Neurolabs
Neurolabs is a London-based synthetic computer vision company providing real-time, store-level execution intelligence to CPG commercial teams. Its ZIA platform uses digital twins to identify SKUs, pricing, and display compliance with 95%+ accuracy for trade marketing and sales operations buyers.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Neurolabs does
Neurolabs is a London-based deeptech company that provides computer vision-powered execution intelligence to consumer packaged goods (CPG) commercial teams. The platform delivers real, store-level visibility into product availability, pricing, promotional compliance, and display execution while campaigns are still live, addressing the gap between what is planned centrally and what actually happens at the shelf. Named customers include AG Barr, the UK beverage manufacturer of IRN-BRU, which has cut store audit time by 50% on the platform. Primary buyers sit in VP Sales Operations, Head of Commercial Excellence, and Director of Trade Marketing roles at enterprise CPG brands.
The product is built on ZIA (Zero Image Annotations), a proprietary synthetic computer vision engine that trains on digital twins of SKUs and synthetically generated product images rather than real-world photographs. The architecture includes a ZIA Recognition Engine (95%+ accuracy across pack formats, lighting conditions, and shelf configurations), a ZIA Capture mobile app for field image capture and 3D model creation in under one minute, deduplication and image stitching pipelines, automated geometric deformation detection for soft packaging, and an In-Store Scene Understanding (ISSU) module for brand and competitor analysis. Underlying data assets comprise 100,000+ pre-catalogued SKUs, 2 billion+ product images, and 72 million shelf images. Deployment is achieved in under four weeks and new SKUs are onboarded in under one minute, materially faster than the industry standard.
Neurolabs operates an enterprise SaaS subscription model with a land-and-expand structure: customers enter via a time-bound Proof of Value sprint and convert into an annual Execution Intelligence program. Go-to-market is direct enterprise field sales, augmented by a flexible field capture network (company team, customer field team using ZIA Capture, or existing SFA tools) and API/SDK delivery into enterprise data stacks including Databricks, Snowflake, SAP, Tableau, Power BI, Qlik, Looker, and Microsoft. The company has raised approximately $12.7 million in total funding across multiple rounds, including a $7.8 million Series A in April 2025 led by Nauta Capital, and currently serves CPG brands across the UK, Europe, and the United States.
Neurolabs firmographics
Firmographics- Name
- Neurolabs
- Legal name
- Neurolabs
- Website
- https://neurolabs.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Neurolabs is a London-based synthetic computer vision company providing real-time, store-level execution intelligence to CPG commercial teams. Its ZIA platform uses digital twins to identify SKUs, pricing, and display compliance with 95%+ accuracy for trade marketing and sales operations buyers.
- Ownership category
- akta.pro rank
Neurolabs industry classification
Industry- Product category
- Retail Execution Intelligence Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where Neurolabs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Neurolabs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Execution Intelligence Platform: Annual subscription program for always-on execution visibility. Two entry points offered: time-bound Proof of Value sprint followed by ongoing annual Execution Intelligence program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Proof of Value Sprint |
| Subscription | Annual | Annual Execution Intelligence Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Neurolabs product offering
Product offeringCore offering
Neurolabs provides an Execution Intelligence SaaS platform that uses synthetic computer vision (ZIA - Zero Image Annotations) to give CPG commercial teams real-time, store-level visibility into product availability, pricing, promotions, and display execution. The platform combines AI-powered image recognition trained on digital twins and synthetic data with a field capture network and structured analytics, enabling brands to identify and act on execution gaps while campaigns are still live.
Product overview
Neurolabs offers Execution Intelligence, a unified SaaS platform for CPG commercial teams. The core platform combines ZIA (Zero Image Annotations), a synthetic computer vision technology that identifies products from shelf images with 95%+ accuracy, with a crowdsourced field capture network and structured analytics dashboards. Key components include: the Execution Intelligence platform providing real-time store-level visibility; ZIA Recognition Engine powering product identification via digital twins rather than real photos; ZIA Capture mobile app for field image capture; and the Execution Intelligence Dataset on Databricks Marketplace for enterprise data integration. The platform is complemented by Proof of Value sprint and Annual Execution Intelligence program service tiers.
Differentiator
Problem solved
Functional benefit
Brands
- ZIA (Zero Image Annotations): Neurolabs' proprietary synthetic image recognition technology that enables product detection and shelf auditing using digital twins without manual image annotations.
Products and services
- Execution Intelligence Platform Neurolabs' flagship SaaS platform providing commercial teams with real, store-level visibility into availability, pricing, promotions, and display execution. Captures in-store evidence while campaigns are still live so teams can act on gaps during execution windows rather than in post-campaign audits.
- ZIA (Zero Image Annotations) Neurolabs' proprietary synthetic computer vision technology that identifies products from shelf images using digital twins and synthetic data instead of real-world photos. Achieves over 95% recognition accuracy across pack formats, lighting conditions, and shelf configurations.
- ZIA Capture Mobile App Mobile application enabling field teams to capture shelf images and onboard new SKUs in under one minute. Supports quick product onboarding by capturing product images to create 3D models for the catalogue.
- Execution Intelligence Dataset on Databricks Marketplace Governed dataset of execution intelligence data available on Databricks Marketplace, enabling enterprise clients to integrate execution insights directly into their data workflows and analytics platforms.
- ChatCPG Conversational AI tool for retail execution that enables CPG teams to ask questions about shelf auditing data in natural language and receive instant answers, as part of the Execution Intelligence platform.
- Proof of Value Sprint Time-bound engagement program designed to surface real execution gaps and build a clear business case. No long-term commitment required. Typically goes live in under four weeks with most brands.
- Annual Execution Intelligence Program Ongoing always-on execution visibility program providing continuous store-level monitoring across promotional compliance, pricing accuracy, product availability, and display execution.
Quantifiable outcome
- Recognition accuracy over 95% across pack formats, lighting conditions and shelf configurations
- +4 more outcomes
Companies that use Neurolabs
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles1 record
Neurolabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature6 records
Neurolabs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MacmobilecorePartnership to transform retail execution with AI-powered real-time shelf intelligence. Macmobile provides field execution capabilities that combine with Neurolabs' execution intelligence platform to deliver comprehensive in-store visibility solutions.
- DatabrickscoreIntegration partnership allowing structured execution data to flow into Databricks dashboards and analytics workflows. Designed for governed data delivery and enterprise analytics stacks.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Neurolabs competitors and assessment
Company assessmentDirect peers
- Trax: Trax is the leading direct competitor in retail computer vision and shelf-execution monitoring for CPG brands. Both Neurolabs and Trax sell image-recognition-based execution intelligence to enterprise CPG commercial teams, making them the closest head-to-head comparable.
- Pensa Systems: Pensa uses computer vision and aerial robotics to deliver in-store shelf intelligence and execution visibility for CPG brands and retailers. It competes directly with Neurolabs on synthetic/shelf-CV-based execution analytics for the same buyer personas.
- Vispera: Vispera provides image-recognition-based retail execution and shelf-monitoring services to CPG manufacturers across multiple geographies. It targets the same trade-marketing and sales-ops buyers as Neurolabs with comparable in-store execution analytics.
- Planorama (formerly Planogram): Planorama offers image-recognition-driven shelf auditing and planogram compliance for CPG brands and retailers. It is a direct competitor in the retail execution intelligence category where Neurolabs operates.
Broad incumbents
- NielsenIQ (NIQ): NielsenIQ is a large incumbent in CPG and retail measurement, providing broad shopper insights, retail data and execution tools. It overlaps with Neurolabs on CPG execution analytics but as part of a much wider data and insights portfolio rather than specializing in CV-based in-store execution.
- SymphonyAI Retail: SymphonyAI Retail offers enterprise AI for CPG and grocery, including shelf and execution analytics. It competes with Neurolabs in execution intelligence but as part of a broader retail-AI suite aimed at large enterprise customers.
- Salesforce Consumer Goods Cloud: Salesforce's Consumer Goods Cloud is a broad CRM/rep-execution platform used by CPG trade marketing and field sales teams. It overlaps with Neurolabs on serving the same buyer personas (trade marketing, sales operations) but as part of a much larger CRM suite rather than a CV-first execution product.
Emerging players
- Focal Systems: Focal Systems applies computer vision through in-store cameras and shelf sensors to optimize retail execution and availability. It overlaps with Neurolabs on shelf-level execution visibility, with a different capture mechanism (fixed cameras vs. mobile/synthetic).
- Datagen: Datagen provides synthetic data generation for computer vision model training. It is comparable to Neurolabs at the underlying technology layer (synthetic visual data) but addresses a broader market of CV developers rather than retail execution specifically.
- Aforza: Aforza is a cloud platform purpose-built for CPG field sales, merchandising and trade promotion execution. It is comparable to Neurolabs as a CPG commercial-tech vendor targeting trade marketing and field execution teams, though it focuses on workflow rather than computer-vision execution intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Neurolabs social profiles
Digital presenceNeurolabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neurolabs leadership team
Management profileNumber of profiles
Profiles5 records
Neurolabs funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neurolabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neurolabs
What does Neurolabs do?
Neurolabs provides an Execution Intelligence SaaS platform that uses synthetic computer vision (ZIA - Zero Image Annotations) to give CPG commercial teams real-time, store-level visibility into product availability, pricing, promotions, and display execution. The platform combines AI-powered image recognition trained on digital twins and synthetic data with a field capture network and structured analytics, enabling brands to identify and act on execution gaps while campaigns are still live.
Is Neurolabs a public or private company?
Neurolabs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Neurolabs founded?
Neurolabs was founded in 2021. It employs 11 to 50 people.
Where is Neurolabs based?
Neurolabs is headquartered in London, United Kingdom, in the Europe region.
How does Neurolabs make money?
One revenue line is on record: execution Intelligence Platform.
Who are Neurolabs's main competitors?
Direct peers on record are Trax, Pensa Systems, Vispera and Planorama (formerly Planogram). Broad incumbents are NielsenIQ (NIQ), SymphonyAI Retail and Salesforce Consumer Goods Cloud. Emerging players are Focal Systems, Datagen and Aforza.
Does Neurolabs have an API?
Yes. Neurolabs connects to data infrastructure via API and SDK. Structured recognition data flows directly into dashboards, BI tools, and trade management systems without manual intervention. The platform supports ingesting images via API or SDK for clients already capturing images, and an Execution Intelligence Dataset is available on Databricks Marketplace for data warehouse integration. Developer documentation is at Not specified.
What industry is Neurolabs in?
Neurolabs's product category is Retail Execution Intelligence Software. Its primary akta.pro industry code is HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores). Its NAICS code is 541511 and its SIC code is 7373.