Heads Up Health
Heads Up Health is an AI-powered clinical intelligence platform that unifies lab, wearable, CGM, and EHR data into longitudinal client records for concierge, functional, longevity, and RPM practitioners, serving 50,000+ users across professional and individual tiers.
- Company typePrivate
- Founded2014
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Heads Up Health does
Heads Up Health (legal entity HeadsUp Health LLC, DBA of former phase2body, Inc) is an AI-powered clinical intelligence platform founded in 2014 and headquartered in Scottsdale, Arizona. The company unifies fragmented health data — lab results, wearable and CGM device readings, EHR records, and clinical notes — into a single longitudinal client record, then layers AI-assisted clinical insights (pre-visit briefs, change detection, targeted biomarker alerts, natural language querying, and cohort outcome comparison) on top of that normalized data foundation. Its core offering, the HU2.0 platform launched in December 2025 alongside a separate Heads Up AI clinical assistant and AI Agents module, is delivered as a subscription SaaS product with HIPAA, GDPR, and CCPA compliance and is supported by 50+ pre-built integrations (Oura, Biostrap, FitBit, Garmin, Apple Health, Cronometer, MyFitnessPal, CGMs, lab and EHR systems).
The company's primary customers are healthcare professionals and clinics in concierge medicine, longevity programs, functional medicine, biohacking, women's health, and remote patient monitoring (RPM), where it competes as a vertical-specialized alternative to general-purpose EHRs. Go-to-market is dual-motion: a sales-led enterprise motion targeting practices and clinics via custom demos and quote-based annual subscriptions, paired with a product-led growth motion offering individual consumers a free-trial personal account and native iOS/Android apps. Additional ecosystem levers include an RPM Certification Course for health coaches, e-books, webinars, and a 'Data Driven Health Radio' podcast used to build thought leadership and a referral flywheel among functional and longevity practitioners.
Heads Up Health is venture-backed private company that has raised $20M+ in cumulative funding (disclosed rounds include $1.2M in 2015, $600K in 2019, and $1.3M from Innosphere Fund in November 2020, with the balance unattributed). The company states a 50,000+ user base across professional and individual accounts and is led by founder and CEO David Korsunsky, with Dr. John Limansky as CMO, Stephen Henrie as CTO, Steve Dashiell as COO, and David Olson as CFO. Named customers include GladdMD, Oakwood, Podium, Huemn, and And Health, all healthcare providers in the concierge/functional medicine space.
Heads Up Health firmographics
Firmographics- Name
- Heads Up Health
- Legal name
- HeadsUp Health LLC
- Website
- https://headsuphealth.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heads Up Health is an AI-powered clinical intelligence platform that unifies lab, wearable, CGM, and EHR data into longitudinal client records for concierge, functional, longevity, and RPM practitioners, serving 50,000+ users across professional and individual tiers.
- Ownership category
- akta.pro rank
Heads Up Health industry classification
Industry- Product category
- Clinical Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Medical Device Connectivity & Interoperability Middleware (MDI, EHR/HL7/FHIR Integration) (HLACAPAJ)
- akta.pro secondary industries
- AI/Analytics for RPM (Risk Stratification, Alerts, Predictive) (HLACAFAM), Edge-Based Clinical Decision Support & Alerts (On-Device/On-Prem Analytics) (HLACAPAL), Healthcare Master Data Management (MDM) & Patient/Provider Identity Data (HLACAIAB), Record Locator Services (RLS) & Longitudinal Record Aggregation (HLACABAH)
Keywords
Where Heads Up Health is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heads Up Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model with professional accounts for health practitioners and individual personal accounts. Professional tier allows managing multiple clients; personal tier for individual health tracking. Billing tracked in user accounts for subscription services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional/Clinic Account - Custom pricing for health practices |
| Freemium | Monthly | Personal Individual Account - Free trial available |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Heads Up Health product offering
Product offeringCore offering
Heads Up Health provides an AI-powered clinical intelligence SaaS platform that unifies fragmented health data from labs, wearables, medical devices, EHRs, and patient-reported information into a single longitudinal record. The platform delivers AI-assisted clinical insights, agentic AI workflow automation, targeted biomarker alerts, and outcomes tracking for health professionals running concierge, functional, longevity, and remote patient monitoring practices, with a companion mobile app for individual consumers.
Product overview
Heads Up Health is an AI-powered clinical intelligence platform that unifies health data from labs, wearables, medical devices, and EHRs into a single workspace. The core offering is the Heads Up AI Platform (formerly HU2.0), which includes AI Agents for workflow automation, AI-assisted clinical insights, and natural language processing capabilities. The platform offers specialized solutions for Concierge Medicine, Longevity Programs, Functional Medicine, Biohacking Clinics, Women's Health, and Remote Patient Monitoring programs. Additional offerings include a Mobile App for individual users, an RPM Certification Course for health coaches, and educational E-Books. The platform serves over 50,000 users across health professional practices and individual consumers, with 50+ integrations connecting various health devices, labs, and applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Heads Up AI Platform (HU2.0) AI-powered clinical intelligence platform that unifies health data from labs, wearables, medical devices, and EHRs into a single AI-assisted workspace for healthcare professionals to monitor clients, analyze trends, and gain actionable clinical insights.
- Heads Up Health Mobile App Mobile application for individual users to track health metrics, connect wearables, view lab results, and monitor fasting intervals on iOS and Android devices.
- Remote Patient Monitoring Certification Course Instructional course teaching health coaches how to set up and operate RPM programs for root-cause medicine practices, covering billing codes, device selection, and patient engagement.
Quantifiable outcome
- Documented improvements in adherence, cost savings, and urgent events in real-world programs
- +1 more outcomes
Companies that use Heads Up Health
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles3 records
Heads Up Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature6 records
Heads Up Health partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- OuracoreWearable device integration for sleep and biometric tracking including sleep metrics, HRV, and recovery data.
- BiostrapcoreWearable device integration for sleep metrics and biometric data collection.
- FitBitcoreActivity and fitness device integration for step tracking, exercise, and health metrics.
- GarmincoreActivity and fitness device integration for athletic performance and health tracking.
- Apple HealthcoreIntegration with Apple ecosystem for health data aggregation from iOS devices and Apple Watch.
- EHR SystemscoreElectronic Health Record system integrations for medical records and clinical data access.
- Lab SystemscoreLaboratory system integrations for lab test results and diagnostic data.
- Continuous Glucose Monitors (CGM)coreCGM device integrations for blood glucose tracking and metabolic monitoring.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Heads Up Health competitors and assessment
Company assessmentEmerging players
- Function Health: Direct-to-consumer and practitioner-focused preventive health platform offering comprehensive lab testing and longitudinal biomarker tracking. Highly comparable to Heads Up's longevity and functional medicine modules, with overlapping AI-driven health data aggregation thesis.
- Human API: Health data retrieval network aggregating clinical records, claims, wearables, and device data through a single API. Comparable to Heads Up's data normalization and aggregation layer with broader enterprise positioning.
- Parsley Health: Functional medicine membership practice combining root-cause clinical care with data-driven health tracking. Comparable to Heads Up's functional medicine vertical with overlapping patient population and outcome-measurement thesis.
Direct peers
- Levels Health: Metabolic health platform using continuous glucose monitoring data to drive personalized insights and behavioral coaching. Comparable to Heads Up on CGM integration, biomarker analytics, and consumer-facing health intelligence for the longevity/biohacking segments.
- InsideTracker: Personalized health analytics platform that aggregates blood, DNA, wearable, and fitness data to deliver biomarker-based recommendations. Comparable to Heads Up's consumer tier and longevity offerings with similar AI-driven insights model and longevity market focus.
- Hint Health: Operating system for direct primary care and concierge medicine practices. Comparable to Heads Up's concierge medicine vertical with shared buyer profile (cash-pay, data-oriented practices) and complementary rather than competing positioning.
- Healthie: Practice management and EHR platform for nutritionists, health coaches, and functional medicine practices. Comparable to Heads Up in serving functional and preventive medicine practitioners, with overlapping practitioner-focused SaaS positioning.
- Vivify Health: Remote patient monitoring platform connecting patients with chronic conditions to care teams via connected devices. Comparable to Heads Up's RPM module with shared focus on device connectivity, biometric data aggregation, and reimbursement-driven workflows.
- WellnessFX: Preventive health platform offering direct-to-consumer lab testing with practitioner oversight and longitudinal tracking. Comparable to Heads Up's lab integration and biomarker-tracking capabilities in the preventive and longevity medicine markets.
Broad incumbents
- Validic: Enterprise health data platform connecting consumer wearables, in-home medical devices, and EHRs for healthcare organizations. Comparable to Heads Up's integration middleware layer but serving larger health systems and payors rather than niche practices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Heads Up Health social profiles
Digital presenceHeads Up Health compliance and trust
Trust signalCompliance3 records
Heads Up Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heads Up Health leadership team
Management profileNumber of profiles
Profiles5 records
Heads Up Health funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heads Up Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heads Up Health
What does Heads Up Health do?
Heads Up Health provides an AI-powered clinical intelligence SaaS platform that unifies fragmented health data from labs, wearables, medical devices, EHRs, and patient-reported information into a single longitudinal record. The platform delivers AI-assisted clinical insights, agentic AI workflow automation, targeted biomarker alerts, and outcomes tracking for health professionals running concierge, functional, longevity, and remote patient monitoring practices, with a companion mobile app for individual consumers.
Is Heads Up Health a public or private company?
Heads Up Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Heads Up Health founded?
Heads Up Health was founded in 2014. It employs 11 to 50 people.
Where is Heads Up Health based?
Heads Up Health is headquartered in Scottsdale, United States, in the North America region.
How does Heads Up Health make money?
One revenue line is on record: saaS Platform Subscription.
Who are Heads Up Health's main competitors?
Emerging players on record are Function Health, Human API and Parsley Health. Direct peers are Levels Health, InsideTracker, Hint Health, Healthie, Vivify Health and WellnessFX. Validic is listed as a broad incumbent.
Does Heads Up Health have an API?
No public API is recorded for Heads Up Health.
What industry is Heads Up Health in?
Heads Up Health's product category is Clinical Intelligence Software. Its primary akta.pro industry code is HLACAPAJ, Medical Device Connectivity & Interoperability Middleware (MDI, EHR/HL7/FHIR Integration), with a secondary code of HLACAFAM, AI/Analytics for RPM (Risk Stratification, Alerts, Predictive). Its NAICS code is 5182 and its SIC code is 7372.