Perksy
Perksy is a New York-based consumer insights platform founded in 2015 that rewards consumers for sharing opinions with brands and sells aggregated market research insights to brand and agency buyers. It operates with 1-10 employees and has raised approximately $4.5M+ across six funding rounds since 2017.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Perksy firmographics
Firmographics- Name
- Perksy
- Website
- https://getperksy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Unknown
- Headcount range
- 1–10 employees
- Short description
- Perksy is a New York-based consumer insights platform founded in 2015 that rewards consumers for sharing opinions with brands and sells aggregated market research insights to brand and agency buyers. It operates with 1-10 employees and has raised approximately $4.5M+ across six funding rounds since 2017.
- Ownership category
- akta.pro rank
Where Perksy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Perksy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Perksy product offering
Product offeringCore offering
Perksy runs a consumer insights platform that pays everyday users to share opinions and feedback with brands via short mobile surveys and polls. Brands use the platform to access an engaged consumer panel for rapid market research and feedback collection. The platform combines a consumer-facing rewards experience with a brand-facing insights delivery model.
Differentiator
Problem solved
Functional benefit
Products and services
- Perksy Consumer Insights Platform
Companies that use Perksy
Customer profileIdeal customer profiles2 records
Perksy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Perksy competitors and assessment
Company assessmentDirect peers
- Suzy: Suzy is a consumer insights platform that connects brands directly to a paid panel of consumers for fast survey-based research. It is the closest direct competitor to Perksy in the rewards-for-opinions, brand-targeting market-research category.
- Attest: Attest is a consumer-research platform offering brands self-serve access to a global paid panel for survey-based insights. Its consumer-panel-with-rewards model and SMB-to-enterprise brand customer base directly mirror Perksy's go-to-market.
- Toluna: Toluna operates one of the largest global consumer opinion panels, rewarding panelists for survey participation and supplying insights to brands. Like Perksy, it monetizes consumer attention via rewards and sells aggregated insight products to marketers.
- Pollfish: Pollfish is a mobile-first survey platform that pays consumers for opinions and delivers consumer-research services to brands and agencies. Its rewards-for-feedback panel model and brand-side research buyer overlap make it a tight comparable to Perksy.
- Prolific: Prolific is a research-participant marketplace that compensates respondents for academic and commercial studies. Its pay-for-participation panel model and researcher/brand buyer base directly parallel Perksy's value proposition.
Broad incumbents
- SurveyMonkey: SurveyMonkey is a broad incumbent in online survey and market-research tooling, offering DIY survey creation plus a paid consumer panel (SurveyMonkey Audience). It competes with Perksy on the brand-buyer side for consumer-insights budgets but addresses a much wider use case.
- Qualtrics: Qualtrics is an enterprise experience-management platform with embedded market-research and panel capabilities. As a broad incumbent selling to large brands' insights teams, it competes for the same budgets as Perksy, though its focus is broader XM rather than panel-only research.
- Dynata: Dynata is one of the world's largest first-party data and consumer-insights providers, operating a global opt-in panel and selling research services to enterprise brands. It competes with Perksy for brand insights budgets at the enterprise end and represents the scaled incumbent model Perksy would need to grow into.
Emerging players
- Respondent.io: Respondent is a participant-recruitment marketplace focused on connecting researchers with vetted respondents for qualitative and quantitative studies. Its paid-participant model and researcher buyer base overlap meaningfully with Perksy's panel business.
- Yogi (Yogi Surveys): Yogi is an emerging feedback and ratings platform that rewards consumers for sharing opinions about products they have purchased. Its rewards-for-opinion model and CPG-brand buyer overlap position it as an adjacent peer to Perksy in the consumer-feedback category.
Market position
Customer concentration
Perksy social profiles
Digital presencePerksy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perksy leadership team
Management profileNumber of profiles
Profiles3 records
Perksy funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perksy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perksy
What does Perksy do?
Perksy runs a consumer insights platform that pays everyday users to share opinions and feedback with brands via short mobile surveys and polls. Brands use the platform to access an engaged consumer panel for rapid market research and feedback collection. The platform combines a consumer-facing rewards experience with a brand-facing insights delivery model.
When was Perksy founded?
Perksy was founded in 2015. It employs 1 to 10 people.
Where is Perksy based?
Perksy is headquartered in New York, United States, in the North America region.
Who are Perksy's main competitors?
Direct peers on record are Suzy, Attest, Toluna, Pollfish and Prolific. Broad incumbents are SurveyMonkey, Qualtrics and Dynata. Emerging players are Respondent.io and Yogi (Yogi Surveys).
Does Perksy have an API?
No public API is recorded for Perksy.