What Safely does

Safely (legal entity SafelyStay, Inc.) is a US-based, Atlanta-headquartered insurance technology company focused exclusively on the short-term vacation rental vertical. Founded in 2013, the company offers the Safely Protection Policy, which provides up to $1,000,000 in coverage per booking for structural damage, content replacement, theft, pet damage, intentional guest acts, and bodily injury liability, with policies sold and administered through its affiliate On Demand Insurance Agency, LLC. Claims are processed in-house, with most payments issued within three business days.

The platform is built around three integrated modules: the Protection Policy as the core product, a Guest Screening add-on (priced at $5 standalone or $0.50 per night bundled) that performs identity verification and risk scoring using the proprietary SafelyScore database of historical damage incidents, and ancillary products including Travel Insurance and the Fortress Program (monthly liability-only coverage extended to property owners). The technology layer is a PMS-embedded insurance API that syncs reservations from Hostaway and Lodgify, with coverage applicable across Airbnb, Vrbo, OTAs, and direct booking sites, and operates in 80+ countries.

Safely earns revenue primarily through per-reservation insurance premiums and a $25 monthly policy administration fee per active policy, with additional revenue from guest screening fees. The go-to-market combines direct self-serve website sales for SMBs, embedded distribution through Hostaway and Lodgify for mid-market property managers, and a referral program targeting property managers managing 20+ homes for enterprise reach. As of October 2023, the company has raised approximately $16 million in disclosed venture funding and has cumulatively insured over four million nights while protecting more than $100 billion in homeowner liability.

Name

Safely

Legal name

SafelyStay, Inc.

Website

https://safely.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Safely is an Atlanta-based insurance technology company that provides short-term vacation rental property protection and guest screening, serving vacation rental property managers and homeowners with embedded PMS integrations in 80+ countries.

Ownership category

akta.pro rank

Product category

Short-term rental insurance

akta.pro primary industry

STR Trust & Safety / Risk Management (Screening, Claims, Security Deposits) (BPAJAIAO)

akta.pro secondary industry

Tenant & Rental Background Screening (BPAKAEAB)

Keywords

• Short-term rental insurance
• Guest screening services
• Vacation rental protection
• Property damage coverage
• Guest verification

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Safely earns revenue through insurance premiums charged per reservation or policy for short-term rental protection. The Safely Protection Policy provides up to $1,000,000 in coverage for property damage, content replacement, and bodily injury liability.
2. Guest Screening Services: Guest screening is offered as an add-on service, starting at $5 per screening, or $0.50 per night when combined with the Safely Protection Policy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Safely sells short-term rental insurance and guest screening products for the vacation rental industry. Its Safely Protection Policy provides up to $1,000,000 per booking in coverage for structural damage, content replacement, bodily injury liability, pet damage, theft, and guest-caused damage, with most claims paid within three business days. Guest Screening is offered as an add-on that verifies guest identity, runs criminal background checks, and applies the proprietary SafelyScore database to assess reservation risk. The platform is accessible in over 80 countries and embeds directly into Hostaway and Lodgify property management systems.

Product overview

Safely is a short-term rental insurance and guest screening platform. The core product is the Safely Protection Policy, an insurance solution providing up to $1,000,000 in coverage for structural damage, guest bodily injury, theft, and guest-caused damage across all booking platforms. This core insurance policy can be enhanced with Guest Screening as an add-on, which offers identity verification and risk assessment through cross-referencing against court records, national databases, and the proprietary SafelyScore database of prior damage incidents. Safely also offers Travel Insurance and the Fortress Program for extended liability coverage. The platform integrates with Property Management Systems (PMS) and booking platforms including Airbnb, Vrbo, and OTAs to automatically sync reservations and coverage.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $1,000,000 coverage limit per booking for combined property damage and liability
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, strategic and minor.

• HostawaycoreTechnology or IntegrationHostaway Insurance powered by Safely embeds Safely's short-term rental insurance directly into the Hostaway property management system. Property managers can manage coverage, select booking channels to cover, and file claims from within Hostaway.
• LodgifycoreTechnology or IntegrationLodgify Embedded Program integrates Safely insurance into the Lodgify platform, allowing property managers to access coverage, view damage protection status, and file claims directly through Lodgify.
• VRMA (Vacation Rental Management Association)strategicGTM or Marketing PartnerVRMA Gold Sponsor, indicating a strategic marketing partnership with the vacation rental management industry's trade association.
• FAVRminorGTM or Marketing PartnerFAVR member logo displayed on Safely's website, indicating membership in a vacation rental industry association.
• TechstarsminorGTM or Marketing PartnerTechstars logo displayed on Safely's website, indicating Safely is a Techstars portfolio company or alumni.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Properly: Properly is a direct competitor offering short-term rental damage protection and guest screening for property managers and hosts. It competes head-to-head with Safely in insurance coverage, claims processing, and PMS-integrated distribution.
• Autohost: Autohost provides AI-powered guest screening and risk assessment for short-term rentals, including identity verification and background checks. It directly competes with Safely's guest screening product and SafelyScore risk database.
• Truvi (formerly Superhog): Truvi (which acquired Superhog) offers guest screening, damage protection, and vacation rental compliance tools. It is a direct competitor combining guest screening with insurance-adjacent products, overlapping with Safely's two-pillar offering.
• Verivest: Verivest provides short-term rental-specific insurance and risk management products for property managers and hosts. It directly competes with Safely's Protection Policy in the same niche STR insurance vertical.

Broad incumbents

• Airbnb (AirCover for Hosts): Airbnb's built-in AirCover for Hosts provides damage protection and liability coverage to hosts as part of the platform. As the dominant STR marketplace, Airbnb is both a distribution partner and the largest competitive incumbent to third-party insurance products like Safely's.
• Vrbo (Book with Confidence): Vrbo (part of Expedia Group) provides Book with Confidence protection and is one of the two dominant STR booking platforms. Its built-in host protections and PMS partnerships overlap with Safely's value proposition and channel partnerships.
• Guesty: Guesty is a leading property management platform for short-term rentals with embedded tools including insurance and guest screening. It competes with Safely at the PMS-distribution layer and offers overlapping risk-management features.

Emerging players

• Hostaway: Hostaway is a property management system partner that embeds Safely's insurance (Hostaway Insurance powered by Safely). As a PMS, Hostaway overlaps with Safely's customer base and represents both a key distribution partner and a potential competitive threat if it builds or acquires in-house insurance.
• InsuraGuest: InsuraGuest offers travel and guest insurance products for hotels, vacation rentals, and serviced apartments. It competes with Safely's Travel Insurance product line and shares a focus on niche hospitality insurance.

Regional players

• Boostly Insurance: Boostly is a UK-based short-term rental support and insurance provider focused on the European and UK STR market. It overlaps with Safely's planned European expansion and addresses similar host-protection needs in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/safelystay
• Facebookfacebook.com/SafelyStay
• LinkedInlinkedin.com/company/safely-stay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safely