Urban Zoo Studios
- Company typePrivate
- Founded2013
- HeadquartersWarrington, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Urban Zoo Studios firmographics
Firmographics- Name
- Urban Zoo Studios
- Legal name
- Urban Zoo Studios Limited
- Website
- https://urbanzoo.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Urban Zoo Studios is headquartered
LocationHeadquarters
- HQ city
- Warrington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Urban Zoo Studios business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Licensing/Subscription: Urban Zoo provides its Gamechanger® platform-as-a-service to sports brands, clubs, and federations globally. The platform encompasses CMS, web/app, streaming, and retail capabilities, suggesting a subscription or licensing model for ongoing platform access and support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Urban Zoo Studios product offering
Product offeringCore offering
Urban Zoo Studios provides the Gamechanger® platform-as-a-service, an all-in-one digital platform for sports brands, clubs, and federations that combines content management, web and mobile app delivery, single sign-on and monetisation tools. The portfolio is extended by Streamline for live streaming and video-on-demand with integrated payments, and TeamStore, a Shopify-led retail solution that supports membership, loyalty programmes, point-of-sale and stock fulfilment under the same content management system.
Product overview
Urban Zoo Studios offers a unified platform-as-a-service solution for sports organisations called Gamechanger®, which serves as the core all-in-one platform. Gamechanger® comprises integrated modules including CMS, Web & App, SSO, and Monetisation. The portfolio also includes Streamline for live streaming and VOD with integrated payments, and TeamStore for Shopify-powered retail operations. All products are designed to work together as a complete digital platform for sports brands, clubs, and federations.
Differentiator
Problem solved
Functional benefit
Products and services
- Gamechanger® All-in-one platform-as-a-service for sports brands, clubs and federations that powers world-class digital platforms across web, app, streaming and retail. Developed with global sports leaders to streamline content workflows, drive ROI and deliver feature and data-rich websites and apps.
- Streamline Scalable live streaming and VOD solution with inbuilt payments that fully integrates into the Gamechanger® system for sports organisations.
- TeamStore Highly scalable, feature-rich Shopify-led retail solution powered and controlled under one CMS, allowing deep retail integration within core web and club apps, supporting membership, loyalty programmes, POS and stock fulfilment out of the box.
Companies that use Urban Zoo Studios
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
Urban Zoo Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Urban Zoo Studios partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CleengcoreCleeng, a subscriber relationship management platform provider, partnered with PDC and Urban Zoo to launch PDC TV, a new global streaming service. Cleeng provides the SRM® platform while Urban Zoo handles the integration, facilitating live coverage, on-demand content, and localised payment options for the upgraded platform supporting PDC's international expansion.
- Professional Darts Corporation (PDC)corePDC partnered with Cleeng and Urban Zoo to launch PDC TV, a new global streaming service. Urban Zoo provided the platform integration for the upgraded service which offers live coverage, on-demand content, and localised payment options, supporting PDC's international expansion strategy.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Urban Zoo Studios competitors and assessment
Company assessmentDirect peers
- Pulselive: UK-headquartered sports digital agency that builds and operates websites, apps and fan-engagement platforms for organizations like the Premier League, FIFA and World Rugby. Direct competitor to Urban Zoo's Gamechanger® suite in the sports-club CMS/web/app niche.
- Deltatre: Sports digital experience platform (DForge) delivering websites, apps, OTT streaming, data and graphics for major federations and broadcasters worldwide. Most directly comparable to Urban Zoo's integrated CMS + streaming + retail product for elite sports organizations.
- Endeavor Streaming: US-based OTT streaming platform purpose-built for sports, music and entertainment rights-holders. Direct competitor to Urban Zoo's Streamline live/VOD product, especially for international streaming launches like PDC TV.
- Kore Software: Sports CRM and fan-engagement platform powering ticketing, membership, sponsorship and content workflows for clubs, leagues and venues. Comparable to Urban Zoo's SSO + Monetization + TeamStore modules for monetization workflows.
- StreamAMG: UK-based provider of live streaming, OTT and broadcast services to sports rights-holders including football clubs, racing bodies and federations. Overlaps directly with Urban Zoo's Streamline streaming/VOD offering and UK sports focus.
- InCrowd Sports: UK sports fan-engagement platform offering apps, digital experiences, ticketing and content tools to clubs and federations. Direct competitor in the UK market for sports-club digital platforms and audience engagement.
Emerging players
- WSC Sports: AI-driven sports content automation platform that creates real-time video highlights, clips and personalized content for sports organizations and broadcasters. Adjacent tech overlap with Urban Zoo's content publishing and fan-engagement workflows.
- Pixellot: AI-automated sports production and streaming company supplying camera and broadcast solutions to federations and clubs worldwide. Adjacent to Urban Zoo's Streamline product for capture and live distribution of grassroots and federation content.
Broad incumbents
- Genius Sports: Publicly-traded global sports data, technology and officiating company with a broad portfolio spanning data feeds, betting tech, streaming and marketing services. Wider incumbent that competes for sports-organization tech budgets overlapping with Urban Zoo's digital platform wedge.
- Stats Perform: Global sports AI and data company providing data feeds, Opta content, and AI-powered fan engagement tools to sports leagues, media companies and bettors. Broader incumbent with adjacent fan-engagement and content workflow capabilities overlapping Gamechanger® modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Urban Zoo Studios social profiles
Digital presenceUrban Zoo Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Zoo Studios leadership team
Management profileNumber of profiles
Urban Zoo Studios funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Zoo Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Zoo Studios
What does Urban Zoo Studios do?
Urban Zoo Studios provides the Gamechanger® platform-as-a-service, an all-in-one digital platform for sports brands, clubs, and federations that combines content management, web and mobile app delivery, single sign-on and monetisation tools. The portfolio is extended by Streamline for live streaming and video-on-demand with integrated payments, and TeamStore, a Shopify-led retail solution that supports membership, loyalty programmes, point-of-sale and stock fulfilment under the same content management system.
Is Urban Zoo Studios a public or private company?
Urban Zoo Studios is a private company. It is classified as unknown and is currently operating.
When was Urban Zoo Studios founded?
Urban Zoo Studios was founded in 2013. It employs 11 to 50 people.
Where is Urban Zoo Studios based?
Urban Zoo Studios is headquartered in Warrington, United Kingdom, in the Europe region.
How does Urban Zoo Studios make money?
One revenue line is on record: platform Licensing/Subscription.
Who are Urban Zoo Studios's main competitors?
Direct peers on record are Pulselive, Deltatre, Endeavor Streaming, Kore Software, StreamAMG and InCrowd Sports. Emerging players are WSC Sports and Pixellot. Broad incumbents are Genius Sports and Stats Perform.
Does Urban Zoo Studios have an API?
No public API is recorded for Urban Zoo Studios.