What Aktivate does

Aktivate is a New York-based SaaS company that provides K-12 schools and state athletic associations with an integrated platform for managing the full lifecycle of scholastic sports and student activities. The platform consolidates athlete registration and clearance (inherited from RegisterMyAthlete, acquired 2021), scheduling and event management (from ScheduleGalaxy, also acquired 2021), coach-parent-athlete communication, coach certification tracking, injury management with SOAP notes, donation and fee collection, and an AI-assisted fundraising module called Aktivate FR. It is FERPA, HIPAA, PCI DSS, and COPPA compliant and serves more than 3,000 schools across 30+ U.S. states, including 6 of the 10 largest public school districts.

The company monetizes primarily through recurring subscription contracts with school districts and state athletic associations, supplemented by transaction fees on donations processed through the Aktivate FR fundraising platform, which has facilitated more than $75 million in cumulative fundraising. Pricing is not publicly disclosed and is quote-based for enterprise buyers, while individual coaches can self-serve onto the fundraising product through a PLG motion. Go-to-market combines direct enterprise field sales to districts and athletic directors with channel distribution through state athletic association partnerships (e.g., UHSSA, NIAA) and select marketing alliances with CVS Health and NCSA.

Aktivate was formed in 2021 as a consolidation of RegisterMyAthlete and ScheduleGalaxy, previously operating under FamX Inc., and is led by Co-Founder and CEO Hesky Kutscher with an executive team that includes a Chief Business Officer, Chief Product Officer, Chief Technology Officer, CFO/COO, and a Chief Revenue Officer appointed in October 2025. The company has raised approximately $14 million across multiple rounds, including a $3.7 million Series A in July 2023 led by Will Ventures, Tal Ventures, and Benson Oak Ventures.

Name

Aktivate

Legal name

Aktivate Inc.

Website

https://aktivate.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Aktivate is a K-12 sports and activities management SaaS platform serving 3,000+ schools and state athletic associations with integrated registration, scheduling, communication, fundraising, and compliance tooling.

Ownership category

akta.pro rank

Product category

K-12 Athletics Management Software

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• K-12 sports management
• Athletic department software
• Athlete registration platform
• School fundraising software
• Activity management system

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Software Subscription: Recurring subscription fees from school districts and schools for access to the sports management platform including registration, scheduling, communication, and fundraising modules.
2. Fundraising Transaction Fees: Platform takes a transaction fee on fundraising campaigns processed through the Aktivate FR platform, generating revenue per donation collected.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aktivate provides an integrated cloud-based SaaS platform for K-12 schools and athletic departments to manage the full scholastic sports lifecycle, including athlete registration and clearance, scheduling, coach-parent-athlete communication, donation and fee collection, coach certification tracking, injury management, and AI-assisted fundraising. The portfolio includes the unified Aktivate platform alongside the acquired RegisterMyAthlete registration product and ScheduleGalaxy scheduling product, plus the dedicated Aktivate FR fundraising module.

Product overview

Aktivate is a unified platform purpose-built for the full lifecycle of K-12 scholastic sports management. The core Aktivate platform integrates athlete registration, coach certifications, scheduling, injury management, coach-parent-athlete communication, donation/fee collection, and fundraising into a single system. The product portfolio includes the Aktivate platform itself along with two acquired brands: RegisterMyAthlete (acquired 2021, est. 2012) for registration and clearance, and ScheduleGalaxy (acquired 2021, est. 2016) for scheduling. Additionally, Aktivate FR provides AI-assisted fundraising automation as a dedicated module for coach fundraising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Aktivate Platform Unified sports and activities management platform for K-12 schools, centralizing athlete registration, scheduling, communication, fundraising, injury management, coach certification tracking, and donation/fee collection in a single system. Built for school districts, athletic departments, and state athletic associations.
• Aktivate FR (Fundraising Platform) AI-assisted fundraising automation platform for coaches that handles campaign setup, automated personalized email and SMS outreach, real-time donation tracking, and fast payouts. Designed for individual coaches and smaller schools to run fundraising campaigns without manual outreach effort.

Quantifiable outcome

• Schools save 10+ hours per week on administrative tasks (per Box Elder High School case study)
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RegisterMyAthletecoreStrategic or Co-development PartnerRegisterMyAthlete (est. 2012) was acquired by Aktivate in 2021, forming the foundation of the current platform's athlete registration capabilities.
• ScheduleGalaxycoreStrategic or Co-development PartnerScheduleGalaxy (est. 2016) was acquired by Aktivate in 2021, providing the scheduling and event management functionality within the integrated platform.
• CVS HealthminorStrategic or Co-development PartnerPartnership with CVS to provide lower-cost physicals for student-athletes, going live approximately 3 weeks after the partnership announcement. Helps schools offer affordable physicals as part of the registration process.
• NCSAminorGTM or Marketing PartnerParents can opt-in to receive information from NCSA (Next College Student Athlete) through Aktivate. Aktivate shares limited parental contact information with NCSA for this purpose.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FinalForms: FinalForms is an online athletic registration and digital paperwork management platform for K-12 schools. It directly competes with Aktivate's RegisterMyAthlete module for school-district registration budgets.
• TeamSnap: TeamSnap provides team management, registration, scheduling, and communication software primarily for youth, recreational, and amateur sports organizations. It is a direct competitor to Aktivate in the team-administration and registration layer, though it is more SMB/club-focused than district-focused.
• FamilyID: FamilyID provides online registration and payment processing for school activities, camps, and youth programs. It is a direct comparable in the school-registration and activity-management space.
• ArbiterSports: ArbiterSports provides athletic assignment, payment, and scheduling tools for schools and officials. While it focuses on the officials-assignment workflow, it competes for athletic-department software wallet share at the K-12 level.
• rSchoolToday: rSchoolToday offers an athletic department management suite including scheduling, registration, eligibility, and transportation for K-12 schools. It is a direct peer in the school athletic department software category.
• DragonFly Athletics: DragonFly Athletics is a K-12 focused athletic management platform covering registration, eligibility, and scheduling. It is a close peer in the niche of school-athletic-department operations software.
• PlayOn (formerly Sports Illustrated Play): PlayOn is a youth sports management platform covering registration, scheduling, and communication for schools, leagues, and clubs. It is one of the most direct comparables to Aktivate's core K-12 and scholastic sports offering.

Broad incumbents

• PowerSchool: PowerSchool is the dominant K-12 student information system in the U.S. and an indirect peer: it does not specialize in athletics, but its deep district relationships and product bundling could threaten niche vendors like Aktivate over time.
• SportsEngine (Stack Sports): SportsEngine is one of the largest youth and scholastic sports management platforms, offering registration, scheduling, communication, and tournament tools. It competes head-to-head with Aktivate in K-12 athletic department software but operates a much broader portfolio of products across the youth-sports ecosystem.

Emerging players

• CutTime: CutTime provides online registration, ticketing, and fundraising tools for school music, athletic, and activity programs. It is an emerging peer in the school-activities fundraising and registration category where Aktivate FR also competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aktivate

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktivate