Exactly.ai
Exactly.ai is a London-based generative AI platform that lets artists and brand creative teams train personalized Style Models on a few reference images and generate on-brand images, animations, and 8K/vector assets, monetized via subscriptions, licenses, and a verified-model marketplace.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Exactly.ai does
Exactly.ai (legal entity Durer AI Ltd, registered in England and Wales) is a London-based generative AI platform founded in 2022 that enables individual artists, illustrators, and brand creative teams to train personalized "Style Models" on as few as 10 reference images and then generate new on-brand visual assets via natural-language prompts. The platform combines proprietary training and prompt-context pipelines with integrations of multiple third-party base models (Flux.1 Kontext, Veo 3, Seedance 1.0 Pro, KlingAI 2.1) and supports image output up to 8K resolution, SVG vector downloads, animation, multilingual prompts, and project-based collaborative workflows. Its product surface spans private Style Models for individual/enterprise use, a public Style Library marketplace where verified artists publish models and earn royalties on commercial licenses, and an enterprise tier with SSO, API access, and dedicated ML team support.
The company monetizes through a freemium funnel (5 free daily credits, free first training), subscription plans (Standard with 250 monthly generations and Pro with unlimited), one-time perpetual image licenses (£75 per download), usage-based credit bundles, commercial licensing of public-model outputs with revenue share to artists, and bespoke enterprise contracts. GTM is hybrid: product-led growth via self-serve signup combined with enterprise field sales targeting creative teams at brands such as WPP, Google, Nike, Unilever, the New York Times, Shopify, Notion, Cote d'Or, and inDrive. The platform reports 100,000+ community members across artists, designers, and brands and operates globally, with documented GDPR, UK DPA, and CCPA compliance.
Exactly.ai raised a $4.3M seed round in May 2024 led by Speedinvest, with additional participation from Cornerstone VC, GuruDev Capital, InReach Ventures, and Nextblue. Use of funds is directed to model development, hiring, and outreach to artists and creative professionals. The company is led by founder and CEO Tonia Samsonova (a former Yandex employee), supported by dedicated Heads of Product, Growth, AI, and Community/Customer Operations. A significant product and base-model expansion occurred in May 2025, including a redesigned interface, project-based workflow, and addition of new generation engines.
Exactly.ai firmographics
Firmographics- Name
- Exactly.ai
- Legal name
- Durer AI Ltd (t/a Exactly AI)
- Website
- https://exactly.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exactly.ai is a London-based generative AI platform that lets artists and brand creative teams train personalized Style Models on a few reference images and generate on-brand images, animations, and 8K/vector assets, monetized via subscriptions, licenses, and a verified-model marketplace.
- Ownership category
- akta.pro rank
Exactly.ai industry classification
Industry- Product category
- AI Image Generation
- NAICS
- Software Publishers (5132), Graphic Design Services (54143)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)
- akta.pro secondary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Exactly.ai is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Exactly.ai business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Image License Purchases: Users purchase licenses to download and use generated images without watermarks. Single perpetual licenses at £75 per download with commercial use rights. Subscription plans include allocated monthly licenses.
- Subscription Plans: Volume subscription plans with monthly or annual billing. Standard Plan includes 250 generations per month; Pro Plan offers unlimited generations. Includes commercial licenses for public model images. Volume discounts up to 55% available.
- Credits Purchase: 5 free credits daily; £15 for 100 extra credits; style model training costs 50 credits each. One-time credit purchases expire 12 months after purchase if unused.
- Public Model Commercial Licensing: Revenue from commercial licenses for images generated with public models is shared with artists based on model usage frequency. Artists with verified public models earn royalties.
- Enterprise Custom Solutions: Enterprise tier with custom per-license pricing, custom volume discounts, ML team support for style perfection, SSO, team training, API access, and guaranteed priority support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with limited daily credits and first training free |
| Subscription | Monthly | Standard subscription with 250 generations per month and volume discounts |
| Subscription | Monthly | Pro subscription with unlimited generations |
| Unit Pricing | Pay-as-you-go | Single image perpetual license |
| Unit Pricing | Pay-as-you-go | Extra credits bundle |
| Subscription | Multi-year contract | Enterprise custom solution with bespoke pricing and support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Exactly.ai product offering
Product offeringCore offering
Exactly.ai is a generative AI image creation platform that lets users train personalized Style Models on their own artwork (approximately 10 reference images) and then generate new on-brand visuals via text prompts. It serves both individual artists (private models, public Style Library with royalty earnings) and enterprise brand creative teams (consistent on-brand assets at scale, commercial licensing, API and SSO). The platform integrates multiple third-party base models and adds proprietary prompt-context preparation, 8K upscaling, vector downloads, animation, and an IP-verification process.
Product overview
Exactly.ai is a unified AI art generation platform that enables artists and brands to train personalized generative AI models on their own artwork, then generate new images in their signature style via natural-language prompts. The core platform (exactly.ai) provides private model training, the Style Library for accessing public artist-trained models, and commercial licensing for both private and public outputs. Enterprise plans add custom pricing, SSO, team training, and API access. Flux.1 Kontext is the platform's integrated next-generation image generation and editing tool. The platform supports 8K upscaling, SVG vector downloads, animation, multilingual prompts, and a suite of editing tools (Instruct mode, Recreate, Replace, Erase, Vary). Artists retain copyright of their original content and trained models, and earn royalties from commercial use of their public models.
Differentiator
Problem solved
Functional benefit
Products and services
- Exactly.ai Platform A unified AI-powered image generation platform that enables artists and brands to train personalized Style Models on their own artwork and generate new images in that signature style via natural-language text prompts. Serves individual illustrators and enterprise brand teams with private model training, public Style Library browsing, commercial licensing, 8K upscaling, SVG vector downloads, animation, multilingual prompts, and Instruct Mode partial regeneration.
- Flux.1 Kontext A next-generation AI image generator and editor integrated into the exactly.ai platform. Accepts both text and image inputs and enables iterative refinement with natural-language instructions, token-level editing, character consistency across edits, style transfer, and text-in-image editing. Available to all users free to try with no credit card required.
- Style Library A public marketplace within the exactly.ai platform where users browse, search, and access Public Style Models trained by professional artists. Users generate images with public models and can purchase commercial licences; model authors earn royalties when their models are used commercially under the company's revenue share arrangement.
Quantifiable outcome
- Reduce illustration production time from days to hours
- +3 more outcomes
Companies that use Exactly.ai
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles4 records
Exactly.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature13 records
Exactly.ai partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Exactly.ai competitors and assessment
Company assessmentDirect peers
- Midjourney: Subscription-based generative AI image platform widely used by creative teams and individual artists. Competes head-on with exactly.ai for AI-driven illustration workflows, though without exactly.ai's artist-style personalization or royalty model.
- Stability AI: Creator of Stable Diffusion and developer APIs for generative image and video. Competes with exactly.ai in AI image generation infrastructure and enterprise/developer tooling, though Stable Diffusion is open-weight rather than a curated style marketplace.
- Runway: Generative AI platform for image and video production used by creative professionals and studios. Overlaps with exactly.ai in brand and studio visual content creation, with stronger video focus and broader funding base.
- Leonardo AI: Generative AI image platform offering custom model training, style consistency, and a community marketplace — highly comparable to exactly.ai's core proposition. Targets game studios, designers, and marketing teams with self-serve plus enterprise tiers.
- Recraft: Generative AI design tool focused on brand-consistent vector and raster image creation for designers and brands. Overlaps with exactly.ai's style-consistent illustration and brand-asset use cases, particularly for design teams.
Broad incumbents
- Adobe Firefly: Adobe's generative AI image engine integrated across Photoshop, Illustrator, and the Creative Cloud suite. Directly competes in style-consistent, commercially-safe image generation for brands and agencies, with massive distribution advantage via Creative Cloud.
- OpenAI (DALL-E / ChatGPT Images): Provides text-to-image generation via DALL-E and within ChatGPT, serving both consumers and enterprises. Competes in generative image creation broadly; differs from exactly.ai by lacking artist-style personalization and royalty-share economics.
- Canva (Magic Studio): Mass-market design platform with integrated AI image generation (Magic Design, Magic Media) and brand-style features. Competes for the same brand and SMB creative teams exactly.ai targets, with a much larger installed user base and distribution.
Others
Emerging players
- Getimg.ai: AI image generation platform offering custom model training, inpainting, and API access. Competes with exactly.ai in custom-style image generation for individual creators and developers, though with a less brand-enterprise focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Exactly.ai social profiles
Digital presenceExactly.ai compliance and trust
Trust signalCompliance3 records
Exactly.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exactly.ai leadership team
Management profileNumber of profiles
Profiles5 records
Exactly.ai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exactly.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exactly.ai
What does Exactly.ai do?
Exactly.ai is a generative AI image creation platform that lets users train personalized Style Models on their own artwork (approximately 10 reference images) and then generate new on-brand visuals via text prompts. It serves both individual artists (private models, public Style Library with royalty earnings) and enterprise brand creative teams (consistent on-brand assets at scale, commercial licensing, API and SSO). The platform integrates multiple third-party base models and adds proprietary prompt-context preparation, 8K upscaling, vector downloads, animation, and an IP-verification process.
Is Exactly.ai a public or private company?
Exactly.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Exactly.ai founded?
Exactly.ai was founded in 2022. It employs 11 to 50 people.
Where is Exactly.ai based?
Exactly.ai is headquartered in London, United Kingdom, in the Europe region.
How does Exactly.ai make money?
Five revenue lines are on record. Image License Purchases are the primary driver. The others are subscription Plans, credits Purchase, public Model Commercial Licensing and enterprise Custom Solutions.
Who are Exactly.ai's main competitors?
Direct peers on record are Midjourney, Stability AI, Runway, Leonardo AI and Recraft. Broad incumbents are Adobe Firefly, OpenAI (DALL-E / ChatGPT Images) and Canva (Magic Studio). Krea AI is listed as an others. Getimg.ai is listed as an emerging player.
Does Exactly.ai have an API?
Yes. API access is available as an enterprise-tier feature. Enterprise plans include custom per-license pricing, custom volume discounts, SSO and team training, and API access.
What industry is Exactly.ai in?
Exactly.ai's product category is AI Image Generation. Its primary akta.pro industry code is HDAEANAC, Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 5132 and its SIC code is 7373.