LinkBy
Linkby is a Sydney-headquartered performance adtech platform founded in 2020 that connects ecommerce brands with 400+ premium publishers on cost-per-click and CPM pricing, enabling measurable editorial campaigns and AI/LLM visibility across the US, UK, Europe, and Australia.
- Company typePrivate
- Founded2020
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LinkBy does
Linkby is a Sydney-headquartered performance adtech company founded in 2020 that operates a self-serve marketplace connecting ecommerce brands with a network of more than 400 premium publishers, newsletters, and creators. Brands launch editorial campaigns on a cost-per-click (CPC) basis with a recommended CPC of $1.50 and a platform minimum of $1, paying only when content drives engagement to their site; minimum per-publisher budgets typically range from $2,500 to $10,000. In 2025 the company extended the model with Linkby Pubfeed, a CPM-based product priced from USD $35 / GBP £25 / AUD $50 with budgets scaling from $10,000 to over $1 million, designed for top-of-funnel awareness campaigns with guaranteed in-view impressions.
The platform's underlying technology combines 301 redirect-based click tracking, automated UTM tagging for Google Analytics attribution, a native Shopify conversion app with a 30-day attribution window, and a proprietary click-fraud detection system layered with third-party verification. Linkby monetizes exclusively through transaction fees on CPC and CPM activity — there are no subscriptions, onboarding fees, or minimum platform fees. GTM is hybrid: a self-serve product-led motion for challenger DTC and SMB brands, a demo-booked enterprise sales motion for larger accounts, and agency partnerships through Performics, GroupM, and WPP Media for mid-market demand. The company markets 10,000+ brand customers across the US, UK, Europe, and Australia, with named enterprise logos including Anastasia Beverly Hills, EltaMD, Ford, New Balance, Lovehoney, Alpha-H, and OPI.
LinkBy firmographics
Firmographics- Name
- LinkBy
- Legal name
- Linkby Pty Ltd
- Website
- https://linkby.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Linkby is a Sydney-headquartered performance adtech platform founded in 2020 that connects ecommerce brands with 400+ premium publishers on cost-per-click and CPM pricing, enabling measurable editorial campaigns and AI/LLM visibility across the US, UK, Europe, and Australia.
- Ownership category
- akta.pro rank
LinkBy industry classification
Industry- Product category
- Performance PR / Adtech Marketplace
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industries
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where LinkBy is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
LinkBy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Cost-Per-Click (CPC) Marketplace: Core marketplace connecting brands with 400+ premium publishers, newsletters and creators. Brands pay only when content drives clicks to their site. Recommended CPC is $1.50 with platform minimum of $1. Each publisher sets a minimum allocated budget typically between $2,500-$10,000 per campaign.
- Pubfeed CPM (Cost-Per-Mille): CPM-based content delivery model best for brands seeking top-of-funnel awareness and content control. Average CPMs range from $35 USD, £25 GBP, and $50 AUD with minimum budgets from $10,000 to $1 million+. Content is served via Linkby's Pubfeed placement across top-tier publishers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Cost-Per-Click Marketplace - Pay only for clicks |
| Usage-based | Pay-as-you-go | Pubfeed CPM - Guaranteed in-view impressions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
LinkBy product offering
Product offeringCore offering
LinkBy operates a performance-based adtech marketplace that connects ecommerce brands with a network of 400+ premium publishers, newsletters, and creators for paid editorial content campaigns. Brands launch cost-per-click (CPC) campaigns, paying only when content drives clicks, while a companion Pubfeed product offers CPM-based placements for top-of-funnel awareness. The platform delivers click-fraud detection, UTM tagging, Shopify conversion tracking, and editorial coverage positioned to surface brands in AI/LLM recommendations.
Product overview
LinkBy operates as a performance-based adtech platform consisting of a core marketplace product and a CPM-based Pubfeed sub-product. The core Linkby Platform connects ecommerce brands with 400+ premium publishers on a cost-per-click basis, enabling editorial coverage with measurable results. The companion Linkby Pubfeed product offers a CPM model for top-of-funnel awareness with guaranteed impressions. A native Shopify App enables conversion tracking, while built-in Click Fraud Detection protects brand spend. The AI Visibility feature leverages editorial coverage as the key signal for AI/LLM product recommendations. Brands pay only for clicks (CPC) or impressions (CPM), with no upfront costs.
Differentiator
Problem solved
Functional benefit
Products and services
- LinkBy Platform (Core CPC Marketplace) A performance-based adtech marketplace where ecommerce brands launch cost-per-click editorial content campaigns with premium publishers, newsletters and creators. Brands set CPC (recommended $1.50, minimum $1) and budgets ($2,500-$1M+), select publishers from the network, and pay only when content drives clicks. Includes click fraud detection, UTM tagging, and Shopify conversion tracking for ecommerce brands of all sizes from challenger DTC to household names.
- LinkBy Pubfeed (CPM Model) A CPM-based content delivery product offering guaranteed in-view impressions across top-tier publishers for brands seeking top-of-funnel awareness and content control. Supports geographic targeting by country, state, or major cities, with average CPMs of USD $35, GBP £25, and AUD $50 and minimum budgets ranging from $10,000 to $1M+. Brands can review and approve content before publication.
- LinkBy Shopify App A native Shopify application that enables any LinkBy partner to install and measure conversions directly from their LinkBy campaign activity with a 30-day conversion window, allowing ecommerce brands to track sales attributed to editorial campaigns inside Shopify.
Quantifiable outcome
- 30% outperformance vs Meta ads (Anastasia Beverly Hills)
- +6 more outcomes
Companies that use LinkBy
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles3 records
LinkBy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature5 records
LinkBy partnerships and signals
Strategic signalScale indicators8 records
Recent moves7 records
Expansion highlights6 records
LinkBy competitors and assessment
Company assessmentBroad incumbents
- Cision: Largest established PR software and media intelligence provider serving enterprise communications teams. Overlaps Linkby on the editorial coverage use case but operates a much broader portfolio of services at enterprise scale.
- Meltwater: Global media intelligence and PR analytics platform. Competes indirectly with Linkby on PR measurement and earned media analysis but spans broader categories than performance-priced editorial.
Direct peers
- Taboola: Largest independent content discovery and native advertising platform connecting brands with publisher networks via CPC pricing. Directly comparable business model, scale, and category to Linkby's premium publisher marketplace.
- Pressboard: Performance-based sponsored content and influencer marketing platform connecting brands with publishers on pay-for-outcome pricing. Closely aligned with Linkby's Performance PR marketplace thesis and enterprise customer base.
- Nativo: Native advertising platform focused on brand-native content distribution across premium publisher networks with performance measurement. Comparable in product scope and target advertisers to Linkby's editorial-content marketplace.
- Outbrain: Native content discovery and recommendation platform that connects advertisers with premium publisher inventory on a CPC/CPM basis. Operates the same performance-content marketplace model as Linkby, with a larger global publisher footprint.
Emerging players
- IZEA: Influencer and creator marketing marketplace connecting brands with content creators on a performance basis. Comparable two-sided marketplace mechanics to Linkby's CPC model but focused on social creators rather than premium editorial publishers.
- Prowly: PR software platform for brand communications and media outreach, with overlap to Linkby in helping brands secure editorial coverage. Differentiates on traditional PR workflow rather than performance-priced marketplace.
- Traackr: Influencer marketing platform with performance measurement for brand-to-creator campaigns. Adjacent to Linkby's creator marketplace but skewed toward influencer rather than premium editorial publishers.
Others
- Mention: Media monitoring and social listening platform used by PR and communications teams. Adjacent ecosystem participant that supports brand editorial monitoring rather than content placement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LinkBy social profiles
Digital presenceLinkBy compliance and trust
Trust signalCompliance1 record
LinkBy financial estimates
Financial estimateRevenue estimate
Valuation estimate
LinkBy leadership team
Management profileNumber of profiles
Profiles3 records
LinkBy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LinkBy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LinkBy
What does LinkBy do?
LinkBy operates a performance-based adtech marketplace that connects ecommerce brands with a network of 400+ premium publishers, newsletters, and creators for paid editorial content campaigns. Brands launch cost-per-click (CPC) campaigns, paying only when content drives clicks, while a companion Pubfeed product offers CPM-based placements for top-of-funnel awareness. The platform delivers click-fraud detection, UTM tagging, Shopify conversion tracking, and editorial coverage positioned to surface brands in AI/LLM recommendations.
Is LinkBy a public or private company?
LinkBy is a private company. It is classified as venture growth investor backed and is currently operating.
When was LinkBy founded?
LinkBy was founded in 2020. It employs 51 to 100 people.
Where is LinkBy based?
LinkBy is headquartered in Sydney, Australia, in the Oceania region.
How does LinkBy make money?
Two revenue lines are on record. Cost-Per-Click (CPC) Marketplace is the primary driver. The others are pubfeed CPM (Cost-Per-Mille).
Who are LinkBy's main competitors?
Broad incumbents on record are Cision and Meltwater. Direct peers are Taboola, Pressboard, Nativo and Outbrain. Emerging players are IZEA, Prowly and Traackr. Mention is listed as an others.
Does LinkBy have an API?
No public API is recorded for LinkBy.
What industry is LinkBy in?
LinkBy's product category is Performance PR / Adtech Marketplace. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 54181 and its SIC code is 7311.