occupancy, Financial Control for centralized billing, budgeting, and contract management, and AI Agents for Facilities Management, launched in 2025 to provide predictive analytics and process automation across the workspace footprint. Underlying the platform is a data asset built from aggregated utilization, pricing, and occupancy signals across the network, which feeds the AI agents and the customer-facing dashboards. The technology stack integrates partner inventory via APIs, normalizes contract and billing data, and exposes the unified layer to enterprise customers through a web platform.
Woba operates a B2B subscription model with pay-as-you-go flexibility, charging enterprises for platform access and per-use workspace consumption routed through Woba. Go-to-market is enterprise field sales supported by content marketing, targeting large corporates with distributed workforces. The customer base includes more than 20 named enterprise accounts spanning financial services (XP, Cielo, Itaú, Bradesco), technology and consumer (iFood, Stone, DiDi, Bosch, Gupy), automotive (Volkswagen, Stellantis), and pharmaceutical, healthcare, retail, and insurance sectors. The company is backed by tier-1 Latin American investors, having raised a $9.96M round in 2021 led by Kaszek, Latitud, and Valor Capital, and a $13.5M round in July 2025 led by Bewater with Kaszek and Valor Capital participating.
Woba firmographics
Firmographics- Name
- Woba
- Legal name
- Woba
- Website
- https://woba.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Woba is a Brazil-based B2B platform connecting enterprises with a network of 1,012 flexible workspaces across 350+ Latin American cities, offering AI-powered management tools for centralized contracting, utilization analytics, and facilities automation.
- Ownership category
- akta.pro rank
Woba industry classification
Industry- Product category
- Workspace Management Platform
- NAICS
- Computer Facilities Management Services (541513), Office Administrative Services (5611)
- SIC
- Services-Prepackaged Software (7372), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)
- akta.pro secondary industries
- Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK), Space & Occupancy (MAC, Space Planning, Move Management) (BPABAAAG), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
Keywords
Where Woba is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Woba business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Flexible Workspace Subscription: Companies pay for flexible office spaces through a single subscription model. Services include private offices, meeting rooms, workstations, and event spaces. Revenue derived from contracting workspace on-demand with all-inclusive pricing (rent, cleaning, utilities). Model supports both hourly usage and recurring space rental.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Flexible workspace access with all-inclusive pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Woba product offering
Product offeringCore offering
Woba operates an AI-powered platform that enables enterprise companies to search, contract, and manage flexible office spaces across a network of more than 1,012 workspaces in 350+ cities throughout Latin America. Through a single subscription contract, customers access private offices, meeting rooms, workstations, and event spaces with all-inclusive pricing that covers rent, utilities, and cleaning services, without requiring capital expenditure. The platform adds AI Agents for Facilities Management, real-time utilization dashboards, and centralized financial control to optimize distributed workspace operations.
Product overview
Woba offers a unified flexible office network platform that connects companies with workspace partners across Latin America. The core Woba Platform serves as the central hub for searching, contracting, and managing flexible office spaces through modules including Space Search, the Woba Dashboard for analytics and AI-powered insights, Financial Control for consolidated billing, and AI Agents for automated facilities management. The offering also includes a mobile Woba App available on iOS and Android. Companies access private offices, meeting rooms, workstations, and event spaces through a single contract model with AI-driven optimization and reporting capabilities, covering over 350 cities in Latin America.
Differentiator
Problem solved
Functional benefit
Products and services
- Woba Platform
- Woba App
- AI Agents for Facilities Management
Quantifiable outcome
- 40% reduction in fixed operational costs
- +3 more outcomes
Companies that use Woba
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles1 record
Woba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Woba partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Woba competitors and assessment
Company assessmentDirect peers
- WeWork: WeWork is the most recognized global flexible-office operator, offering coworking, private offices, and on-demand spaces. While larger and asset-heavier, it competes for the same enterprise flexible-workspace wallet and overlaps in product, customer segment (enterprise), and distribution channel.
- Industrious: Industrious provides premium flexible offices and coworking spaces primarily to enterprise clients in North America. It is directly comparable to Woba in target customer (enterprise), product (private offices + meeting rooms), and value proposition (flexible terms, no long-term leases).
- Liquidspace: LiquidSpace is a marketplace platform that lets enterprises book and manage on-demand workspaces, meeting rooms, and offices by the hour or day. Like Woba, it aggregates third-party supply and provides software for centralized workspace management.
- Deskpass: Deskpass is a flexible-workspace platform offering a single membership for access to coworking spaces globally. It competes directly with Woba on aggregated inventory, single-subscription pricing, and enterprise workspace management.
- Hubble: Hubble is a UK-based flexible-office marketplace that connects businesses with short-term and long-term office space. It is comparable to Woba in marketplace model, target customer (SMB to enterprise), and flexible-contract positioning.
Broad incumbents
- IWG (Regus, Spaces): IWG operates the world's largest flexible-workspace network (~4,000 locations) under brands including Regus, Spaces, and HQ. It is a broad incumbent in the same category with deeper capital, landlord relationships, and global enterprise sales reach than Woba.
- Knotel (now part of Newmark): Knotel, acquired by Newmark, offers flexible, customized office space solutions to enterprises globally. It is a broad incumbent in the same enterprise-flexible-office category as Woba, with deeper capital and brokerage relationships.
Emerging players
- OfficeRnD: OfficeRnD provides workplace management software (space booking, billing, utilization analytics) for coworking operators and enterprises. It overlaps with Woba's AI dashboard and facility-management modules and addresses the same facility-ops pain point from a software-first angle.
- Convenia: Convenia is a Brazil-based HR and workplace management platform serving SMBs and mid-market companies. While primarily HR-software focused, it overlaps with Woba in serving Brazilian enterprises with centralized workplace and people-management tooling.
Regional players
- Compass Offices: Compass Offices operates premium serviced offices and coworking spaces across Asia-Pacific. It is a regional peer comparable to Woba in product offering (private offices, meeting rooms) and enterprise targeting, though geographically distinct.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Woba social profiles
Digital presenceWoba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woba leadership team
Management profileNumber of profiles
Profiles1 record
Woba funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woba
What does Woba do?
Woba operates an AI-powered platform that enables enterprise companies to search, contract, and manage flexible office spaces across a network of more than 1,012 workspaces in 350+ cities throughout Latin America. Through a single subscription contract, customers access private offices, meeting rooms, workstations, and event spaces with all-inclusive pricing that covers rent, utilities, and cleaning services, without requiring capital expenditure. The platform adds AI Agents for Facilities Management, real-time utilization dashboards, and centralized financial control to optimize distributed workspace operations.
Is Woba a public or private company?
Woba is a private company. It is classified as venture growth investor backed and is currently operating.
When was Woba founded?
Woba was founded in 2015. It employs 101 to 250 people.
Where is Woba based?
Woba is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Woba make money?
One revenue line is on record: flexible Workspace Subscription.
Who are Woba's main competitors?
Direct peers on record are WeWork, Industrious, Liquidspace, Deskpass and Hubble. Broad incumbents are IWG (Regus, Spaces) and Knotel (now part of Newmark). Emerging players are OfficeRnD and Convenia. Compass Offices is listed as a regional player.
Does Woba have an API?
No public API is recorded for Woba.
What industry is Woba in?
Woba's product category is Workspace Management Platform. Its primary akta.pro industry code is BPABAFAH, Hybrid Work Enablement & Desk/Room Booking Operations, with a secondary code of IMAIALAK, Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison). Its NAICS code is 541513 and its SIC code is 7372.