Happydemics
Happydemics is a Paris-based SaaS platform founded in 2015 that provides panel-free, AI-powered brand lift measurement across CTV, DOOH, Retail Media, and other channels. It serves Ad Tech platforms, Publishers, and Brands/advertisers with enterprise subscriptions and native integrations into major ad platforms.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Happydemics does
Happydemics is a Paris-based SaaS company founded in 2015 that provides third-party, panel-free brand lift measurement for the advertising industry. The platform captures in-context responses from freshly exposed audiences across channels including CTV, DOOH, and Retail Media, replacing traditional survey-panel methodologies with a unified cross-channel approach. Its technology stack combines an in-context response capture layer, a 60,000+ benchmark database spanning full-funnel metrics across audiences, countries, and channels, and an AI layer that delivers forecasting, scenario modeling, and tailored recommendations.
The company's product suite consists of five integrated capabilities (Measure, Optimize, Compare, Analyze, Predict) delivered through the Happydemics Brand Lift Platform and supported by a Benchmark Database sub-product. Happydemics targets three customer segments: Ad Tech platforms (who integrate native measurement into their offerings), Publishers (who prove inventory impact), and Brands/advertisers (who connect spend to brand outcomes). Marquee customers and partners include WPP Media, The Trade Desk, Stack Adapt, Magnite, Teads, Dentsu, GroupM, Zenith, DailyMotion, and FreeWheel, alongside agency integrations with Zenith and GroupM. Strategic partnerships with Ogury and mobile ad players extend reach into mobile inventory.
Happydemics operates on an enterprise SaaS subscription model with annual billing and quote-based pricing (no public rates). The company is privately held, headquartered in Paris, with offices in London and Singapore, and has raised approximately $26.5M cumulatively across seven funding rounds from 2017 through 2024, most recently a $13.66M round in December 2024 led by Adelie and Wille Finance. Compliance and certification footprint includes SOC 2 Type II, GDPR, Google, IAB, and AAM certifications, with customer data stored in the EU under pseudonymization and encryption.
Happydemics firmographics
Firmographics- Name
- Happydemics
- Legal name
- Happydemics
- Website
- https://happydemics.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Happydemics is a Paris-based SaaS platform founded in 2015 that provides panel-free, AI-powered brand lift measurement across CTV, DOOH, Retail Media, and other channels. It serves Ad Tech platforms, Publishers, and Brands/advertisers with enterprise subscriptions and native integrations into major ad platforms.
- Ownership category
- akta.pro rank
Happydemics industry classification
Industry- Product category
- Advertising Measurement Software
- NAICS
- Media Buying Agencies (54183), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Real-Time Decisioning & Next-Best-Action Engines (HDAAAHAK)
- akta.pro secondary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Happydemics is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Happydemics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brand Lift Measurement SaaS: Happydemics generates revenue through a SaaS subscription model providing brand lift measurement and analytics services. The platform is offered as a cloud-based solution with tiered access for different customer segments (Ad tech, Publishers, Brands). Revenue is derived from providing measurement, optimization, benchmarking, and AI-driven insights capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for ad tech platforms, publishers, and brands |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Happydemics product offering
Product offeringCore offering
Happydemics provides a unified SaaS platform for cross-channel brand lift measurement using a panel-free methodology. It captures in-context responses from freshly exposed audiences across CTV, DOOH, Retail Media and other channels, offering AI-powered forecasting, optimization, benchmarking, and analytics capabilities for brands, agencies, publishers, and ad tech platforms.
Product overview
Happydemics is a unified SaaS platform offering panel-free brand lift measurement across channels and markets. The core product is the Happydemics Brand Lift Platform, which provides five integrated capabilities: Measure (capture in-context responses from exposed audiences), Optimize (in-flight optimization of media plans), Compare (benchmark against 60K+ industry benchmarks), Analyze (AI-synthesized performance with recommendations), and Predict (forecast brand outcomes before investing). The platform is enhanced by a proprietary AI layer that models campaign outcomes, delivers tailored recommendations, and benchmarks KPIs to industry norms. Happydemics targets three segments: Ad Tech companies (who integrate native measurement), Publishers (who prove inventory impact), and Brands (who connect spend to brand outcomes).
Differentiator
Problem solved
Functional benefit
Products and services
- Happydemics Brand Lift Platform A SaaS platform that delivers cross-channel brand lift measurement by capturing in-context responses from freshly exposed audiences across CTV, DOOH, Retail Media and other channels. The platform integrates five capabilities — Measure, Optimize, Compare, Analyze, and Predict — and is enhanced by a proprietary AI layer that models campaign outcomes, generates tailored recommendations, and benchmarks performance against 60,000+ industry data points. Designed for brands, agencies, publishers, and ad tech platforms seeking unified advertising effectiveness analytics.
Quantifiable outcome
- 47% ROI for customers
- +2 more outcomes
Companies that use Happydemics
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Happydemics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Happydemics partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- The Trade DeskcoreNative integration partnership enabling The Trade Desk customers to access Happydemics brand lift measurement directly within the platform
- Stack AdaptcoreNative integration providing Stack Adapt users with access to Happydemics brand lift measurement capabilities
- MIQcoreIntegration partnership with MIQ for providing brand lift measurement to their customers
- WPP MediacorePartnership with WPP Media enabling their teams to use Happydemics for measuring brand lift for client campaigns
- MagnitecoreNative integration with Magnite's supply-side platform for brand lift measurement
- TeadscoreIntegration partnership with Teads for brand lift measurement capabilities
- DentsucoreIntegration with Dentsu's media platforms for brand lift measurement services
- EquativcoreNative integration with Equativ for brand lift measurement capabilities
- Vistar MediacoreIntegration with Vistar Media for DOOH brand lift measurement
- DailyMotioncorePartnership with DailyMotion for video advertising brand lift measurement
- FreeWheelcoreIntegration with FreeWheel for video and CTV brand lift measurement
- ZenithcorePartnership with Zenith media agency for brand lift measurement services
- GroupMcoreIntegration with GroupM for brand lift measurement across their agency clients
- OguryminorStrategic partnership with Ogury, a global mobile data and analytics company, for integrated brand lift measurement solutions. Quote from Raphael Rodier, Global Chief Revenue Officer at Ogury, praising the partnership as a key growth driver.
Scale indicators4 records
Expansion highlights5 records
Happydemics competitors and assessment
Company assessmentBroad incumbents
- Kantar Millward Brown: Kantar's Millward Brown is the legacy leader in brand tracking and brand lift measurement using large-scale panels. Comparable because it serves the same advertisers and agencies measuring brand outcomes, though Kantar is a much larger, broader research incumbent.
- Nielsen: Nielsen is the dominant audience and advertising measurement incumbent with global panel infrastructure and Nielsen Catalina for outcomes. Comparable because both target advertisers/Holding companies seeking cross-media measurement and brand outcomes.
- Dynata: Dynata is one of the world's largest first-party data and panel providers for market research and ad effectiveness. Comparable because it supplies the panel infrastructure used by many brand-lift studies and serves overlapping advertiser/agency buyers.
Direct peers
- DoubleVerify: DoubleVerify provides digital ad verification and increasingly brand suitability and performance measurement. Comparable because it sells measurement and outcome-oriented metrics to the same enterprise advertisers and via similar DSP/SSP integrations.
- Integral Ad Science (IAS): IAS offers ad verification, viewability, and brand safety plus performance measurement. Comparable because both target advertisers and agencies seeking outcome-based measurement integrated into programmatic buying platforms.
- iSpot.tv: iSpot.tv measures TV and CTV ad performance and brand outcomes in real time, including attention and business outcomes. Comparable because it directly competes in cross-channel brand/CTV outcome measurement for advertisers and agencies.
- TVSquared (Innovid): TVSquared (now part of Innovid) provides TV and cross-platform ad outcome measurement. Comparable because it offers outcome/brand lift measurement integrated with major DSPs and SSPs — overlapping with Happydemics' CTV and cross-channel focus.
- Realeyes: Realeyes uses AI and computer vision to measure attention and emotion-based effectiveness of digital video and CTV ads. Comparable because it targets the same advertisers/holding companies seeking AI-driven, attention-based brand outcome measurement.
- Latana: Latana is a brand tracking and brand lift platform using mobile-based sampling and AI to provide cross-channel brand performance benchmarks. Comparable because it competes directly on brand lift measurement with panel-light methodology for advertisers.
Emerging players
- Lucid (formerly Lucid Marketplace): Lucid operates a programmatic research marketplace connecting advertisers with audience samples for ad effectiveness and brand research. Comparable because it offers audience-based measurement infrastructure used by agencies alongside brand-lift tools like Happydemics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Happydemics social profiles
Digital presenceHappydemics compliance and trust
Trust signalCompliance5 records
Happydemics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Happydemics leadership team
Management profileNumber of profiles
Profiles2 records
Happydemics funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Happydemics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Happydemics
What does Happydemics do?
Happydemics provides a unified SaaS platform for cross-channel brand lift measurement using a panel-free methodology. It captures in-context responses from freshly exposed audiences across CTV, DOOH, Retail Media and other channels, offering AI-powered forecasting, optimization, benchmarking, and analytics capabilities for brands, agencies, publishers, and ad tech platforms.
Is Happydemics a public or private company?
Happydemics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Happydemics founded?
Happydemics was founded in 2015. It employs 51 to 100 people.
Where is Happydemics based?
Happydemics is headquartered in Paris, France, in the Europe region.
How does Happydemics make money?
One revenue line is on record: brand Lift Measurement SaaS.
Who are Happydemics's main competitors?
Broad incumbents on record are Kantar Millward Brown, Nielsen and Dynata. Direct peers are DoubleVerify, Integral Ad Science (IAS), iSpot.tv, TVSquared (Innovid), Realeyes and Latana. Lucid (formerly Lucid Marketplace) is listed as an emerging player.
Does Happydemics have an API?
No public API is recorded for Happydemics.
What industry is Happydemics in?
Happydemics's product category is Advertising Measurement Software. Its primary akta.pro industry code is HDAAAHAK, Real-Time Decisioning & Next-Best-Action Engines, with a secondary code of BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 54183 and its SIC code is 7372.