Flex
Flex (Flexible Finance, Inc.) is a U.S. fintech that lets renters split monthly rent into two payments aligned with their pay schedule, reports on-time payments to TransUnion for credit building, and is expanding into splitting everyday bills via PMS integrations and bank-partner infrastructure.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Flex does
Flex (Flexible Finance, Inc.) is a U.S.-based financial technology company founded in 2019 and headquartered in New York that enables renters to split their monthly rent into two smaller payments aligned with their pay schedule, while paying the property in full and on time. Its core product, Flex Rent, is offered through a mobile app and web application directly to consumers at no cost to property managers, with the platform reporting on-time rent payments to TransUnion to help renters build credit history. The company has expanded its product surface to include Flex Move-in (term loans for move-in costs at 16.95%–23.84% APR), Flex Bills (a 2026 early-access product extending payment splitting to utilities, broadband, insurance, mortgage, and auto), and a suite of internal financial management tools.
Flex's technology architecture combines direct-to-consumer product-led growth with B2B2C distribution through integrations with all four major U.S. property management software platforms (RealPage, Entrata, AppFolio, Yardi), and it uses automated, AI-powered tools to access bill provider portals on behalf of users. Banking infrastructure is delivered through FDIC-member partner banks Lead Bank, Column N.A., and Patriot Bank, with wholly-owned subsidiaries (Flexible Finance Brokering, Flexible Finance Servicing, Flexible Finance Payments, Flexible Finance Lending, and Flex Receivable Purchaser SPV) handling brokering, servicing, payments, and lending activities.
The business model monetizes primarily through a $14.99 monthly membership fee, a 1% transaction fee on each rent payment (plus a 2.5% credit card processing fee where applicable), and interest income on move-in term loans. The company serves more than 1.5 million active customers processing approximately $2 billion in monthly rent, with cumulative throughput exceeding $39 billion across 3 million renters served since founding. Flex's customer base spans individual renters (primary), property managers (served free as a B2B2C channel), and a growing set of utility and essential-bill providers being onboarded through the Flex Bills expansion.
Flex firmographics
Firmographics- Name
- Flex
- Legal name
- Flexible Finance, Inc.
- Website
- https://getflex.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Flex (Flexible Finance, Inc.) is a U.S. fintech that lets renters split monthly rent into two payments aligned with their pay schedule, reports on-time payments to TransUnion for credit building, and is expanding into splitting everyday bills via PMS integrations and bank-partner infrastructure.
- Ownership category
- akta.pro rank
Where Flex is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flex business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Monthly Membership Fee: Flex charges renters a monthly membership fee of $14.99 for access to the Flex Rent service, which includes the ability to split rent into two payments.
- Transaction Fee (1%): A bill payment fee of 1% of the total rent amount is charged on each transaction. An additional 2.5% processing fee applies when using a credit card.
- Term Loans (Flex Move-in): Flex offers term loans for move-in costs at APRs ranging from 16.95%-23.84% based on state of residence, loan duration, and other factors. A 1% bill payment fee on the initial payment amount is also charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flex Rent membership with rent splitting |
| Subscription | Monthly | Flex Move-in term loans for moving costs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Flex product offering
Product offeringCore offering
Flex is a financial technology platform that enables renters to split their monthly rent into two smaller payments aligned with their pay schedule, while paying the property manager in full and on time. The company also offers term loans for move-in costs, reports on-time rent payments to TransUnion for credit building, and is expanding its split-payment capability to everyday bills including utilities, internet, insurance, mortgage, and auto payments. Property managers receive the service free of charge and benefit from improved on-time payment rates and lower delinquency.
Product overview
Flex is a financial technology platform operated by Flexible Finance, Inc. that offers flexible payment solutions for renters and consumers. The core product is Flex Rent, which enables users to split monthly rent into two payments aligned with their pay schedule. Flex Move-in provides term loans for move-in costs. Flex Bills, currently in early access, extends the payment-splitting concept to everyday bills including utilities, internet, insurance, mortgage, and auto payments. The platform leverages AI and machine learning to personalize financial management and uses automated tools to access bill provider portals on users' behalf. Flex partners with Lead Bank, Column N.A., and Patriot Bank (all FDIC members) for banking services, and operates through subsidiaries including Flexible Finance Brokering, Inc., Flexible Finance Servicing, Inc., and Flexible Finance Payments, LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- Flex Rent Core consumer product that lets individual renters split their monthly rent into two smaller payments aligned with their pay schedule. Flex pays the property manager in full and on time; the renter makes the first payment on the regular due date and a second payment later in the month. Includes free on-time payment reporting to TransUnion for credit building, a $14.99 monthly membership fee, and a 1% transaction fee (plus 2.5% for credit card payments).
- Flex Move-in Term loan product that helps renters cover move-in costs such as security deposits and first month's rent. APRs range from 16.95% to 23.84% depending on state of residence, loan duration, and other factors, with a 1% bill payment fee on the initial payment amount. Currently available to eligible customers in certain states only.
- Flex Bills Expansion product that allows users to split everyday bills including utilities (electric, gas, water), internet, phone, TV, insurance, mortgage, and car payments into smaller installments. Uses automated, AI-powered tools to access biller portals on the user's behalf to identify amounts and due dates, modify payment methods, and submit payments. Currently in waitlist/early access with availability by state and bill type.
Quantifiable outcome
- 3 percentage points higher on-time payment rates for properties offering Flex
- +4 more outcomes
Companies that use Flex
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Flex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature4 records
Flex partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- iFIT (NordicTrack, ProForm)minorPartnership to bring HSA/FSA payment options to NordicTrack and ProForm customers, expanding Flex's utility bill payment capabilities to health and fitness.
- EntratacorePartnership to offer flexible rent payments for modern renters through Entrata's property management platform, enabling residents to access Flex's payment flexibility directly within the Entrata ecosystem.
- RealPagecoreStrategic partnership announced August 2024 integrating Flex's flexible rent payment options into RealPage's property management software solutions LOFT and Buildium. The integration allows residents to split rent payments into multiple installments and provides real-time payment data for property owners.
- AppFoliocorePartnership to transform the rental payment experience through AppFolio's property management platform, integrating Flex's flexible payment options.
- YardicoreSeamless rent payment integration in Yardi's RentCafe platform, enabling Flex users to access flexible payment options through Yardi's ecosystem.
- Lead BankcorePartner bank providing loans, lines of credit, banking services, and payment transmissions for Flex products. Lead Bank is a Missouri-chartered bank, Member FDIC.
- Column N.A.corePartner bank providing loans, lines of credit, and banking services for Flex products. Column N.A. is a Member FDIC bank.
- Patriot BankminorPartner bank whose privacy policy applies to certain Flex services, providing additional banking infrastructure.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Flex competitors and assessment
Company assessmentBroad incumbents
- Klarna: Klarna is a global BNPL incumbent offering flexible consumer credit across categories. Comparable in business model (subscription + transaction fees) and consumer credit positioning, but operates at much broader scale and different verticals.
- Affirm: Affirm is a large BNPL lender offering pay-over-time options across many consumer categories. Comparable as a consumer credit provider with subscription/transaction-fee economics, though Flex specializes in rent and bills rather than Affirm's e-commerce focus.
- Zillow: Zillow is a large real estate platform with a renter-facing marketplace and payment partnerships. Comparable as a broad incumbent in the rental housing ecosystem with potential to bundle or compete with Flex's renter financial products.
Emerging players
- Avail: Avail provides software and financial tools for independent landlords and renters, including rent payment. Comparable as a renter/landlord payment platform serving a different (smaller landlord) segment of the same market.
Direct peers
- Jetty: Jetty offers deposit alternatives, lease guarantees, and renters insurance products marketed through property managers. Comparable as a multifamily-focused fintech serving the renter move-in and ongoing payment lifecycle.
- Esusu: Esusu reports rent payments to credit bureaus to help renters build credit and partners with property managers on financial health programs. Comparable in credit-building and property manager distribution, directly competing for the same renter-and-landlord value proposition.
- Rhino: Rhino offers security deposit alternatives and move-in financing to renters, directly adjacent to Flex Move-in's term loan product. Comparable as a renter-facing financial services provider partnering with multifamily property managers.
- The Guarantors: The Guarantors provides lease guarantor services and renter financial products to multifamily operators. Comparable as a fintech serving the rental housing move-in market with B2B2C distribution to property managers.
- Bilt Rewards: Bilt Rewards enables renters to pay rent via credit card and earn rewards, with property manager partnerships and a payment network similar to Flex. Directly comparable as a renter-payment fintech competing for the same landlord and renter relationships.
Regional players
- Snappt: Snappt is a proptech serving multifamily operators with fraud detection and applicant screening. Comparable as a B2B2C software partner to property managers but serves a different renter-lifecycle stage (screening vs. ongoing payments).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flex social profiles
Digital presenceFlex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flex leadership team
Management profileNumber of profiles
Profiles7 records
Flex subsidiaries and ownership
Company hierarchySubsidiaries5 records
Flex funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flex
What does Flex do?
Flex is a financial technology platform that enables renters to split their monthly rent into two smaller payments aligned with their pay schedule, while paying the property manager in full and on time. The company also offers term loans for move-in costs, reports on-time rent payments to TransUnion for credit building, and is expanding its split-payment capability to everyday bills including utilities, internet, insurance, mortgage, and auto payments. Property managers receive the service free of charge and benefit from improved on-time payment rates and lower delinquency.
Is Flex a public or private company?
Flex is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flex founded?
Flex was founded in 2019. It employs 251 to 500 people.
Where is Flex based?
Flex is headquartered in New York, United States, in the North America region.
How does Flex make money?
Three revenue lines are on record. Monthly Membership Fee is the primary driver. The others are transaction Fee (1%) and term Loans (Flex Move-in).
Who are Flex's main competitors?
Broad incumbents on record are Klarna, Affirm and Zillow. Avail is listed as an emerging player. Direct peers are Jetty, Esusu, Rhino, The Guarantors and Bilt Rewards. Snappt is listed as a regional player.
Does Flex have an API?
No public API is recorded for Flex.