Grips Intelligence
Grips Intelligence (Cross Platform Solutions GmbH) is a Berlin-based e-commerce competitive intelligence platform serving brands and retailers. Its ML-powered platform tracks 65,000+ domains, 1B+ SKUs, and $200B+ monthly revenue, with named customers including Walmart, Kohl's, Accenture, and Allbirds.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Grips Intelligence does
Grips Intelligence, legally Cross Platform Solutions GmbH, is a Berlin-based e-commerce competitive intelligence platform founded in 2018 that serves brands, retailers, and digital commerce operators. The company tracks performance across 65,000+ domains, 1 billion+ unique SKUs, and 5,000+ product categories, monitoring over 200,000 merchants with first-party data integrations and capturing more than $200 billion in monthly tracked revenue. Its core products are Competitor Intelligence and Product Intelligence, supplemented by free tools including a Browser Extension, an E-commerce Benchmarking tool, an Etsy Product Discovery Tool, and E-commerce Statistics, plus periodic research outputs such as the Holiday Report 2025. Coverage spans approximately 30,000 retailers and brands across multiple geographies, with a New York office supporting North American operations alongside the Berlin headquarters.
The platform is built on machine learning models that combine consumer panel data with a truth set of online sales observations to produce predictive analytics for revenue, units sold, and conversion rates at the domain and SKU level. The company maintains integrations into e-commerce stacks and academic research partnerships (six universities plus the World Bank) to validate methodology and produce externally cited analysis. Customers include Walmart, Sally Beauty, SimpleTire, Discounted Wheel Warehouse, Accenture, Lavazza, Nimble, Arhaus, Allbirds, Lands' End, Kohl's, and Gymshark, spanning retail, CPG, automotive aftermarket, and consulting.
The business model is enterprise SaaS with tiered pricing by company size (evidenced by a published pricing page), layered with a self-serve product-led growth motion via free browser-extension and benchmarking tools. The Etsy Product Discovery Tool extends reach into the long tail of SMB marketplace sellers, broadening the bottom of the funnel while paid SaaS seats capture larger customers. Total disclosed funding is approximately $14M, including a 2018 Series A and a late-2022 Series 2 (extension), with investors including Blumberg Capital, Social Capital, Techstars, B Capital Group, Reciprocal Ventures, Tribeca, BDMI, and UP2398; no subsequent funding round has been publicly announced.
Grips Intelligence firmographics
Firmographics- Name
- Grips Intelligence
- Legal name
- Cross Platform Solutions GmbH
- Website
- https://gripsintelligence.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grips Intelligence (Cross Platform Solutions GmbH) is a Berlin-based e-commerce competitive intelligence platform serving brands and retailers. Its ML-powered platform tracks 65,000+ domains, 1B+ SKUs, and $200B+ monthly revenue, with named customers including Walmart, Kohl's, Accenture, and Allbirds.
- Ownership category
- akta.pro rank
Grips Intelligence industry classification
Industry- Product category
- E-commerce Competitive Intelligence
- NAICS
- Software Publishers (513210), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Grips Intelligence is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Grips Intelligence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to the Grips competitive intelligence platform. Paid users access additional features including longer history data, multi-geographies data, export capabilities, APIs, and other settings. Both monthly and annual subscription terms available.
- Tiered Subscription Plans: Subscription plans tailored to company size (1-10, 11-50, 51-200, 201-1000, 1000+ employees) with customized feature sets. Additional fees charged for exceeding plan user limits or adding services.
- Product Intelligence Add-on: Additional subscription tier for complete access to product sales data for new product development, improvements to PDPs, assortment optimization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Company Size Tiers - 1-10 employees |
| Subscription | Monthly | Company Size Tiers - 11-50 employees |
| Subscription | Monthly | Company Size Tiers - 51-200 employees |
| Subscription | Monthly | Company Size Tiers - 201-1000 employees |
| Subscription | Annual | Company Size Tiers - 1000+ employees |
| Subscription | Monthly | Use Case Selection - Competitor analysis |
| Subscription | Monthly | Use Case Selection - Market share opportunities |
| Subscription | Monthly | Use Case Selection - SKU level insights |
| Subscription | Monthly | Use Case Selection - Growth analysis |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Grips Intelligence product offering
Product offeringCore offering
Grips Intelligence sells a SaaS-based transaction intelligence platform that delivers daily online and offline product sales measurement for e-commerce. The platform combines AI-powered competitor intelligence (domain-level revenue, conversion rate, AOV, market share across 5,000+ categories and 30,000 retailers/brands) with product intelligence (SKU-level units sold, pricing, revenue). Paid subscribers receive longer history data, multi-geographies data, export capabilities, and APIs.
Product overview
Grips Intelligence is a SaaS-based competitive intelligence platform that provides daily online and offline product sales measurement. The platform consists of two core modules — Competitor Intelligence (for benchmarking revenue, conversion rate, AOV, and market share across 5,000+ product categories, 30,000 retailers, and 30,000 brands) and Product Intelligence (for SKU-level product sales insights) — both powered by machine learning models that combine consumer panel data with the world's largest truth set of online sales data. The platform also offers free tools including the E-commerce Benchmarking Tool, E-commerce Statistics, Browser Extension, and Etsy Product Discovery Tool, which provide limited free access to the platform's underlying data and analytics capabilities. Grips is backed by Blumberg Capital, Social Capital, Techstars, UP2398, Reciprocal Ventures, Tribeca, BDMI, and B Capital Group, and serves clients including Walmart, Sally Beauty, SimpleTire, and Lavazza.
Differentiator
Problem solved
Functional benefit
Products and services
- Competitor Intelligence A core paid module of the Grips Intelligence SaaS platform that provides market insights based on transactional sales data. Users compare revenue, conversion rate, average order value, traffic sources, device mix, coupon activity, and other key metrics against competitors across 5,000+ product categories, 30,000 retailers, and 30,000 brands. Built for e-commerce brands, retailers, and consultancies seeking to track competitor sales and benchmark category performance.
- Product Intelligence A core paid module of the Grips Intelligence SaaS platform that provides SKU-level sales data and product insights. Users access product sales data for new product development, product detail page optimization, assortment optimization, and competitive analysis at the individual SKU level. Built for product, merchandising, and assortment teams at e-commerce brands and retailers.
- E-commerce Benchmarking Tool A free tool that enables users to benchmark their e-commerce performance against competitors in real time, comparing key metrics such as revenue, conversion rate, and average order value. Available as a self-serve PLG offering that drives adoption and lead generation for the paid Grips platform.
- Browser Extension A free Chrome browser extension that provides instant e-commerce analysis for any domain, displaying revenue, conversion rate, and average order value metrics directly in the browser. Used as a product-led growth asset to give prospects immediate value before a sales conversation.
- Etsy Product Discovery Tool A free standalone tool for Etsy sellers to perform product research, discover trending products, monitor competitor shops, track new product launches, and optimize pricing strategies across more than 100 million Etsy listings spanning 150+ countries. Functions as a PLG funnel for SMB and Etsy-seller adoption into the broader Grips ecosystem.
- Grips Data API API access to Grips Intelligence's e-commerce transaction data, available to paid subscribers as part of the subscription tier. Enables data export, multi-geographies data, longer history data, and integration with customer analytics workflows. Specific protocol details (REST/GraphQL), authentication method, rate limits, and versioning are not disclosed in the available source material.
Quantifiable outcome
- Sales revenue growth reported by customers
- +2 more outcomes
Companies that use Grips Intelligence
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Grips Intelligence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature6 records
Grips Intelligence partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered notable and minor.
- University of California Los Angeles (UCLA)notableResearch partner using Grips data for academic studies. UCLA researchers have published e-commerce studies using the platform's transaction data.
- Columbia UniversitynotableResearch partner using Grips data for academic studies. Columbia researchers have published e-commerce research using the platform's transaction data.
- Northwestern UniversitynotableResearch partner using Grips data for academic studies in marketing and e-commerce analytics.
- Erasmus University RotterdamnotableResearch partner using Grips data for academic studies. Erasmus researchers have published studies on product differentiation and e-commerce using the platform.
- Northeastern UniversitynotableResearch partner using Grips data for academic studies in e-commerce and digital marketing.
- Emory UniversitynotableResearch partner using Grips data for academic studies in marketing science and e-commerce analytics.
- World BankminorResearch partner using Grips data for international development studies on Ukraine war impact on firms.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Grips Intelligence competitors and assessment
Company assessmentDirect peers
- Numerator: Numerator is a consumer panel and purchase data company that links receipts, panel data, and e-commerce transactions to produce market insights. It is a direct peer in panel/transaction intelligence, with Grips' receipt scanning and consumer panel data being directly comparable capabilities.
- Profitero: Profitero provides e-commerce performance analytics for brands including content scoring, share of search, pricing, and product availability monitoring. It is a direct peer to Grips in the brand-side e-commerce competitive intelligence category, particularly for CPG and retail brands.
- CommerceIQ: CommerceIQ is an AI-powered e-commerce management platform helping brands optimize sales, advertising, and inventory across retailers. It overlaps with Grips' Competitor Intelligence and Product Intelligence modules in the brand/retailer workflow and serves similar enterprise customers.
- Stackline: Stackline is a leading e-commerce analytics and competitive intelligence platform for brands and retailers, offering SKU-level performance tracking, market share analysis, and advertising intelligence. It is one of Grips' closest direct competitors in retailer/brand e-commerce benchmarking.
Emerging players
- Marketplace Pulse: Marketplace Pulse is an e-commerce research and data firm publishing analysis on Amazon, Shopify, and other marketplaces. It is comparable in producing transaction-backed e-commerce intelligence but is more focused on market research and publishing than SaaS delivery.
- Jungle Scout: Jungle Scout is a leading Amazon seller intelligence platform offering product research, sales estimates, and competitor tracking. It overlaps with Grips' SKU-level product intelligence use case and serves a similar (SMB-leaning) audience via PLG-style tooling.
- Datasea: Datasea is an emerging e-commerce data and analytics provider offering competitive intelligence and pricing tools for online retailers. It is comparable as a niche direct peer targeting similar SMB and mid-market e-commerce customers with competitive benchmarking functionality.
- Helium 10: Helium 10 is an all-in-one SaaS suite for Amazon and Walmart sellers covering product research, keyword tracking, and competitor analytics. It is comparable as a SKU-level e-commerce intelligence tool with strong product-led growth distribution, though more SMB/marketplace-focused than Grips' enterprise skew.
Broad incumbents
- NielsenIQ: NielsenIQ is a global consumer intelligence company offering retail measurement, shopper behavior, and CPG market data. It competes with Grips in the broader retail/brand intelligence category with deeper offline data and enterprise reach, though with less SKU-level e-commerce granularity.
- Similarweb: Similarweb is a public digital intelligence platform providing website traffic, app, and e-commerce market analytics across millions of domains. It competes directly with Grips in e-commerce competitive intelligence but operates at much larger scale with a broader portfolio beyond retail SKU data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Grips Intelligence social profiles
Digital presenceGrips Intelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grips Intelligence leadership team
Management profileNumber of profiles
Profiles8 records
Grips Intelligence funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grips Intelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grips Intelligence
What does Grips Intelligence do?
Grips Intelligence sells a SaaS-based transaction intelligence platform that delivers daily online and offline product sales measurement for e-commerce. The platform combines AI-powered competitor intelligence (domain-level revenue, conversion rate, AOV, market share across 5,000+ categories and 30,000 retailers/brands) with product intelligence (SKU-level units sold, pricing, revenue). Paid subscribers receive longer history data, multi-geographies data, export capabilities, and APIs.
Is Grips Intelligence a public or private company?
Grips Intelligence is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grips Intelligence founded?
Grips Intelligence was founded in 2018. It employs 51 to 100 people.
Where is Grips Intelligence based?
Grips Intelligence is headquartered in New York, United States, in the North America region.
How does Grips Intelligence make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are tiered Subscription Plans and product Intelligence Add-on.
Who are Grips Intelligence's main competitors?
Direct peers on record are Numerator, Profitero, CommerceIQ and Stackline. Emerging players are Marketplace Pulse, Jungle Scout, Datasea and Helium 10. Broad incumbents are NielsenIQ and Similarweb.
Does Grips Intelligence have an API?
Yes. Grips offers API access as part of its paid subscription tiers. The Terms of Service (Section 3.1) reference longer history data, multi-geographies data, export capabilities, and APIs as features available to paid users. The API enables data export and integration with customer workflows, though specific protocol type (REST/GraphQL), authentication method, rate limits, and versioning are not detailed in the available source material.
What industry is Grips Intelligence in?
Grips Intelligence's product category is E-commerce Competitive Intelligence. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 513210 and its SIC code is 7372.