ToolBelt
ToolBelt is a U.S. mobile-first construction labor marketplace connecting licensed residential contractors and tradespeople across 47 trades with general contractors and homebuilders, monetizing via a freemium model and a $199/month-per-location ATS product called ToolBelt HIRE.
- Company typePrivate
- Founded2018
- HeadquartersVancouver, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What ToolBelt does
ToolBelt, Inc. is a mobile-first, two-sided construction labor marketplace focused exclusively on residential construction in the United States. Founded in 2018 and headquartered in Vancouver, Washington, the platform connects licensed contractors, subcontractors, and tradespeople with general contractors, homebuilders, and other employers needing skilled labor across 47 trades. The core marketplace is free for both supply and demand sides and is accessible via iOS and Android mobile apps and a web dashboard at app.toolbelt.work; reported scale metrics include 75,000+ contractors, 250,000+ users, and $70 million in projects connected through the platform in 2022.
The platform's underlying technology centers on structured-data candidate matching that pairs job postings with qualified contractors based on trade, specialty, location, and licensing/insurance credentials, with built-in direct call-and-text communication to accelerate hiring. ToolBelt monetizes through a tiered model: a free core marketplace, a "Pro" subscription offering prioritized placement for licensed applicants, the "ToolBelt HIRE" applicant tracking system priced at $199 per month per location and powered by CareerPlug, and a "ToolBelt Enterprise" full-service recruiting tier launched in 2025 for multi-location national operators. Distribution combines product-led growth, brand partnerships with material suppliers such as Sherwin Williams and Floor & Decor, and a dedicated enterprise sales motion.
The company is incorporated in Delaware and has raised approximately $6.2 million in disclosed funding across 2020-2023 rounds from regional Pacific Northwest investors including Cascade Seed Fund, Elevate Capital, HR Tech Investments LLC, Pareto Holdings, Saint-Gobain, Collab Capital, Mynavi, Portland Seed Fund, and Rogue Venture Partners. ToolBelt is led by CEO and co-founder Josh Engelbrecht, with co-founder Ross Barbieri as Founder/CTO and Mark Raines serving as COO since September 2022 to drive nationwide expansion.
ToolBelt firmographics
Firmographics- Name
- ToolBelt
- Legal name
- ToolBelt, Inc.
- Website
- https://toolbelt.work
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ToolBelt is a U.S. mobile-first construction labor marketplace connecting licensed residential contractors and tradespeople across 47 trades with general contractors and homebuilders, monetizing via a freemium model and a $199/month-per-location ATS product called ToolBelt HIRE.
- Ownership category
- akta.pro rank
ToolBelt industry classification
Industry- Product category
- Construction Labor Marketplace
- NAICS
- Other Specialty Trade Contractors (2389)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Construction & General Labor Staffing (BPACAEAA)
- akta.pro secondary industry
- Skilled Trades (Electricians/Plumbers/HVAC/Carpenters) Staffing (BPACAEAB)
Keywords
Where ToolBelt is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ToolBelt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Free Platform Access: Core platform is free for both contractors seeking work and employers seeking labor. Free tier includes profile creation, project posting, project applications, and direct communication features.
- Pro Subscription: Paid subscription offering with priority hiring for licensed applicants. Pro subscribers receive prioritized placement of project application postings above free users. Optional document collection and preliminary screening facilitation as additional service.
- ToolBelt HIRE ATS: Premium applicant tracking system for construction businesses. Includes unlimited job postings to ToolBelt network and major job boards, 100+ pre-loaded job templates, candidate verification, auto-scheduling, and candidate texting. Priced at $199/month per location for first location, $179/month per additional location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Platform |
| Subscription | Monthly | ToolBelt HIRE - First Location |
| Subscription | Annual | ToolBelt HIRE - Additional Locations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ToolBelt product offering
Product offeringCore offering
ToolBelt operates a mobile-first, two-sided construction labor marketplace connecting residential general contractors and homebuilders with licensed subcontractors, tradespeople, and crews across 47 trades. Employers post projects and receive AI-matched candidates; contractors search for work and communicate directly via in-app call/text. Premium tiers include ToolBelt HIRE (an applicant tracking system at $199/month per location powered by CareerPlug) and ToolBelt Enterprise (full-service recruiting) for high-volume and national operators.
Product overview
ToolBelt operates as a two-sided construction labor marketplace platform, comprising a free core marketplace connecting general contractors with licensed subcontractors, tradespeople, and crews for residential construction, alongside premium paid tiers. The core ToolBelt Platform (mobile app and web dashboard) is free for both contractors and tradespeople to use. Two paid tiers build on top of it: ToolBelt HIRE — an ATS product powered by CareerPlug for $199/month per location — and ToolBelt Enterprise — a full-service recruiting and white-glove support solution for large national contractors. ToolBelt Pro Subscription offers prioritized posting visibility above free users for individual users.
Differentiator
Problem solved
Functional benefit
Products and services
- ToolBelt Platform Free two-sided construction labor marketplace connecting residential general contractors and homebuilders with licensed subcontractors, tradespeople, and crews across 47 trades. Available via iOS/Android mobile app and web dashboard at app.toolbelt.work, the platform enables project posting, candidate applications, AI-powered matching, in-app call/text communication, and applicant management.
- ToolBelt HIRE Premium applicant tracking system (ATS) built specifically for construction hiring, powered by CareerPlug. Enables employers to post unlimited jobs to ToolBelt's network and all major job boards, access 100,000+ verified contractors, use 100+ pre-loaded job templates, verify candidate qualifications, auto-schedule interviews, and engage candidates via built-in texting. Priced at $199/month per location with a 15% discount for additional locations paid upfront annually.
- ToolBelt Enterprise High-volume hiring solution for national residential contractors operating across 5+ locations. Features include matched candidate sourcing by ToolBelt's team, white-glove onboarding and support, and full-service recruiting where ToolBelt manages the entire hiring process — job posting, candidate sourcing and screening, and onboarding documentation collection — on behalf of the employer.
Quantifiable outcome
- 12x faster job placement for contractors
- +4 more outcomes
Companies that use ToolBelt
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
ToolBelt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
ToolBelt partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Sherwin WilliamscoreStrategic partnership with leading paint and coatings brand. Co-branded marketing materials and mutual customer promotion. Helps Sherwin Williams customers access skilled labor through ToolBelt.
- Floor & DecorcorePartnership with leading flooring retailer. Enables Floor & Decor customers to find skilled labor for installation projects. Co-marketing and lead generation benefits.
- Lansing Building ProductscoreBuilding materials distributor partnership providing customer onboarding and branch training for ToolBelt promotion. Generates warm leads and contractor connections.
- CareerPlugcoreToolBelt HIRE powered by CareerPlug ATS. CareerPlug distributes ToolBelt job postings to their network and provides applicant tracking interface. Jobs reach 100,000+ construction professionals through this integration.
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
ToolBelt competitors and assessment
Company assessmentDirect peers
- Workrise: Workrise operates a two-sided marketplace matching skilled trades and craft labor with energy and construction projects. Most directly comparable to ToolBelt as a vertical labor marketplace monetizing on recruitment, compliance, and workforce management for trades.
- ConstructionJobs.com: ConstructionJobs.com is a niche job board for construction industry hiring. Comparable to ToolBelt as a direct vertical competitor focused on connecting construction professionals with employers, though without the mobile-first, two-sided marketplace dynamics ToolBelt emphasizes.
Broad incumbents
- Angi (formerly Angie's List): Angi is the largest U.S. home services marketplace connecting homeowners with pros. Comparable to ToolBelt as a two-sided marketplace monetizing on pros and lead generation, though it targets homeowners rather than contractor-to-contractor hiring.
- Thumbtack: Thumbtack is a marketplace that matches local service professionals (including trades) with customers. Comparable to ToolBelt's marketplace model, though its focus spans home services broadly and is consumer-led rather than B2B.
- Houzz: Houzz combines a home improvement marketplace and community with a directory of professionals. Comparable to ToolBelt in connecting homeowners and residential pros, though Houzz's pro marketplace is more marketing/lead-gen oriented than labor matching.
- Procore: Procore is the dominant construction management platform used by GCs and specialty contractors. Comparable as construction-industry infrastructure increasingly layering hiring/labor capabilities (Procore Construction Network), putting it in direct competition with ToolBelt for GC wallet share.
- ServiceTitan: ServiceTitan is a software platform for home and commercial service businesses (HVAC, plumbing, electrical). Comparable to ToolBelt as it serves the same skilled trades employer base, though its focus is field service management rather than hiring/marketplace.
Emerging players
- Buildertrend: Buildertrend is a construction project management and customer experience platform for residential builders and remodelers. Comparable to ToolBelt's SMB contractor focus, with overlapping employer user base, though its core product is PM software rather than labor marketplace.
- Jobber: Jobber is field service software for home service businesses. Comparable to ToolBelt in serving residential contractors and trades, with potential overlap in employer workflows including hiring features.
Others
- iCIMS: iCIMS is an enterprise talent acquisition platform with significant construction industry customers. Comparable to ToolBelt HIRE as an ATS-layer alternative for larger construction employers, though iCIMS serves all industries broadly.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ToolBelt social profiles
Digital presenceToolBelt financial estimates
Financial estimateRevenue estimate
Valuation estimate
ToolBelt leadership team
Management profileNumber of profiles
Profiles4 records
ToolBelt funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ToolBelt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ToolBelt
What does ToolBelt do?
ToolBelt operates a mobile-first, two-sided construction labor marketplace connecting residential general contractors and homebuilders with licensed subcontractors, tradespeople, and crews across 47 trades. Employers post projects and receive AI-matched candidates; contractors search for work and communicate directly via in-app call/text. Premium tiers include ToolBelt HIRE (an applicant tracking system at $199/month per location powered by CareerPlug) and ToolBelt Enterprise (full-service recruiting) for high-volume and national operators.
Is ToolBelt a public or private company?
ToolBelt is a private company. It is classified as venture growth investor backed and is currently operating.
When was ToolBelt founded?
ToolBelt was founded in 2018. It employs 1 to 10 people.
Where is ToolBelt based?
ToolBelt is headquartered in Vancouver, United States, in the North America region.
How does ToolBelt make money?
Three revenue lines are on record. Free Platform Access are the primary driver. The others are pro Subscription and toolBelt HIRE ATS.
Who are ToolBelt's main competitors?
Direct peers on record are Workrise and ConstructionJobs.com. Broad incumbents are Angi (formerly Angie's List), Thumbtack, Houzz, Procore and ServiceTitan. Emerging players are Buildertrend and Jobber. iCIMS is listed as an others.
Does ToolBelt have an API?
No public API is recorded for ToolBelt.
What industry is ToolBelt in?
ToolBelt's product category is Construction Labor Marketplace. Its primary akta.pro industry code is BPACAEAA, Construction & General Labor Staffing, with a secondary code of BPACAEAB, Skilled Trades (Electricians/Plumbers/HVAC/Carpenters) Staffing. Its NAICS code is 2389 and its SIC code is 7361.