What FanReach does

FanReach is a Boston-based, privately held enterprise mobile platform serving professional sports teams, leagues, and live entertainment venues in the U.S. and Canada. Founded in 2008 as Adept Mobile and rebranded to FanReach in July 2020, the company was first to market with an NFL team app and now counts more than 20 named enterprise customers across the NFL, NBA, NHL, MLS, CFL, NLL, and NWSL, alongside major venues and events including Gillette Stadium, Mercedes-Benz Stadium, Dickies Arena, and the Houston Livestock Show and Rodeo. Its platform unifies ticketing, content, commerce, and fan data into a single mobile-first ecosystem, architected as a modular stack with pre-built sports-tuned screens, a no-code Visual Studio, an API-first headless/React delivery layer, and a real-time data platform for predictive audience segmentation and personalization. A pre-integrated ecosystem of more than 50 partners (Salesforce, Ticketmaster, SeatGeek, AXS, Adobe, Firebase, Google BigQuery/Looker, Shift4, Shopify, Deltatre, Genius Sports, and others) provides extensibility, and the proprietary FanCatch module holds a U.S. patent (granted August 2025) for automated bulk creation of tracking universal URLs with UTM parameters. In December 2025 FanReach added a strategic partnership with Affina (CrowdPlay) embedding a 250,000+ merchant loyalty and rewards SDK, opening a merchant-funded monetization lane; in March 2026 the company publicly positioned "FanReach Orchestration" as a contextual intelligence / coordination layer across fragmented martech stacks.

The business model is enterprise SaaS delivered as a managed service: FanReach sells multi-year subscriptions with full implementation services and dedicated executive success teams, targeting North American sports and live entertainment organizations through a senior relationship-led direct sales motion supported by partner referrals. Revenue streams include platform licensing subscriptions, recurring loyalty and rewards integrations via the CrowdPlay partnership, and recurring analytics and attribution services via Analytics+ and Performance+ modules including FanCatch. Pricing is custom and not publicly disclosed. The company is founder-owned and bootstrapped, with no disclosed outside investment, and operates with an 11-50 employee headcount led by founder/CEO Gabriel Smallman and a leadership team drawn from the NFL, FOX Sports, Patriots, UFC, Ticketmaster, Microsoft, Viacom/MTV, and Kraft Sports & Entertainment.

Name

FanReach

Legal name

FanReach

Website

https://fanreach.io

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

FanReach is a Boston-based enterprise mobile platform that builds and operates data-driven fan engagement apps for professional sports teams, leagues, and live entertainment venues in North America, unifying ticketing, content, commerce, and first-party fan data through a modular SaaS stack with 50+ pre-built integrations and patented attribution technology.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Platform

NAICS

Sports Teams and Clubs (711211), Broadcasting and Content Providers (516), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)

akta.pro secondary industries

Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO), Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)

Keywords

• Sports fan engagement
• Mobile app platform
• Fan data analytics
• Marketing attribution
• Venue mobile experience

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Platform Licensing: Enterprise-class mobile sports platform delivered as a managed service. Clients receive custom-branded apps with full implementation services and a single point of contact for support. Long-term partnerships with dedicated success teams.
2. Loyalty & Rewards Integration: Integrated loyalty programs through CrowdPlay partnership enabling merchant-funded rewards, points, and exclusive experiences within the mobile app ecosystem.
3. Analytics & Attribution Services: Advanced analytics, custom reporting dashboards, and attribution services including FanCatch available through Analytics+ and Performance+ service modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FanReach builds and licenses an enterprise-class mobile application platform for professional sports teams, leagues, and venues, unifying ticketing, content, commerce, messaging, and fan data into a single connected ecosystem. The platform combines a modular, productized no-code studio, real-time personalization and predictive audience segmentation, cross-platform delivery, and pre-built integrations with 50+ technology partners. The proprietary FanCatch module provides patented automated bulk creation of tracking URLs for marketing attribution and is sold as part of the enterprise offering.

Product overview

FanReach is a unified enterprise mobile platform for sports and live entertainment organizations, consisting of a core mobile app platform with modular components. The platform architecture includes the FanReach Data Platform for real-time personalization and predictive audience segmentation, Reporting & Analytics for decision-ready insights and attribution, User Experience Builder for drag-and-drop app customization, Advanced Mobile Messaging for push/in-app campaigns, and Privacy/Accessibility/Security features. The proprietary FanCatch module provides automated marketing attribution with U.S. Patent protection. Through a partnership with Affina, FanReach integrates CrowdPlay loyalty SDK for rewards and merchant-funded monetization. The company previously operated as Adept Mobile before rebranding in 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• FanReach Platform Enterprise-grade mobile app platform for sports and live entertainment organizations (teams, leagues, venues) providing a modular, productized approach to fan engagement with configurable screens, a drag-and-drop visual studio, and headless API capabilities that unify ticketing, content, commerce, and data.
• FanCatch Proprietary SaaS tool for automated bulk creation of tracking universal URLs ("smart links") with UTM parameters, providing real-time marketing attribution across channels for sports marketing teams. U.S. Patent protected.
• CrowdPlay Loyalty Integration Partnership-enabled loyalty and rewards product enabling clubs, leagues, and venues to launch personalized rewards, sponsorship activations, and merchant-funded monetization programs within their official mobile apps, with a network of 250,000+ merchants.
• Mobile App Development Services Custom-branded mobile app development service for teams, leagues, and venues, delivered as part of the enterprise platform with full implementation services and a dedicated executive success team.

Quantifiable outcome

• 150% increase in ticket sales during NFL schedule release campaign
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration51 records

AI capability8 records

Feature8 records

Partnerships

40 partnerships are on record, tiered core and major.

• Affina (CrowdPlay)coreStrategic or Co-development Partner · 2 December 2025Strategic partnership integrating CrowdPlay loyalty SDK into FanReach's mobile ecosystem. Enables clubs, leagues, and venues to launch personalized rewards, sponsorship activations, and merchant-funded monetization programs within official mobile apps. Network includes 250,000+ participating merchants across retail, dining, travel, and entertainment. First joint program launching with a Big Four professional sports club.
• Cleveland CavalierscoreStrategic or Co-development Partner · 17 October 2025Major Cavs App upgrade with bold new design, streamlined navigation, enhanced Cavs Rewards features, and new experiences for 2025-26 NBA season.
• Dallas MaverickscoreStrategic or Co-development Partner · 13 November 2024Launched brand-new official Mavericks app with live scores, exclusive content, video highlights, player stats, schedules, ticketing, and in-venue experiences with advanced segmentation tools.
• AMB Sports & EntertainmentcoreStrategic or Co-development Partner · 23 September 2024Partnership to improve one-to-one fan experiences through Mercedes-Benz Stadium, Falcons, and United apps with enhanced direct-to-consumer strategies.
• Calgary StampederscoreStrategic or Co-development Partner · 7 May 2024Launched all-in-one app with ticket management, team news, live scores, merchandise store, 50/50 draws, and comprehensive McMahon Stadium information.
• Gillette StadiumcoreStrategic or Co-development Partner · 3 April 2024Official mobile app provider for New England Patriots and Revolution venue. Features include mobile ticketing, interactive chatbot, real-time notifications, venue information, and concessions finder.
• New England RevolutioncoreStrategic or Co-development Partner · 5 March 2024Launched branded mobile app with live match updates, exclusive content, ticketing, merchandise, MLS Season Pass access, and community features.
• Calgary RoughneckscoreStrategic or Co-development Partner · 19 December 2023Inaugural National Lacrosse League partnership launching official mobile app with news, live scores, exclusive video content, game-day info, and ticket management.
• New York RangerscoreStrategic or Co-development Partner · 17 October 2023Launched official team app with 24/7 team coverage, exclusive content, customizable features, ticket management, and Fan First Program registration.
• Calgary FlamescoreStrategic or Co-development Partner · 19 September 2023Launched innovative team app with real-time updates, live scores, player statistics, ticket management, 50/50 draws, and interactive games for fans.
• Carolina PantherscoreStrategic or Co-development Partner · 15 August 2023Official mobile app provider partnership with enhanced fan experiences, live event lifecycle management, and revenue growth optimization through personalization.
• Calgary Sports and Entertainment CorporationcoreStrategic or Co-development Partner · 1 August 2023Landmark multi-year partnership creating cutting-edge team apps for Calgary Flames, Calgary Wranglers, Calgary Hitmen, Calgary Roughnecks, and Calgary Stampeders fans.
• Houston Livestock Show and RodeocoreStrategic or Co-development Partner · 24 May 2023Mobile app provider partnership developing customized application welcoming over 2 million annual visitors with event schedules, interactive maps, ticket purchasing, vendor listings, notifications, and personalized experiences.
• Charlotte FCcoreStrategic or Co-development Partner · 19 April 2023Enhanced official app with personalized matchday experiences, latest news, live scores, play-by-play, ticket management, and chatbot features.
• San Diego Wave FCcoreStrategic or Co-development Partner · 31 January 2023Multi-year partnership providing real-time engagement, ticket access, match statistics, player stats, and mobile ticketing for Snapdragon Stadium.
• Ottawa Sports & Entertainment GroupcoreStrategic or Co-development Partner · 30 January 2023Multi-year agreement for first-of-its-kind technology platform connecting Ottawa REDBLACKS, Ottawa 67's, Ottawa BlackJacks, Atlético Ottawa, and all TD Place events.
• Canadian Hockey LeaguemajorStrategic or Co-development Partner · 9 January 2023Partnership to relaunch CHL TV streaming service providing access to 2,000+ live and archived games with unified fan experience.
• Dickies ArenamajorStrategic or Co-development Partner · 8 November 2022Three-year contract for mobile fan experiences bringing new digital engagement to venue visitors and events.
• Houston TexanscoreStrategic or Co-development Partner · 7 June 2022Three-year strategic partnership offering fans unique mobile app experiences with dynamic audience segmentation, multi-variant messaging, and personalization. FanReach works alongside the team to develop automated marketing campaigns.
• Bare Knuckle Fighting ChampionshipmajorStrategic or Co-development Partner · 31 May 2022Mobile app partnership providing deeper fan experience and BKFC ability to own the direct-to-consumer relationship for combat sports.
• Adobe (Analytics, Experience Cloud, Marketing)coreTechnology or IntegrationPre-integrated partnerships with Adobe's analytics and marketing cloud products. Enables advanced customer data analytics, audience segmentation, and marketing automation capabilities for FanReach clients.
• Salesforce (Cloud, Marketing Cloud)coreTechnology or IntegrationPre-integrated CRM and marketing automation connections enabling unified customer data platforms and cross-channel marketing campaigns for sports organizations.
• TicketmastercoreTechnology or IntegrationPre-integrated ticketing partnership enabling seamless mobile ticketing, ticket management, and purchase capabilities within team and venue apps.
• SeatGeekcoreTechnology or IntegrationPre-integrated secondary ticketing and event discovery platform integration for mobile app experiences.
• Google (Analytics, BigQuery, Looker Studio)coreTechnology or IntegrationPre-integrated analytics and data warehouse partnerships enabling advanced reporting, data visualization, and business intelligence for sports marketing teams.
• FirebasecoreTechnology or IntegrationPre-integrated mobile development and analytics platform supporting app performance monitoring and user engagement tracking.
• AXSmajorTechnology or IntegrationPre-integrated ticketing and access control platform for venues and events using AXS technology.
• Shift4majorTechnology or IntegrationPre-integrated payments platform enabling secure in-app transactions for merchandise, tickets, and concessions.
• ShopifymajorTechnology or IntegrationPre-integrated e-commerce platform for team merchandise and retail experiences within mobile apps.
• FannexmajorTechnology or IntegrationStrategic integration partnership for sports gaming and engagement platform, including joint development of integrated sports engagement solutions.
• CrowdplaycoreTechnology or IntegrationLoyalty and rewards platform integration for sports organizations, now under Affina parent company with joint go-to-market efforts.
• Park Mobile / ParkwhizmajorTechnology or IntegrationPre-integrated parking solutions enabling mobile parking reservations, payments, and navigation within venue apps.
• ApplicastermajorTechnology or IntegrationPre-integrated video and OTT content platform enabling live streaming and video experiences within mobile apps.
• CleengmajorTechnology or IntegrationPre-integrated video subscription and pay-per-view platform for sports streaming and content monetization.
• DeltatremajorTechnology or IntegrationPre-integrated sports video and digital content platform for broadcast and streaming experiences.
• Genius SportsmajorTechnology or IntegrationPre-integrated sports data, statistics, and official data partnership for enhanced game coverage and betting integrations.
• FanMakermajorTechnology or IntegrationPre-integrated fan engagement and loyalty platform for sports organizations.
• Uber / Lyft / WazemajorTechnology or IntegrationPre-integrated rideshare and navigation partnerships enabling seamless transportation coordination to venues and events.
• Concept 3DmajorTechnology or IntegrationPre-integrated venue mapping and wayfinding platform for interactive stadium/venue maps and navigation.
• CarbonhousemajorTechnology or IntegrationPre-integrated venue and event website platform for consistent digital presence across web and mobile.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• YinzCam: YinzCam is the most direct competitor in mobile app platforms for sports teams and venues, providing official team apps with live audio/video, stats, and fan engagement features across NFL, NBA, NHL, and college properties.
• WSC Sports: WSC Sports provides AI-powered video content automation and fan engagement for sports organizations including the NBA, MLS, and NHL, making it a directly comparable technology peer in personalized sports content delivery.
• Deltatre: Deltatre provides digital content platforms, streaming, and fan engagement solutions for major sports organizations including Bundesliga, ATP, and European football leagues, making it a directly comparable platform peer for live sports media.
• Applicaster: Applicaster delivers cross-platform app frameworks and media app solutions for broadcasters and sports organizations, making it a closely comparable platform peer already integrated inside FanReach's ecosystem.
• FanMaker: FanMaker is a fan engagement and loyalty platform purpose-built for sports teams with multi-tier loyalty programs; FanReach lists FanMaker as a pre-integrated technology partner and the two compete for the same team engagement budgets.

Broad incumbents

• Genius Sports: Genius Sports is a publicly traded sports data and technology company that integrates official data feeds, fan engagement tools, and media-tech platforms with leagues and sportsbooks globally; FanReach lists Genius Sports as an integrated partner.

Emerging players

• Satisfi Labs: Satisfi Labs builds AI-driven conversational engagement for sports, entertainment, and tourism properties, directly competing with FanReach's AI chatbot use case (Houston Rodeo) and appearing as a FanReach integration partner.
• Teamworks: Teamworks is a fan engagement and team operations platform widely used across college and pro sports for messaging, content delivery, and commerce, overlapping with FanReach's team-side fan engagement product.
• Blue Bite: Blue Bite is a connected-product and mobile engagement platform with sports team and brand customers; it competes in the broader fan data and direct-to-consumer mobile engagement space that FanReach operates in.
• StellarAlgo: StellarAlgo provides customer data platforms and fan engagement analytics for sports teams including the Dallas Cowboys and NHL clubs; listed as a FanReach integration partner and offers overlapping segmentation and analytics capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fanreachapps
• Xx.com/FanReachApps
• Facebookfacebook.com/FanReachApps

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FanReach