Applicaster
Applicaster (founded 2011, Tel Aviv/NYC/London) sells Zapp, a no-code SaaS platform that enables broadcasters, sports organizations, publishers, and media companies to build, manage, and operate cross-device OTT streaming apps via proprietary Server-Driven UI architecture, with a 50+ integration marketplace and certified Apple/Roku/Comcast distribution.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Applicaster does
Applicaster is a privately held SaaS company founded in 2011 and headquartered in Tel Aviv, with additional offices in New York and London. The company sells Zapp, a no-code platform for building, distributing, and operating cross-device OTT (over-the-top) streaming applications across mobile, TV, and web. Zapp is built on a proprietary Server-Driven UI (SDUI) and Server-Driven User Experience (SDUX) architecture that enables publishers to make UI/UX changes from the server side without app store resubmissions, and supports A/B testing, personalization, and rapid iteration. The platform includes over 100 built-in features, a Marketplace with 50+ pre-configured third-party integrations (JW Player, Cleeng, Adobe Primetime, Airship, InPlayer), a Performance Monitor for analytics, and a multi-tenant console for managing multiple brands or regions.
Applicaster serves enterprise customers in vertical-specific use cases including broadcasters (e.g., Trinity Broadcasting Network, AMC Networks International), sports organizations (e.g., Volleyball World/FIVB, AKC.TV via B Live agency), media and entertainment publishers, and children's content providers. The company operates as an enterprise field-sales motion with demo requests as the primary entry point, event-driven demand generation, and certified partnerships with Apple, Roku, and Comcast Technology Solutions for distribution.
The revenue model is a flat, predictable subscription SaaS fee structure with multi-year contracts and quote-based engagement. Pricing is not publicly disclosed. Applicaster has raised approximately $41.5M in disclosed funding across rounds in 2012, 2015, 2016, 2019 ($20M led by Viola Growth), and 2020 ($11M led by Viola Growth), with investors including 83North, Pitango VC, Saban Ventures, Planven, La Maison ITF, and C4 Ventures. The company operates with 51-100 employees and maintains GDPR/Privacy Shield and CCPA compliance for global data handling.
Applicaster firmographics
Firmographics- Name
- Applicaster
- Legal name
- Applicaster Ltd.
- Website
- https://applicaster.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Applicaster (founded 2011, Tel Aviv/NYC/London) sells Zapp, a no-code SaaS platform that enables broadcasters, sports organizations, publishers, and media companies to build, manage, and operate cross-device OTT streaming apps via proprietary Server-Driven UI architecture, with a 50+ integration marketplace and certified Apple/Roku/Comcast distribution.
- Ownership category
- akta.pro rank
Applicaster industry classification
Industry- Product category
- OTT Streaming App Platform
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)
- akta.pro secondary industries
- Low-Code/No-Code Application Platforms (HDAEAKAA), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where Applicaster is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Applicaster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model providing access to the Zapp platform for building, managing, and operating streaming apps. The platform uses a flat, predictable fee structure with no hidden costs for users or growth, ensuring budget stability as businesses expand across mobile, TV, and web apps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS subscription with custom pricing based on scope |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Applicaster product offering
Product offeringCore offering
Applicaster provides Zapp, a no-code SaaS platform that enables broadcasters, sports organizations, publishers, and media companies to build, distribute, and manage cross-device OTT (over-the-top) streaming applications for mobile, TV, and web. The platform uses Server-Driven UI (SDUI) architecture to allow instant UI changes without app store resubmissions, supports multiple monetization models (AVOD, SVOD, PPV, FAST, TVE), and offers 50+ pre-configured third-party integrations via its Zapp Marketplace.
Product overview
Applicaster offers Zapp, a unified no-code SaaS platform for building, optimizing, and operating streaming apps across mobile, TV, and web. At its core, Zapp leverages Server-Driven UI (SDUI) and Server-Driven User Experience (SDUX) technologies that enable publishers to make instant UI/UX changes without app store resubmissions. The platform provides over 100 built-in features, supports multiple monetization models (AVOD, SVOD, PPV, FAST, TVE), and offers a Marketplace with 50+ pre-configured third-party integrations including JW Player, Cleeng, Adobe Primetime, and Airship. Zapp includes built-in analytics (Performance Monitor), personalization tools with A/B testing, and a multi-tenant solution for managing multiple brands from a single console.
Differentiator
Problem solved
Functional benefit
Brands
- Zapp: No-code SaaS platform for building, optimizing, and operating cross-device OTT (Over-The-Top) apps for mobile, TV, and web. Zapp enables media companies to create streaming applications without coding, featuring Server-Driven UI (SDUI) capabilities.
Products and services
- Zapp No-code SaaS platform for building, optimizing, and operating cross-device OTT streaming applications across mobile, TV, and web. Includes over 100 built-in features, supports AVOD, SVOD, PPV, FAST, and TVE monetization models, and is targeted at broadcasters, sports organizations, publishers, and media companies.
Quantifiable outcome
- UI stand-up in less than one month for core platform
- +2 more outcomes
Companies that use Applicaster
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Applicaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature7 records
Applicaster partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- JW PlayercoreJW Player is a pioneer in video streaming and player technology, serving over 7,000 clients globally and powering video for over 1 billion users. Partnership with Applicaster for VBTV platform provides video player infrastructure alongside Zapp's app development capabilities.
- CleengcoreLeader in Subscriber Retention Management for M&E industry with flexible subscriber management solutions and analytics. Partnership provides subscription and payment infrastructure for VBTV platform.
- WSCsupportingExisting partner for VBTV platform collaboration alongside Applicaster and other new partners for streamlined, fan-centric viewing experience.
- DeltatresupportingExisting partner for VBTV platform providing sports-specific technology capabilities alongside new partners Applicaster, JW Player, and Cleeng.
- ApplecoreApproved Apple partner status enabling Zapp-built apps to be published on iOS App Store and Apple TV. Platform certified for Apple device deployment.
- RokucoreApproved Roku partner enabling Zapp-built apps to be published as Roku channels on Roku Channel Store.
- Comcast Technology SolutionscoreCertified partner with Comcast Technology Solutions enabling integration and distribution through Comcast ecosystem including Xfinity X1 and Flex devices.
- Adobe PrimetimesupportingIntegration available through Zapp Marketplace for authentication and content protection capabilities using Adobe's TV Everywhere solution.
- AirshipsupportingCloud-based push notification services integration available through Zapp Marketplace for engagement and re-engagement messaging.
- InPlayersupportingIntegration available through Zapp Marketplace for pay-per-view and subscription video services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Applicaster competitors and assessment
Company assessmentDirect peers
- Brightcove: Public OTT video platform providing app-building, hosting, and monetization tools for broadcasters and media companies. Closely comparable to Applicaster Zapp in target customer (broadcasters/streamers) and core offering (OTT app infrastructure).
- Kaltura: Video platform with OTT/streaming app capabilities, monetization, and a marketplace of integrations targeting media and education. Direct overlap with Applicaster on cross-device OTT app delivery and enterprise SaaS model.
- Bitmovin: Video streaming infrastructure (player, encoding, analytics) widely used by broadcasters and sports streamers. Comparable as a technology layer that Applicaster Zapp integrates with (via partners like JW Player) and competes against on the OTT app stack.
- Mux: Developer-focused video infrastructure (Video API, Player, Data) used by streaming platforms. Comparable in serving video-streaming app builders and competing for OTT technology stack spend.
- Wowza: Streaming server and OTT platform serving broadcasters and live-event operators. Comparable in enabling cross-device streaming app delivery and live OTT workflows.
Broad incumbents
- JW Player: Long-standing video player and OTT platform with broad market reach (7,000+ clients). Both partner (via VBTV/Zapp Marketplace) and competitor; overlap in providing video-app infrastructure for media companies.
- Vimeo OTT (Vimeo Enterprise): Vimeo's OTT offering provides end-to-end video monetization and app infrastructure. Comparable as a broad incumbent offering overlapping with Zapp's app-building and AVOD/SVOD/PPV monetization tooling.
Emerging players
- Deltatre: Sports-focused digital media and OTT technology provider. Already co-partner on the VBTV platform with Applicaster and competes for similar sports federation and broadcaster deals in Europe.
Regional players
- Yospace: UK-based server-side ad insertion (SSAI) specialist for live streaming. Comparable as an OTT technology vendor serving broadcasters and sports; complementary/adjoining layer to Applicaster's app stack.
- Red Bee Media: Broadcast services and OTT media management provider with strong European broadcaster footprint. Comparable as a platform serving broadcast OTT distribution and playout, overlapping with Zapp's broadcaster segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Applicaster social profiles
Digital presenceApplicaster compliance and trust
Trust signalCompliance4 records
Applicaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Applicaster leadership team
Management profileNumber of profiles
Profiles6 records
Applicaster funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Applicaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Applicaster
What does Applicaster do?
Applicaster provides Zapp, a no-code SaaS platform that enables broadcasters, sports organizations, publishers, and media companies to build, distribute, and manage cross-device OTT (over-the-top) streaming applications for mobile, TV, and web. The platform uses Server-Driven UI (SDUI) architecture to allow instant UI changes without app store resubmissions, supports multiple monetization models (AVOD, SVOD, PPV, FAST, TVE), and offers 50+ pre-configured third-party integrations via its Zapp Marketplace.
Is Applicaster a public or private company?
Applicaster is a private company. It is classified as venture growth investor backed and is currently operating.
When was Applicaster founded?
Applicaster was founded in 2011. It employs 51 to 100 people.
Where is Applicaster based?
Applicaster is headquartered in New York, United States, in the North America region.
How does Applicaster make money?
One revenue line is on record: saaS Platform Subscription.
Who are Applicaster's main competitors?
Direct peers on record are Brightcove, Kaltura, Bitmovin, Mux and Wowza. Broad incumbents are JW Player and Vimeo OTT (Vimeo Enterprise). Deltatre is listed as an emerging player. Regional players are Yospace and Red Bee Media.
Does Applicaster have an API?
Yes. Zapp provides a comprehensive API and feed protocol system including: Feed JSON Protocol for content feeds, Cloud Events for server-side integrations, Continue Watching Feed for resume functionality, Profiles Feed (alpha) for user profiles, PIN Code for parental control verification, and Get Context API for server-side context management. Developers can use these APIs to integrate custom content sources, trigger server-side events, manage user authentication states, and build custom analytics or personalization features. Developer documentation is at docs.applicaster.com/integrations/feed-json-protocol.
What industry is Applicaster in?
Applicaster's product category is OTT Streaming App Platform. Its primary akta.pro industry code is MPAHAJAE, Device & App Lifecycle Management (Build, QA, Release, A/B Testing), with a secondary code of HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 5132 and its SIC code is 7372.