Pillar
Pillar provides a white-label digital health engagement platform and a nationwide network of certified health coaches, dietitians, and nurse coaches, enabling healthcare organizations and employee benefits organizations to scale patient and member education, care orchestration, and workforce extension.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pillar does
Pillar (legally With Pillar Inc.) is a digital health engagement platform founded in 2020 and headquartered in San Francisco, California. The company operates a white-label SaaS platform that enables healthcare organizations and employee benefits organizations to scale longitudinal engagement with patients and members through digital programs, educational content, care orchestration workflows, and centralized benefits management. The platform can be deployed as a standalone microsite or embedded within existing partner platforms, and offers modules spanning Chronic Disease Management Programs, Automated Complex Care Journeys, Benefits Communication & Employee Engagement, and Engagement Insights & Performance Data.
Complementing the software layer, Pillar runs a nationwide Coach Network of vetted allied health professionals—certified health coaches, registered dietitians, and nurse coaches—available for staffing and flexible placement to healthcare organizations needing care team capacity extension. This dual offering creates a combined platform-plus-workforce model. Pillar holds SOC 2 Type 2 and HIPAA certifications and has partnered with the University of South Florida on research published in the American Journal of Lifestyle Medicine.
Pillar generates revenue through two streams: (1) recurring platform subscription fees negotiated under Platform Services Agreements with enterprise healthcare and benefits organizations, and (2) managed services revenue from workforce placement and staffing of allied health professionals. The company goes to market through enterprise field sales, with demo requests as the primary demand-generation mechanism. Pillar has raised approximately $2.8 million, with Y Combinator, Pentas Ventures, Rebel Fund, and Streamlined as disclosed investors.
Pillar firmographics
Firmographics- Name
- Pillar
- Legal name
- With Pillar Inc.
- Website
- https://withpillar.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pillar provides a white-label digital health engagement platform and a nationwide network of certified health coaches, dietitians, and nurse coaches, enabling healthcare organizations and employee benefits organizations to scale patient and member education, care orchestration, and workforce extension.
- Ownership category
- akta.pro rank
Pillar industry classification
Industry- Product category
- Digital Health Engagement Platform
- NAICS
- Offices of Physicians (6211), Health and Welfare Funds (525120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Health Services (8000), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)
- akta.pro secondary industries
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where Pillar is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pillar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Services and Software: Pillar operates as a technology platform facilitating health coaching services between providers and users. The company generates revenue through platform services fees as described in their Terms of Service, with fee schedules for Services. The platform is provided to healthcare organizations and employee benefits organizations on a subscription or service basis.
- Workforce Placement and Staffing: Pillar provides workforce extension solutions through placement and staffing of allied health professionals including certified health coaches, registered dietitians, and nurse coaches. Partners receive qualified providers available contracted by Pillar or employed full-time with the partner's team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise white-label platform with demo scheduling available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pillar product offering
Product offeringCore offering
Pillar operates a white-label digital education and navigation platform that enables healthcare companies to scale longitudinal engagement with patients through digital programs, educational content, surveys, and third-party benefits. The platform is complemented by a nationwide network of vetted allied health professionals (certified health coaches, registered dietitians, and nurse coaches) who provide workforce placement and flexible staffing services to healthcare and digital health organizations.
Product overview
Pillar is a digital health engagement platform comprising a white-label SaaS platform for healthcare education and navigation, paired with a nationwide network of vetted allied health professionals (coaches, dietitians, nurse coaches) for workforce placement and staffing. The core Pillar Platform serves healthcare organizations and employee benefits organizations, enabling longitudinal patient/member engagement through educational content, care orchestration workflows, and benefits management. The Coach Network provides staffing and placement of certified providers to scale care team capacity. Key platform modules include Chronic Disease Management Programs, Automated Complex Care Journeys, Benefits Communication & Employee Engagement, and Engagement Insights & Performance Data. The platform supports white-label deployment as standalone microsites or embedded integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Pillar Platform A white-label digital education and navigation platform enabling healthcare companies to scale longitudinal engagement with digital programs, educational content, and third-party benefits. Deployable as a standalone microsite or embedded within existing partner platforms, with features including care orchestration, member management, secure resource sharing, educational courses, surveys, and real-time engagement tracking. Sold to healthcare organizations and employee benefits organizations via Platform Services Agreements.
- Coach Network A nationwide network of vetted allied health professionals including certified health coaches, registered dietitians, and nurse coaches who provide workforce placement and flexible staffing services to healthcare organizations and digital health organizations. Partners receive a roster of qualified providers either contracted by Pillar or employed full-time with the partner's team, enabling scaling of care management support across populations without in-house recruitment.
Quantifiable outcome
- More than 323 peer-reviewed studies including 107 randomized clinical trials demonstrate clinical efficacy of coaching to improve health outcomes and total cost of care
- +1 more outcomes
Companies that use Pillar
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Pillar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pillar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- University of South Florida (USF)corePillar and USF partnered on multiple research initiatives: (1) Financial Earnings in Coaching research published in American Journal of Lifestyle Medicine exploring the financial landscape of health coaching and factors impacting earnings; (2) State of Health Coaching industry survey assessing the current state of coaching with over 323 peer-reviewed studies analyzed. The partnership aims to advance health coaching with data to inform program structure, delivery and design.
- American Journal of Lifestyle MedicinecoreAcademic journal partner for publishing research on health coaching financial landscape and industry state. Peer-reviewed publication provides credibility and industry recognition for Pillar's evidence-based approach.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Pillar competitors and assessment
Company assessmentDirect peers
- Welltok: White-label consumer health activation platform sold to health plans, providers, and employers. Closely mirrors Pillar's white-label SaaS model and target buyer profile, particularly for member engagement and care orchestration use cases.
- Limeade: Employee well-being and engagement platform with benefits navigation and population health analytics. Comparable to Pillar in targeting employers and benefits brokers for centralized benefits engagement and insights.
- Virgin Pulse / Personify Health: A leading employer-facing health engagement and benefits navigation platform. Directly comparable to Pillar's employee benefits organization offering (employers, brokers, benefits communications), with broader scale and a wider product suite.
- Castlight Health: Employee health navigation and benefits engagement platform for self-insured employers. Comparable to Pillar's employee benefits organization segment, with a focus on driving utilization of health benefits and wellness programs.
- Aduro: Corporate well-being and coaching platform combining digital programs with live coaching and behavior-change support. Comparable to Pillar's emphasis on engagement analytics, coaching, and benefits centralization for employers.
- Rally Health: Digital health engagement platform owned by Optum/UnitedHealth, offering personalized health recommendations and benefits navigation to employer and payer populations. Similar buyer base to Pillar's employer and payer clients.
- Wellable: Corporate wellness platform that combines digital programs with coaching and wellness services. Comparable to Pillar's dual platform + coaching/network approach, with similar employer and broker buyer segments.
Broad incumbents
- Omada Health: Larger digital chronic care management platform combining app-based coaching with virtual care teams. Overlaps with Pillar's chronic disease management modules but serves as a broader incumbent in disease management rather than a pure white-label infrastructure layer.
- Vida Health: Virtual chronic care platform pairing app-based programs with live coaching for diabetes, hypertension, and mental health. Comparable coach-network + digital program model but at much larger scale and broader condition coverage than Pillar.
- Headspace Health: Digital mental health and wellness platform sold through employers and health plans. Comparable employer/payer buyer motion to Pillar, with broader product suite and significantly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Pillar social profiles
Digital presencePillar compliance and trust
Trust signalCompliance2 records
Pillar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pillar leadership team
Management profileNumber of profiles
Profiles1 record
Pillar funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pillar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pillar
What does Pillar do?
Pillar operates a white-label digital education and navigation platform that enables healthcare companies to scale longitudinal engagement with patients through digital programs, educational content, surveys, and third-party benefits. The platform is complemented by a nationwide network of vetted allied health professionals (certified health coaches, registered dietitians, and nurse coaches) who provide workforce placement and flexible staffing services to healthcare and digital health organizations.
Is Pillar a public or private company?
Pillar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pillar founded?
Pillar was founded in 2020. It employs 11 to 50 people.
Where is Pillar based?
Pillar is headquartered in Austin, United States, in the North America region.
How does Pillar make money?
Two revenue lines are on record. Platform Services and Software is the primary driver. The others are workforce Placement and Staffing.
Who are Pillar's main competitors?
Direct peers on record are Welltok, Limeade, Virgin Pulse / Personify Health, Castlight Health, Aduro, Rally Health and Wellable. Broad incumbents are Omada Health, Vida Health and Headspace Health.
Does Pillar have an API?
No public API is recorded for Pillar.
What industry is Pillar in?
Pillar's product category is Digital Health Engagement Platform. Its primary akta.pro industry code is HLACAEAM, Employer/Member Engagement Platforms for Provider-Sponsored Plans, with a secondary code of HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its NAICS code is 6211 and its SIC code is 8000.