Counslr
Counslr provides 24/7 text-based mental health support through a B2B2C subscription model, partnering with schools, businesses, nonprofits, healthcare systems, and unions to deliver unlimited licensed counselor access to their members via a mobile app.
- Company typePrivate
- Founded2021
- HeadquartersRoslyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Counslr does
Counslr operates a text-based mental health support platform delivered through a B2B2C model. The company partners with schools (K-12 and higher education), businesses, nonprofits, healthcare systems, labor unions, and community organizations to provide unlimited 24/7 access to licensed mental health professionals (LMHCs, LCSWs, LMFTs, and PsyDs) to their members via live text messaging. End users access the service at no direct cost through their sponsoring organization, which pays a flexible organization-wide subscription priced by group size on multi-year contracts.
The core product is the Counslr Mobile App (available on iOS and Android), which delivers synchronous 45-minute text sessions with an average initial response time under two minutes. The platform layers three proprietary components on top of the human counselor network: Algorithmic Smart Matching that pairs users with counselors by expertise, a Wellness Toolkit of self-guided clinician-vetted resources (videos, articles, guides), and Patented Crisis Response Technology that bridges mental health support with emergency response. The system is HIPAA-, FERPA-, COPPA-, and CCPA-compliant, and the care delivery model was validated through a peer-reviewed study published in JMIR Formative Research in 2025. A dedicated partnership with PRIVO enables parental consent workflows for users aged 10 and older.
Counslr generates revenue exclusively through organization-wide subscriptions, with no per-session fees, user billing, or insurance involvement. The go-to-market is enterprise field sales with dedicated Customer Success partners for implementation, targeting schools as the primary vertical alongside organizations and communities. Founded in 2021 by an interdisciplinary team led by co-founder and CEO Josh Liss, Counslr has raised approximately $5.24M in disclosed funding (May 2022) and operates as a private, founder-controlled company headquartered in Roslyn, New York, with a remote-first workforce of 11-50 employees serving U.S.-located users only.
Counslr firmographics
Firmographics- Name
- Counslr
- Legal name
- Counslr, Inc.
- Website
- https://counslr.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Counslr provides 24/7 text-based mental health support through a B2B2C subscription model, partnering with schools, businesses, nonprofits, healthcare systems, and unions to deliver unlimited licensed counselor access to their members via a mobile app.
- Ownership category
- akta.pro rank
Counslr industry classification
Industry- Product category
- Digital Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)
- SIC
- Services-Prepackaged Software (7372), Services-Social Services (8300)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
Keywords
Where Counslr is headquartered
LocationHeadquarters
- HQ city
- Roslyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Counslr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Organization-Wide Subscription: Counslr offers flexible, organization-wide pricing based on group size and needs. Organizations (schools, businesses, community groups) pay for unlimited access to 24/7 support for their people. There are no per-session fees, user billing, or insurance involvement. Direct billing model with the organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Organization-wide subscription based on group size |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Counslr product offering
Product offeringCore offering
Counslr provides 24/7 text-based mental health support through a HIPAA-, FERPA-, and COPPA-compliant mobile platform that connects users with licensed mental health professionals (LMHCs, LCSWs, LMFTs, and PsyDs) via live, real-time text-based sessions. The service is sold to organizations (schools, businesses, nonprofits, and community groups) on a subscription basis, who then sponsor unlimited access for their students, employees, or members at no direct cost to the end user.
Product overview
Counslr is a 24/7 text-based online mental health support platform offered through a B2B2C model. The core product is the Counslr Mobile App, which enables unlimited 45-minute live text sessions with licensed mental health professionals (LMHCs, LCSWs, LMFTs, and PsyDs). The platform includes the Wellness Toolkit (self-guided resources curated by licensed clinicians), Algorithmic Smart Matching (intelligent counselor pairing), and Patented Crisis Response Technology. The service is delivered through organization-sponsored programs targeting Schools (K-12 and higher education), Organizations (businesses and nonprofits), and Communities. The Counslr Scholars Program is an additional initiative offering scholarship contests for students. Counslr is not a therapy or clinical counseling service; it provides non-clinical, sub-clinical support focused on everyday mental health challenges.
Differentiator
Problem solved
Functional benefit
Brands
- Counslr Scholars Program: An annual scholarship contest inviting young people to share how they prioritize mental health through multimedia submissions and creative storytelling.
Products and services
- Counslr Mobile App A 24/7 text-based mental health support mobile application connecting users with licensed mental health professionals through live, asynchronous text messaging sessions available on-demand or by scheduled appointment.
- For Schools Solution Mental health support partnership program serving high schools, colleges, and universities, providing students with 24/7 text-based access to licensed counselors as a complement to on-campus counseling services.
- For Organizations Solution Employee mental health benefit program for businesses and nonprofits, offering confidential text-based support to empower employees to prioritize their well-being and complement existing EAP and health insurance programs.
- For Communities Solution Mental health support program for local and regional community leaders to provide quality mental health resources at scale to populations of all sizes.
Quantifiable outcome
- 89% of Counslr users had never previously utilized their available mental health resources
- +4 more outcomes
Companies that use Counslr
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Counslr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Counslr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PRIVOsupportCounslr partners with PRIVO to obtain parental consent for children 10 or older and to verify the age of adult users 18 or older in order to receive Services on the Platform. PRIVO ensures information collected for verification is stored securely and not used for any other purpose.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Counslr competitors and assessment
Company assessmentDirect peers
- Mantra Health: Direct-to-college virtual mental health platform providing tele-psychiatry, therapy, and on-demand support to university and college populations — closely aligned with Counslr's higher-education origin and B2B2C motion.
- Uwill: Mental health and wellness solution specifically built for college and university students, sold to institutions via organization-wide access — directly comparable to Counslr's higher-ed positioning.
- TimelyCare: Virtual health and mental well-being platform purpose-built for higher education, providing 24/7 on-demand support to students — overlaps Counslr's core college-student vertical with a similar B2B2C delivery model.
Broad incumbents
- BetterHelp: Largest consumer-facing text-based therapy platform with an expanding B2B (employer and university) channel; competes for the same licensed-counselor supply and end users as Counslr at significantly larger scale.
- Talkspace: Publicly traded virtual behavioral health company delivering text-based therapy to consumers, employers, health plans, and educational institutions — a direct comparator in modality (text therapy) and B2B distribution.
- Lyra Health: Enterprise-grade mental health benefits platform providing text-based coaching, therapy, and psychiatry to employers and educational institutions — comparable B2B2C motion and unlimited-usage model.
- Spring Health: Employer-sponsored mental health benefits platform combining precision-matching, digital tools, and live therapy sessions — overlaps Counslr's B2B2C model and algorithmic-matching feature.
- Modern Health: Global mental health platform for employers and health plans offering text-based chat, self-guided content, and live therapy — comparable virtual-care technology stack and employer-sales go-to-market.
- Headspace Health: Combined Headspace and Ginger offering — a B2B2C mental health and wellness platform with a Headspace for Work channel sold to employers; competes with Counslr's self-guided Wellness Toolkit and EAP-adjacent positioning.
- Calm Business: Enterprise tier of the Calm wellness app providing meditation, sleep, and mental well-being tools to employer and educational institution customers — adjacent peer targeting the same organizational buyer with a self-guided content library.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Counslr social profiles
Digital presenceCounslr compliance and trust
Trust signalCompliance4 records
Counslr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Counslr leadership team
Management profileNumber of profiles
Profiles4 records
Counslr subsidiaries and ownership
Company hierarchySubsidiaries1 record
Counslr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Counslr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Counslr
What does Counslr do?
Counslr provides 24/7 text-based mental health support through a HIPAA-, FERPA-, and COPPA-compliant mobile platform that connects users with licensed mental health professionals (LMHCs, LCSWs, LMFTs, and PsyDs) via live, real-time text-based sessions. The service is sold to organizations (schools, businesses, nonprofits, and community groups) on a subscription basis, who then sponsor unlimited access for their students, employees, or members at no direct cost to the end user.
Is Counslr a public or private company?
Counslr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Counslr founded?
Counslr was founded in 2021. It employs 11 to 50 people.
Where is Counslr based?
Counslr is headquartered in Roslyn, United States, in the North America region.
How does Counslr make money?
One revenue line is on record: organization-Wide Subscription.
Who are Counslr's main competitors?
Direct peers on record are Mantra Health, Uwill and TimelyCare. Broad incumbents are BetterHelp, Talkspace, Lyra Health, Spring Health, Modern Health, Headspace Health and Calm Business.
Does Counslr have an API?
No public API is recorded for Counslr.
What industry is Counslr in?
Counslr's product category is Digital Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 621330 and its SIC code is 7372.