What Truvi does

Truvi is a UK-based vacation rental risk infrastructure provider, founded in 2019 by Humphrey Bowles, that combines automated guest screening and damage protection into a per-booking platform for short-term rental operators. The platform runs three integrated product lines: Guest Screening (automatic watchlist, email/phone validation, and instant Approved/Flagged/Rejected decisions on every booking), Damage Protection (insurance-backed coverage from $0 to $1M against guest damage, smoke, parties, and excessive cleaning), and Claims Management (a dedicated team handling incident resolution with settlement within seven business days). Truvi's modular architecture includes add-on biometric ID verification using facial recognition, criminal background checks against 2,400+ US databases, sex offender registry screening, and a Truvi Wallet instant-payout feature.

The company distributes primarily through 25+ property management system integrations (Guesty, Hostaway, Lodgify, Hostfully, Cloudbeds, Avantio, OwnerRez, and others), with PMS partners actively recommending Truvi as their preferred protection solution. The product runs automatically within existing booking workflows with zero guest friction, enabling self-serve onboarding at platform.truvi.com. Pricing is purely transaction-based, ranging from $10.90 to $31.95 per booking depending on protection tier, with monthly billing tied to actual product usage across multiple currencies (GBP, EUR, USD, CAD, AUD, ZAR).

Truvi serves a horizontally segmented customer base spanning enterprise property managers (HOLT, Nox), mid-market operators (Sojourn, StayNordic, FunStay Florida, STR Accommodations), and SMB or solo operators (Stay in London, Harper Luxe, Pathfinder Vacations, Villa in Umbria). The company has screened 800,000+ guests cumulatively and operates across 10+ countries. It raised approximately $6.7M in a November 2023 round led by 6 Degrees Capital and Salica, with Solano Partners also participating. Truvi holds PCI-DSS and GDPR compliance certifications and operates with a team of 11-50 employees, including leadership Humphrey Bowles (Founder & CEO), Leo Walton (SVP Partnerships, ex-onefinestay), and Robert Beames (Head of Content).

Name

Truvi

Legal name

Truvi

Website

https://truvi.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Truvi is a UK-based per-booking guest screening and damage protection platform for vacation rental operators, integrating with 25+ property management systems to automate guest verification, ID biometric checks, and insurance-backed damage coverage up to $1M across 10+ countries.

Ownership category

akta.pro rank

Product category

Vacation Rental Guest Screening and Damage Protection Software

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Inspections, Quality Assurance & Property Readiness (THAMAKAG)

akta.pro secondary industry

Incident Management, Alerts & Crisis Communications (THACANAD)

Keywords

• Guest screening services
• Damage protection
• Vacation rental software
• Claims management platform
• Property management integrations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Per-Booking Protection Fees: Pay-per-booking model where property managers are charged per booking based on the protection tier selected. Billing occurs monthly based on product usage, charged during the month in which the booking's check-in date occurs. Products that don't run on a booking (e.g., US criminal check for non-US guests) are not charged.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Truvi provides an automated guest screening and damage protection platform for vacation rental property managers and hosts. The platform runs on every booking to screen guests against watchlists, validate identity through biometric checks, and protect properties against damage with coverage tiers from $0-$1M. A dedicated claims team handles incident resolution end-to-end, paying property managers directly through the Truvi Wallet.

Product overview

Truvi is a guest screening and damage protection platform for vacation rentals, offering a modular product architecture centered around three core services: Guest Screening, Damage Protection, and Claims Management. Guest Screening runs automatically on every booking with core watchlist/email/phone checks, and can be enhanced with add-on modules for ID Verification (biometric facial recognition), Criminal Background Checks (2400+ US databases), and Sex Offender Registry screening. Damage Protection provides tiered coverage from $0-$1M depending on property value, with Custom Guest Agreement as an optional add-on. Claims Management handles the full incident resolution process with direct payouts via Truvi Wallet. All services integrate with major property management systems including Guesty, Lodgify, Hostaway, Hostfully, and 20+ others.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest Screening Automated guest screening service that runs on every booking to identify fake bookings, attempted fraud, and known troublemakers for vacation rental property managers. Includes watchlist checks, email verification, phone validation, and instant booking reports with Approved, Flagged, or Rejected status.
• Damage Protection Insurance-backed damage protection service for vacation rental property managers covering accidental or intentional guest damage, smoke damage, unauthorized parties, excessive cleaning costs, and replacement of damaged items. Coverage ranges from $0-$1M depending on tier selected.
• Claims Management Dedicated claims service that handles property damage claims from reporting through settlement and guest recovery for vacation rental property managers. Provides direct payment to property managers within 3-7 business days of settlement and handles the full guest recovery process on behalf of property managers.

Quantifiable outcome

• 800,000+ guests screened
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability11 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GuestycoreTechnology or IntegrationGuesty integration enables automatic guest screening and damage protection for property managers using Guesty's PMS. Truvi receives booking details automatically and runs screening with no guest interaction required. Results appear directly in Guesty dashboard.
• HostawaycoreTechnology or IntegrationHostaway integration allows Truvi screening and protection to run automatically on all Hostaway-managed bookings. Property managers using Hostaway can access Truvi services through the integration marketplace.
• LodgifycoreTechnology or IntegrationLodgify integration enables Truvi's guest screening and ID verification to run automatically. Lodgify actively recommends Truvi to their users as the preferred protection solution. Case study customer Eddie Challita runs his operation through Lodgify with Truvi integrated.
• HostfullycoreTechnology or IntegrationHostfully integration connects Truvi screening and protection services with Hostfully's property management tools. Mutual partnership shown in logo displays on Truvi homepage.
• HostifycoreTechnology or IntegrationHostify integration enables Truvi services for Hostify-managed properties. Shown in Truvi's integration partners section with logo display.
• MinutcoreTechnology or IntegrationMinut noise and occupancy monitoring integration creates comprehensive risk management system. Featured in success stories with HOLT combining Truvi screening with Minut monitoring devices. Partnership enables Truvi and Minut to offer complementary protection layers.
• DtravelminorStrategic or Co-development PartnerDtravel partnership addresses guest verification needs for blockchain-based direct bookings. Success story describes how the partnership solved the verification problem inherent in blockchain booking systems.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Autohost: Automated guest screening for short-term rentals, combining ID verification, background checks, and risk scoring integrated with major PMS platforms. Closest direct competitor on the screening side of Truvi's stack, with overlapping integrations and target customers.
• RentalGuardian: Damage protection and accidental damage waiver coverage for vacation rental operators, distributed through PMS integrations. Comparable per-booking protection product and shared PM customer base, though lighter on the screening side than Truvi.
• Superhog: Guest verification and damage protection for short-term rentals and serviced accommodation operators. Offers AI-driven guest screening, deposits/waivers, and PMS integrations — directly competing with Truvi across screening, protection, and the same PM customer base.
• Safely: Vacation rental guest screening and damage protection platform offering tiered coverage ($0-$1M+), ID verification, and claims handling for short-term rental hosts and managers. Directly comparable product, target customer (PMs/hosts), and pricing model (per-booking).
• InsuraGuest: Specialty insurance and guest protection products for vacation rentals, including liability and damage coverage sold per booking. Comparable insurance-backed protection structure for the same host/PM audience.

Emerging players

• Properly: Property management software for vacation rentals with built-in damage assessment, inventory tracking, and claims workflows. Overlaps with Truvi's claims management product and competes for the same PM software/operations budget.
• Minut: Noise and occupancy monitoring for short-term rentals, with risk management positioning. Truvi already partners with Minut (featured in HOLT success story), so they are partial competitors on the property-protection side but more complementary today.
• NoiseAware: Smart noise monitoring for short-term rentals to prevent parties and neighbor complaints. Adjacent risk-management product for the same PM customer base; competes for the same budget line as Truvi's screening/protection spend.

Broad incumbents

• Airbnb AirCover: Airbnb's platform-native host and guest protection product bundled with bookings at no incremental cost. Largest incumbent competing with Truvi for the protection value proposition, particularly for OTA-channel-heavy operators.
• Vrbo Book with Confidence: Vrbo/Expedia's platform-native damage protection and guest verification bundle. Comparable protection offering baked into the OTA booking flow, reducing the willingness of Vrbo-channel PMs to pay for third-party protection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TruviOfficial
• YouTubeyoutube.com/@truvi-official
• Facebookfacebook.com/truviofficial
• LinkedInlinkedin.com/company/truvi-official
• Instagraminstagram.com/truvi.official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truvi