Bright.md
Bright.md is a Portland-based telehealth company, founded in 2014, that builds asynchronous virtual care intake software for U.S. health systems and provider networks. The platform automates clinical intake to enable clinicians to triage and respond to patients without real-time visits.
- Company typePrivate
- Founded2014
- HeadquartersPortland, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bright.md does
Bright.md is a private, Portland, Oregon-based telehealth company founded in 2014 that builds asynchronous virtual care software for health systems and provider organizations. The platform automates patient clinical intake, enabling clinicians to review cases, triage, and respond to patients without requiring real-time synchronous visits. The product targets enterprise health-system buyers, evidenced by strategic investor participation from Philips Health Technology Ventures, UnityPoint Health Ventures, and Concord Health Partners, and the presence of a Senior VP from Providence Health & Services on the leadership team.
The business model is B2B SaaS, selling platform licenses and deployment services to hospital systems and large provider networks. Bright.md has raised approximately $29.2 million across four rounds from 2014 to 2020, with the most recent being a $16.7 million Series C in March 2020 led by B Capital, Concord Health Partners, and Seven Peaks Ventures. The company employs 51-100 people, placing it in mid-stage commercial operating territory for a vertical healthcare SaaS business.
A material caveat: the company's web domain (bright.md) currently displays only a default WordPress installation with placeholder content, no product information, no customer references, and no operating narrative. Combined with the absence of any funding, product, or press activity since March 2020, the available evidence does not confirm whether Bright.md is actively operating, has been acquired, has rebranded, or has wound down. Any investment thesis on this entity must resolve this status question before revenue, growth, or competitive position can be reliably characterized.
Bright.md firmographics
Firmographics- Name
- Bright.md
- Website
- https://bright.md
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bright.md is a Portland-based telehealth company, founded in 2014, that builds asynchronous virtual care intake software for U.S. health systems and provider networks. The platform automates clinical intake to enable clinicians to triage and respond to patients without real-time visits.
- Ownership category
- akta.pro rank
Bright.md industry classification
Industry- Product category
- Telehealth Software
- NAICS
- Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111), All Other Outpatient Care Centers (621498)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
- akta.pro secondary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
Keywords
Where Bright.md is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Bright.md business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Bright.md product offering
Product offeringCore offering
Bright.md operates a telehealth platform that delivers virtual care solutions, enabling patients to access remote clinical services from healthcare providers. The platform connects patients with virtual care workflows designed to streamline diagnosis and treatment in a digital environment.
Differentiator
Problem solved
Functional benefit
Products and services
- Bright.md Telehealth Platform
Companies that use Bright.md
Customer profileIdeal customer profiles1 record
Bright.md technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bright.md partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Bright.md competitors and assessment
Company assessmentDirect peers
- K Health: AI-driven virtual primary care platform offering low-cost on-demand consultations. Comparable in virtual primary care focus, though with a stronger D2C orientation.
- CirrusMD: Text-first virtual care platform integrated with health plans and provider systems. Directly comparable in delivery model and target customer base.
- MDLive: Telehealth platform serving health plans, employers, and health systems with virtual primary and urgent care. Directly comparable in customer segments and service mix.
- 98point6: Asynchronous, text-based virtual primary care platform serving both consumers and health systems. Closely comparable to Bright.md's historical SmartExam-style asynchronous care model.
- Doctor On Demand: Virtual care platform providing urgent, primary, and behavioral health visits. Comparable in virtual primary care offerings and integrated payer/employer channel.
- PlushCare: Virtual primary care and mental health platform serving consumers and enterprise customers. Now part of Accolade, but operates in a directly comparable niche.
Emerging players
- Babylon Health: AI-driven virtual primary care platform with health system and payer partnerships globally. Comparable in technology-enabled primary care, though facing its own commercial viability challenges.
- Sesame: Direct-pay marketplace for virtual and in-person care. Comparable virtual primary care positioning with a differentiated cash-pay model.
Broad incumbents
- Amwell: Large telehealth platform with deep health system and payer integrations. Operates broadly across synchronous and asynchronous virtual care.
- Teladoc Health: Largest pure-play telehealth incumbent offering comprehensive virtual care across multiple specialties and customer segments. Represents the dominant competitive force in the category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Bright.md social profiles
Digital presenceBright.md financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bright.md leadership team
Management profileNumber of profiles
Profiles5 records
Bright.md funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bright.md M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bright.md
What does Bright.md do?
Bright.md operates a telehealth platform that delivers virtual care solutions, enabling patients to access remote clinical services from healthcare providers. The platform connects patients with virtual care workflows designed to streamline diagnosis and treatment in a digital environment.
Is Bright.md a public or private company?
Bright.md is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bright.md founded?
Bright.md was founded in 2014. It employs 51 to 100 people.
Where is Bright.md based?
Bright.md is headquartered in Portland, United States, in the North America region.
Who are Bright.md's main competitors?
Direct peers on record are K Health, CirrusMD, MDLive, 98point6, Doctor On Demand and PlushCare. Emerging players are Babylon Health and Sesame. Broad incumbents are Amwell and Teladoc Health.
Does Bright.md have an API?
No public API is recorded for Bright.md.
What industry is Bright.md in?
Bright.md's product category is Telehealth Software. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms, with a secondary code of HLALAAAA, Primary Care & General Medicine Virtual Care. Its NAICS code is 6211 and its SIC code is 8000.