Reconciled

What Reconciled does

Reconciled is a fully virtual bookkeeping, accounting, tax, advisory, and HR services firm founded in 2015 in Burlington, Vermont, serving entrepreneurs, startups, and small-to-mid-sized businesses across the United States. Its core service is monthly outsourced bookkeeping and accounting — reconciliations, accounts payable/receivable management, invoicing, financial reporting, and full-service cloud accounting — delivered remotely through video conferences and shared online workspaces by a team of 68 trained professionals carrying 1,228 combined years of experience and serving more than 900 clients. The technology stack is built on certified partnerships with the dominant cloud accounting ecosystem: QuickBooks Online, Xero, and Sage Intacct for the general ledger and ERP layer; Dext for receipt digitization; Bill.com for AP automation; and Gusto for payroll, with a separate Reconciled Tax subsidiary for tax preparation.

The firm's revenue model combines a flat-rate monthly subscription backbone ($1,000-$2,000/month for most full-service clients, $300-$500/month for basic single-entity work) with pay-as-you-go hourly services for cleanup ($100-$150/hr), fractional CFO and advisory work ($279/hr), software training ($150/hr), and tax preparation. Distribution is omnichannel: direct virtual sales with scope-based contracts, SEO-driven inbound on local service pages, a Partner Program that converts CPAs, banks, payroll firms, and accelerators into referral channels, and a content/earned-media layer anchored by Inc. 5000 recognition and Accounting Today workplace awards. Reconciled has executed three acquisitions since 2020 — Bean Team (Tallahassee, FL, Nov 2020), Accounting Services Group (Tempe, AZ, Feb 2022), and HR Business Solutions (Chattanooga, TN, Jul 2022) — financed in part by a $1 million seed round in February 2022, expanding its geographic footprint and adding tax and HR service lines.

Name

Reconciled

Legal name

Reconciled It, Inc.

Website

https://reconciled.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Reconciled is a fully virtual bookkeeping, accounting, tax, advisory, and HR services firm serving 900+ U.S. entrepreneurs, startups, and SMBs via cloud platforms (QuickBooks, Xero, Sage Intacct) with a 68-person remote team.

Ownership category

akta.pro rank

Product category

Accounting & Bookkeeping Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Corporate Card & Transaction Data Reconciliation (THACADAB)

akta.pro secondary industries

Expense Management & Reimbursements Administration (BPACAIAH), Receivables Management (Collections, Lockbox, EIPP) (FSABAIAA)

Keywords

• Outsourced bookkeeping services
• Virtual accounting services
• Fractional CFO advisory
• Cloud accounting solutions
• Small business tax services

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Recurring Bookkeeping Services: Monthly flat-rate pricing for ongoing bookkeeping and accounting services. Basic single-entity bookkeeping starts around $300-500/month, with most full-service clients averaging $1,000-2,000/month.
2. Hourly/Ad-hoc Services: Hourly billing for out-of-scope work, cleanup services, training, and additional CFO services. Cleanup billed at $100-150/hour, CFO services at $279/hour, process training at $150/hour.
3. Tax Services: Tax preparation and advisory services including 1099 preparation at $100/hour plus $3 per 1099, and sales tax filings at hourly rate.
4. Payroll Services: Full-service payroll support including submitting payroll taxes through Gusto partnership.
5. Acquisition Integration: Acquired three firms in past three years: HR Business Solutions (Chattanooga, TN), Accounting Services Group (Tempe, AZ), and Bean Team (Tallahassee, FL) to expand service capacity and client base.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reconciled delivers outsourced, cloud-based virtual bookkeeping and accounting services for entrepreneurs, startups, and small-to-mid-sized businesses. The firm provides monthly reconciliations, accounts payable/receivable management, payroll, financial reporting, tax preparation and advisory, fractional CFO services, HR services, and enterprise ERP (Sage Intacct) implementation, all delivered 100% remotely through cloud accounting platforms including QuickBooks Online, Xero, and Sage Intacct.

Product overview

Reconciled is a virtual bookkeeping and accounting firm offering cloud-based financial services to entrepreneurs and business owners. The core product is Bookkeeping & Accounting Services, which includes monthly reconciliations, accounts payable/receivable management, payroll, and full-service cloud accounting. This is supplemented by add-on modules including Enterprise Accounting Solutions (using Sage Intacct ERP), Fractional CFO & Advisory Services, Reconciled Review (process evaluation), HR Services, and Tax Services. The company operates as a unified service model where clients can engage individual modules or full-service accounting packages, all delivered virtually through cloud accounting platforms including QuickBooks Online, Xero, and Sage Intacct.

Differentiator

Problem solved

Functional benefit

Products and services

• Bookkeeping & Accounting Services Core recurring monthly service including monthly reconciliations, accounts payable/receivable management, invoicing, payroll processing, and financial reporting for entrepreneurs and business owners, delivered virtually on QuickBooks Online, Xero, or other cloud platforms.
• Fractional CFO & Advisory Services High-level financial management and advisory support including cashflow modeling, monthly reviews, grant writing, employee retention credit assistance, profit margin maximization, capital fundraising, and budget planning for business owners.
• Tax Services Tax preparation and advisory services including 1099 preparation, sales tax filings, year-end planning, and Employee Retention Credit assistance to help business owners maximize deductions and make informed tax decisions.
• HR Services Three-stage HR service including process evaluation, HR setup and training, and outsourced full human resource services with policy development, employee handbook creation, and process streamlining for business owners.
• Reconciled Review Process and systems evaluation of financial operations, accounting workflows, high-level financial reporting, project visibility, and forecasting practices with implementation of cloud-based tools and best practices.
• Enterprise Accounting Solutions Enterprise-level accounting service for businesses that have outgrown small business accounting tools, using Sage Intacct ERP with full implementation, management, training, and ongoing enterprise accounting support for technology, professional services, and manufacturing/distribution clients.

Quantifiable outcome

• 1,228 years of combined experience across team
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• HR Business Solutions (HRbiz)coreOthers · 7 July 2022Acquired in July 2022, welcoming accounting professionals and clients of the local Chattanooga, TN accounting and HR consulting firm. Customers continue with same great support plus added value of Reconciled's accounting team and resources.
• Accounting Services Group (ASG)coreOthers · 1 February 2022Tempe, AZ-based accounting and tax firm acquired in February 2022 after raising $1M seed funding round. Expanded Reconciled's presence in Arizona.
• GustosupportingTechnology or Integration · 22 October 2021Payroll partner providing comprehensive payroll solution. Reconciled works with Gusto to deliver more comprehensive payroll support including submitting payroll taxes for clients.
• Bean TeamcoreOthers · 2 November 2020Tallahassee, FL-based accounting firm acquired in November 2020, welcoming accounting professionals and clients to the Reconciled team.
• Hire Heroes USAcoreStrategic or Co-development PartnerReconciled has partnered with Hire Heroes USA to employ US Military members, veterans, and military spouses. Being 100% remote, they provide long-term employment to spouses who need to relocate, and veterans settling back into the workforce. This supports their commitment to diverse hiring practices.
• XerocoreTechnology or IntegrationTechnology partner providing cloud accounting platform. Reconciled only engages with accounting technology that provides the security necessary to protect clients, and Xero is one of the premier cloud accounting platforms.
• Intuit QuickBookscoreTechnology or IntegrationTechnology partner providing QuickBooks Online cloud accounting platform. Reconciled recognized as Firm of the Future by Intuit QuickBooks. QuickBooks Online is primary platform for many clients with receipt capture tools.
• Sage IntacctcoreTechnology or IntegrationTechnology partner for ERP implementation. Reconciled implements and supports Sage Intacct for enterprise accounting clients, particularly technology companies, professional services, and manufacturing/distribution companies.
• DextsupportingTechnology or IntegrationDext provides receipt digitization and permanent digital retention platform integrated with QuickBooks Online for paperless accounting workflows.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bench: Bench is a virtual bookkeeping service for small businesses, offering monthly bookkeeping, financial statements, and tax support — directly comparable to Reconciled's core SMB offering with a similar subscription model.
• Pilot: Pilot provides outsourced bookkeeping, accounting, and CFO services primarily to startups and SaaS companies — a close vertical match to Reconciled's SaaS/FinTech focus and similar service stack.
• Bookkeeper360: Bookkeeper360 is a virtual bookkeeping and accounting firm leveraging Xero and QuickBooks Online for SMBs and SaaS companies — comparable cloud-based delivery model and target customer base.
• Botkeeper: Botkeeper combines automated bookkeeping software with human support for SMBs, accounting firms, and startups — a technology-augmented competitor with overlapping client profiles.
• Xendoo: Xendoo offers online bookkeeping, accounting, and tax services to small businesses and entrepreneurs using cloud platforms — closely aligned virtual service model and SMB customer segment.
• 1-800Accountant: 1-800Accountant provides virtual bookkeeping, tax, and advisory services to small businesses and individuals nationwide — comparable scale, virtual delivery, and SMB focus.

Emerging players

• Paro: Paro is an AI-powered marketplace connecting businesses with freelance accountants and bookkeepers — adjacent business model (on-demand talent) targeting the same SMB market as Reconciled.

Broad incumbents

• KPMG Spark: KPMG Spark is the small-business bookkeeping and tax offering of Big Four firm KPMG, serving entrepreneurs with cloud-based accounting — overlapping SMB bookkeeping use cases with broader enterprise backing.
• BDO USA: BDO provides outsourced bookkeeping and accounting services through its Small Business Services practice — broader portfolio but overlapping target customers and cloud-based delivery.

Regional players

• Bean Ninjas: Bean Ninjas is an Australia-based Xero-focused bookkeeping firm serving eCommerce businesses — comparable cloud-first delivery model and vertical specialization, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getreconciled
• Facebookfacebook.com/getreconciled

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reconciled