Leaf Logistics
Leaf Logistics is a venture-backed freight coordination platform that uses machine learning to schedule multi-shipper trucking circuits months in advance, serving enterprise shippers, carriers, and brokers across U.S. domestic markets.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Leaf Logistics does
Leaf Logistics is a venture-backed freight coordination platform founded in 2017 (rebranded from Logistics Exchange in February 2019) and headquartered in New York, with a planned Chicago office. The company connects shippers, carriers, and brokers to replace the freight industry's siloed, load-by-load matching approach with multi-shipper circuits scheduled months in advance. Its core technology stack comprises the Leaf Grid (an industry-wide network built from data on 400+ shippers and 2.7 million+ coordinated routes), Leaf Adapt (an ML-powered analytics platform that analyzes $21B in transportation spend to recommend capacity procurement across RFP, spot, and Flex contracts), and Leaf Forward Contracts / Flex Fleets (binding multi-month capacity commitments and multi-shipper dedicated fleet solutions). Reported outcomes include 76% empty-mile reduction, up to 30% line-haul cost savings, 98-99.9% on-time delivery, and 90% driver retention on partnered carriers.
The company operates a transaction-fee revenue model, charging a fixed fee to both shipper and carrier per freight transaction under an open-book pricing structure. Go-to-market is enterprise field sales targeting Fortune 500 shippers in food, retail, CPG, chemicals, and manufacturing (logos include AB InBev, Ball Corporation, BASF, Party City, and Solvay), supplemented by self-serve digital onboarding for mid-market shippers and a broker/carrier channel. Distribution includes a strategic IBM Consulting partnership for retail and sustainability-led expansion, as well as integrations with JAGGAER and EDI/API workflows. The company has raised approximately $57 million across a $20M Series A (March 2020, led by Playground Global) and a $37M Series B (February 2022, co-led by Sozo Ventures and Madrona Venture Group), and is led by CEO Vikram Punwani with co-founder Anshu Prasad, supported by advisors including former executives from Coca-Cola, Campbell Soup, Cargill, and CSX.
Leaf Logistics firmographics
Firmographics- Name
- Leaf Logistics
- Legal name
- Leaf Logistics Inc.
- Website
- https://leaflogistics.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Leaf Logistics is a venture-backed freight coordination platform that uses machine learning to schedule multi-shipper trucking circuits months in advance, serving enterprise shippers, carriers, and brokers across U.S. domestic markets.
- Ownership category
- akta.pro rank
Leaf Logistics industry classification
Industry- Product category
- Logistics Technology / Freight Coordination Software
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Shipper-Carrier Direct Contracting Networks (TLAEAJAC)
- akta.pro secondary industry
- Real-Time Operational Visibility & Exception Management (TLAEAKAC)
Keywords
Where Leaf Logistics is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Leaf Logistics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees: Leaf charges a fixed fee to both shipper and carrier involved in each freight transaction. They operate an open-book model where all parties can review financials of each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Leaf Logistics product offering
Product offeringCore offering
Leaf Logistics operates a freight coordination platform that connects shippers, carriers, and brokers to plan, schedule, and move freight. The platform uses AI and machine learning (Leaf Adapt) to optimize multi-shipper transportation circuits months in advance, supported by binding Leaf Forward Contracts that replace volatile RFPs with guaranteed capacity and rate agreements.
Product overview
Leaf Logistics offers a freight coordination platform that connects shippers, carriers, and brokers through a network-first approach. The core platform is powered by Leaf Adapt (a machine learning analytics tool) and supported by Leaf Flex forward contracts that enable binding multi-month commitments. Leaf Grid represents the company's industry-wide transportation network spanning over $21 billion in transportation spend data. The product portfolio also includes Flex Fleets, which are multi-shipper dedicated fleets built using Leaf Adapt technology to provide scalable dedicated capacity. The platform enables industry-wide coordination to reduce empty miles, secure stable rates, and improve sustainability while delivering 98% on-time performance for shippers.
Differentiator
Problem solved
Functional benefit
Brands
- Leaf Adapt: A data analytics platform powered by machine learning that provides shippers with a forward-looking view of their transportation needs, recommending how to best reduce transportation spend and empty miles.
- Flex Fleets
- Leaf Forward Contracts
Products and services
- Leaf Adapt A data analytics platform powered by machine learning that provides shippers with a forward-looking view to plan their transportation needs. Adapt continuously analyzes shippers' network data alongside the Leaf transportation network to recommend optimal capacity procurement strategies across RFP, spot, and Flex contract portfolios, enabling cost savings of 10% or more.
- Flex Fleets Multi-shipper dedicated fleets that provide scalable dedicated capacity without the costs of managing a leased or private fleet. Built using Leaf Adapt, Flex Fleets coordinate multi-shipper moves across the transportation grid at scale, eliminating 76% of empty miles and reducing line-haul costs by up to 30% for shippers.
- Leaf Forward Contracts Binding forward contracts for trucking capacity that replace the traditional annual RFP with enforceable agreements. Leaf Forward Contracts allow parties to lock in favorable rates for months at a time with guaranteed tender acceptance, enabling reliable capacity planning and reduced market volatility.
- Leaf Freight Coordination Platform A digital platform connecting shippers, carriers, and brokers that enables coordinated transportation planning months in advance with contracts that reduce rate and service uncertainty. The platform matches transportation demand with carrier capacity through a network-first approach supported by Leaf Flex forward contracts.
Quantifiable outcome
- 76% empty mile reduction with Flex Fleets
- +7 more outcomes
Companies that use Leaf Logistics
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Leaf Logistics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
Leaf Logistics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- IBMcoreIBM partnership to help retailers lower carbon emissions while increasing transportation reliability and improving driver well-being. IBM Consulting's sustainable supply chain transformation offering integrates Leaf's coordination platform to enable Scope 3 emissions quantification and reduction for retail customers.
- Masks4AmericaminorCommunity partnership to deliver protective masks to hospitals during COVID-19 pandemic. Leaf coordinated transportation logistics using their network of carriers.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
Leaf Logistics competitors and assessment
Company assessmentDirect peers
- Uber Freight: Uber Freight operates a digital freight marketplace connecting shippers and carriers with technology-enabled matching, capacity management, and brokerage services—directly competing with Leaf in multi-shipper digital freight coordination and forward capacity procurement.
- Loadsmart: Loadsmart is a digital freight brokerage that combines algorithmic pricing and instant booking with truckload capacity—directly comparable to Leaf's transaction-based matching model and target enterprise shipper base.
- Convoy: Convoy was a digital freight network focused on eliminating empty miles through technology-driven shipper-carrier matching—a close direct peer to Leaf's coordination platform (ceased operations October 2023 but remains a relevant benchmark for the digital freight category).
- Transfix: Transfix is a digital freight brokerage offering technology-enabled truckload matching with a focus on shipper-carrier coordination and predictive pricing—comparable to Leaf in target customers (enterprise shippers) and digital-first brokerage model.
Broad incumbents
- J.B. Hunt Transport Services: J.B. Hunt 360 is a large incumbent intermodal and brokerage platform with a digital marketplace for shipper-carrier matching. Overlaps with Leaf on truckload brokerage and enterprise shipper relationships but operates at significantly greater scale across multiple transportation modes.
- Coyote Logistics: Coyote Logistics is a major asset-light freight brokerage (owned by UPS) that arranges truckload capacity for enterprise shippers—comparable to Leaf in transaction-based freight brokerage serving enterprise customers, though Coyote operates at much larger traditional-broker scale.
- Echo Global Logistics: Echo Global Logistics is a technology-enabled third-party logistics provider offering truckload brokerage and managed transportation—overlaps with Leaf on digital freight coordination for enterprise shippers, though broader in modal coverage.
- Schneider National: Schneider's brokerage and logistics segment provides digital freight matching and managed transportation for enterprise shippers—a broad incumbent comparable to Leaf on truckload coordination, with additional asset-based capacity.
Emerging players
- FourKites: FourKites is a supply chain visibility platform that provides real-time shipment tracking and predictive ETA for enterprise shippers—adjacent to Leaf's operational visibility and exception management capabilities, but focused on visibility rather than freight matching.
- project44: project44 is a supply chain visibility and orchestration platform that integrates with shipper TMS and carrier systems to provide real-time shipment tracking—comparable to Leaf in serving enterprise shippers with supply-chain data analytics, though focused on visibility rather than capacity coordination.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Leaf Logistics social profiles
Digital presenceLeaf Logistics compliance and trust
Trust signalCompliance1 record
Leaf Logistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leaf Logistics leadership team
Management profileNumber of profiles
Profiles15 records
Leaf Logistics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leaf Logistics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leaf Logistics
What does Leaf Logistics do?
Leaf Logistics operates a freight coordination platform that connects shippers, carriers, and brokers to plan, schedule, and move freight. The platform uses AI and machine learning (Leaf Adapt) to optimize multi-shipper transportation circuits months in advance, supported by binding Leaf Forward Contracts that replace volatile RFPs with guaranteed capacity and rate agreements.
Is Leaf Logistics a public or private company?
Leaf Logistics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Leaf Logistics founded?
Leaf Logistics was founded in 2017. It employs 51 to 100 people.
Where is Leaf Logistics based?
Leaf Logistics is headquartered in New York, United States, in the North America region.
How does Leaf Logistics make money?
One revenue line is on record: transaction Fees.
Who are Leaf Logistics's main competitors?
Direct peers on record are Uber Freight, Loadsmart, Convoy and Transfix. Broad incumbents are J.B. Hunt Transport Services, Coyote Logistics, Echo Global Logistics and Schneider National. Emerging players are FourKites and project44.
Does Leaf Logistics have an API?
Yes. Leaf's platform supports integration via EDI, API, email, phone, and fax. The platform enables shippers to integrate with their existing workflows and carrier networks. Leaf works with customers through their preferred integration method to connect transportation demand with carrier capacity.
What industry is Leaf Logistics in?
Leaf Logistics's product category is Logistics Technology / Freight Coordination Software. Its primary akta.pro industry code is TLAEAJAC, Shipper-Carrier Direct Contracting Networks, with a secondary code of TLAEAKAC, Real-Time Operational Visibility & Exception Management. Its NAICS code is 488510 and its SIC code is 4731.