Flex

What Flex does

Flex (Flexible Finance, Inc.) is a U.S.-based financial technology company founded in 2019 and headquartered in New York that enables renters to split their monthly rent into two smaller payments aligned with their pay schedule, while paying the property in full and on time. Its core product, Flex Rent, is offered through a mobile app and web application directly to consumers at no cost to property managers, with the platform reporting on-time rent payments to TransUnion to help renters build credit history. The company has expanded its product surface to include Flex Move-in (term loans for move-in costs at 16.95%–23.84% APR), Flex Bills (a 2026 early-access product extending payment splitting to utilities, broadband, insurance, mortgage, and auto), and a suite of internal financial management tools.

Flex's technology architecture combines direct-to-consumer product-led growth with B2B2C distribution through integrations with all four major U.S. property management software platforms (RealPage, Entrata, AppFolio, Yardi), and it uses automated, AI-powered tools to access bill provider portals on behalf of users. Banking infrastructure is delivered through FDIC-member partner banks Lead Bank, Column N.A., and Patriot Bank, with wholly-owned subsidiaries (Flexible Finance Brokering, Flexible Finance Servicing, Flexible Finance Payments, Flexible Finance Lending, and Flex Receivable Purchaser SPV) handling brokering, servicing, payments, and lending activities.

The business model monetizes primarily through a $14.99 monthly membership fee, a 1% transaction fee on each rent payment (plus a 2.5% credit card processing fee where applicable), and interest income on move-in term loans. The company serves more than 1.5 million active customers processing approximately $2 billion in monthly rent, with cumulative throughput exceeding $39 billion across 3 million renters served since founding. Flex's customer base spans individual renters (primary), property managers (served free as a B2B2C channel), and a growing set of utility and essential-bill providers being onboarded through the Flex Bills expansion.

Name

Flex

Legal name

Flexible Finance, Inc.

Website

https://getflex.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Flex (Flexible Finance, Inc.) is a U.S. fintech that lets renters split monthly rent into two payments aligned with their pay schedule, reports on-time payments to TransUnion for credit building, and is expanding into splitting everyday bills via PMS integrations and bank-partner infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Monthly Membership Fee: Flex charges renters a monthly membership fee of $14.99 for access to the Flex Rent service, which includes the ability to split rent into two payments.
2. Transaction Fee (1%): A bill payment fee of 1% of the total rent amount is charged on each transaction. An additional 2.5% processing fee applies when using a credit card.
3. Term Loans (Flex Move-in): Flex offers term loans for move-in costs at APRs ranging from 16.95%-23.84% based on state of residence, loan duration, and other factors. A 1% bill payment fee on the initial payment amount is also charged.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Flex is a financial technology platform that enables renters to split their monthly rent into two smaller payments aligned with their pay schedule, while paying the property manager in full and on time. The company also offers term loans for move-in costs, reports on-time rent payments to TransUnion for credit building, and is expanding its split-payment capability to everyday bills including utilities, internet, insurance, mortgage, and auto payments. Property managers receive the service free of charge and benefit from improved on-time payment rates and lower delinquency.

Product overview

Flex is a financial technology platform operated by Flexible Finance, Inc. that offers flexible payment solutions for renters and consumers. The core product is Flex Rent, which enables users to split monthly rent into two payments aligned with their pay schedule. Flex Move-in provides term loans for move-in costs. Flex Bills, currently in early access, extends the payment-splitting concept to everyday bills including utilities, internet, insurance, mortgage, and auto payments. The platform leverages AI and machine learning to personalize financial management and uses automated tools to access bill provider portals on users' behalf. Flex partners with Lead Bank, Column N.A., and Patriot Bank (all FDIC members) for banking services, and operates through subsidiaries including Flexible Finance Brokering, Inc., Flexible Finance Servicing, Inc., and Flexible Finance Payments, LLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Flex Rent Core consumer product that lets individual renters split their monthly rent into two smaller payments aligned with their pay schedule. Flex pays the property manager in full and on time; the renter makes the first payment on the regular due date and a second payment later in the month. Includes free on-time payment reporting to TransUnion for credit building, a $14.99 monthly membership fee, and a 1% transaction fee (plus 2.5% for credit card payments).
• Flex Move-in Term loan product that helps renters cover move-in costs such as security deposits and first month's rent. APRs range from 16.95% to 23.84% depending on state of residence, loan duration, and other factors, with a 1% bill payment fee on the initial payment amount. Currently available to eligible customers in certain states only.
• Flex Bills Expansion product that allows users to split everyday bills including utilities (electric, gas, water), internet, phone, TV, insurance, mortgage, and car payments into smaller installments. Uses automated, AI-powered tools to access biller portals on the user's behalf to identify amounts and due dates, modify payment methods, and submit payments. Currently in waitlist/early access with availability by state and bill type.

Quantifiable outcome

• 3 percentage points higher on-time payment rates for properties offering Flex
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• iFIT (NordicTrack, ProForm)minorGTM or Marketing Partner · 21 December 2024Partnership to bring HSA/FSA payment options to NordicTrack and ProForm customers, expanding Flex's utility bill payment capabilities to health and fitness.
• EntratacoreTechnology or Integration · 17 September 2024Partnership to offer flexible rent payments for modern renters through Entrata's property management platform, enabling residents to access Flex's payment flexibility directly within the Entrata ecosystem.
• RealPagecoreTechnology or Integration · 8 August 2024Strategic partnership announced August 2024 integrating Flex's flexible rent payment options into RealPage's property management software solutions LOFT and Buildium. The integration allows residents to split rent payments into multiple installments and provides real-time payment data for property owners.
• AppFoliocoreTechnology or IntegrationPartnership to transform the rental payment experience through AppFolio's property management platform, integrating Flex's flexible payment options.
• YardicoreTechnology or IntegrationSeamless rent payment integration in Yardi's RentCafe platform, enabling Flex users to access flexible payment options through Yardi's ecosystem.
• Lead BankcoreOthersPartner bank providing loans, lines of credit, banking services, and payment transmissions for Flex products. Lead Bank is a Missouri-chartered bank, Member FDIC.
• Column N.A.coreOthersPartner bank providing loans, lines of credit, and banking services for Flex products. Column N.A. is a Member FDIC bank.
• Patriot BankminorOthersPartner bank whose privacy policy applies to certain Flex services, providing additional banking infrastructure.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Klarna: Klarna is a global BNPL incumbent offering flexible consumer credit across categories. Comparable in business model (subscription + transaction fees) and consumer credit positioning, but operates at much broader scale and different verticals.
• Affirm: Affirm is a large BNPL lender offering pay-over-time options across many consumer categories. Comparable as a consumer credit provider with subscription/transaction-fee economics, though Flex specializes in rent and bills rather than Affirm's e-commerce focus.
• Zillow: Zillow is a large real estate platform with a renter-facing marketplace and payment partnerships. Comparable as a broad incumbent in the rental housing ecosystem with potential to bundle or compete with Flex's renter financial products.

Emerging players

• Avail: Avail provides software and financial tools for independent landlords and renters, including rent payment. Comparable as a renter/landlord payment platform serving a different (smaller landlord) segment of the same market.

Direct peers

• Jetty: Jetty offers deposit alternatives, lease guarantees, and renters insurance products marketed through property managers. Comparable as a multifamily-focused fintech serving the renter move-in and ongoing payment lifecycle.
• Esusu: Esusu reports rent payments to credit bureaus to help renters build credit and partners with property managers on financial health programs. Comparable in credit-building and property manager distribution, directly competing for the same renter-and-landlord value proposition.
• Rhino: Rhino offers security deposit alternatives and move-in financing to renters, directly adjacent to Flex Move-in's term loan product. Comparable as a renter-facing financial services provider partnering with multifamily property managers.
• The Guarantors: The Guarantors provides lease guarantor services and renter financial products to multifamily operators. Comparable as a fintech serving the rental housing move-in market with B2B2C distribution to property managers.
• Bilt Rewards: Bilt Rewards enables renters to pay rent via credit card and earn rewards, with property manager partnerships and a payment network similar to Flex. Directly comparable as a renter-payment fintech competing for the same landlord and renter relationships.

Regional players

• Snappt: Snappt is a proptech serving multifamily operators with fraud detection and applicant screening. Comparable as a B2B2C software partner to property managers but serves a different renter-lifecycle stage (screening vs. ongoing payments).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getflex
• Instagraminstagram.com/getflexapp
• TikToktiktok.com/@getflexapp
• Xx.com/getflex_hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flex