Pawprint

What Pawprint does

Pawprint, now operating as Great Pet Care, is a San Francisco-based consumer platform that lets pet owners upload, store, manage, and share their pets' official veterinary medical records through a mobile and web application. Founded in 2014, the platform consolidates vaccination history, prescriptions, and care documentation into a single shareable record, and layers on operational utilities including recurring reminders (flea medication, walks), a pet-product recall alerts center, a weight-tracking timeline, and an integrated Vet Finder directory covering all 50 U.S. states. The product is offered free to individual pet owners and is distributed via self-serve app-based onboarding.

The company's underlying technology is a straightforward consumer SaaS / mobile stack: account-based record storage, push-notification reminder engines, a curated recall-alert content feed, and a state-indexed veterinarian directory. A Covetrus logo is displayed on the platform, suggesting a distribution or data relationship with the veterinary supply ecosystem. The business model is predominantly direct-to-consumer with no publicly disclosed pricing tiers or enterprise contracts, and no parent company or institutional investors are identified.

The company has raised early-stage capital primarily through retail crowdfunding and accelerator participation: a $433,724 Crowdcube round in April 2020, a $743,647 round in February 2020, and earlier non-cash accelerator engagements with 500 Global (2017), Muse Capital (2018), and Boost VC (2019). Current headcount is small (1-10 employees), consistent with a lean consumer startup profile. A significant portion of the aggregated source material describes an unrelated Edinburgh-based "Pawprint" climate-action platform founded in 2019 that entered liquidation and was acquired by its former MD in February 2026; this appears to be a separate entity sharing the Pawprint name and is not part of the Great Pet Care pet-records business analyzed here.

Name

Pawprint

Legal name

Pawprint

Website

https://getpawprint.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Pawprint, now operating as Great Pet Care, is a San Francisco-based consumer mobile and web platform that lets pet owners store, manage, and share official veterinary health records, medication reminders, pet-product recall alerts, and find veterinarians nationwide across the United States.

Ownership category

akta.pro rank

Product category

Pet Care Management Software

NAICS

Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

akta.pro secondary industry

Pet Errands & Pet Care Coordination (HSACAIAJ)

Keywords

• Pet health records
• Pet care management
• Veterinary directory
• Pet medication reminders
• Pet product recalls

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. B2B Corporate Subscriptions: The platform serves corporate clients including Royal London, Vitality, and Nando's, indicating a B2B subscription model where businesses pay for carbon footprint management tools for their employees or customers.
2. Individual User Access: Over 50,000 individual users access the platform, suggesting a freemium or subscription model for consumer access to carbon footprint tracking and management tools.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Pawprint (rebranded to Great Pet Care) operates a consumer-facing pet care management application that lets pet owners upload, store, and share their pets' medical records, set recurring reminders for medications and care, subscribe to pet product recall alerts, and locate veterinarians through a U.S. state-by-state Vet Finder. The platform consolidates vaccination proof, grooming/hotel record sharing, weight tracking, and promotional offerings into a single account experience for individual pet owners.

Product overview

Pawprint has rebranded to Great Pet Care, transitioning from a climate action platform to a unified pet care management platform. The single product offering consolidates pet medical records management, vaccination tracking, medication reminders, product recall alerts, and veterinarian finder services into one mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• Great Pet Care Account (formerly Pawprint) Unified pet health records management platform for individual pet owners that consolidates pet medical records, recurring care reminders, pet product recall alerts, and a U.S. veterinarian directory into a single mobile and web account. Users can upload and share vaccination records with groomers, hotels, and other service providers, set up medication and walk reminders, subscribe to recall alerts for pet foods, and locate local veterinarians state by state.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Royal LondonminorOthersCorporate client using Pawprint's carbon footprint management platform. Royal London is a mutual insurance company that partnered with Pawprint to help their customers track and reduce carbon footprint.
• VitalityminorOthersCorporate client using Pawprint's behavioral science and carbon data platform. Vitality, a health and life insurance provider, integrated Pawprint's sustainability tools for their customers.
• Nando'sminorOthersCorporate client using Pawprint's carbon footprint management solution. Nando's restaurant chain partnered with Pawprint to engage customers in sustainability initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WhiskerDocs: Established 24/7 pet telehealth and advice helpline offered through pet insurers, employers, and pet brands. Comparable on demand-driven pet-owner engagement, with much broader B2B distribution through insurance and employer channels.
• Vetster: Online marketplace for on-demand veterinary telehealth appointments. Comparable on connecting pet owners to veterinarians digitally, but with a transactional marketplace model rather than Pawprint's records/repository positioning.
• Banfield Pet Hospital: Largest veterinary chain in the US (part of Mars Petcare), operating its own digital client experience and records portal. Comparable as the incumbent system-of-record for pet health data that aggregator apps like Pawprint must integrate with.

Direct peers

• PetDesk: Pet care management app for pet owners combining appointment reminders, medication reminders, vet and groomer directories, and loyalty programs. Directly comparable to Pawprint on pet-owner utility, vet directory, and reminder features, and is one of the more established players in the category.
• Pawp: Pet health platform offering 24/7 vet telehealth chat plus wellness resources. Overlaps with Pawprint on pet-owner health utility, though Pawp monetizes via subscription while Pawprint is free.
• VitusVet: Digital health records and communication platform bridging veterinary practices and pet owners. Closely aligned with Pawprint's medical-records and vet-messaging positioning, with stronger practice-side software integrations.
• 11pets: Pet care management suite covering medical records, reminders, vaccinations, and weight tracking. Directly competes with Pawprint on the records-plus-reminders bundle for pet owners.

Emerging players

• Fuzzy Pet Health: Subscription-based pet care service combining 24/7 vet chat, in-home visits, and pharmacy. Comparable on the recurring pet-owner engagement and monetization model; Pawprint lacks the paid care layer.
• Petriage: AI-driven pet symptom checker and telehealth app that connects pet owners to veterinarians. Comparable on the vet-access-and-engagement axis, but with a stronger telehealth and AI-triage angle.

Others

• Covetrus: Major veterinary distribution and practice management software company. Visible partner/integration on Pawprint's product, and a structural risk/opportunity: Covetrus could either deepen the partnership or expand its own client-facing apps in a way that competes with Pawprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/getpawprint
• Facebookfacebook.com/getpawprint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pawprint