Manta

What Manta does

Manta Media, Inc. operates a two-sided SMB digital marketing platform built around a free online business directory. The directory lists approximately 35 million businesses across 149 countries and attracts roughly 45 million consumer visitors annually, forming the top-of-funnel asset that the company monetizes through a layered stack of paid services: Premium Business Listings (Listings Management at $37-$99/month), Local SEO Starter ($299-$399/month), National/Regional SEO Campaigns (6-month minimum term), Website Creation (12-month minimum term), Manta Ads display advertising, and Priority Search (Google AdWords-based, 3-month minimum). All SEO fulfillment is performed in-house by hundreds of SEO experts, with proprietary reporting dashboards tracking 6.4 million keywords per month and Listings Management syndicating verified business data across 70+ partner directories including Google Business Profile, Google Maps, Facebook Business, Yellow Pages, BBB, and Foursquare.

The company sells primarily to U.S.-based small and medium-sized businesses with limited in-house marketing resources, combining a self-serve online platform with phone-based sales support (1-888-260-4034). The go-to-market is hybrid product-led and sales-assisted: free listings generate organic inbound via Manta's own SEO authority, and conversion to paid tiers is supported by educational content (vertical SEO guides for construction, HVAC, dental, legal) and phone consultation. Pricing is subscription-based with auto-renewal and multi-year discounts, and contract lengths (6-month SEO minimums, 12-month website minimums, up to 3-year listings terms) are designed to lock in SMB customers and shift the book toward longer-duration recurring revenue.

Headquartered at 2600 Ashton Blvd, Suite 300, Lehi, Utah, Manta is a privately held corporation operating with 501-1,000 employees. Cumulative disclosed funding totals approximately $57.7M across rounds from 2001 through 2016, led historically by Norwest ($44M in 2012) and Athenian Venture Partners. The company has been operating for over 25 years under founder Abdullah Khalid and current President & CEO David T. Williams.

Name

Manta

Legal name

Manta Media, Inc.

Website

https://manta.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Manta is a U.S.-based SMB digital marketing platform built around a 35 million-listing online business directory. It monetizes small and medium-sized businesses through subscription listings management ($37-$99/month), in-house local and national SEO services ($299-$399/month), and website creation.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Directory and Mailing List Publishers (51314)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

Keywords

• Business directory listings
• Digital marketing services
• Local SEO services
• Small business listings
• Listings management

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Premium Business Listings Subscriptions: Monthly subscription plans for enhanced business profile management, featuring verified listings, preferred search placement, ad placements, and access to Manta Pros support. Plans range from $37-49/month depending on contract length.
2. Freemium Business Directory: Free basic business listing with optional premium upgrades starting at $99/month for enhanced profile features and no ads.
3. Local SEO Services: Monthly SEO service subscriptions ranging from $299-399/month providing keyword optimization, content creation, backlinks, and local listings management across multiple tiers.
4. Website Creation Services: Monthly website building and maintenance services with 12-month minimum terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Manta operates an online business directory of over 35 million companies and sells subscription-based digital marketing packages to small and medium-sized businesses. Its premium offerings bundle business listings management, local and national SEO services performed by in-house experts, website creation and hosting, and advertising placements on the Manta directory and partner network. Free company listings are offered as a top-of-funnel entry point, with paid tiers adding broader distribution to 70+ directories, advanced reporting, and priority placement.

Product overview

Manta operates as a business directory platform and digital marketing agency with a layered product architecture. The foundational layer is the Manta Business Directory—a free business listing platform where over 35 million businesses are indexed and 45 million consumers visit annually. Built on this directory are four interconnected premium service tiers: (1) Free Company Listing provides complimentary business profiles with basic analytics; (2) Premium Business Listings (Listings Management) is a subscription service that synchronizes verified business data across 70+ online directories for $37–49/month; (3) Local SEO Starter targets local search visibility at $299–399/month with keyword optimization, backlinks, and blog content; and (4) full SEO Services including national/regional organic SEO campaigns. Additional add-on modules include Website Services (12-month commitment), Manta Ads display advertising, Priority Search (Google AdWords-based advertising with 3-month minimum), and Manta Pro Team customer support. The platform emphasizes in-house SEO fulfillment with proprietary reporting dashboards tracking 6.4 million keywords.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Company Listing A complimentary business listing on the Manta online directory that gives a company visibility in Manta's searchable database of more than 35 million businesses. It is offered as a top-of-funnel entry point for SMBs that may later upgrade to paid products and is described as having no strings attached to start.
• Premium Business Listings (Listings Management) A subscription service that distributes and manages a business's information across more than 70 online directories from the Manta Member Dashboard, paired with a Custom Reporting Dashboard for performance visibility. Designed for SMBs that want a single login to keep their business data consistent and visible across the web.
• Local SEO Starter A packaged SEO service tier designed for smaller local businesses, with 11 defined starter inclusions spanning Google My Business optimization, local directory listings, on-page SEO, and reporting. Built for businesses that want a structured, managed entry point into local search rather than a full-service national SEO engagement.
• National and Regional SEO Services A done-for-you search engine optimization service executed by Manta's in-house team of SEO experts, covering strategy, on-page and off-page optimization, content, and ranking tracking across more than 6.4 million keywords. Sold primarily to SMBs wanting to grow organic traffic at a national or regional level.
• Website Services A bundled offering that includes business website creation and hosting for SMB clients that lack a website or want to refresh their existing site. Included as a value-add for 12-month SEO subscribers and available as a standalone premium service for other customers.
• Manta Ads An advertising product that places promoted listings and ads on the Manta directory to increase a business's visibility to the directory's 45M+ annual visitors. Sold as an add-on to listings and SEO subscriptions to amplify campaign results.
• Priority Search A premium placement feature that gives a business's listing priority positioning within Manta directory search results, included with higher-tier subscription packages such as multi-year SEO commitments.

Quantifiable outcome

• 86% of clients reach top 10 Google results within 6 months of SEO campaign
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationManta has direct connections to Google properties including Google Business Profile integration and Google Maps services. The platform helps businesses connect their listings to Google and Facebook business profiles as part of listings management services.
• Major Online Directories Network (70+)coreChannel Partner/ Reseller/ DistributorManta distributes business listings across 70+ online directories and data aggregators including Yellow Pages, BBB, Foursquare, and other major directories. This network allows businesses to maintain consistent information across the web.
• FacebookcoreTechnology or IntegrationManta connects business listings to Facebook Business profiles as part of its listings management service, ensuring business information is synchronized across Facebook's platform.

Scale indicators10 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Yelp: Yelp operates a leading local business directory and reviews platform serving both SMBs (advertising) and consumers (discovery). Closest direct competitor to Manta's directory-plus-premium-listings model in the U.S. SMB market.
• Yext: Yext provides digital presence management, listings synchronization, and reputation management for multi-location brands. Directly comparable to Manta's Listings Management product across 70+ directories, though Yext skews enterprise while Manta skews SMB.
• Birdeye: Birdeye is a SaaS platform for local SEO, listings management, reviews, and messaging targeted at SMB and mid-market businesses. Direct competitor to Manta's local SEO and listings management offerings with stronger enterprise traction.
• BrightLocal: BrightLocal provides local SEO tools, citation building, and reputation management specifically designed for agencies and SMBs. Highly comparable to Manta's local SEO service stack, including directory distribution.
• Yellow Pages (YP): Yellow Pages operates one of the original U.S. business directories, now digital-first. Direct peer to Manta in the business directory category with comparable SMB advertising and listings model and similar legacy positioning.
• Thryv: Thryv is an SMB software platform offering marketing automation, listings, websites, and SEO. Closely comparable bundled SMB marketing suite targeting the same U.S. small business customer as Manta's listings + website + SEO stack.

Broad incumbents

• Semrush: Semrush is a leading SEO and digital marketing platform offering keyword tracking, site audit, and local SEO tools. Overlaps with Manta's SEO service offering and proprietary 6.4M keyword tracking infrastructure at significantly larger scale.
• Moz Local: Moz Local offers listings management and local SEO tools as part of Moz's broader SEO platform. Comparable to Manta's listings distribution product though bundled within a much larger organic search software suite.
• Google Business Profile: Google's free business listing and profile product is integrated into Search and Maps. It is the dominant free alternative Manta competes against and a Core distribution channel Manta syncs into — the most consequential competitor in the listings space.

Emerging players

• Trustpilot: Trustpilot operates a global business review and trust platform serving SMBs. Adjacent competitor focused on reputation rather than full SEO/local listings, but increasingly overlapping with Manta's reviews-monitoring and verification features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/manta
• Facebookfacebook.com/mantacom
• LinkedInlinkedin.com/company/manta

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manta