What Yogi does

Yogi is an AI-powered consumer insights platform purpose-built for enterprise consumer packaged goods (CPG) brands. The company unifies fragmented feedback — product reviews, mobile app reviews, support tickets, social media, surveys, and other channels — into a single searchable source of truth and applies domain-specific natural language processing to surface themes, sentiment, anomalies, and SKU-level patterns at scale. The platform reports coverage of 200M+ feedback records across 400+ brands and 350+ integrated data sources, and is anchored on Microsoft Azure with native integration into Microsoft Fabric and Power BI, plus pre-built connectors to Zendesk, Salesforce Service Cloud, Qualtrics, Sprout Social, Bazaarvoice, Gladly, PowerReviews, and Gorgias. Core products include the Yogi Platform itself and Ask Yogi AI, a generative assistant that lets users query consumer questions in natural language.

The business model is enterprise SaaS: annual or multi-year subscriptions priced by brand/enterprise scope on a quote basis, with unlimited seats and white-glove onboarding. Go-to-market is sales-led, targeting consumer insights, marketing/brand strategy, innovation/R&D, e-commerce/digital shelf, and consumer care/CX teams inside large CPG organizations. Verticalized solutions cover food & beverage, consumer electronics, health & wellness, home care, pet care, and baby & child care. Named enterprise customers include Microsoft, Nestlé USA, Unilever, Mars, Kohler, Church & Dwight, Tylenol, Olly, and Liquid I.V.

Yogi was founded in 2017, is headquartered in New York, and operates as a venture-backed private company. Cumulative disclosed funding is roughly $17.2M across seed, early, and a $10M Series A in December 2023 led by Blueprint Equity. The company has ~11-50 employees, appointed Dr. Heike Schirmer as Chief Product Officer in January 2024, added Scott Moffitt as board advisor in early 2025, and was named 2025 AI Breakthrough Awards Natural Language Processing Company of the Year.

Name

Yogi

Legal name

Yogi

Website

https://meetyogi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Yogi is an AI-powered consumer insights platform that unifies product reviews, support tickets, social, and survey feedback into a single NLP-driven platform for enterprise CPG brands, serving 400+ brands across food & beverage, consumer electronics, and health & wellness.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Annual or multi-year subscription model for access to the AI-powered consumer insights platform with unlimited seats. Pricing based on brand/enterprise scope with tiered functionality levels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Yogi is an AI-powered Unified Voice of Customer (UVoC) platform built specifically for consumer packaged goods (CPG) brands. It aggregates consumer feedback, product reviews, and market data from 350+ sources and applies NLP trained specifically on consumer goods language to deliver actionable consumer and market insights.

Product overview

Yogi is an AI-powered Unified Voice of Customer (UVoC) platform designed for enterprise consumer goods (CPG) brands. The core platform connects product reviews, support tickets, social media, and survey data into a single searchable source of truth. Key offerings include the Yogi Platform as the core product, Ask Yogi AI for natural language querying, and multiple team-specific solutions (Consumer Insights, Marketing & Brand Strategy, Innovation/Packaging/R&D, E-commerce/Digital Shelf, Consumer Care/CX) across industry verticals (Food & Beverage, Consumer Electronics, Health & Wellness, Home Care, Pet Care, Baby & Child Care). The platform delivers 85% less manual analysis time and 20x faster answers to strategic questions, processing over 200M consumer feedback records across 400+ brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Yogi Platform

Quantifiable outcome

• 85% less time spent on manual analysis
• +8 more outcomes

Named customers11 records

Segments11 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• MicrosoftflagshipTechnology or IntegrationYogi is built on Azure cloud and integrates with Microsoft Fabric and Power BI. Microsoft uses Yogi as a customer to demonstrate platform capabilities, with case study featuring 1.5M+ multilingual reviews centralized.
• ZendeskcoreTechnology or IntegrationNative integration with Zendesk for connecting consumer care data including support tickets, calls, chats, and emails into the unified consumer voice platform.
• SalesforcecoreTechnology or IntegrationNative integration with Salesforce Service Cloud for connecting customer care interactions and service data into Yogi's consumer insights platform.
• QualtricscoreTechnology or IntegrationIntegration with Qualtrics survey platform to connect NPS, C-SAT surveys, focus groups, and targeted research data into Yogi's unified consumer feedback analysis.
• Sprout SocialcoreTechnology or IntegrationNative integration with Sprout Social for connecting social and community discussions into Yogi's unified consumer feedback platform.
• BazaarvoicecoreTechnology or IntegrationIntegration with Bazaarvoice for connecting syndicated product reviews and filtering promotional vs. organic reviews in the platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medallia: Enterprise experience and voice-of-customer platform used by large CPG and consumer brands. Direct competitor to Yogi in unifying feedback signals for insight generation, though Medallia's footprint is far broader and survey-centric.
• Sprinklr: Unified CXM platform with social listening, care, and consumer insights modules aimed at enterprise consumer brands; competes directly with Yogi's unified-feedback approach.
• Revuze: AI-driven consumer insights platform analyzing product reviews and social chatter for CPG and durables brands — closest like-for-like competitor to Yogi's NLP-on-reviews thesis.
• Suzy: Consumer research platform combining survey-based insights with on-demand audience feedback; targets the same CPG insights buyer but via a different methodology than Yogi.
• Latana: Brand tracking and consumer insights SaaS used by CPG brands; overlaps with Yogi's competitive benchmarking and brand perception use cases.

Broad incumbents

• Qualtrics: Experience management platform with deep CPG penetration and survey/research heritage — a Yogi integration partner and also a competitor for consumer-insights budgets at large brands.
• Bazaarvoice: Syndicated product reviews and consumer content platform with deep retailer coverage — both a Yogi integration partner and a broader incumbent in product-ratings data.
• PowerReviews: Enterprise product ratings and reviews platform; a Yogi integration partner and adjacent incumbent capturing upstream review data Yogi ingests.

Emerging players

• Kraftful: AI-native product feedback analytics for product teams; an emerging competitor targeting the same R&D/PMF user with generative-AI summarization.
• Dovetail: AI-powered customer insights platform turning interviews, surveys, and feedback into themes — adjacent competitor for the modern consumer-insights buyer but with a UX-research tilt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yogi-feedback
• Xx.com/yogi_feedback
• Facebookfacebook.com/yogifeedback

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogi