Truely Travel eSIM
Truely Travel eSIM is a Singapore-based company providing proprietary Switchless® eSIM technology that delivers mobile data to international travelers across 190+ countries via a single digital SIM, serving individual consumers, corporate teams, and B2B partners through direct sales and white-label integration.
- Company typePrivate
- Founded2023
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Truely Travel eSIM does
Truely Travel eSIM (legal entity Truely Pte. Ltd.) is a Singapore-headquartered digital connectivity company, founded in 2023, that provides eSIM-based mobile data services to international travelers. The company's core technology is its proprietary Switchless® eSIM, a single digital SIM profile that works across 190+ countries without per-trip reinstallation and that automatically connects to the best available carrier via 700+ telecom network partnerships. Truely offers two primary consumer plans: an Unlimited Data plan (high-speed up to 10GB/day, then unlimited 512kbps with hotspot support) and a Pay Per GB plan, sold via its website and iOS/Android apps with destination-specific pricing positioned as up to 10x cheaper than traditional roaming (e.g., $2.50-5.52/day for Italy versus $3-8/day for comparable providers).
The business operates a hybrid GTM spanning direct-to-consumer self-serve sales, an open Affiliate Program for content creators, and a B2B2C channel that includes white-label API/frontend integration for partners (Protect Group in travel technology; TrueMoney, MoneyX, MoneyMatch in fintech) and a Truely for Teams enterprise offering. Recently launched modules (Group Buying for multi-traveler checkout, and the app-exclusive Truely Loyalty Program) extend the platform toward retention and team/corporate use cases. Underlying infrastructure runs on AWS with Cloudflare edge/security, Stripe and PayPal for fiat payments plus Triple A for crypto, HubSpot CRM, and Intercom for customer support.
Revenue mechanics are predominantly one-time prepaid data plan purchases at the consumer layer, supplemented by licensing/royalty economics from white-label B2B partners and affiliate commissions. The company has disclosed two funding rounds totaling approximately US$5.5 million (a US$3.5M seed in October 2024 led by 1982 Ventures with Beenext and Kopital Ventures, and a ~US$2M round in June 2025 with BEENEXT, DG Daiwa Ventures, Disrupt Ventures, and Goodwater Capital). The company is founder-led by Simon Landsheer (Founder & CEO) and is headquartered at 109 North Bridge Rd, #07-22 Funan, Singapore.
Truely Travel eSIM firmographics
Firmographics- Name
- Truely Travel eSIM
- Legal name
- Truely Pte. Ltd.
- Website
- https://truely.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Truely Travel eSIM is a Singapore-based company providing proprietary Switchless® eSIM technology that delivers mobile data to international travelers across 190+ countries via a single digital SIM, serving individual consumers, corporate teams, and B2B partners through direct sales and white-label integration.
- Ownership category
- akta.pro rank
Truely Travel eSIM industry classification
Industry- Product category
- Travel eSIM Services
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- SIM/eSIM, Mobile Connectivity & Student Tech Setup (EDAIANAG)
Keywords
Where Truely Travel eSIM is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Truely Travel eSIM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- eSIM Data Plan Sales: Prepaid eSIM data plans sold directly to consumers through website and mobile app. Plans offered as Unlimited Data or Pay Per GB bundles. Customers purchase plans for specific destinations with validity periods.
- B2B2C Enterprise Services: White-label eSIM technology licensed to travel industry partners. Partners integrate Truely's connectivity solutions into their product offerings for their end customers.
- Affiliate Commissions: Commission-based earnings for travel bloggers, tech reviewers, and content creators who promote Truely through their platforms.
- Loyalty Program: Points-based rewards system where customers earn points on purchases that can be redeemed for discounts on future trips, creating recurring engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Unlimited Data Plan - True unlimited with high-speed daily allowance |
| Usage-based | Pay-as-you-go | Pay Per GB - Flexible data bundle option |
| Usage-based | Pay-as-you-go | Italy eSIM - Destination-specific pricing |
| Transaction based/ take rate | Pay-as-you-go | Group Buying - Bulk purchase for teams and families |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Truely Travel eSIM product offering
Product offeringCore offering
Truely Travel eSIM provides prepaid digital SIM (eSIM) data plans for international travelers, enabling mobile connectivity in 190+ countries via its proprietary Switchless® technology that eliminates per-trip reinstallation. The company sells consumer data plans (Unlimited Data and Pay Per GB) directly through its website and mobile app, and licenses white-label eSIM technology and API infrastructure to travel and fintech partners for B2B2C distribution.
Product overview
Truely Travel eSIM is a unified product platform centered on its proprietary Switchless® eSIM technology, which provides travelers with a single digital SIM profile that works across 190+ countries without reinstallation. The core offering consists of two data plan tiers: Unlimited Data (with daily high-speed allocations followed by unlimited 512kbps) and Pay Per GB (for flexible, pay-as-you-go usage). The platform extends through several add-on modules including Group Buying (for bulk team/family purchases), a Loyalty Program (points-based rewards), and a Partner Program with White Label and Affiliate sub-programs for B2B2C distribution. Truely also offers Truely for Teams as an enterprise-focused platform for corporate fleet management.
Differentiator
Problem solved
Functional benefit
Brands
- Group Buying: Feature allowing one person to purchase travel eSIM plans for multiple travelers in a single checkout
- Truely Loyalty Program
- Switchless
Products and services
- Switchless® eSIM
- Unlimited Data Plan
- Pay Per GB Plan
- Truely for Teams
- White Label eSIM
- Partner Program
Quantifiable outcome
- Up to 10x cheaper than traditional roaming
- +3 more outcomes
Companies that use Truely Travel eSIM
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Truely Travel eSIM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Truely Travel eSIM partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, minor and core.
- TrueMoneyflagshipTrueMoney partners with Truely to expand digital financial services for travelers by keeping them seamlessly connected while unlocking new business opportunities. TrueMoney is a fintech company committed to simplifying everyday payments, remittances, and digital financial services.
- MoneyXminorFintech partner in Truely's partner ecosystem, integrating travel connectivity solutions.
- MoneyMatchminorFintech partner in Truely's partner ecosystem, integrating travel connectivity solutions.
- Protect GroupflagshipProtect Group's Protect Marketplace integrates Truely's Switchless eSIM, enabling travel operators to integrate connectivity solutions into their product offerings.
- StripecorePrimary payment processor for handling secure payment transactions on truely.com and in the mobile app.
- Triple AcoreCryptocurrency payment processor enabling crypto payments (Bitcoin, Ethereum, USDT, USDC) for eSIM purchases.
- PayPalcorePayment processor for handling PayPal transactions for eSIM purchases.
- CloudflarecoreCDN and security services including Cloudflare Bot Management for protecting website and managing traffic.
- IntercomcoreCustomer support platform powering the help center and 24/7 in-app chat support.
- Amazon Web Services (AWS)coreCloud hosting and backend infrastructure provider.
- HubSpot CRMcoreCRM platform for customer database management, marketing automation, and sales pipeline tracking.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Truely Travel eSIM competitors and assessment
Company assessmentDirect peers
- Airalo: Airalo is the global market leader in travel eSIMs, offering regional and global data plans across 200+ countries via its marketplace model. It is the closest direct competitor to Truely, competing head-to-head on destination coverage, pricing, and B2C/B2B2C white-label distribution (Airaloo for Business).
- Holafly: Holafly is a Spain-based travel eSIM provider focused on unlimited-data plans for international travelers. It directly competes with Truely on unlimited-day-pass pricing and destination coverage, with comparable UX expectations (one-tap activation) and similar target customer (frequent flyers, holiday travelers).
- Nomad eSIM: Nomad eSIM (by Simify) provides travel data eSIMs across 150+ countries, sold via app and web. It targets the same individual traveler and digital-nomad segments as Truely with comparable plan structures (regional/global, fixed-GB bundles).
- Maya Mobile: Maya Mobile (formerly aloSIM, Airalo-affiliated) sells prepaid travel eSIM data plans in 200+ countries via its own storefront. It competes with Truely on B2C pricing, destination coverage, and promotional positioning aimed at frequent international travelers.
Regional players
- Flexiroam: Flexiroam is an Asia-Pacific–focused mobile data and eSIM provider offering roaming data plans and embedded connectivity for travelers in the region. It overlaps with Truely on Southeast Asian outbound travel demand and on enterprise/white-label mobile data offerings.
Emerging players
- uCloudlink (Cloud SIM / eSIM2Fly): uCloudlink operates the eSIM2Fly brand and a Cloud-SIM platform that pools multiple carrier networks to deliver global mobile data. It competes with Truely on multi-network global coverage and on B2B partners seeking pooled mobile data services.
- GigSky: GigSky provides global mobile data eSIMs and IoT connectivity for travelers and connected devices. It targets similar individual traveler and enterprise use cases to Truely, including white-label partnerships with device makers and travel platforms.
- Airhub eSIM: Airhub sells multi-country eSIM data plans and eSIM-enabled devices for travelers, with comparable pricing and destination coverage to Truely. It overlaps on the individual-traveler and digital-nomad segments and on white-label offerings to resellers.
Broad incumbents
- Google Fi Wireless: Google Fi offers wireless service with international roaming in 200+ destinations at flat daily rates, bundled into the Android ecosystem. It is a broad incumbent competing for the same travel-connectivity wallet share as Truely, particularly among Android travelers in the US.
- T-Mobile Travel Pass / Magenta Passport: T-Mobile's Travel Pass and Magenta Passport bundle free or low-cost international data roaming into postpaid plans, addressing the same pain point Truely solves (roaming cost). As an incumbent mobile carrier with hundreds of millions of subscribers, it competes on convenience and bundle economics rather than app experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Truely Travel eSIM social profiles
Digital presenceTruely Travel eSIM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truely Travel eSIM leadership team
Management profileNumber of profiles
Profiles1 record
Truely Travel eSIM funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truely Travel eSIM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truely Travel eSIM
What does Truely Travel eSIM do?
Truely Travel eSIM provides prepaid digital SIM (eSIM) data plans for international travelers, enabling mobile connectivity in 190+ countries via its proprietary Switchless® technology that eliminates per-trip reinstallation. The company sells consumer data plans (Unlimited Data and Pay Per GB) directly through its website and mobile app, and licenses white-label eSIM technology and API infrastructure to travel and fintech partners for B2B2C distribution.
Is Truely Travel eSIM a public or private company?
Truely Travel eSIM is a private company. It is classified as venture growth investor backed and is currently operating.
When was Truely Travel eSIM founded?
Truely Travel eSIM was founded in 2023. It employs 11 to 50 people.
Where is Truely Travel eSIM based?
Truely Travel eSIM is headquartered in Singapore, Singapore, in the Asia region.
How does Truely Travel eSIM make money?
Four revenue lines are on record. eSIM Data Plan Sales are the primary driver. The others are B2B2C Enterprise Services, affiliate Commissions and loyalty Program.
Who are Truely Travel eSIM's main competitors?
Direct peers on record are Airalo, Holafly, Nomad eSIM and Maya Mobile. Flexiroam is listed as a regional player. Emerging players are uCloudlink (Cloud SIM / eSIM2Fly), GigSky and Airhub eSIM. Broad incumbents are Google Fi Wireless and T-Mobile Travel Pass / Magenta Passport.
Does Truely Travel eSIM have an API?
No public API is recorded for Truely Travel eSIM.
What industry is Truely Travel eSIM in?
Truely Travel eSIM's product category is Travel eSIM Services. Its primary akta.pro industry code is EDAIANAG, SIM/eSIM, Mobile Connectivity & Student Tech Setup. Its NAICS code is 51712 and its SIC code is 4813.