Programmatic

Contract Lifecycle Management Softwareprogrammatic-app.com

Company typePrivate
Founded2023
HeadquartersLondon, United Kingdom
Headcount1–10
GTM typeB2B
OfferingSoftware

Programmatic firmographics

Firmographics

Name: Programmatic
Legal name: Programmatic Solutions Ltd
Website: https://programmatic-app.com
Company type: Private
Founded year: 2023
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Programmatic industry classification

Industry

Product category: Contract Lifecycle Management Software
NAICS: Software Publishers (5132)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
akta.pro secondary industries: E-Signature & Digital Transaction Management (DTM) (HDAEAGAF), Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD)

Keywords

Smart contract automation
Contract lifecycle management
Electronic signature platform
Document workflow software
AI contract generation

Where Programmatic is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Programmatic business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Subscription - SaaS Platform: Multi-tier SaaS subscription model billed per seat on monthly or annual cadence. Annual billing offers discounted rates vs monthly. Minimum seat requirements vary by tier (no minimum for Starter, 3-seat minimum for Growth, 5-seat minimum for Enterprise). Revenue is recurring and scales with team size.
Transaction Fees - Invoice Processing: Per-transaction fees on paid invoices generated through the platform. Rates decrease by tier: 0.4% for Starter (10 free invoices/mo on Growth, 25 free on Enterprise, then 0.3% and 0.2% respectively). This creates usage-based revenue that scales with client transaction volume.
eSignature - Usage Fees: E-signing included free within monthly quotas (5 free/user/month on Growth, 10 free/user/month on Enterprise), then charged at pay-as-you-go rates. Creates incremental usage-based revenue above free tier thresholds.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Starter: £19/user/month. No minimum seats. Includes 100 documents/year, 1 workflow per document, pre-built automations, and 0.4% transaction fee on paid invoices.
Subscription	Annual	Growth: £34/user/month. 3-seat minimum. Includes 500 documents/year, 3 workflows per document, custom workflow builder, 5 free e-signatures/user/month, 10 free invoices/month (then 0.3% fee).
Subscription	Multi-year contract	Enterprise: Custom pricing. 5-seat minimum. Includes 2,000 documents/year, unlimited workflows, AI agents for custom automations, 10 free e-signatures/user/month, 25 free invoices/month (then 0.2% fee).
Subscription	Monthly	Monthly billing available at higher rates: £23/month for Starter-equivalent and £41/month for Growth-equivalent (rates inferred from pricing page showing monthly options alongside annual).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Programmatic product offering

Product offering

Core offering

Programmatic offers an AI-powered document automation platform that transforms static documents (PDFs, DOCs) into dynamic, self-executing smart contracts with embedded machine-readable automation. The platform combines document creation (Programmatic Studio, Smart Templates), e-signatures (SES/AES/QES via Dokobit), deal management, workflow automation, automated payments and invoicing (via Stripe and Plaid), and a client portal to automate end-to-end contract operations for businesses.

Product overview

Programmatic is a document operations automation platform that transforms static documents into dynamic, self-executing workflows. The platform operates as a unified system with multiple integrated modules: Programmatic Studio (document creation and AI transformation), Smart Templates (reusable AI-powered templates), Deal Management (sales workflow automation), eSigning (compliant electronic signatures via Dokobit), Payments & Invoices (automated billing via Stripe/Plaid), Workflows & AI (workflow orchestration engine), and Client Portal (collaborative client workspace). The platform is offered across three tiers (Starter, Growth, Enterprise) and serves eight industry verticals including Healthcare, Real Estate, Finance, Legal, Accounting, Construction, Insurance, and Supply Chain.

Differentiator

Problem solved

Functional benefit

Products and services

Programmatic Studio Document creation and transformation environment that converts uploaded PDFs/DOCs into structured, self-executing smart documents with AI-powered auto-formatting, field detection and workflow generation. Targeted at business users drafting contracts and operational documents.
Smart Templates

Quantifiable outcome

Up to 40% reduction in resource expenditure through programmatic contract automation
+10 more outcomes

Companies that use Programmatic

Customer profile

Segments8 records

Ideal customer profiles8 records

Programmatic technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature7 records

Programmatic partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and supporting.

DokobitcoreTechnology or IntegrationDokobit is a Qualified Trust Service Provider (QTSP) powering Programmatic's e-signing functionality. The partnership delivers legally binding electronic signatures (SES, AES, QES) compliant with eIDAS regulation. Every signature is tamper-proof, verifiable, and legally equivalent to a handwritten signature. Dokobit provides the trust infrastructure for the signing process, including secure document hashing, signature generation, and verification.
StripecoreTechnology or IntegrationStripe provides payment processing infrastructure for Programmatic's automated billing and invoicing features. Through the integration, Programmatic processes direct debit and card payments, with built-in compliance, fraud protection, and seamless integration for global transactions. Payment collection is triggered automatically from contract terms.
PlaidcoreTechnology or IntegrationPlaid provides open-banking integration enabling connection to 12,000+ banks and financial institutions worldwide. Programmatic uses Plaid to automate bank transfers with real-time verification, enabling payment collection and reconciliation through open-banking rails rather than card networks alone.
SignicatsupportingTechnology or IntegrationSignicat is referenced as a digital identity and e-signing provider that Programmatic's platform can integrate with or support, complementing Dokobit for identity verification and signing workflows. Part of the broader e-signing ecosystem.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Programmatic competitors and assessment

Company assessment

Direct peers

Ironclad: Leading AI-powered CLM platform. Directly comparable to Programmatic as both target sales/legal contract automation with workflow capabilities, though Ironclad is enterprise-focused and far more mature with hundreds of millions in funding.
Juro: End-to-end contract automation platform for sales-led businesses. Comparable to Programmatic in serving mid-market with template-driven contract creation, e-signing, and workflow automation, with similar product-led growth positioning.
LinkSquares: AI-first CLM platform specializing in contract analysis, drafting, and post-signature management. Comparable to Programmatic in using AI/NLP to extract meaning from contracts and automate downstream workflows.
SpotDraft: AI-powered contract management platform for sales and legal teams. Comparable to Programmatic in targeting the SMB/mid-market with AI-driven contract creation, review, and workflow automation, and similar in being an emerging category player.
Evisort: AI contract lifecycle and intelligence platform. Comparable to Programmatic in applying NLP to extract structured data from contracts and trigger downstream workflows, with similar focus on automating post-signature obligations.
Concord: Modern contract management platform with collaborative negotiation, e-signing, and approval workflows. Comparable to Programmatic in serving SMB/mid-market with a unified contract workflow platform, though less focused on payment automation.

Broad incumbents

Icertis: Enterprise CLM leader serving Fortune 500 with structured contract intelligence. Comparable to Programmatic in targeting contract-driven workflow automation but at vastly larger scale and across broader enterprise compliance use cases.
DocuSign: E-signature incumbent that has expanded into CLM (formerly SpringCM) and contract workflow automation (DocuSign CLM + Intelligent Agreement Management). Comparable to Programmatic as both offer e-sign + post-signature workflow as integrated offerings.
Agiloft: Enterprise CLM with no-code workflow customization. Comparable to Programmatic in emphasizing customizable automation post-signature, though Agiloft targets large enterprise with custom deployments rather than SMB/PLG.
SirionCLM: Enterprise CLM specializing in commercial agreement performance and obligation management. Comparable to Programmatic in treating contracts as living, action-triggering assets rather than static documents, but at enterprise scale with deeper ERP integrations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Programmatic compliance and trust

Trust signal

Compliance2 records

Programmatic financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Programmatic leadership team

Management profile

Number of profiles

Profiles3 records

Programmatic funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Programmatic M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Programmatic

What does Programmatic do?

Is Programmatic a public or private company?

Programmatic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Programmatic founded?

Programmatic was founded in 2023. It employs 1 to 10 people.

Where is Programmatic based?

Programmatic is headquartered in London, United Kingdom, in the Europe region.

How does Programmatic make money?

Three revenue lines are on record. Subscription - SaaS Platform is the primary driver. The others are transaction Fees - Invoice Processing and eSignature - Usage Fees.

Who are Programmatic's main competitors?

Direct peers on record are Ironclad, Juro, LinkSquares, SpotDraft, Evisort and Concord. Broad incumbents are Icertis, DocuSign, Agiloft and SirionCLM.

Does Programmatic have an API?

Yes. Programmatic offers a robust API that enables seamless connection to existing systems, ensuring efficient workflows and data synchronisation across business operations. Custom integrations are available for enterprise clients upon request. Developer documentation is at www.programmatic-app.com.

What industry is Programmatic in?

Programmatic's product category is Contract Lifecycle Management Software. Its primary akta.pro industry code is HDAEAHAC, Intelligent Document Processing (IDP) & OCR Automation, with a secondary code of HDAEAGAF, E-Signature & Digital Transaction Management (DTM). Its NAICS code is 5132 and its SIC code is 7372.