Perpetua

Ecommerce Advertising Softwareperpetua.io

Company typePrivate
Founded2021
HeadquartersSan Francisco, United States
Headcount251–500
GTM typeB2B
OfferingSoftware

Perpetua firmographics

Firmographics

Name: Perpetua
Legal name: Perpetua Labs, LLC
Website: https://perpetua.io
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 251–500 employees
Ownership category
akta.pro rank

Perpetua industry classification

Industry

Product category: Ecommerce Advertising Software
NAICS: Media Buying Agencies (54183)
SIC: Services-Advertising (7310)
akta.pro primary industry: Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
akta.pro secondary industry: Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA) (BPAFABAO)

Keywords

Retail media optimization
Ecommerce advertising software
Amazon PPC automation
Bid optimization platform
Marketplace advertising tools

Where Perpetua is headquartered

Location

Headquarters

HQ city: San Francisco
HQ country: United States
HQ region: North America

Offices5 records

Markets served

Perpetua business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Subscription / Platform Fees: Monthly fees for access to Perpetua's platform services, invoiced monthly with potential auto-renewal provisions. Fees may be adjusted annually up to CPI plus 5%.
Managed Ad Fees: Percentage of Media Costs on display and video advertising placed through the Services during each calendar month
Minimum Media Fee: Minimum fee that applies monthly even if calculated Media Fees are less than such amount

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Custom Agency Pricing

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Perpetua product offering

Product offering

Core offering

Perpetua provides an AI-powered retail media optimization software platform that automates the creation, execution, and optimization of eCommerce advertising campaigns on Amazon, Walmart, and Instacart. The platform uses always-on bid optimization, keyword harvesting, and customizable smart recommendations to maximize ad spend efficiency across Sponsored Products, Sponsored Brands, Sponsored Display, video, and Amazon DSP formats.

Product overview

Perpetua is an eCommerce advertising software platform that unifies retail media optimization across Amazon, Walmart, Instacart, and Amazon DSP. The core platform is built around an always-on bid optimization engine that automates campaign creation, execution, and performance improvement based on strategic goals. Key modules include: the Amazon PPC Software (with Keyword Harvesting, Bid Automation, Keyword Optimization/Share of Voice, and the Perpetua Benchmarker sub-features); Walmart Sponsored Products Advertising; Instacart Advertising; Display and Video Advertising; and Market Intelligence Reporting (covering Total Sales Analytics, Retail Intelligence, and Digital Shelf Insights). The platform also includes Prism for competitive intelligence and Commerce Compass for strategic recommendations. A dedicated Agencies product provides white-label dashboards, enterprise data integrations (Snowflake, Amazon Marketing Cloud), and multi-brand management. Sellics, an Amazon optimization software brand, was acquired and merged into the Perpetua platform, adding deeper marketplace and retail optimization expertise.

Differentiator

Problem solved

Functional benefit

Brands

Perpetua: eCommerce advertising software platform for Amazon, Walmart, and other marketplaces

Products and services

Marketplace Advertising Optimization Core platform capability that streamlines advertising workflows and drives campaign impact on Amazon, Walmart, and other marketplaces through advanced automation. Targets eCommerce brands and agencies managing retail media campaigns.
Display Advertising Module enabling advertisers to run display ad campaigns, leveraging Perpetua's automated optimization across marketplaces including Amazon DSP.
Video Advertising Capability allowing advertisers to create and optimize video ad campaigns on marketplaces including Amazon and Walmart.
Market Intelligence Reporting Customizable, enterprise-level reporting module providing holistic visibility into advertising performance across multiple channels and marketplaces, including Total Sales Analytics, Retail Intelligence, and Digital Shelf Insights.
Amazon PPC Software Software tool for creating, automating, and optimizing Amazon PPC (Pay-Per-Click) ads including Sponsored Products, Sponsored Brands, and Sponsored Display, with automated keyword discovery, bidding, and performance tracking.
Walmart Sponsored Products Advertising Advertising module for Walmart Sponsored Products enabling advertisers to create, launch, and optimize sponsored product campaigns on Walmart's marketplace, including Walmart Sponsored Brands and Sponsored Video goals.
Instacart Advertising Advertising module for Instacart supporting Sponsored Ads, Featured Ads, and Hero Banners with automated campaign creation, budget management, and performance reporting specifically for the Instacart marketplace.
Perpetua for Agencies eCommerce advertising software designed specifically for agency use, providing white-label dashboards, enterprise data integrations (Snowflake, Amazon Marketing Cloud), client reporting, and multi-brand campaign management capabilities.
Prism (Market Awareness and Competitive Intelligence) Market awareness and competitive intelligence tool providing insights into market positioning, competitive benchmarking, and category performance intelligence for eCommerce advertisers.

Quantifiable outcome

Customers have voted Perpetua as a Leader on G2 nine times in a row
+3 more outcomes

Companies that use Perpetua

Customer profile

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Perpetua technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature6 records

Perpetua partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

SellicscoreStrategic or Co-development PartnerSellics joined forces with Perpetua, combining their Amazon marketplace and retail optimization expertise with Perpetua's advertising automation and intelligence strengths. The merger aims to create the best single platform to profitably scale growth on Amazon, Walmart, and other top eCommerce marketplaces.
Amazon AdscoreTechnology or IntegrationIntegration with Amazon advertising platform for Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns. Perpetua holds Advanced Partner status with Amazon.
Walmart ConnectcoreTechnology or IntegrationIntegration with Walmart advertising platform for Sponsored Products and Sponsored Brands campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Perpetua competitors and assessment

Company assessment

Direct peers

Pacvue: Pacvue is a leading commerce acceleration platform that automates and optimizes advertising on Amazon, Walmart, and other marketplaces. It is the closest direct competitor to Perpetua, offering very similar bid automation, campaign management, and retail intelligence features to brands and agencies.
Quartile: Quartile is an AI-powered retail media optimization platform focused on Amazon, Walmart, Instacart, and Target. It competes head-to-head with Perpetua on automated bidding, keyword harvesting, and cross-channel campaign management for enterprise brands.
Teikametrics: Teikametrics provides AI-driven marketplace advertising optimization and intelligence for Amazon, Walmart, and Target. It targets the same eCommerce brand and agency buyer as Perpetua with comparable bid automation and Flywheel 2.0 ad-tech offerings.
Helium 10: Helium 10 is an all-in-one Amazon seller suite that includes PPC automation, keyword research, and listing optimization. It overlaps Perpetua's Amazon PPC Software and Sellics-acquired capabilities, particularly for SMB and mid-market Amazon sellers.
Jungle Scout: Jungle Scout is a leading Amazon seller platform offering product research, keyword tracking, and now advertising tools. It is a comparable marketplace-software peer, particularly in the SMB Amazon seller segment where Perpetua also competes via Sellics.
Ad Badger: Ad Badger is an Amazon PPC automation and management tool focused on Sponsored Products optimization. It competes directly with Perpetua's Amazon PPC Software offering for small-to-mid-market sellers.

Broad incumbents

Flywheel Digital: Flywheel Digital is a sister company to Perpetua under Ascential, offering full-service commerce media management across Amazon, Walmart, and other marketplaces. It is comparable as a broader Ascential-aligned commerce partner that overlaps Perpetua's managed-services layer but at a larger agency scale.

Emerging players

Salsify: Salsify provides product experience management (PIM) and feed management for retailers and marketplaces. It overlaps Perpetua's feed-related advertising use cases, particularly for brands seeking to manage product data feeding into Amazon, Walmart, and Instacart ad campaigns.
ChannelEngine: ChannelEngine is a marketplace integration platform that helps brands manage listings, advertising, and order flows across hundreds of marketplaces. It is comparable as an emerging multi-marketplace commerce platform intersecting with Perpetua's cross-marketplace advertising scope.
Stackline: Stackline is an eCommerce intelligence and advertising platform focused on Amazon and omnichannel brands. It overlaps Perpetua's Market Intelligence and Retail Intelligence modules with category-level performance benchmarking and competitive insights.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Perpetua financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Perpetua leadership team

Management profile

Number of profiles

Profiles6 records

Perpetua subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Perpetua funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Perpetua M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perpetua

What does Perpetua do?

Is Perpetua a public or private company?

Perpetua is a private company. It is classified as corporate owned and is currently operating.

When was Perpetua founded?

Perpetua was founded in 2021. It employs 251 to 500 people.

Where is Perpetua based?

Perpetua is headquartered in San Francisco, United States, in the North America region.

How does Perpetua make money?

Three revenue lines are on record. Subscription / Platform Fees are the primary driver. The others are managed Ad Fees and minimum Media Fee.

Who are Perpetua's main competitors?

Direct peers on record are Pacvue, Quartile, Teikametrics, Helium 10, Jungle Scout and Ad Badger. Flywheel Digital is listed as a broad incumbent. Emerging players are Salsify, ChannelEngine and Stackline.

Does Perpetua have an API?

No public API is recorded for Perpetua.

What industry is Perpetua in?

Perpetua's product category is Ecommerce Advertising Software. Its primary akta.pro industry code is MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads), with a secondary code of BPAFABAO, Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA). Its NAICS code is 54183 and its SIC code is 7310.