What Popfly™ does

Popfly™, operated by Fly Kingdom Inc. (Delaware C-corp, headquartered in Costa Mesa, CA), is a two-sided creator partnership platform purpose-built for outdoor, adventure, and travel brands. Founded in 2022 and operating with 11–50 employees, Popfly connects brands with a vetted network of 15,000+ outdoor creators spanning 20+ adventure verticals (skiing, snowboarding, mountain biking, climbing, surfing, fishing, hunting, overlanding, van life, fitness, running, hiking, adventure travel). The proprietary web-based SaaS platform provides end-to-end workflows for creator discovery, UGC campaigns, sponsored content, affiliate program administration, ambassador programs, creator storefronts, adventure trip pitching, social listening, content library and licensing, product gifting, creator payments, and performance/ROI analytics. Social media account linking is enabled through a native integration with Phyllo's API/SDK across Instagram, Facebook, and TikTok.

The platform's product architecture is modular, organized around a core platform hub plus specialized modules (UGC, Sponsored Content, Affiliate Program, Ambassadorship, Creator Storefronts, Adventures, Travel Tourism, Popfly Labs). An AI Insights layer is positioned as an "industry-defining infrastructure" feature providing data-driven recommendations, though the underlying AI/ML depth is limited and described at the feature level rather than as a proprietary model or research pipeline. In February 2026 Popfly acquired Mount, a VC-backed travel platform whose network reaches 50+ million travelers monthly through Airbnb hosts, experience operators, and tour operators, with Mount's founders joining Popfly in senior roles.

Revenue is generated primarily through a three-tier SaaS subscription model targeting brand customers: Run ($499/mo), Climb ($999/mo), and Fly ($1,999/mo), with supplementary transaction-based revenue from affiliate program administration fees and pass-through payment processing. Creators join the platform for free (product-led growth), while brand acquisition combines self-serve sign-up for SMBs with sales-assisted enterprise onboarding. The company serves a roster of recognized adventure and outdoor customers including Merrell, The North Face, Osprey, GoPro, Hydro Flask, Backcountry, Hey Dude, Camp Chef, Alpaka, Huk, Outdoorsy, and Blackstrap, alongside adjacent categories such as Hyundai (automotive). The company has raised $2M in disclosed funding (March 2025) and operates as a privately held entity.

Name

Popfly™

Legal name

Fly Kingdom Inc., d/b/a Popfly

Website

https://popfly.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Popfly™ is a two-sided creator partnership SaaS platform connecting outdoor, adventure, and travel brands with 15,000+ vetted creators across 20+ verticals, offering discovery, campaigns, affiliate programs, storefronts, and payments via $499–$1,999/month subscription tiers.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industry

Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL)

Keywords

• Creator marketing platform
• Influencer collaboration software
• Outdoor brand marketing
• Creator economy software
• Affiliate management platform

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription (SaaS): Brands pay monthly or annual subscription fees to access the platform across three tiers (Run $499/mo, Climb $999/mo, Fly $1,999/mo). Tiers differ in onboarding, creator limits, reporting depth, and support level. Subscription is the primary revenue driver.
2. Affiliate Program Administration Fees: Brands using the Affiliate Programs Tool pay administrative fees on top of affiliate payments made to creators. These fees are set forth in Order Forms and are separate from the base subscription.
3. Payment Services / Creator Payout Facilitation: Popfly passes through third-party payment processor fees (Pass-Through Fees) to brands for facilitating creator payments. These are not a separate revenue stream but a cost recovery mechanism.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Popfly operates a proprietary SaaS creator partnership platform that connects outdoor, adventure, and travel brands with a curated community of 15,000+ vetted creators across 20+ adventure verticals for UGC campaigns, sponsored content, affiliate programs, ambassador programs, creator storefronts, product gifting, and adventure trip pitches. Brands subscribe through tiered monthly plans (Run $499, Climb $999, Fly $1,999), while creators register free profiles and receive brand partnership opportunities, payments, and storefront tools through the platform.

Product overview

Popfly is a creator partnership platform purpose-built for adventure, outdoor, and travel brands. The offering is a unified platform-plus-modules architecture centered on the Popfly Core Platform, which provides creator discovery, campaign management, and collaboration tools. The product portfolio includes UGC, Sponsored Content, Affiliate Program, Ambassador Programs, Creator Storefronts, Adventures, and Travel Tourism modules. The platform connects over 15,000 outdoor creators across verticals (skiing, snowboarding, mountain biking, climbing, surfing, fishing, hunting, overlanding, van life, fitness, running, hiking, adventure travel) with brands. Recently, Popfly acquired Mount, a travel platform, expanding into travel and local experiences. Pricing tiers are Run ($499/mo), Climb ($999/mo), and Fly ($1,999/mo).

Differentiator

Problem solved

Functional benefit

Products and services

• Popfly Platform Proprietary web-based SaaS platform and dashboard serving as the central hub connecting outdoor, adventure, and travel brands with 15,000+ vetted creators across 20+ adventure verticals. Provides discovery, collaboration, campaign management, content licensing, payments, and analytics in one hub. Sold to brands via tiered monthly subscriptions (Run $499/mo, Climb $999/mo, Fly $1,999/mo).
• Mount (Travel & Local Experiences Platform) Acquired travel platform connecting travel creators, Airbnb hosts, experience operators, and tour operators with brands in the travel and local experiences sector (e.g., surf shops, ski resorts, coffee roasters, vacation rental hosts). Previously reached 50+ million travelers monthly through organic creator-driven content.

Quantifiable outcome

• Lower CPMs and operational costs for adventure brands vs. generalist platforms
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature13 records

Partnerships

One partnership is on record.

• MountcoreStrategic or Co-development Partner · 4 February 2026Popfly acquired Mount, a VC-backed travel platform, to expand into travel and local experiences. The acquisition integrates Mount's network of travel creators, Airbnb hosts, experience operators, and tour operators into Popfly's ecosystem. Mount founders Madi Rifkin and Casey Evans joined Popfly in key positions. Mount had previously built a community reaching 50+ million travelers monthly through organic creator-driven content.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grin: Grin is a creator marketing platform offering discovery, campaign management, affiliate programs, and content management for brands. It is a direct competitor to Popfly in influencer/creator marketing software, with overlap in affiliate, UGC, and ambassador workflows — though Grin is generalist across verticals whereas Popfly specializes in outdoor/adventure.
• CreatorIQ: CreatorIQ is an enterprise creator marketing platform used by large brands for discovery, campaign management, and analytics. It directly competes with Popfly's enterprise tier (Fly $1,999/mo) for brand-side creator program software, but serves a broader set of verticals and customer types.
• AspireIQ: AspireIQ (now Aspire) is a creator marketing platform serving brands and agencies with influencer discovery, outreach, and campaign workflows. It competes head-to-head with Popfly on creator program management and affiliate/ambassador tooling.
• LTK: LTK (formerly rewardStyle) operates a global creator marketplace connecting influencers with brands for affiliate-driven commerce. It overlaps with Popfly's storefront, affiliate, and creator monetization offerings, but skews toward fashion/lifestyle verticals rather than outdoor/adventure.
• IZEA: IZEA is an influencer marketing platform and marketplace that connects brands with creators for sponsored content and campaigns. It directly competes with Popfly's sponsored-content and discovery modules, particularly for mid-market brands.

Broad incumbents

• impact.com: impact.com is a large, established partnership management platform covering affiliate, influencer, and B2B partner programs. It competes with Popfly on the affiliate and creator-payments surfaces, and is frequently chosen by enterprise procurement teams as a broader alternative to vertical creator platforms.
• Mavrck: Mavrck (now part of Later) provides an enterprise influencer marketing platform for discovery, campaign management, and creator payments, with overlap on Popfly's creator program workflow modules. It is part of a broader social media marketing suite rather than a vertical specialist.

Emerging players

• Refersion: Refersion is an affiliate and influencer marketing platform focused on creator-driven commerce, with overlap on Popfly's affiliate, storefront, and creator payments functionality. It is more lightweight than Popfly and tends to serve smaller DTC brands.
• BrandCycle: BrandCycle runs a creator/affiliate platform with a particular concentration of mom, family, and lifestyle creators. It overlaps with Popfly on affiliate program management but targets a different consumer demographic.
• Creator.co: Creator.co is a creator marketplace and influencer campaign management platform serving brands and agencies. It competes with Popfly's creator discovery and sponsored-content offerings, with comparable SMB positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/popfly
• Instagraminstagram.com/popflyco
• TikToktiktok.com/@popflyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Popfly™