Pawprint
Pawprint, now operating as Great Pet Care, is a San Francisco-based consumer mobile and web platform that lets pet owners store, manage, and share official veterinary health records, medication reminders, pet-product recall alerts, and find veterinarians nationwide across the United States.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Pawprint does
Pawprint, now operating as Great Pet Care, is a San Francisco-based consumer platform that lets pet owners upload, store, manage, and share their pets' official veterinary medical records through a mobile and web application. Founded in 2014, the platform consolidates vaccination history, prescriptions, and care documentation into a single shareable record, and layers on operational utilities including recurring reminders (flea medication, walks), a pet-product recall alerts center, a weight-tracking timeline, and an integrated Vet Finder directory covering all 50 U.S. states. The product is offered free to individual pet owners and is distributed via self-serve app-based onboarding.
The company's underlying technology is a straightforward consumer SaaS / mobile stack: account-based record storage, push-notification reminder engines, a curated recall-alert content feed, and a state-indexed veterinarian directory. A Covetrus logo is displayed on the platform, suggesting a distribution or data relationship with the veterinary supply ecosystem. The business model is predominantly direct-to-consumer with no publicly disclosed pricing tiers or enterprise contracts, and no parent company or institutional investors are identified.
The company has raised early-stage capital primarily through retail crowdfunding and accelerator participation: a $433,724 Crowdcube round in April 2020, a $743,647 round in February 2020, and earlier non-cash accelerator engagements with 500 Global (2017), Muse Capital (2018), and Boost VC (2019). Current headcount is small (1-10 employees), consistent with a lean consumer startup profile. A significant portion of the aggregated source material describes an unrelated Edinburgh-based "Pawprint" climate-action platform founded in 2019 that entered liquidation and was acquired by its former MD in February 2026; this appears to be a separate entity sharing the Pawprint name and is not part of the Great Pet Care pet-records business analyzed here.
Pawprint firmographics
Firmographics- Name
- Pawprint
- Legal name
- Pawprint
- Website
- https://getpawprint.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pawprint, now operating as Great Pet Care, is a San Francisco-based consumer mobile and web platform that lets pet owners store, manage, and share official veterinary health records, medication reminders, pet-product recall alerts, and find veterinarians nationwide across the United States.
- Ownership category
- akta.pro rank
Pawprint industry classification
Industry- Product category
- Pet Care Management Software
- NAICS
- Pet Care (except Veterinary) Services (812910)
- akta.pro primary industry
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)
- akta.pro secondary industry
- Pet Errands & Pet Care Coordination (HSACAIAJ)
Keywords
Where Pawprint is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pawprint business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- B2B Corporate Subscriptions: The platform serves corporate clients including Royal London, Vitality, and Nando's, indicating a B2B subscription model where businesses pay for carbon footprint management tools for their employees or customers.
- Individual User Access: Over 50,000 individual users access the platform, suggesting a freemium or subscription model for consumer access to carbon footprint tracking and management tools.
Go-to-market motion1 record
Distribution channels1 record
Pawprint product offering
Product offeringCore offering
Pawprint (rebranded to Great Pet Care) operates a consumer-facing pet care management application that lets pet owners upload, store, and share their pets' medical records, set recurring reminders for medications and care, subscribe to pet product recall alerts, and locate veterinarians through a U.S. state-by-state Vet Finder. The platform consolidates vaccination proof, grooming/hotel record sharing, weight tracking, and promotional offerings into a single account experience for individual pet owners.
Product overview
Pawprint has rebranded to Great Pet Care, transitioning from a climate action platform to a unified pet care management platform. The single product offering consolidates pet medical records management, vaccination tracking, medication reminders, product recall alerts, and veterinarian finder services into one mobile application.
Differentiator
Problem solved
Functional benefit
Products and services
- Great Pet Care Account (formerly Pawprint) Unified pet health records management platform for individual pet owners that consolidates pet medical records, recurring care reminders, pet product recall alerts, and a U.S. veterinarian directory into a single mobile and web account. Users can upload and share vaccination records with groomers, hotels, and other service providers, set up medication and walk reminders, subscribe to recall alerts for pet foods, and locate local veterinarians state by state.
Companies that use Pawprint
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Pawprint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pawprint partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Royal LondonminorCorporate client using Pawprint's carbon footprint management platform. Royal London is a mutual insurance company that partnered with Pawprint to help their customers track and reduce carbon footprint.
- VitalityminorCorporate client using Pawprint's behavioral science and carbon data platform. Vitality, a health and life insurance provider, integrated Pawprint's sustainability tools for their customers.
- Nando'sminorCorporate client using Pawprint's carbon footprint management solution. Nando's restaurant chain partnered with Pawprint to engage customers in sustainability initiatives.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Pawprint competitors and assessment
Company assessmentBroad incumbents
- WhiskerDocs: Established 24/7 pet telehealth and advice helpline offered through pet insurers, employers, and pet brands. Comparable on demand-driven pet-owner engagement, with much broader B2B distribution through insurance and employer channels.
- Vetster: Online marketplace for on-demand veterinary telehealth appointments. Comparable on connecting pet owners to veterinarians digitally, but with a transactional marketplace model rather than Pawprint's records/repository positioning.
- Banfield Pet Hospital: Largest veterinary chain in the US (part of Mars Petcare), operating its own digital client experience and records portal. Comparable as the incumbent system-of-record for pet health data that aggregator apps like Pawprint must integrate with.
Direct peers
- PetDesk: Pet care management app for pet owners combining appointment reminders, medication reminders, vet and groomer directories, and loyalty programs. Directly comparable to Pawprint on pet-owner utility, vet directory, and reminder features, and is one of the more established players in the category.
- Pawp: Pet health platform offering 24/7 vet telehealth chat plus wellness resources. Overlaps with Pawprint on pet-owner health utility, though Pawp monetizes via subscription while Pawprint is free.
- VitusVet: Digital health records and communication platform bridging veterinary practices and pet owners. Closely aligned with Pawprint's medical-records and vet-messaging positioning, with stronger practice-side software integrations.
- 11pets: Pet care management suite covering medical records, reminders, vaccinations, and weight tracking. Directly competes with Pawprint on the records-plus-reminders bundle for pet owners.
Emerging players
- Fuzzy Pet Health: Subscription-based pet care service combining 24/7 vet chat, in-home visits, and pharmacy. Comparable on the recurring pet-owner engagement and monetization model; Pawprint lacks the paid care layer.
- Petriage: AI-driven pet symptom checker and telehealth app that connects pet owners to veterinarians. Comparable on the vet-access-and-engagement axis, but with a stronger telehealth and AI-triage angle.
Others
- Covetrus: Major veterinary distribution and practice management software company. Visible partner/integration on Pawprint's product, and a structural risk/opportunity: Covetrus could either deepen the partnership or expand its own client-facing apps in a way that competes with Pawprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Pawprint social profiles
Digital presencePawprint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pawprint leadership team
Management profileNumber of profiles
Profiles1 record
Pawprint funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pawprint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pawprint
What does Pawprint do?
Pawprint (rebranded to Great Pet Care) operates a consumer-facing pet care management application that lets pet owners upload, store, and share their pets' medical records, set recurring reminders for medications and care, subscribe to pet product recall alerts, and locate veterinarians through a U.S. state-by-state Vet Finder. The platform consolidates vaccination proof, grooming/hotel record sharing, weight tracking, and promotional offerings into a single account experience for individual pet owners.
Is Pawprint a public or private company?
Pawprint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pawprint founded?
Pawprint was founded in 2019. It employs 1 to 10 people.
Where is Pawprint based?
Pawprint is headquartered in San Francisco, United States, in the North America region.
How does Pawprint make money?
Two revenue lines are on record. B2B Corporate Subscriptions are the primary driver. The others are individual User Access.
Who are Pawprint's main competitors?
Broad incumbents on record are WhiskerDocs, Vetster and Banfield Pet Hospital. Direct peers are PetDesk, Pawp, VitusVet and 11pets. Emerging players are Fuzzy Pet Health and Petriage. Covetrus is listed as an others.
Does Pawprint have an API?
No public API is recorded for Pawprint.
What industry is Pawprint in?
Pawprint's product category is Pet Care Management Software. Its primary akta.pro industry code is BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming), with a secondary code of HSACAIAJ, Pet Errands & Pet Care Coordination. Its NAICS code is 812910.