What 2TM does

2TM Group is a Brazilian holding company and parent of Mercado Bitcoin, Latin America's largest digital-asset exchange, founded in 2013 and serving more than 4 million retail clients. The group operates a vertically integrated digital asset platform spanning consumer exchange (Mercado Bitcoin), institutional custody and 24/7 fund trading (MB Prime), Crypto-as-a-Service infrastructure for banks and brokerages (MB Cloud), tokenization of real-world and startup assets (MB Tokens, MB Startups), and a Central Bank-regulated digital account with Mastercard (MB Pay), alongside MB Corporate for capital markets clients. Geographically, 2TM is headquartered in São Paulo with a European foothold in Lisbon through the January 2022 acquisition of CriptoLoja (now Mercado Bitcoin Portugal), and has stated plans to enter Mexico, Argentina, Chile, and Colombia. The group also curates a 14-company ecosystem spanning wallets, staking, receivables, credit, NFTs, and OTC infrastructure.

The business model combines transaction-fee revenue on the retail exchange with subscription/recurring revenue from institutional services (MB Prime custody, MB Cloud CaaS), tokenization issuance fees, and payments-related revenue from MB Pay. Go-to-market is hybrid: a self-serve, product-led motion for retail through the Mercado Bitcoin app and web platform, layered with enterprise field sales for MB Prime and MB Cloud targeting Brazil's fund market and financial institutions. Distribution is augmented by event-led brand-building (notably the annual Digital Assets Brazil conference, which in October 2024 hosted the Central Bank of Brazil, BlackRock, CME Group, Fireblocks, and Deribit) and an active M&A roll-up that has added Wuzu, CriptoLoja, Portal do Bitcoin, and Blockchain Academy to the group's footprint.

Capitalization reflects the scale of the business: a $200M Series B led by SoftBank Latin America Fund in July 2021 at a $2.1B post-money valuation, followed by a $50.3M Series B extension in November 2021 with 10T and Tribe Capital at $2.15B, making 2TM Brazil's first crypto-sector unicorn. Institutional backers also include Mercado Libre. The company is private, with disclosed plans to pursue an IPO after further private capital raises, and the headcount band of 501–1,000 employees is consistent with a scaled, post-Series B fintech operation in Brazil.

Name

2TM

Legal name

2TM Group

Website

https://2tmgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

2TM Group is the Brazilian parent of Mercado Bitcoin, Latin America's largest digital-asset exchange, serving over 4 million retail and institutional clients across crypto trading, custody, tokenization, and crypto-as-a-service via subsidiaries MB Cloud, MB Pay, MB Prime, MB Tokens, MB Corporate, and MB Startups.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange and Digital Asset Platform

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Custody & Exchange Wallet Services (Integrated) (FSADAAAG)

Keywords

• Cryptocurrency exchange
• Digital asset trading
• Crypto as a service
• Asset tokenization platform
• Digital asset custody

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Exchange Transaction Fees: Facilitates cryptocurrency and digital asset trading for 4+ million clients, earning transaction fees on trades executed through the Mercado Bitcoin exchange platform.
2. Crypto as a Service (CaaS): Provides white-label or API-based crypto infrastructure services to financial institutions, retail brokerages, and offices through MB Cloud.
3. Tokenization Services: MB Tokens platform enables Real World Asset tokenization for sectors including energy and logistics, potentially generating fees from issuance and management.
4. Digital Account Services: MB Pay offers digital account services regulated by Brazil's Central Bank, including Mastercard partnerships, generating revenue from financial services.
5. Institutional Custody and Trading: MB Prime serves institutional clients with 24/7 trading, access management, and custody of digital assets for the Brazilian fund market.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

2TM operates Latin America's largest digital asset ecosystem anchored by Mercado Bitcoin, a cryptocurrency and digital asset exchange serving 4+ million retail and institutional clients since 2013. The platform is complemented by Crypto-as-a-Service infrastructure (MB Cloud), Real World Asset tokenization (MB Tokens), institutional custody and 24/7 trading for the Brazilian fund market (MB Prime), a Central Bank-regulated digital account with Mastercard integration (MB Pay), startup tokenization (MB Startups), and corporate capital market access (MB Corporate).

Product overview

2TM is a holding company operating a multi-product platform ecosystem for digital asset investments in Latin America. The core product is Mercado Bitcoin, the largest cryptocurrency exchange in Brazil and Latin America, founded in 2013 with over 4 million clients. The platform is complemented by specialized modules including: MB Cloud (Crypto-as-a-Service infrastructure for institutions), MB Startups (tokenization platform for startups), MB Pay (regulated digital account with Mastercard), MB Prime (24/7 fund trading and custody), MB Tokens (Real World Assets tokenization), and MB Corporate (capital market solutions). The group also operates Mercado Bitcoin Portugal for European market expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercado Bitcoin Latin America's largest digital asset exchange, facilitating access to the cryptocurrency and digital assets market for retail and institutional investor profiles.
• MB Cloud Crypto as a Service (CaaS) platform providing infrastructure solutions that enable financial institutions, retail businesses, brokerages, and offices to integrate cryptocurrency services for their customers.
• MB Startups Platform connecting capital and startups through asset tokenization, enabling startups to access investment portfolios via tokenized offerings.
• MB Pay The first crypto-assets platform in Brazil to integrate a digital account regulated by the Central Bank, offering payment services in partnership with Mastercard.
• MB Prime Institutional digital asset platform offering 24/7 trading, access management, and custody of digital assets, serving 100% of the Brazilian fund market.
• MB Tokens Reference platform for Real World Assets (RWA) tokenization, contributing to financing sectors such as energy and logistics through tokenized assets.
• MB Corporate Platform enabling corporates to explore the new capital market with greater efficiency through digital asset solutions.
• Mercado Bitcoin Portugal European digital asset exchange based in Lisbon, licensed by the Portuguese Central Bank as the first registered crypto asset exchange in Portugal, serving retail and institutional European investors.

Quantifiable outcome

• Latin America's largest digital asset platform with $7.1B+ traded since founding
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• CriptoLoja (now Mercado Bitcoin Portugal)flagshipStrategic or Co-development Partner · 1 January 20222TM acquired a controlling stake in CriptoLoja, Portugal's first licensed crypto exchange, marking the company's entry into the European market. The acquisition leverages Portugal's crypto-friendly regulatory environment. CriptoLoja began operating in Portugal in July 2021 and received the first license from the Portuguese Central Bank to operate as a crypto asset exchange in the country.
• Mastercard (via MB Pay)coreStrategic or Co-development PartnerMB Pay partnership with Mastercard enables various financial services on the first crypto-assets platform in Brazil to integrate a digital account regulated by the Central Bank.
• AbraminorOthersComplete crypto wallet based in the U.S., part of the 2TM ecosystem of companies.
• GorilaminorOthersInvestment consolidation platform providing an integrated view of financial assets, part of 2TM ecosystem.
• Trace FinanceminorOthersFintech offering advanced technological solutions for financial transactions, part of 2TM ecosystem.
• AmFiminorOthersTokenization platform that supports credit originators, part of 2TM ecosystem.

Scale indicators9 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Bitso: Mexico-headquartered crypto exchange focused on Latin America, offering retail trading, remittances, and institutional services. Direct competitor to Mercado Bitcoin for the leading LatAm crypto exchange position, especially across Spanish-speaking markets 2TM is expanding into.
• Crypto.com: Crypto exchange plus card-issuing and payments app with strong brand presence. Closely comparable to 2TM's MB Pay + exchange combo and to its retail-plus-card ecosystem strategy.
• Ripio: Argentine crypto exchange and Web3 platform offering retail trading, OTC, lending, and a tokenized-asset gateway. Comparable to 2TM in serving Latin American retail and SMBs with a multi-product ecosystem.
• Lemon Cash: Argentine crypto-fintech offering a Visa-backed crypto card, exchange, and yield products. Highly comparable to MB Pay's Mastercard card concept plus Mercado Bitcoin's exchange functionality, especially for younger LatAm retail users.

Broad incumbents

• Coinbase: Largest U.S.-listed crypto exchange, expanding internationally with institutional custody, staking, and developer APIs. Overlaps with 2TM via MB Prime institutional custody and MB Cloud-style institutional services globally.
• OKX: Global crypto exchange with retail, derivatives, and Web3 wallet offerings. Competes with Mercado Bitcoin for retail trading volumes in Brazil and other LatAm markets.
• Binance: Global crypto exchange with significant presence in Brazil and across LatAm. While broader and global, Binance directly competes for retail trading volume and pricing in the same Brazilian market where 2TM leads.
• Kraken: Global crypto exchange with deep liquidity and institutional services. Comparable to 2TM via MB Prime's institutional trading and custody offering, although Kraken's footprint is global rather than LatAm-focused.

Others

• Bitfarms: Public crypto-mining and infrastructure company with LatAm operations. Adjacent ecosystem participant rather than a direct exchange competitor, but useful for understanding public-market valuation comparables for Latin American crypto businesses.

Emerging players

• Mercado Pago (Mercado Libre): LatAm fintech super-app that has added crypto trading features in Brazil and is itself an investor in 2TM. Adjacent peer combining payments + crypto for LatAm consumers, and a potential partner or competitor to MB Pay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries21 records

Funding overview

Funding rounds4 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments17 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2TM