KOMI Group

What KOMI Group does

KOMI Group is a Manchester-headquartered digital media company that owns and operates 80+ social media brands across Facebook, YouTube, TikTok, Instagram, X, and Snapchat, accumulating over 51 million followers and more than 5 billion monthly views. The company serves three primary constituencies: major brands and advertisers (180+ active partnerships) seeking access to large digital audiences, content creators and influencers managed through its KOMI Talent division, and publisher partners that license archived video content through the ARK by KOMI licensing division. Revenue is generated across three streams: advertising and brand partnerships within KOMI Publishing, content licensing royalties via ARK, and professional services/talent management fees via KOMI Talent.

The company's core technology is KOMI Insights, a proprietary analytics platform that systematically processes 40,000-50,000 pieces of content annually, applying sentiment analysis, viewer-behavior modeling, and engagement-metric analysis across video, text, and structured data to drive content strategy and brand-partnership decisions. KOMI Insights is positioned internally as the company's primary differentiator versus passion-driven competitors and is credited with enabling a 20x audience growth over four years and reaching 150 million people globally. The platform operates across owned properties rather than being exposed externally as a SaaS product, which keeps AI capability scope limited to internal optimization.

KOMI Group is a private limited company (KOMI Group Ltd, company number 09817343) registered in England, founded circa 2015-2016, and led by co-founder/CEO Sam Lenehan and founder Andrew Trotman. The company received a £5.5M growth capital investment from BGF in November 2022, which funded acquisitions of The Tradesman (2022) and Get Lost (2022), and has subsequently expanded Manchester headquarters with a £750,000 investment. Pricing for brand-partnership services is not publicly disclosed, indicating bespoke enterprise contracts rather than standardized rate cards.

Name

KOMI Group

Legal name

KOMI Group Ltd

Website

https://komi.group

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

KOMI Group is a Manchester-based digital media company operating 80+ owned social media brands across Facebook, YouTube, TikTok, Instagram, X, and Snapchat with 51M+ followers. It serves advertisers through brand partnerships, manages creators via KOMI Talent, and licenses content via ARK by KOMI.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)

Keywords

• Digital media publishing
• Social media brands
• Content licensing services
• Talent management
• Creator partnerships

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Publishing / Brand Partnerships: KOMI Group manages a portfolio of over 80 owned digital brands and generates revenue through brand partnerships, content creation, and advertising partnerships across social media platforms. Works with 180+ brands to push their messaging to the company's audience.
2. Content Licensing (ARK): Licensing division that curates and licenses content to third parties. Has acquired thousands of videos for licensing purposes.
3. Talent Management: Connects creators and partner publishers with the KOMI ecosystem, providing data intelligence and industry expertise. Manages talent roster and enables publisher partners to drive results.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

KOMI Group owns and operates 80+ social media brands across Facebook, TikTok, Snapchat, Instagram, X, and YouTube, reaching 51+ million followers and 5+ billion monthly views. Its operations span three divisions: KOMI Publishing (owned brand portfolio), ARK by KOMI (content curation and licensing to third parties), and KOMI Talent (creator management and brand partnerships). The company monetizes its audiences through brand partnerships, content licensing, and advertising, supported by the proprietary KOMI Insights analytics platform.

Product overview

KOMI Group is a digital media company operating a multi-platform portfolio consisting of three core divisions: KOMI Publishing (80+ owned social media brands across Facebook, TikTok, Snapchat, Instagram, X, and YouTube), KOMI Talent (talent management and creator partnerships), and ARK by KOMI (content licensing). The company differentiates itself through its proprietary KOMI Insights analytics platform, which systematically analyzes viewer behavior and engagement metrics across 40K-50K pieces of content annually. Key owned brands include the flagship It's Gone Viral, alongside acquired brands The Tradesman (trades community) and Get Lost (travel community). The company generates over 5 billion monthly social media views and manages audiences exceeding 150 million people globally.

Differentiator

Problem solved

Functional benefit

Products and services

• KOMI Publishing Digital publishing division operating 80+ owned social media brands across Facebook, TikTok, Snapchat, Instagram, X, and YouTube, reaching 51+ million followers and averaging 1.3 billion monthly Facebook views. Provides reach and audience engagement for brand partners.
• KOMI Talent Talent management division that connects creators with brand partnerships, managing 180+ brand relationships and generating approximately $4.9M average annual income across talent partners. Connects ambitious creators with the KOMI ecosystem, brand deals, and KOMI Insights data.
• ARK by KOMI Content licensing division that curates and licenses video content to third parties, having acquired thousands of videos for distribution across platforms. Enables third-party publishers and platforms to access KOMI's curated content library.
• KOMI Insights Proprietary data analytics platform that systematically analyzes viewer behavior, sentiment, and engagement metrics across 40,000–50,000 pieces of content posted annually, driving data-informed content and scaling decisions across KOMI's brand portfolio.

Quantifiable outcome

• 5+ billion monthly social media views
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LADbible Group: UK-based social media publisher operating LADbible, UNILAD, and other social-first brands with similar multi-platform audience model and advertising/brand partnership revenue. Most directly comparable peer given shared geography, business model, and target demographic.
• Jukin Media: US-based social video licensing and UGC content company that acquires and licenses viral video content to media outlets. Directly comparable to KOMI's ARK content licensing division and social publishing model.
• Minute Media: Operates a portfolio of social-first sports and content brands (The Players' Tribune, FanSided, Mental Floss) using a similar multi-brand, multi-platform distribution strategy with proprietary tech stack. Highly comparable operating model to KOMI Publishing.
• Whistle Sports: Social media content company focused on sports and entertainment creator partnerships, brand deals, and multi-platform content distribution. Comparable in creator-talent management and brand partnership model to KOMI Talent.
• Barstool Sports: Social-first digital media brand with massive Facebook and Instagram followings, monetized through advertising, brand partnerships, and merchandise. Similar audience-building and brand monetization playbook to KOMI Publishing's flagship brands.
• NowThis: Social-first video publisher creating content optimized for Facebook, Instagram, TikTok, and YouTube with advertising-driven revenue model. Comparable content production and platform distribution approach to KOMI's owned brands.
• Storyful: Social media content licensing company that curates and licenses UGC to news organizations and brands. Most directly comparable peer to KOMI's ARK content licensing division in terms of business model.
• Branded Entertainment Network: Connects brands with creators for sponsored content and licensing deals across social platforms. Comparable brand-creator partnership facilitation model to KOMI Talent's offering.

Broad incumbents

• Group Nine Media: Large US-based digital media company operating brands like NowThis, The Dodo, Seeker, and Thrillist across social platforms. Comparable broader portfolio approach but operates at significantly larger scale and has deeper institutional backing.

Others

• CreatorIQ: Influencer marketing platform providing creator discovery, analytics, and campaign management tools. Adjacent ecosystem player serving the same brand-creator partnership market KOMI Talent addresses, though as SaaS tooling rather than talent representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/komi.group
• LinkedInlinkedin.com/company/komigroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOMI Group